Karur Vysya Bank is a private sector Indian bank established in 1916 in Tamil Nadu. It has over 650 branches across India and offers various banking services including debit/credit cards, internet banking, mobile banking, loans, and insurance. The bank has a presence on the LPU campus to provide banking services to students and faculty. Some key services analyzed included loans, mutual funds, and mobile/internet banking. Suggestions were made to improve the branch layout, signage, and customer experience.

1. Karur Vysya Bank
at LPU
Manpreet Kaur
Amit Sharma
Rimaljeet Kaur
Nikhil Allhar

2. Introduction
 Karur Vysya Bank is a private-sector Indian bank,
headquartered in Karur in Tamil Nadu.
 It was set up in 1916 by M. A. Venkatarama
Chettiar and Athi Krishna Chettiar.
 The bank also offers Internet Banking and Mobile
Banking facilities to its customers
 The bank is known for it's cash deposit machines
(CDM)a major technology initiative taken only by
few banks in India.

3. Contd.
It has 657 branches and network of 1652
ATM's as on Oct -2015. KVB total business till
March 2015 was around 82000 crores.
Bank started with a seed capital of ₹1 lakh,
As with most banks, the seed capital has
grown, as have the services sold. The bank is
managed and guided by the Board of
Directors drawn from different fields.

4. Layout design
Good infrastructure.
Various counters for easy deposits
of funds and other facilities.
Lack of sufficient space
Counters not labelled

5. Major competitors
SBI
PNB
HDFC
Canara bank
Bank of India
Bank of Baroda

6. Service design
 Credit cards/debit cards
 Internet banking
 Mobile banking
 ATM
 General insurance/vehicle insurance
 Agricultural banking
 NRI banking
 Loans services
 Mutual funds

7. Cards
CARD TYPE PLATFORM COMBINE
D LIMIT
PER DAY
USAGE
DOMESTIC DEBIT CARD VISA /
MAESTRO
RS.30,000 ATM+PO
S+ECOM
DOMESTIC DEBIT CARD
FOR PRESTIGE ACCOUNT
VISA /
MAESTRO
RS.50,000 ATM+PO
S+ECOM
INTERNATIONAL DEBIT
CARD
MASTERCAR
D
RS. 30,000 ATM+PO
S+ECOM
.

8. Internet banking
The details/menus available are:
• My Accounts
• Transfer funds
• Term deposits
• Loans
• Customer Service

9. Mobile banking
The following services are available through Mobile
Banking
 Balance Enquiry
 Mini statement
 Funds Transfer
 Cheque status
 Airline Tickets
 Movie Tickets
 Mobile recharge
 Shopping
 Corporate Fund Transfer
 Fees Payment

10. Mutual funds
 The entire range of schemes of the following
AMCs are available at KVB's counters
 Birla Sunlife Mutual Fund
 Franklin Templeton Mutual Fund
 LIC Mutual Fund
 Reliance Mutual Fund
 SBI Mutual Fund
 Sundaram BNP Paribas Mutual Fund
 Unit Trust of India

11. Process Analysis
Customers treated fairly every time
Proper functional transparency with
customers
Services provided to students and faculty
members after 5pm even
No cash transactions are done after 5pm
Employee of KVB – alumni of LPU

12. Loans services
Home loans
Personal loans
Corporate loans
Jewel loans

13. Loan Process
Existing Customer only
Checking of risk factor
Basic documentation
Checking financial status of person
Drafting of loan statement
Referred to loan processing centre
Legal documentation
Collateral
Loan granted

14. Suggestions
Layout of bank shall be made more
attractive
Counters shall be labelled
Sufficient space should be provided to the
customers for transactions.
Better utilization of sources available.
Provide better services to attract students
and increase their customer base.