The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
LaSoft | Driving business results through smart marketing solutionsIgor Vivchar
Problem
Most of our clients can gain more users even in the early stages, but because of the lack of good marketing support, many people simply do not know about new products they can try and use
Solutions
We are building a team of marketing professionals - experts, executors, bloggers in order to support our clients in product marketing. The team which will help you to do your marketing professionally, and achieve better results
Digital marketing is an important element in a competitive marketing plan and today, email marketing and paid advertising stand as two of the most effective and widely used strategies for lead generation. Use this chart to find out what digital marketing tactic fits best with your B2B company's goals.
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
LaSoft | Driving business results through smart marketing solutionsIgor Vivchar
Problem
Most of our clients can gain more users even in the early stages, but because of the lack of good marketing support, many people simply do not know about new products they can try and use
Solutions
We are building a team of marketing professionals - experts, executors, bloggers in order to support our clients in product marketing. The team which will help you to do your marketing professionally, and achieve better results
Digital marketing is an important element in a competitive marketing plan and today, email marketing and paid advertising stand as two of the most effective and widely used strategies for lead generation. Use this chart to find out what digital marketing tactic fits best with your B2B company's goals.
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
One page template: Digital Marketing Strategy, the formula to strategise your digital strategy successfully. Follow these steps to generate a comprehensive digital marketing plan.
How do we work?
- Scrum approach
We use the Scrum approach to keep our team focused on the main project goals, improve the communication process and get results faster.
- Performance reports
You can get complex reports about performance attributes for a specified period. This helps you to compare metrics with the initial objectives.
- Regular communications
It is crucial to gain a good understanding of all your expectations. Regular communication helps to optimize the project implementation process.
- Personal assistance
We assigned an experienced assistant to ensure that everything runs smoothly. We will work directly with you on every aspect of your project.
This Presentation from Webtech Learning - Web Education Academy represents that why the use of digital marketing is not the only investment-wise decision but also an effective marketing channel that can help you grow your business.
One page template: Buyer Personas, the formula to strategise your buyer personas successfully. Follow these steps to generate a comprehensive persona profile of your customers. This works hand in hand with your Brand Strategy Template.
Here is your Complete Digital Marketing Strategy, Plan, Worksheet, Content Calendar Template for 2019.
A step by step plan including Business Objectives, Budget, Resources
https://www.webmarketingacademy.in/
Agile Marketing How-To Guide and ToolkitDemand Metric
Your Problem
You need to help your marketing team become more efficient.
Our Solution
Agile Marketing is a powerful and proven tactical approach to improve the processes that empower your marketing team, encouraging constant and swift growth. An Agile approach allows teams to be more capable to adapt to real-time marketing challenges or opportunities. Not only does the Agile process improve a teams speed, but it encourages transparency and rewards adaptability, ultimately leading to happier and less stressed team members and more consistent results. This How-To Guide and Toolkit will help your team achieve an Agile Marketing process that is proven to deliver more results.
Key Benefits
leverage Agile Marketing best practices
quickly discover how to implement Agile
Full toolkit that supports what you learn
Collaborative Marketing is the Next Big Thing
The platform will match you with other like-minded companies to accomplish much more than you might be able to do on your own.
Join the new partner networking platform. It`s no longer a long- winded process. Exchange value and grow with MarketCo platform.
Integrating social media into a successful B2B marketing plan b2 b-forum_we...B2B Marketing Forum
Zoek je naar manieren om je social media succes te verbeteren? Of ben je nog niet gestart met social media als integraal onderdeel van je B2B marketing inspanningen? Schrijf je dan meteen in voor dit gratis en zeer leerzame B2B marketing webinar op dinsdag 14 december.Tijdens dit webinar werkt spotONvision samen met Mike Volpe, VP Marketing bij Hubspot.
In dit B2B marketing webinar leer je in 1 uur (van 3 tot 4 pm) alles over:
Hoe je social media kunt integreren in je content marketing strategie
Hoe inbound marketing werkt en je de omzet verhoogt met 500%
Hoe Hubspot het voor elkaar kreeg om zo succesvol te zijn
Tips en trucs voor social media succes
https://www.lafabbricadellarealta.com/entertainment-marketing-plan-template/
Don't start from scratch, base your marketing efforts on a proven template.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities. The model provides 4 stages of organizational maturity, which are:
- Undefined
- Progressive
- Mature
- World-Class
Additionally, it evaluates 8 components of Email Marketing, as follows:
- Orientation
- Leadership
- Tools & Platforms
- Lead Generation
- Content Marketing
- Cross-Channel Marketing
- Budget & Staff
- Metrics
ProvenMentor, digital marketing brochure (created by the Digital Marketing Institute) to display the "Professional Diploma in Digital Marketing" Syllabus content.
This digital marketing qualification has been developed in conjunction with the Digital Marketing Institutes's Syllabus Advisory council. This comprises of: Facebook, Twitter, Microsoft, LinkedIn, Google, PayPal, McCann Blue, Ogilvy & Mather and RMG
The diploma contains 10 modules:
1. Introduction to Digital Marketing
2. Search Engine Marketing (SEO)
3. Search Engine Marketing (PPC)
4. Email Marketing
5. Digital Display Advertising
6. Social Media Marketing (Part 1)
7. Social Media Marketing (Part 2)
8. Mobile Marketing
9. Analytics
10. Strategy & Planning
3 Ways How A Digital Marketing Agency In London Can Transform Your BusinessNHANCE Digital
The specific goals, objectives, and budgets of your company will define the most effective strategy. Avail the services of our digital marketing agency in London for your small-to-medium business. We keep you ahead of the curve by maintaining a close check on your campaign’s performance and market improvements.
One page template: Digital Marketing Strategy, the formula to strategise your digital strategy successfully. Follow these steps to generate a comprehensive digital marketing plan.
How do we work?
- Scrum approach
We use the Scrum approach to keep our team focused on the main project goals, improve the communication process and get results faster.
- Performance reports
You can get complex reports about performance attributes for a specified period. This helps you to compare metrics with the initial objectives.
- Regular communications
It is crucial to gain a good understanding of all your expectations. Regular communication helps to optimize the project implementation process.
- Personal assistance
We assigned an experienced assistant to ensure that everything runs smoothly. We will work directly with you on every aspect of your project.
This Presentation from Webtech Learning - Web Education Academy represents that why the use of digital marketing is not the only investment-wise decision but also an effective marketing channel that can help you grow your business.
One page template: Buyer Personas, the formula to strategise your buyer personas successfully. Follow these steps to generate a comprehensive persona profile of your customers. This works hand in hand with your Brand Strategy Template.
Here is your Complete Digital Marketing Strategy, Plan, Worksheet, Content Calendar Template for 2019.
A step by step plan including Business Objectives, Budget, Resources
https://www.webmarketingacademy.in/
Agile Marketing How-To Guide and ToolkitDemand Metric
Your Problem
You need to help your marketing team become more efficient.
Our Solution
Agile Marketing is a powerful and proven tactical approach to improve the processes that empower your marketing team, encouraging constant and swift growth. An Agile approach allows teams to be more capable to adapt to real-time marketing challenges or opportunities. Not only does the Agile process improve a teams speed, but it encourages transparency and rewards adaptability, ultimately leading to happier and less stressed team members and more consistent results. This How-To Guide and Toolkit will help your team achieve an Agile Marketing process that is proven to deliver more results.
Key Benefits
leverage Agile Marketing best practices
quickly discover how to implement Agile
Full toolkit that supports what you learn
Collaborative Marketing is the Next Big Thing
The platform will match you with other like-minded companies to accomplish much more than you might be able to do on your own.
Join the new partner networking platform. It`s no longer a long- winded process. Exchange value and grow with MarketCo platform.
Integrating social media into a successful B2B marketing plan b2 b-forum_we...B2B Marketing Forum
Zoek je naar manieren om je social media succes te verbeteren? Of ben je nog niet gestart met social media als integraal onderdeel van je B2B marketing inspanningen? Schrijf je dan meteen in voor dit gratis en zeer leerzame B2B marketing webinar op dinsdag 14 december.Tijdens dit webinar werkt spotONvision samen met Mike Volpe, VP Marketing bij Hubspot.
In dit B2B marketing webinar leer je in 1 uur (van 3 tot 4 pm) alles over:
Hoe je social media kunt integreren in je content marketing strategie
Hoe inbound marketing werkt en je de omzet verhoogt met 500%
Hoe Hubspot het voor elkaar kreeg om zo succesvol te zijn
Tips en trucs voor social media succes
https://www.lafabbricadellarealta.com/entertainment-marketing-plan-template/
Don't start from scratch, base your marketing efforts on a proven template.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities. The model provides 4 stages of organizational maturity, which are:
- Undefined
- Progressive
- Mature
- World-Class
Additionally, it evaluates 8 components of Email Marketing, as follows:
- Orientation
- Leadership
- Tools & Platforms
- Lead Generation
- Content Marketing
- Cross-Channel Marketing
- Budget & Staff
- Metrics
ProvenMentor, digital marketing brochure (created by the Digital Marketing Institute) to display the "Professional Diploma in Digital Marketing" Syllabus content.
This digital marketing qualification has been developed in conjunction with the Digital Marketing Institutes's Syllabus Advisory council. This comprises of: Facebook, Twitter, Microsoft, LinkedIn, Google, PayPal, McCann Blue, Ogilvy & Mather and RMG
The diploma contains 10 modules:
1. Introduction to Digital Marketing
2. Search Engine Marketing (SEO)
3. Search Engine Marketing (PPC)
4. Email Marketing
5. Digital Display Advertising
6. Social Media Marketing (Part 1)
7. Social Media Marketing (Part 2)
8. Mobile Marketing
9. Analytics
10. Strategy & Planning
3 Ways How A Digital Marketing Agency In London Can Transform Your BusinessNHANCE Digital
The specific goals, objectives, and budgets of your company will define the most effective strategy. Avail the services of our digital marketing agency in London for your small-to-medium business. We keep you ahead of the curve by maintaining a close check on your campaign’s performance and market improvements.
Mastering Digital Marketing Strategy.pdfAmit Singh
A template for defining a digital marketing campaign or ongoing activity, with expert advice from Steve Hallam, Partner, Deloitte Digital.
This template is for a digital marketing strategy - an ongoing business activity rather than a one-off campaign. It's useful for briefing a digital agency as well as a tool for articulating a digital strategy for internal use.
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
IEEE GlobalSpec is pleased to provide you with this Marketing Planning Kit to help you evaluate the effectiveness of your
current marketing choices, calculate the value of existing marketing programs, understand today’s marketing landscape,
and plan more effective strategies for 2019. Our intent is to help you define and achieve your marketing goals and
objectives for the year ahead.
This presentation takes a deeper look into one of the most effective marketing strategies for B2B companies: account-based marketing. We'll discuss how to approach account-based marketing, create a strategy, and execute that strategy using HubSpot's software.
Top 10 digital marketing institutes in jaipur (1) convertedNineHertzAcademy
NineHertz Academy offers the
Top-Notch Digital Marketing Course in Jaipur. We welcome everyone, whether you are a newcomer to digital marketing, a stakeholder, or a person who is eager to start a career in digital marketing. We have all the latest and advanced course content to meet your needs.
We provide on-the-job training and our focus is on providing high-quality training and practical knowledge through the latest course curriculum. Our courses provide several degrees of digital marketing knowledge. Moreover Freshers can get the experience from industry professionals and become certified in key doamins. As a top digital marketing training Academy, we have 100% placement, practical on live projects.
So waiting for what, get your registration done to advance your career by gaining practical knowledge of the business!!
Digital Marketing Executive Training material - Onlineinfatuation.pdfonlineinfatuation
OnlineInfatuation is a New Delhi based company that specializes in targetedandcustomized Digital Marketing and training programs for professionals of anylevel of experience. Our approach to training is based on our trainers’ cumulative years of experience.
Excellence Academy , Chandigarh offers Best Digital Marketing Certification Course Training in Chandigarh. We offer full time one year diploma in Digital Marketing in Chandigarh. Those who have less interest in programming or coding can make up their career in digital marketing. As digital marketing is growing in now days. We provide Top Digital Marketing Training Course in Chandigarh, Panchkula and Mohali.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
First Point Creations is a best digital marketing company in Delhi that provides digital marketing services such as Social Media, Web Development, SEO, SMO, PPC etc. https://www.firstpointcreations.com/
First Point Creations is a best digital marketing company in Delhi that provides digital marketing services such as Social Media, Web Development, SEO, SMO, PPC etc.
First Point Creations is a best digital marketing company in Delhi that provides digital marketing services such as Social Media, Web Development, SEO, SMO, PPC etc.
Similar to 8 Marketing Essentials for Recruiters (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
2. Take the time out of timesheets
Marketing is no longer an optional extra
Etz is a leader in
technology solutions
that streamline and
make the back office
of recruitment
agencies more efficient
Marketing is another
area where
technology is a major
factor in delivering
efficiency and
increasing profitability
In this slide deck we give
an overview of some of
the key considerations and
concepts for successfully
marketing recruitment
businesses today
3. Take the time out of timesheets
1. It all begins with the Marketing Strategy…
It is essential to start by developing a Marketing Strategy, as
it is the plan for tactical activity that schedules what you
are doing and when, it also sets out why you are doing it
Resist the temptation to rush the strategy and initiate ad-hoc
tactical marketing with no real plan of structured activity
The strategy ensures that three key elements are considered
and that marketing is joined up – analysis of competitors and
the target market, and campaign development
4. Take the time out of timesheets
2. Brand Matters
A brand is more than just a
logo - it incorporates
values, positions you
against your target
audiences, and conveys
who your company really
is and what it stands for
Supporting elements
include visual design
style, the copy or
written language style
and the narrative
contained in About Us
or Mission statements
Website must integrate
these elements
because it is often the
first touch point with the
agency and the brand
needs to be consistent
when it is translated to
other media
5. Take the time out of timesheets
3. Focus marketing activity on your website
Websites are now the
focal points of
promotional activity on
digital (and non-digital)
channels ending the
domination of print and
broadcast media
This is to the advantage of
smaller and mid-market
businesses because
modest budgets yield
greater value and
performance is almost
completely measurable
Follow the conventions of
structure and content,
clearly identify the
expertise that supports your
USP and drive content
marketing campaigns with
data capture
6. Take the time out of timesheets
4. Google is a friend worth knowing well
More than 90% of UK web
searches are conducted
through Google so learn
how SEM (Search Engine
Marketing) works, including
SEO and PPC, such as
Google AdWords
SEO tunes your website to
be friendly to Google,
especially its closely
guarded search algorithm
which it uses to determine
the quality and rank of
website pages
To beat SEO cheats Panda
and Penguin updates mean
the algorithm favours good
quality, unique content and
penalises poor quality
elements such as 'spammy'
backlinks
90%
7. Take the time out of timesheets
5. Content is King and Helps you Rule the Marketplace
Content is the information on your website and content
marketing is the practice of using it to develop new
business through engaging content and digital technology
Showcasing your expertise through content such as white
papers, blogs or newsletters attracts clients and
candidates to you because your content is of value
Data capture of visitors that access content builds a
database of prospects that you develop through email
and social media content marketing campaigns
8. Take the time out of timesheets
6. The Role of Social Media
Social media lets
businesses tap the
potential of personal
and professional
networks but there are
differences in the
social media tools for
clients and candidates
LinkedIn is the first
choice for attracting
clients and recruiting
candidates, but
Facebook and Twitter
are also extremely useful
for spreading the word
and locating experts
Use social media to
identify, listen to and
engage corporate HR
or decision makers;
simply using social
media for HR speaks
positively to those that
value the channel
HR
9. Take the time out of timesheets
7. Use Automated Marketing Systems
Automated marketing
systems execute email
marketing campaigns with
CRM data, and are
available as online software
(SaaS) and paid by
subscription and/or PAYG
Marketing automation is the
delivery mechanism for
regular content marketing
campaigns that help to
cultivate your prospective
clients and candidates
A typical automated
workflow could capture
email addresses of visitors
to a marketing system
landing page and use
the data to power email
marketing activity
PAYG
SUBSCRIBE
10. Take the time out of timesheets
8. Sell More to your Current Customers
Given the cost of
acquisition of new clients,
up-selling and cross-selling
are essential objectives of
the sales function many
businesses and this applies
to recruitment too
It’s highly likely you can
expand the business with
existing clients and digital
marketing newsletters are
excellent for content
curation, showcasing your
range of services
Deploying special offers is
an excellent tactic for
capturing attention and
converting clients to switch
or try additional services
11. Take the time out of timesheets
Etz
Find out more about Etz on our website: www.etzbackoffice.com
Australia
Telephone: +61 2 9375 2362
UK
Telephone: +44 (0)870 460 2698
Find out more and download our free white paper: 8 Marketing
Essentials for Recruiters: http://goo.gl/Id1bmc