Marketing in the Age of the Connected CustomerMediaPost
Salesforce just released the State of the Connected Customer report, containing insights on the intersection of experience and trust from over 6,700 global consumers and business buyers. We will share these insight and how you can turn insights into action. As marketers, you want to understand your customer and how to connect with them, and this research provides insights on exceeding consumer expectations.
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging_IBM_PVH Corp_Walmart
Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
Marketing in the Age of the Connected CustomerMediaPost
Salesforce just released the State of the Connected Customer report, containing insights on the intersection of experience and trust from over 6,700 global consumers and business buyers. We will share these insight and how you can turn insights into action. As marketers, you want to understand your customer and how to connect with them, and this research provides insights on exceeding consumer expectations.
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging_IBM_PVH Corp_Walmart
Read through this second annual predictive marketing survey, covering collected 2014 data in the marketing and analytics arenas and trends that can help you look forward to techniques to use in 2015 and beyond.
Executives with 50+ Years' Experience Talk Successful Enterprise Profit and P...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
Andrea Auchterlonie, former Suitsupply, Mexxexecutive
Andre Persaudformer Shopko, Burlington Stores executive
Andrea Weissformer, L Brands, dELiA*s executive
Laurie Wilsonformer, Macy’s, Federated executive
Guy Yehiav, CEO, Profitect
Implementing personalization for happier customers in the retail and CPG ecosystems
To know more about Sigmoid's end to end Data Solutions for Retail across the complete value chain, visit- https://www.sigmoid.com/retail/
Presentation from NRF 2019 Retail's BIG Show and NRF Foundation Student Foundation
Sherry Egerton, Director of Customer Success - ACEO Retail - 1
Ian Holland, VP, R&D, Professional Services, ACCEO Retail - 1
Scott Pearson, CEO, Curator Retail Consultant
Learn how a sampling program can activate your brand advocates and gain momentum for for new products, seasonal launches or across your portfolio.
Angela Ingram, Social Media Strategist with Zep Retail, will share how she leveraged Bazaarvoice Sampling to take their program to the next level.Anu Saha, Bazaarvoice Group Product Manager, will also show you exactly how sampling can work for you.
Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...Bazaarvoice
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word-of-mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word-of-mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word-of-mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
Who’s Your Customer? How Understanding Your Customer Improves Brand Experienc...Aggregage
With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.
Content marketing for a B2B business translates into lead generation, increased website traffic, improved search engine rankings, and advocacy; among other benefits.
B2B buyers are extensively seeking information online to make purchases and traditional marketing is losing its relevance. The content needs of the researchers, influencers and decision-makers vary and a B2B marketer should be well prepared to map a variety of content to the needs of these critical audience at various stages of the buying cycle.
DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTHAndrew Maff
On June 19th Andrew Maff sat down with Michael Manzione of Rakuten Super Logistics and Bret Rosendahl of Radd Interactive.
We did a webinar on how to diversify your e-commerce business with different branding and SEO strategies.
We went through everything from different ways to approach your SEO to branding across all marketplaces to help aim for a future acquisition. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
We live in a world where data is growing exponentially. Why then is it harder and harder to make effective marketing decisions? Learn about how AI can be used to transform your marketing measurement and optimization. SAP Hybris Customer Attribution will share our vision for the future and give you a taste of what we are doing today.
Learn more at: https://hybris.com/en/products/marketing
Whole-Brained Marketing -- Blending Data Science with Creativity & ActionAileen Cahill
Breakthrough Marketing Begins With Data
Size Doesn’t Matter! “Big-Data” or small, Customer Relationship Marketing (CRM) all begins with data. And, it’s how you use that data that will set you apart from your competition; driving customer loyalty and your profits.
There’s truly gold in that data and mining it for customer insights is the first step toward marketing with much greater impact and return on investment. From precision targeting, to more relevant messaging and having the omnichannel insights customers and consumers expect, integrating and mining data is where breakthrough marketing begins.
Customer’s and consumers are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” marketing has gone the way of the dinosaur. The technology for capturing, integrating and harnessing the data is prevalent. “Addressability at Scale” and personalization are the new marketing mantra.
Executives with 50+ Years' Experience Talk Successful Enterprise Profit and P...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
Andrea Auchterlonie, former Suitsupply, Mexxexecutive
Andre Persaudformer Shopko, Burlington Stores executive
Andrea Weissformer, L Brands, dELiA*s executive
Laurie Wilsonformer, Macy’s, Federated executive
Guy Yehiav, CEO, Profitect
Implementing personalization for happier customers in the retail and CPG ecosystems
To know more about Sigmoid's end to end Data Solutions for Retail across the complete value chain, visit- https://www.sigmoid.com/retail/
Presentation from NRF 2019 Retail's BIG Show and NRF Foundation Student Foundation
Sherry Egerton, Director of Customer Success - ACEO Retail - 1
Ian Holland, VP, R&D, Professional Services, ACCEO Retail - 1
Scott Pearson, CEO, Curator Retail Consultant
Learn how a sampling program can activate your brand advocates and gain momentum for for new products, seasonal launches or across your portfolio.
Angela Ingram, Social Media Strategist with Zep Retail, will share how she leveraged Bazaarvoice Sampling to take their program to the next level.Anu Saha, Bazaarvoice Group Product Manager, will also show you exactly how sampling can work for you.
Online and in the Aisle in Australia: 3 Word-of-Mouth Strategies for Global R...Bazaarvoice
The plethora of communication platforms available today has transformed the way consumers interact with retailers. Do you know why consumers are choosing to shop with you over competitors, and do you know what they are looking for once they come into your store?
The word-of-mouth era that we live in today makes answering those questions possible.
In this deck, learn about the three word-of-mouth strategies that retailers are using to succeed in this constantly transforming retail environment:
1. Attracting the searching (and mobile) consumer through word-of-mouth content
2. Aligning with consumers’ expectations on the path to purchase
3. Creating shopper loyalty through sentiment analysis
Who’s Your Customer? How Understanding Your Customer Improves Brand Experienc...Aggregage
With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.
Content marketing for a B2B business translates into lead generation, increased website traffic, improved search engine rankings, and advocacy; among other benefits.
B2B buyers are extensively seeking information online to make purchases and traditional marketing is losing its relevance. The content needs of the researchers, influencers and decision-makers vary and a B2B marketer should be well prepared to map a variety of content to the needs of these critical audience at various stages of the buying cycle.
DIVERSIFIED SELLING: MARKETING STRATEGIES FOR E-COMMERCE GROWTHAndrew Maff
On June 19th Andrew Maff sat down with Michael Manzione of Rakuten Super Logistics and Bret Rosendahl of Radd Interactive.
We did a webinar on how to diversify your e-commerce business with different branding and SEO strategies.
We went through everything from different ways to approach your SEO to branding across all marketplaces to help aim for a future acquisition. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
We live in a world where data is growing exponentially. Why then is it harder and harder to make effective marketing decisions? Learn about how AI can be used to transform your marketing measurement and optimization. SAP Hybris Customer Attribution will share our vision for the future and give you a taste of what we are doing today.
Learn more at: https://hybris.com/en/products/marketing
Whole-Brained Marketing -- Blending Data Science with Creativity & ActionAileen Cahill
Breakthrough Marketing Begins With Data
Size Doesn’t Matter! “Big-Data” or small, Customer Relationship Marketing (CRM) all begins with data. And, it’s how you use that data that will set you apart from your competition; driving customer loyalty and your profits.
There’s truly gold in that data and mining it for customer insights is the first step toward marketing with much greater impact and return on investment. From precision targeting, to more relevant messaging and having the omnichannel insights customers and consumers expect, integrating and mining data is where breakthrough marketing begins.
Customer’s and consumers are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” marketing has gone the way of the dinosaur. The technology for capturing, integrating and harnessing the data is prevalent. “Addressability at Scale” and personalization are the new marketing mantra.
Monitoring & Measuring Social Media - A Practical GuideSpiral16
http://spiral16.com Internet and social media monitoring can yield valuable insight and actionable intelligence that drives business forward. One of the most common applications for social listening and measurement is brand management, but there's so much more to be gained in so many different areas.
This presentation from Eric Melin of Spiral16, given at the Helzberg Entrepreneurial Mentoring Program (HEMP) Retreat on Nov. 15, 2013, spotlights the basics of social listening and measuring for a number of different uses, including competitive intelligence, industry research, market research, lead generation, customer service, crisis management, and campaign/product/service monitoring. Each practical application has a case study/example to make it easier to apply the concepts to your own business.
There is no one-size-fits all solution for social media ROI, so each company has to take a customized approach based on their own specific goals and objectives. Tying your social media program into the business goals of your company or brand is the foundation for success. Companies today simply cannot survive without metrics, objectives, analytics data and actionable information.
Find out what kind of opportunities there are for your brand, agency, or business in the wide-open field of Internet tracking and social media monitoring.
WORKBOOK - The Ultimate Indestructible Blueprint For Maximizing Sales in 2017Meredith Oliver
Presented at the 2017 International Builders Show by Meredith Oliver, Evan Carroll, and Stan Phelps. Three hour master session. This session helped attendees recognize and understand the role customer experience plans in the customer buying journey.
ICEW 2013 Amanda Cromhout - Big Data: the key to making customer-centric cha...TheFocusGroup
Regardless of the type of organisation, you need to mine your data to provide a truly customer-centric offering. Your data should be at the heart of your product strategy. Amanda encourages organisations to explore under the tip of the iceberg, diving deep into the data you hold on them to maximise your sales and profits.
Communications Service Providers (CSPs) live in a world where penetration rates are over 100 percent in most markets and consumers have multiple different — yet relatively similar — choices.
As CSPs strive to retain customers, they are finding that traditional marketing techniques no longer generate sufficient returns. Instead, they are turning to the concept of Customer Value Management with one-to-one personalization as a way to generate more value from their existing subscriber base.
This article discusses the importance of understanding Customer Value Management and offers five key recommendations to improve customer interactions and deliver value back to the business.
These insights are based on a podcast discussion among Jeriad Zoghby of Accenture Interactive, Dr. Rob Walker and Tom Erskine of Pegasystems.
Learn more: http://www.pega.com/solutions/by-industry/communications-and-media
Thanks everyone that joined this discussion for small business owners who want to innovate their business model to shield their business and protect it against competitors.
View: http://bit.ly/bizign528
Download: http://bit.ly/bizigd528
Description
When the market changes, you have to change your business strategy and take control of your company’s success. A business model helps you understand why certain tactics may not be working for your business and identify options to overcome specific challenges. In a global market that is constantly evolving, business owners need to take an active role in reviewing and retooling their strategies.
This session challenges small business owners to re-evaluate their methods, rethink their options, and reignite their organization.
About the Speaker
Hector Del Castillo
Hector helps executives, senior managers and entrepreneurs transform ideas into a great business. He has launched over 30 global products resulting in over $200M in achieved sales revenue. He has over 15 years of experience aligning business + marketing + product strategies and creating new revenue streams to thrust companies to the next level of growth. Click here to connect with Hector via LinkedIn: http://linkd.in/hdelcastillo.
Hosted by WeWork at WeWork.com.
About Business Ignite
A thought-provoking series for small and mid-market business owners, executives, managers and leaders to ignite business growth in the DMV area.
About Startups Central
A collaborative community that allows motivated makers, shakers, creatives, advisers and funders to connect, share and learn from each other to launch new successful companies and thrust a few companies into hyper growth in the DMV area.
Register for the Startups Central on Meetup to stay tuned about upcoming activities near you. Visit: http://bit.ly/startupscentral.
Interested in creating an entrepreneur-friendly community in your coworking space? Contact Hector Del Castillo to schedule a brief call.
With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
Bernard Chung, SAP Hybris share his marketing prowess - delivered to a SAP Hybris Global Summit Audience. Customer engagement is constantly evolving. Now it’s not just about providing customers with relevant content. You need to reach them when they want to be reached. By understanding the full context of your customers, you can know exactly when to engage them for better results. Learn three key competencies that can help you go beyond personalized marketing to marketing in the moment.
For more visit us at: http://www.hybris.com/marketing
See quickfire presentations from 8 home-grown entrepreneurs and developers
1) Localmint - Oisin Ryan
2) Evercam - Vinne Quinn
3) Loylap - Patrick Garry
4) Energy Elephant - Joseph Borza
5) Bus nearby and Powercheck - Neil Turner
6) Foodcloud Ireland, Eoin McCuirc
7) Publicpolicy.ie - Dr Donal de Buitléir
Subscribe Now: How Subscriptions Can Drive Recurring Revenue & Customer LoyaltyTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
This 4 step approach is designed to help an intrapreneur to study a new market, to deep dive into customer’s mind, to build minimum viable product (MVP) concept, to launch pilot test and to measure customer’s feedback
Phases of Discovery: Let's Play The Marketing GameDawn Yankeelov
This June 2010 presentation to entrepreneurs emphasized the importance of finding data that can assist in target audience definition and then moving to key tactics.
Two Worlds Collide: Bringing the Category Captain Model to E-commerceMichael Stich
As consumers search for additional savings by expanding the kinds of products they buy online, both suppliers and retailers are rushing into E-commerce. This creates opportunities and challenges for both sides as they decide what to sell online, how to sell with distinction, how to work together…and how to measure success.
Bridge Worldwide will outline best practices in E-commerce today, focusing on the principles and strategies that lead to wins—and defining a new type of retailer/supplier collaboration for those
looking to sell directly to the consumer.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
International Workshop on Artificial Intelligence in Software Testing
Aug2 Session6 Laura Orfanedes
1. Loyalty for Sale
Building Customer Relationships One Purchase at a Time
August 2,
2017
ICF Energy Efficiency
Products Workshop
Detroit, Michigan
Laura Orfanedes
Principal, Energy Marketing;
Innovation & Customer
Engagement
2. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose. 8/10/2017
Presentation Title
2
E V O L U T I O N
of Ecommerce in Energy Efficiency
Loyalty for Sale
3. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
What Customers Want from Their Utility for Energy-Related
Products and Services
8/10/2017
Loyalty for Sale
3
MASELLA, TONY. "THE NEW ENERGY CONSUMER: UNLEASHING BUSINESS VALUE IN A DIGITAL WORLD." ACCENTURE, 2015. ACCENTURE-NEW-ENERGY-CONSUMER-FINAL.PDF.
Percentage of Customers Interested If Offered
by Their Utility
Products and materials to make simple energy-saving
improvements (66%)
Home energy generation products (62%)
Home audits/consultations to identify ways to save (61%)
Installation and/or maintenance services for home energy
devices (60%)
Warranty and/or financing plans for home energy devices
(56%)
4. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose. 8/10/2017
Loyalty for Sale
4
• Still early stage in development for EE industry
• Place utility within the customer product journey
• Include a product mix comprised mostly of EE products
• Served by a fragmented and complex vendor landscape
• Show great opportunity for improvement
Utility Product Marketplaces Today
5. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
DTE Marketplace
8/10/2017
Loyalty for Sale
5
A TOUCHPOINT TO BUILD ENGAGEMENT, DRIVE UPTAKE OF EE PRODUCTS, DELIVER SATISFACTION, AND BUILD TRUST WITH CUSTOMERS
6. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
Launched April 17, 2017
4 product categories, 15 products
Product mix includes:
Smart Thermostats
Lighting
Outlets and APSs
Water Saving Products
DTE Marketplace – Today
8/10/2017 6
DRIVE PURCHASE OF ENERGY EFFICIENT PRODUCTS
Loyalty for Sale
7. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
DTE Marketplace – Shopping Tools
8/10/2017 7
APPLIANCE COMPARISON TOOLS TO HELP CUSTOMERS CHOOSE THE RIGHT PRODUCTS FOR THEIR NEEDS
Loyalty for Sale
8. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose. 8/10/2017
Loyalty for Sale
8
9. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
DTE Marketplace – Customer Awareness and Acquisition
8/10/2017 11
Loyalty for Sale
10. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
DTE Marketplace – Tomorrow
8/10/2017 10
CENTRAL ENGAGEMENT HUB SERVING VARIETY OF PRODUCT NEEDS
Measure and Optimize
Marketing Strategies
Expand Product Offerings
Boost Revenue Generation
Explore Loyalty and Rewards
Loyalty for Sale
11. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
BEST PRACTICES
8/10/2017
Loyalty for Sale
11
Implement Customer Acquisition Strategies
Avoid a “build it, they will come” mentally
Employ targeted marketing to drive traffic to site
Maximize Customer Lifetime Value (CLV)
Optimize and win during the repurchase window
Leverage loyalty and rewards to build customer
relationship and loyalty and maximize CLV
Focus on Customer Retention
Meet customer expectations for experience and
promotions
Drive repeat purchases
12. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
Mobile apps are changing consumer/retailer relationships
Retailers are more on consumers' minds
Personalized customer experience is growing
Consumers want convenience of faster delivery, lower
prices
Digital Impacts to Watch for On The Road to Best Practices
8/10/2017
Loyalty for Sale
12
https://www.entrepreneur.com/article/288149
13. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
Acquiring Customers Through Email Marketing
8/10/2017
Loyalty for Sale
13
• Customer Launch Email
• Deployed June, 2017
• Metrics
• Emails Delivered: 36K
• Open Rate: 39.4%
• Click Through Rate: 6%
• Overall Results:
• Conversion Rates increased .7%
• Website Visits Rates increased 113.6%
• Post Email Orders
• 1st week post-campaign: 31 orders (1.8% conversion
rate)
• 2nd week post-campaign: 94 orders (2.5% conversion
rate)
Website Visits
increased by
113.6%
Conversion
rates
increased by
.7%
14. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
Retaining Customers by Meeting Their Expectations
8/10/2017
Loyalty for Sale
14
Responsive Design
&
Mobile Apps
Personalized
Marketing:
Cart Abandon,
Exclusive Offers
Post Purchase
Product
Education
15. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose. 8/10/2017
Loyalty for Sale
15
Source: IBM Marketing Cloud 2016 Email Benchmarks Study
16. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
Maximizing Customer Lifetime Value
8/10/2017
Loyalty for Sale
16
TURNING FIRST TIME BUYERS INTO REPEAT CUSTOMERS.
https://rjmetrics.com/resources/reports/ecommerce-buyer-behavior
17. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
Rewarding Customers for their Loyalty
8/10/2017
Loyalty for Sale
17
Redeem points for EE products
Earn points on purchase of EE
products
Purchase EE products with
an instant rebate
Explore the innovative,
energy-saving products
18. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
Roadmap for Enhancing Ecommerce
8/10/2017
Loyalty for Sale
18
1 Define Key
Objectives
4 Identify Target
Offers, Loyalty
and Rewards
Strategies
3 Draw Customer
Insights from
Data
2 Determine
Data Needed
for Analysis
5 Map Out
Plan for
Execution
19. ICF proprietary and confidential. Do not copy, distribute, or disclose.ICF proprietary and confidential. Do not copy, distribute, or disclose.
Thank you!
Questions?
