Axis Bank is an Indian banking and financial services company headquartered in Mumbai, India. It was established in 1994 and was originally promoted as a joint venture between Unit Trust of India, Life Insurance Corporation of India and other insurance companies. Over time, UTI's stake was acquired by Axis Bank. Today, Axis Bank offers various banking products and services including loans, credit cards, mobile banking, internet banking, and more to individual and corporate customers. It has taken various initiatives towards green banking such as encouraging e-statements and planting trees.

1. Know Your Bank
(Axis Bank)

2. Table Of Content
•Introduction
•Indian Banking System
•Company Profile
•History
•Promoters and Initial Capitals
•Uti to Axis
•Axis Bank Logo
•Axis Bank Subsidiaries
•SWOT Analysis
•Features Of Axis Bank
•New technology and product
•Green Banking Initiatives

3. INTRODUCTION
•Bank
The word bank is originated from the word
‘Banco’. Bank is a company which takes
money from different person and give to
required person and earns profit by the
intrest.

5. COMPANY PROFILE
Founded - Ahemdabad 1994
Headquarters – Mumbai India
Key Person – Shikha Sharma (Managing Director and
C.E.O.)

6. HISTORY
Axis Bank previously called UTI Bank.
The first of the new private banks to have begun operations in
1994 after the Government of India allowed new private banks to
be esablished
Joint venture with Unit Trust of India(UTI-I )
•Life Insurance Corporation of India.
•General Insurance Corporation Ltd.
•National Insurance Company Ltd.
•The New India Assurance Company.
•The Oriental Insurance Corporation.
•United Insurance Company Ltd.

7. Promoters and Initial Capital
The Bank was set up in 1994 with a capital of Rs 115 Crores.
Promoters Amount
Contributed
Unit Trust Of India(UTI) Rs 100 Crore
Life Insurance Corporation of
India(LIC)
Rs 7.5 Crore
General Insurance Corporation Of
India(GIC)
Rs 1.5 Crore
4 Subsidiaries of GIC Rs 1.5 crore each

8. UTI to Axis Bank
•The bank wanted to positioned itself as a independent
bank and to eradicate confusion.
•The bank was allowed to use the ‘UTI’ brand name for
free till January 31, 2008, beyond which it had to pay
royalty for using the name.
•The name UTI bank was changed to AXIS Bank as UTI
gave a look of government
sector bank.

10. Axis Bank: Subsidiaries
•Axis Capital Ltd.
• Axis Private Equity Ltd.
• Axis Trustee Services Ltd.
• Axis Asset Management Company Ltd.
• Axis Mutual Fund Trustee Ltd.
• Axis Bank UK Ltd. Axis Security Ltd.
• Axis Finance Ltd.
• Axis Security Europe Ltd.
• A. Treds Ltd.

11. SWOT Analysis

12. Features of Axis Bank
•Anywhere Banking
•Instant Fund Transfer
•Internet and SMS Banking
•Loans
•Credit/Debit Card
•Mobile Banking
•At-Par(Multicity) Cheque Book
•Next Gen Payments (Contactless Multicurrency Forex
Card)
•Axis Pay(UPI)

13. New Technology and Products
ONLINE BANKING
• Internet Pay Banking
• E-Statement
• Axis PayGo
MOBILE BANKING
•Axis OK
•Axis Pay
•Axis Mobile
•SMS Banking
•LIME Wallet

14. BRANCH BANKING
•ATM Banking
•Branch Banking
•Cash Deposit Machine
•Let’s Meet
SOCIAL MEDIA BANKING
•Twitter Banking
PHONE BANKING
•Missed Call Service
•Phone Banking
•Axis Remote Banking
•Doorstep Banking

15. PRODUCTS
IMPS
•IMPS: Immediate Payment Service
•Available: 24 x 7 x 365
• No more sharing of bank account details
• Instant safe and secure
•Receiver details needed: Mobile number, Mobile Money Identifier
(MMID)
LIME Wallet
•Digital wallet
•Add money from any bank account, debit or credit card.
• All utility payments with one app.
• Online shopping from registered merchant.
• Track spends.
•With Lime, you have an option to get an Axis Digital Saving
Account with no minimum balance requirement.

16. AXIS PAY
•UPI App for smooth and hassle-free transactions.
•Send or receive money, pay bills, shop and do a lot more instantly, with a single Virtual
Payment Address (VPA).
•Axis Pay allows all transactions to be at least 2 Factor Authenticated, making it
completely safe and secure.
AXIS PAYGO
•PayGO offers payment solutions to corporates/educational institutes/gated communities
in India that allows their employees/students/members to make contactless and
cashless payments in a secure manner.
•Minimum amount that can be loaded to your PayGO wallet is INR 50/-.
•The wallet balance permitted is INR 10,000/-.
AXIS OK
•Lightning fast and secure.
• No internet facility needed for accessing this app.
•Users having savings account, current account, credit card relationship with Bank can
avail the features of this app.
•“Axis OK” is simple to use and available in 6 languages.
•Block your card promptly.

17. Green Banking Initiatives by Axis
Bank
•Encourages its customers to subscribe for e-statements and other
electronic formats of communication to reduce paper consumption.
•Encourages to adopt green building concept for its office space.
•Axis Bank plants over 1 lakh saplings at 1000 locations across country.
•Uses furniture made out of a high percentage of recycled materials.
•Initiated solar-based UPS for ten ATMs under its Independent ATM
Deployment (IAD) model.

18. THANK
YOU!!!
Only Solution For
all your Financial
Needs……..
Progress On…
With
AXIS BANK