ppt with transitions and effects, only headers

2. • It started as a wholly owned subsidiary bank of
ICICI Limited an Indian financial institution in 1994.
• These are the essential years which changed ICICI
bank to what it is today.
• 1955
• 1994
• 2001
• 2002
• 2003
• 2005
• 2006
• 2007
• 2008

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Deposits & Accounts :
Titanium Privilege Savings Account.
Gold Privilege Savings Account
Fixed Deposit
Recurring Deposit
Current Deposit
Family Banking
Credit & Debit Card:
Titanium Debit Card
Gold Debit Card
Rubyx Credit Card
Investment:
ICICI Bank Pure Gold
Foreign Exchange Service
Public Provident Fund
Mutual Fund

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ATM
Phonebanking
Net banking
Branch banking
Wealth management
NRI banking
Online services (bill payment, tickets payment
etc)

5. • ICICI is India’s second largest bank
• MD and CEO : Mrs. Chanda Kocchar
• Total assets : 5,36,795 crores for the year ended
March 31,2013.
• Profit after tax : 8,325 crores for the year ended
March 31, 2013

6. • Branches : 2533
• ATM’s : 6425
• Subsidiaries : 19 countries
• Headquarter : Mumbai
• Listed on NSE and BSE
• American Depository Receipts listed on NYSE

7. STRENGTHS
• 2nd largest bank in India
• Successfully diversified its operations.
• Listed in NYSE
• Considered as a pioneer in usage of internet
services
• Aggressive and innovative marketing stratergies
WEAKNESS
• Primarily targets upper middle class and upper
class of the society
• Higher service charges

8. OPPORTUNITIES
• Expanding bussiness to the middle & lower
income groups
THREATS
• More and more banks are coming up .

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HDFC
AXIS BANK
KARUR VYSA BANK
KOTAK MAHINDRA BANK
YES BANK

10. • Stiff competition from HDFC bank
• Proffesional bank and does not
think about societial improvement

11. • 28% Increase in net profit
• Total income declined to
32,621.95crore.
• Dposit grew by 26%
• Advances grew by 19%

12. • Plans to open 1500 banks in the
next 4years
• Will recruit 6000 people this fiscal
• Plans to expand branches
overseas

13. Product
Pricing
Place
Promotion
Process
Physical Evidence
People

14. PRESENTED BY :ANKITA MONDAL
PURTI BAFNA
DHARAM SHAH
HIMANSHU KARSIYA
KAILASH PANJWANI
DHAVAL SHAH