Google was founded in 1996 as a research project by Larry Page and Sergey Brin. Their mission is to organize the world's information and make it universally accessible and useful. Google provides a fun and informal work culture, allowing employees to bring pets, and providing free meals from a celebrity chef. They call new employees "Nooglers" and encourage employees to spend 20% of their time on self-directed projects in order to increase productivity and interest. Peer learning and mentoring programs supplement the learning environment at Google.