SlideShare a Scribd company logo

Why Care for Social Media - Singapore Workshop

•
•
Digital Vidya
Digital Vidya

The document outlines the schedule and content for a two-day Social Media for Business bootcamp hosted by Digital Vidya. Day 1 will cover introductions, case studies, and strategies for Facebook, Twitter, and LinkedIn. Day 2 focuses on leveraging LinkedIn, case studies, and a Q&A session. The bootcamp aims to teach attendees how to use social media for business goals like marketing, lead generation, and personal branding.

Education
1 of 32
Download to read offline
© Digital Vidya Welcome! Social Media for Business Bootcamp www.digitalvidya.com
© Digital Vidya Let us Introduce! www.digitalvidya.com
© Digital Vidya Schedule (Day 1) Start End Section 8:30 9:30 Networking Tea/Coffee 9:30 11:00 Introduction & Why care about Social Media? 11:00 12:30 Demystifying Community Building on Facebook 12:30 1:30 Networking Lunch 1:30 2:15 Social Media Case Study: Honey Singh 2:15 3:30 Create Strategy for Facebook 3:30 4:00 Networking Tea/Coffee 4:00 5:00 Community Building on Facebook 5:05 5:30 Facebook Advertising www.digitalvidya.com
© Digital Vidya Schedule (Day 2) Start End Section 8:30 9:30 Networking Tea/Coffee 9:30 10:00 Day 1 Recap 10:00 11:30 Twitter: The Jewel in the Social Media Crown 11:30 12:30 Creating Twitter Marketing Strategy 12:30 1:30 Networking Lunch 1:30 3:00 Leverage LinkedIn for Lead Gen & Personal Branding? 3:00 3:30 Networking Tea/Coffee 3:30 4:15 Case Study: “General Elections, Singapore”- Chi-loong, Jamiq 4:15 5:00 Q&A 5:00 5:30 Feedback | Certificate | Webinar Setup www.digitalvidya.com
© Digital Vidya You can start experiencing Now! #DVCAMP www.digitalvidya.com
© Digital Vidya Let’s Connect Now! http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya http://linkd.in/dv-grp www.digitalvidya.com
© Digital Vidya What is so special about “Social Media”? www.digitalvidya.com
© Digital Vidya Social Media has turned “communication” into “interactive dialogues” And “it’s public” www.digitalvidya.com
© Digital Vidya Social Media in Digital Media Networking and Communication platform Content Sharing Platform Website Search Engines/Online Portals www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya Digital Marketing in 3 Words V isibility R elevancy Are you visible to your target audience? Are you relevant? (Platform, Message & Time C redibility Will your Target Audience trust you? www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya Social Media in Marketing Mix www.digitalvidya.com
© Digital Vidya SEO Vs SEM Vs SMM www.digitalvidya.com
© Digital Vidya Click to edit Master text styles Second level ● Third level ● Fourth level ● Fifth level www.digitalvidya.com
© Digital Vidya Let’s look at some Interesting Success Stories! www.digitalvidya.com
© Digital Vidya Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com
© Digital Vidya Blendtec ‘Will iPhone Blend?’ www.digitalvidya.com
© Digital Vidya A Video can ruin the brand build over decades Costed them 50m US$ www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya Click to edit Master text styles Second level ● Third level ● Fourth level ● Fifth level www.digitalvidya.com
© Digital Vidya 28% increase in sales of Small Retailers accepting Amex www.digitalvidya.com
© Digital Vidya 20K+ votes in a month campaign, 50 % spurt in Normaderm sales www.digitalvidya.com
© Digital Vidya 1,377 entries, 21K fans on FB, USD $220K in just 2 months! www.digitalvidya.com
© Digital Vidya 93% electorate, 6 seats to opp, non-PAP represented GRC www.digitalvidya.com
© Digital Vidya Visit http://www.MySunShineCandles.com www.digitalvidya.com
© Digital Vidya Online Leads & Sales www.digitalvidya.com
© Digital Vidya B2B Case Studies www.digitalvidya.com
© Digital Vidya EMC – Break Records Campaign 700,000+ views, 40+ posts by influential bloggers, 1,500+ tweets www.digitalvidya.com
© Digital Vidya Cisco - “IPv6: Are You Ready?” 50,000+ views in 1st 3 months, 120,000+ Blog views www.digitalvidya.com
© Digital Vidya Let’s dig dipper into “Social Media” Do you think you have an option? www.digitalvidya.com
© Digital Vidya Thank You! www.digitalvidya.com

Recommended

Welcome Kualalumpur
Welcome KualalumpurWelcome Kualalumpur
Welcome KualalumpurDigital Vidya
 
Twitter The Jewel in the Social Media Marketing Crown - Malaysia
Twitter The Jewel in the Social Media Marketing Crown - MalaysiaTwitter The Jewel in the Social Media Marketing Crown - Malaysia
Twitter The Jewel in the Social Media Marketing Crown - MalaysiaDigital Vidya
 
Social Media Orientation
Social Media OrientationSocial Media Orientation
Social Media OrientationDigital Vidya
 
Tools To Win In Social Search
Tools To Win In Social SearchTools To Win In Social Search
Tools To Win In Social Search
Digital Vidya
 
Os Próximos 30 Anos de Patrocínios
Os Próximos 30 Anos de PatrocíniosOs Próximos 30 Anos de Patrocínios
Os Próximos 30 Anos de Patrocínios
Andrés Enrique Balé
 
Med-Line Singapore Social Media Marketing Plan in 2016
Med-Line Singapore Social Media Marketing Plan in 2016Med-Line Singapore Social Media Marketing Plan in 2016
Med-Line Singapore Social Media Marketing Plan in 2016
Andrew Chow ✯ Keynote Speaker ✯
 
Digital in 2017: Middle Africa
Digital in 2017: Middle AfricaDigital in 2017: Middle Africa
Digital in 2017: Middle Africa
We Are Social Singapore
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
We Are Social Singapore
 

Recommended

Welcome Kualalumpur
Welcome KualalumpurWelcome Kualalumpur
Welcome KualalumpurDigital Vidya
 
Twitter The Jewel in the Social Media Marketing Crown - Malaysia
Twitter The Jewel in the Social Media Marketing Crown - MalaysiaTwitter The Jewel in the Social Media Marketing Crown - Malaysia
Twitter The Jewel in the Social Media Marketing Crown - MalaysiaDigital Vidya
 
Social Media Orientation
Social Media OrientationSocial Media Orientation
Social Media OrientationDigital Vidya
 
Tools To Win In Social Search
Tools To Win In Social SearchTools To Win In Social Search
Tools To Win In Social Search
Digital Vidya
 
Os Próximos 30 Anos de Patrocínios
Os Próximos 30 Anos de PatrocíniosOs Próximos 30 Anos de Patrocínios
Os Próximos 30 Anos de Patrocínios
Andrés Enrique Balé
 
Med-Line Singapore Social Media Marketing Plan in 2016
Med-Line Singapore Social Media Marketing Plan in 2016Med-Line Singapore Social Media Marketing Plan in 2016
Med-Line Singapore Social Media Marketing Plan in 2016
Andrew Chow ✯ Keynote Speaker ✯
 
Digital in 2017: Middle Africa
Digital in 2017: Middle AfricaDigital in 2017: Middle Africa
Digital in 2017: Middle Africa
We Are Social Singapore
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
We Are Social Singapore
 
Social Media Marketing Workshop
Social Media Marketing WorkshopSocial Media Marketing Workshop
Social Media Marketing WorkshopDigital Vidya
 
Social Search Optimization (SSO)
Social Search Optimization (SSO)Social Search Optimization (SSO)
Social Search Optimization (SSO)
Digital Vidya
 
Digital Marketing Orientation
Digital Marketing OrientationDigital Marketing Orientation
Digital Marketing OrientationDigital Vidya
 
Why B2B Business Should Care About Social Media
Why B2B Business Should Care About Social MediaWhy B2B Business Should Care About Social Media
Why B2B Business Should Care About Social MediaDigital Vidya
 
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy FrameworkSocial Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Digital Vidya
 
Social Media Marketing Case Study Chings Secret
Social Media Marketing Case Study Chings SecretSocial Media Marketing Case Study Chings Secret
Social Media Marketing Case Study Chings Secret
Digital Vidya
 
Why Care About Social Search
Why Care About Social SearchWhy Care About Social Search
Why Care About Social Search
Digital Vidya
 
Search Engine Marketing & Analytics
Search Engine Marketing & AnalyticsSearch Engine Marketing & Analytics
Search Engine Marketing & AnalyticsDigital Vidya
 
Thank you feedback
Thank you feedback Thank you feedback
Thank you feedback Digital Vidya
 
Social Media for Reputation Management (ORM)
Social Media for Reputation Management (ORM)Social Media for Reputation Management (ORM)
Social Media for Reputation Management (ORM)
Digital Vidya
 
How To Implement Social Search Optimization (SSO) Strategy
How To Implement Social Search Optimization (SSO) StrategyHow To Implement Social Search Optimization (SSO) Strategy
How To Implement Social Search Optimization (SSO) Strategy
Digital Vidya
 
Social Media Landscape in India
Social Media Landscape in IndiaSocial Media Landscape in India
Social Media Landscape in India
Digital Vidya
 
Social Media Marketing Framework That Works For B2B Businesses
Social Media Marketing Framework That Works For B2B BusinessesSocial Media Marketing Framework That Works For B2B Businesses
Social Media Marketing Framework That Works For B2B Businesses
Digital Vidya
 
Social Media Listening for Customer Insights
Social Media Listening for Customer InsightsSocial Media Listening for Customer Insights
Social Media Listening for Customer Insights
Digital Vidya
 
Why should every business care about twitter
Why should every business care about twitterWhy should every business care about twitter
Why should every business care about twitter
Digital Vidya
 
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01Khannashweta2
 
Analytics - Estimate, Measure and Improve
Analytics - Estimate, Measure and ImproveAnalytics - Estimate, Measure and Improve
Analytics - Estimate, Measure and Improve
Digital Vidya
 
How to Create a Successful Social Media Marketing Action Plan for B2B Business
How to Create a Successful Social Media Marketing Action Plan for B2B BusinessHow to Create a Successful Social Media Marketing Action Plan for B2B Business
How to Create a Successful Social Media Marketing Action Plan for B2B Business
Digital Vidya
 
Digital Marketing Case Discussion - Alpenlibbe
Digital Marketing Case Discussion - AlpenlibbeDigital Marketing Case Discussion - Alpenlibbe
Digital Marketing Case Discussion - Alpenlibbe
Digital Vidya
 
Digital Marketing Case Study - Aircel (Save Our Tigers)
Digital Marketing Case Study - Aircel (Save Our Tigers)Digital Marketing Case Study - Aircel (Save Our Tigers)
Digital Marketing Case Study - Aircel (Save Our Tigers)
Digital Vidya
 
Emerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceEmerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data Science
Digital Vidya
 
Digital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & Google
Digital Vidya
 

More Related Content

Similar to Why Care for Social Media - Singapore Workshop

Social Media Marketing Workshop
Social Media Marketing WorkshopSocial Media Marketing Workshop
Social Media Marketing WorkshopDigital Vidya
 
Social Search Optimization (SSO)
Social Search Optimization (SSO)Social Search Optimization (SSO)
Social Search Optimization (SSO)
Digital Vidya
 
Digital Marketing Orientation
Digital Marketing OrientationDigital Marketing Orientation
Digital Marketing OrientationDigital Vidya
 
Why B2B Business Should Care About Social Media
Why B2B Business Should Care About Social MediaWhy B2B Business Should Care About Social Media
Why B2B Business Should Care About Social MediaDigital Vidya
 
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy FrameworkSocial Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Digital Vidya
 
Social Media Marketing Case Study Chings Secret
Social Media Marketing Case Study Chings SecretSocial Media Marketing Case Study Chings Secret
Social Media Marketing Case Study Chings Secret
Digital Vidya
 
Why Care About Social Search
Why Care About Social SearchWhy Care About Social Search
Why Care About Social Search
Digital Vidya
 
Search Engine Marketing & Analytics
Search Engine Marketing & AnalyticsSearch Engine Marketing & Analytics
Search Engine Marketing & AnalyticsDigital Vidya
 
Social Media for Reputation Management (ORM)
Social Media for Reputation Management (ORM)Social Media for Reputation Management (ORM)
Social Media for Reputation Management (ORM)
Digital Vidya
 
How To Implement Social Search Optimization (SSO) Strategy
How To Implement Social Search Optimization (SSO) StrategyHow To Implement Social Search Optimization (SSO) Strategy
How To Implement Social Search Optimization (SSO) Strategy
Digital Vidya
 
Social Media Landscape in India
Social Media Landscape in IndiaSocial Media Landscape in India
Social Media Landscape in India
Digital Vidya
 
Social Media Marketing Framework That Works For B2B Businesses
Social Media Marketing Framework That Works For B2B BusinessesSocial Media Marketing Framework That Works For B2B Businesses
Social Media Marketing Framework That Works For B2B Businesses
Digital Vidya
 
Social Media Listening for Customer Insights
Social Media Listening for Customer InsightsSocial Media Listening for Customer Insights
Social Media Listening for Customer Insights
Digital Vidya
 
Why should every business care about twitter
Why should every business care about twitterWhy should every business care about twitter
Why should every business care about twitter
Digital Vidya
 
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01Khannashweta2
 
Analytics - Estimate, Measure and Improve
Analytics - Estimate, Measure and ImproveAnalytics - Estimate, Measure and Improve
Analytics - Estimate, Measure and Improve
Digital Vidya
 
How to Create a Successful Social Media Marketing Action Plan for B2B Business
How to Create a Successful Social Media Marketing Action Plan for B2B BusinessHow to Create a Successful Social Media Marketing Action Plan for B2B Business
How to Create a Successful Social Media Marketing Action Plan for B2B Business
Digital Vidya
 
Digital Marketing Case Discussion - Alpenlibbe
Digital Marketing Case Discussion - AlpenlibbeDigital Marketing Case Discussion - Alpenlibbe
Digital Marketing Case Discussion - Alpenlibbe
Digital Vidya
 
Digital Marketing Case Study - Aircel (Save Our Tigers)
Digital Marketing Case Study - Aircel (Save Our Tigers)Digital Marketing Case Study - Aircel (Save Our Tigers)
Digital Marketing Case Study - Aircel (Save Our Tigers)
Digital Vidya
 

Similar to Why Care for Social Media - Singapore Workshop (20)

Social Media Marketing Workshop
Social Media Marketing WorkshopSocial Media Marketing Workshop
Social Media Marketing Workshop
 
Social Search Optimization (SSO)
Social Search Optimization (SSO)Social Search Optimization (SSO)
Social Search Optimization (SSO)
 
Digital Marketing Orientation
Digital Marketing OrientationDigital Marketing Orientation
Digital Marketing Orientation
 
Why B2B Business Should Care About Social Media
Why B2B Business Should Care About Social MediaWhy B2B Business Should Care About Social Media
Why B2B Business Should Care About Social Media
 
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy FrameworkSocial Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
 
Social Media Marketing Case Study Chings Secret
Social Media Marketing Case Study Chings SecretSocial Media Marketing Case Study Chings Secret
Social Media Marketing Case Study Chings Secret
 
Why Care About Social Search
Why Care About Social SearchWhy Care About Social Search
Why Care About Social Search
 
Search Engine Marketing & Analytics
Search Engine Marketing & AnalyticsSearch Engine Marketing & Analytics
Search Engine Marketing & Analytics
 
Thank you feedback
Thank you feedback Thank you feedback
Thank you feedback
 
Social Media for Reputation Management (ORM)
Social Media for Reputation Management (ORM)Social Media for Reputation Management (ORM)
Social Media for Reputation Management (ORM)
 
How To Implement Social Search Optimization (SSO) Strategy
How To Implement Social Search Optimization (SSO) StrategyHow To Implement Social Search Optimization (SSO) Strategy
How To Implement Social Search Optimization (SSO) Strategy
 
Social Media Landscape in India
Social Media Landscape in IndiaSocial Media Landscape in India
Social Media Landscape in India
 
Social Media Marketing Framework That Works For B2B Businesses
Social Media Marketing Framework That Works For B2B BusinessesSocial Media Marketing Framework That Works For B2B Businesses
Social Media Marketing Framework That Works For B2B Businesses
 
Social Media Listening for Customer Insights
Social Media Listening for Customer InsightsSocial Media Listening for Customer Insights
Social Media Listening for Customer Insights
 
Why should every business care about twitter
Why should every business care about twitterWhy should every business care about twitter
Why should every business care about twitter
 
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01
 
Analytics - Estimate, Measure and Improve
Analytics - Estimate, Measure and ImproveAnalytics - Estimate, Measure and Improve
Analytics - Estimate, Measure and Improve
 
How to Create a Successful Social Media Marketing Action Plan for B2B Business
How to Create a Successful Social Media Marketing Action Plan for B2B BusinessHow to Create a Successful Social Media Marketing Action Plan for B2B Business
How to Create a Successful Social Media Marketing Action Plan for B2B Business
 
Digital Marketing Case Discussion - Alpenlibbe
Digital Marketing Case Discussion - AlpenlibbeDigital Marketing Case Discussion - Alpenlibbe
Digital Marketing Case Discussion - Alpenlibbe
 
Digital Marketing Case Study - Aircel (Save Our Tigers)
Digital Marketing Case Study - Aircel (Save Our Tigers)Digital Marketing Case Study - Aircel (Save Our Tigers)
Digital Marketing Case Study - Aircel (Save Our Tigers)
 

More from Digital Vidya

Emerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceEmerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data Science
Digital Vidya
 
Digital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & Google
Digital Vidya
 
Making Money Out of Data
Making Money Out of DataMaking Money Out of Data
Making Money Out of Data
Digital Vidya
 
Say Yes To No SQL
Say Yes To No SQLSay Yes To No SQL
Say Yes To No SQL
Digital Vidya
 
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Digital Vidya
 
How To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieHow To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A Newbie
Digital Vidya
 
Lifecycle of a Data Science Project
Lifecycle of a Data Science ProjectLifecycle of a Data Science Project
Lifecycle of a Data Science Project
Digital Vidya
 
7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth
Digital Vidya
 
Social Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourSocial Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User Behaviour
Digital Vidya
 
AIRflow at Scale
AIRflow at ScaleAIRflow at Scale
AIRflow at Scale
Digital Vidya
 
How to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesHow to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to Sales
Digital Vidya
 
Native Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeNative Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising Landscape
Digital Vidya
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
Digital Vidya
 
Anomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTAnomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoT
Digital Vidya
 
Structured Streaming in Spark
Structured Streaming in SparkStructured Streaming in Spark
Structured Streaming in Spark
Digital Vidya
 
Community Development with Social Media
Community Development with Social MediaCommunity Development with Social Media
Community Development with Social Media
Digital Vidya
 
Framework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaFramework of Digital Media Marketing in India
Framework of Digital Media Marketing in India
Digital Vidya
 
The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018
Digital Vidya
 
People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First
Digital Vidya
 
Going Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyGoing Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business Globally
Digital Vidya
 

More from Digital Vidya (20)

Emerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceEmerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data Science
 
Digital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & Google
 
Making Money Out of Data
Making Money Out of DataMaking Money Out of Data
Making Money Out of Data
 
Say Yes To No SQL
Say Yes To No SQLSay Yes To No SQL
Say Yes To No SQL
 
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
 
How To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieHow To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A Newbie
 
Lifecycle of a Data Science Project
Lifecycle of a Data Science ProjectLifecycle of a Data Science Project
Lifecycle of a Data Science Project
 
7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth
 
Social Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourSocial Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User Behaviour
 
AIRflow at Scale
AIRflow at ScaleAIRflow at Scale
AIRflow at Scale
 
How to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesHow to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to Sales
 
Native Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeNative Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising Landscape
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
 
Anomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTAnomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoT
 
Structured Streaming in Spark
Structured Streaming in SparkStructured Streaming in Spark
Structured Streaming in Spark
 
Community Development with Social Media
Community Development with Social MediaCommunity Development with Social Media
Community Development with Social Media
 
Framework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaFramework of Digital Media Marketing in India
Framework of Digital Media Marketing in India
 
The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018
 
People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First
 
Going Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyGoing Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business Globally
 

Recently uploaded

Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
Multithreading_in_C++ - std::thread, race condition
Multithreading_in_C++ - std::thread, race conditionMultithreading_in_C++ - std::thread, race condition
Multithreading_in_C++ - std::thread, race condition
Mohammed Sikander
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star - Saka Neela TaraOperation Blue Star - Saka Neela Tara
Operation Blue Star - Saka Neela Tara
Balvir Singh
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
tarandeep35
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
Special education needs
 
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School DistrictPride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
David Douglas School District
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9 .docxAcetabularia Information For Class 9 .docx
Acetabularia Information For Class 9 .docx
vaibhavrinwa19
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Akanksha trivedi rama nursing college kanpur.
 
Advantages and Disadvantages of CMS from an SEO Perspective
Advantages and Disadvantages of CMS from an SEO PerspectiveAdvantages and Disadvantages of CMS from an SEO Perspective
Advantages and Disadvantages of CMS from an SEO Perspective
Krisztián Száraz
 
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionExecutive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
TechSoup
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
DhatriParmar
 
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Dr. Vinod Kumar Kanvaria
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
Pavel ( NSTU)
 
Normal Labour/ Stages of Labour/ Mechanism of Labour
Normal Labour/ Stages of Labour/ Mechanism of LabourNormal Labour/ Stages of Labour/ Mechanism of Labour
Normal Labour/ Stages of Labour/ Mechanism of Labour
Wasim Ak
 
The Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collectionThe Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collection
Israel Genealogy Research Association
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
Peter Windle
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Scholarhat
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 

Recently uploaded (20)

Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
Multithreading_in_C++ - std::thread, race condition
Multithreading_in_C++ - std::thread, race conditionMultithreading_in_C++ - std::thread, race condition
Multithreading_in_C++ - std::thread, race condition
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star - Saka Neela TaraOperation Blue Star - Saka Neela Tara
Operation Blue Star - Saka Neela Tara
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
 
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School DistrictPride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
 
Acetabularia Information For Class 9 .docx
Acetabularia Information For Class 9 .docxAcetabularia Information For Class 9 .docx
Acetabularia Information For Class 9 .docx
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
 
Advantages and Disadvantages of CMS from an SEO Perspective
Advantages and Disadvantages of CMS from an SEO PerspectiveAdvantages and Disadvantages of CMS from an SEO Perspective
Advantages and Disadvantages of CMS from an SEO Perspective
 
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionExecutive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
 
The Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptxThe Accursed House by Émile Gaboriau.pptx
The Accursed House by Émile Gaboriau.pptx
 
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
 
Synthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptxSynthetic Fiber Construction in lab .pptx
Synthetic Fiber Construction in lab .pptx
 
Normal Labour/ Stages of Labour/ Mechanism of Labour
Normal Labour/ Stages of Labour/ Mechanism of LabourNormal Labour/ Stages of Labour/ Mechanism of Labour
Normal Labour/ Stages of Labour/ Mechanism of Labour
 
The Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collectionThe Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collection
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 

Why Care for Social Media - Singapore Workshop

  • 1. © Digital Vidya Welcome! Social Media for Business Bootcamp www.digitalvidya.com
  • 2. © Digital Vidya Let us Introduce! www.digitalvidya.com
  • 3. © Digital Vidya Schedule (Day 1) Start End Section 8:30 9:30 Networking Tea/Coffee 9:30 11:00 Introduction & Why care about Social Media? 11:00 12:30 Demystifying Community Building on Facebook 12:30 1:30 Networking Lunch 1:30 2:15 Social Media Case Study: Honey Singh 2:15 3:30 Create Strategy for Facebook 3:30 4:00 Networking Tea/Coffee 4:00 5:00 Community Building on Facebook 5:05 5:30 Facebook Advertising www.digitalvidya.com
  • 4. © Digital Vidya Schedule (Day 2) Start End Section 8:30 9:30 Networking Tea/Coffee 9:30 10:00 Day 1 Recap 10:00 11:30 Twitter: The Jewel in the Social Media Crown 11:30 12:30 Creating Twitter Marketing Strategy 12:30 1:30 Networking Lunch 1:30 3:00 Leverage LinkedIn for Lead Gen & Personal Branding? 3:00 3:30 Networking Tea/Coffee 3:30 4:15 Case Study: “General Elections, Singapore”- Chi-loong, Jamiq 4:15 5:00 Q&A 5:00 5:30 Feedback | Certificate | Webinar Setup www.digitalvidya.com
  • 5. © Digital Vidya You can start experiencing Now! #DVCAMP www.digitalvidya.com
  • 6. © Digital Vidya Let’s Connect Now! http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya http://linkd.in/dv-grp www.digitalvidya.com
  • 7. © Digital Vidya What is so special about “Social Media”? www.digitalvidya.com
  • 8. © Digital Vidya Social Media has turned “communication” into “interactive dialogues” And “it’s public” www.digitalvidya.com
  • 9. © Digital Vidya Social Media in Digital Media Networking and Communication platform Content Sharing Platform Website Search Engines/Online Portals www.digitalvidya.com
  • 11. © Digital Vidya Digital Marketing in 3 Words V isibility R elevancy Are you visible to your target audience? Are you relevant? (Platform, Message & Time C redibility Will your Target Audience trust you? www.digitalvidya.com
  • 13. © Digital Vidya Social Media in Marketing Mix www.digitalvidya.com
  • 14. © Digital Vidya SEO Vs SEM Vs SMM www.digitalvidya.com
  • 15. © Digital Vidya Click to edit Master text styles Second level ● Third level ● Fourth level ● Fifth level www.digitalvidya.com
  • 16. © Digital Vidya Let’s look at some Interesting Success Stories! www.digitalvidya.com
  • 17. © Digital Vidya Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com
  • 18. © Digital Vidya Blendtec ‘Will iPhone Blend?’ www.digitalvidya.com
  • 19. © Digital Vidya A Video can ruin the brand build over decades Costed them 50m US$ www.digitalvidya.com
  • 21. © Digital Vidya Click to edit Master text styles Second level ● Third level ● Fourth level ● Fifth level www.digitalvidya.com
  • 22. © Digital Vidya 28% increase in sales of Small Retailers accepting Amex www.digitalvidya.com
  • 23. © Digital Vidya 20K+ votes in a month campaign, 50 % spurt in Normaderm sales www.digitalvidya.com
  • 24. © Digital Vidya 1,377 entries, 21K fans on FB, USD $220K in just 2 months! www.digitalvidya.com
  • 25. © Digital Vidya 93% electorate, 6 seats to opp, non-PAP represented GRC www.digitalvidya.com
  • 26. © Digital Vidya Visit http://www.MySunShineCandles.com www.digitalvidya.com
  • 27. © Digital Vidya Online Leads & Sales www.digitalvidya.com
  • 28. © Digital Vidya B2B Case Studies www.digitalvidya.com
  • 29. © Digital Vidya EMC – Break Records Campaign 700,000+ views, 40+ posts by influential bloggers, 1,500+ tweets www.digitalvidya.com
  • 30. © Digital Vidya Cisco - “IPv6: Are You Ready?” 50,000+ views in 1st 3 months, 120,000+ Blog views www.digitalvidya.com
  • 31. © Digital Vidya Let’s dig dipper into “Social Media” Do you think you have an option? www.digitalvidya.com
  • 32. © Digital Vidya Thank You! www.digitalvidya.com