Opportunities Offered by Social Media
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The document discusses various aspects of paid digital advertisements, including where they can be seen (search engines like Google, Yahoo, Bing), how they compare to organic search rankings in terms of visibility, how marketing budgets are allocated between search engine optimization (SEO) and pay-per-click (PPC) campaigns, and tips for optimizing advertisement performance. Examples of advertisements are provided and analyzed to demonstrate good and weak points of different ad designs and messaging.
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Opportunities Offered by Social Media
- 1. www.digitalvidya.com Digital Marketing Bootcamp Digital Advertising © Digital Vidya
- 2. © Digital Vidya Where have you seen Paid Advertisements in Digital Space? www.digitalvidya.com
- 3. © Digital Vidya Google Ads www.digitalvidya.com
- 4. © Digital Vidya Yahoo Ads www.digitalvidya.com
- 5. © Digital Vidya Bing Ads www.digitalvidya.com
- 6. © Digital Vidya Localized Search Engine www.digitalvidya.com
- 7. © Digital Vidya Ad Networks www.digitalvidya.com
- 8. © Digital Vidya Publishers www.digitalvidya.com
- 9. © Digital Vidya Social Content Networks www.digitalvidya.com
- 10. © Digital Vidya Social Media Ads www.digitalvidya.com
- 11. © Digital Vidya 40 mil visitors/month Broad (B2B Search Engine and Ad Network) Bidding (4-5$/click for top 3) www.digitalvidya.com
- 12. © Digital Vidya Why Paid Advertisement? www.digitalvidya.com
- 13. © Digital Vidya Google Ads www.digitalvidya.com
- 14. © Digital Vidya Qualitative View -Source Enquiro www.digitalvidya.com
- 15. © Digital Vidya Visibility Analysis Organic Ranking Visibility Side sponsored ad Visibility Rank 1 – 100% Ad 1 – 50% Rank 2 – 100% Ad 2 – 40% Rank 3 – 100% Ad 3 – 30% Rank 4 – 85% Ad 4 – 20% Rank 5 – 60% Ad 5 – 10% Rank 6 – 50% Ad 6 – 10% Rank 7 – 50% Ad 7 – 10% Rank 8 – 30% Ad 8 – 10% Rank 9 – 30% Rank 10 – 20% Shown in a percentage of participants looking at a listing in this location -Source Enquiro www.digitalvidya.com
- 16. © Digital Vidya Spending 11% money is spend on SEO and 87% money goes to PPC. – Source SEMPO www.digitalvidya.com
- 17. © Digital Vidya Irony SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 85%+ of Search Engine campaign budgets. www.digitalvidya.com
- 18. © Digital Vidya Inquiry Why does paid search earn so many more marketing dollars? www.digitalvidya.com
- 19. © Digital Vidya Paid Advertisements Benefits www.digitalvidya.com
- 20. © Digital Vidya Paid Advertisements Tips www.digitalvidya.com
- 22. © Digital Vidya Reach & Visibility Engagement Relationships Leads & Sales Feedback www.digitalvidya.com
- 23. © Digital Vidya IT Services Company Data Traffic Cost Leads R. Leads CPC CPL March’10 9951 5338 26 10 0.54 205 April’10 6828 4459 36 7 0.65 124 May’10 6607 5314 43 10 0.80 124 June’10 6609 5277 50 10 0.80 106 July’10 6772 5288 34 10 0.78 156 Aug’10 6340 4922 58 10 0.78 85 Sep’10 5543 4800 20 13 0.87 240 www.digitalvidya.com
- 25. © Digital Vidya How to optimize Ads? www.digitalvidya.com
- 26. © Digital Vidya Google Ads Good Points: 1. Call for action in the Ad - “Register Free” 2. Attempt to build credibility - “Asia #1 Franchise website” Week Points 1. Communicating what company have, rather then what customer want? 2. What customer will get is not communicated. www.digitalvidya.com
- 27. © Digital Vidya Another Option Want to own a Franchise? 2000+ Options: All verticals 65,000 already supported, Start Now! www.FranchiseIndia.com Good Points: 1. Addressing the customer requirements directly. 2. Customer concerns at search stage getting addressed 3. Call for action in the Ad - “Start Now” 4. Attempt to build credibility - “65,000 already supported” www.digitalvidya.com
- 30. © Digital Vidya Take 30 seconds and get… 1. Quotes from Top 10 Companies 2. Compare and Shop Online in just minutes. www.digitalvidya.com
- 31. © Digital Vidya Cisco – Google Ad 1. Talking at customer’s concerns - partially 2. Cisco Credibility in Business Video not established 3. Call for action is weak www.digitalvidya.com
- 32. www.digitalvidya.com Thank You! © Digital Vidya