This document discusses next generation employee engagement and development programs at Telefónica Germany. It outlines three key programs: 1. The Expert Career Path program develops top experts alongside managers to retain strategic knowledge. It consists of 17 job families. 2. The Experts as Trainers program leverages high-performing employees to train colleagues by dedicating 5-10% of work time to training. This reduces costs while improving engagement. 3. The new Leadership Development Program is a blended learning program for managers consisting of mandatory core modules plus optional sessions. It focuses on developing critical leadership capabilities like agility, team intelligence, and resilience. Telefónica Germany has seen success through improved engagement survey

1. Driving Performance
by Next Generation Engagement Programmes
and New Ways of Enablement
7th Annual Achieving HR Excellence in Telecom
Barcelona, 28th-30th May 2013
Dr. Johann Lex, Telefónica Germany, HR Programmes & Change

2. Next Generation – are we ready for it?
Digital skills

3. Agenda
Views on Engagement and Enablement
Next Generation People Development Solutions
Expert Career Path
3
Expert Career Path
Experts as Trainer
New Leadership Development Programme
Have we been successful ?

4. Hay Group: Engagement and Enablement Matrix
Driving Factors in Employee Effectiveness Model
ENGAGEMEN
T
HIGHLOW
Effective
Ineffective
Frustrated
Detached
Clear and promising Direction
Quality and Customer Focus
Confidence in Leaders
Respect and Recognition
Pay and Benefits
Engagement
ENABLEMENT
HIGHLOW
Collaboration
Performance Management
Authority & Empowerment
Resources
Work, structure and process
Training & Development
Enablement

5. Agenda
Views on Engagement and Enablement
Next Generation People Development Solutions
5
Expert Career Path
Experts as Trainer
New Leadership Development Programme
Have we been successful ?

6. Identify and Promote Your Top Experts
6

7. Expert Career Path* - develops top experts on par with
managers and sustains strategic company know how
Top 50
7
* aka Technology Career Path, currently implemented in technology directorates - consists of 17 job familes

8. Agenda
Views on Engagement and Enablement
Next Generation People Development Solutions
8
Expert Career Path
Experts as Trainer
New Leadership Development Programme
Have we been successful ?

9. Experts as Trainer (EasT)
9
Share Experiences
Learn & Teach
Telefónica‘s Future

10. Selected experts / business unit … …dedicated HR qualification
Commitment
Gurus in subject matter
area
•Cross functional thinkers
•Methodological expertise
•Drivers of know how
sharing
Capacity to train their
HR
Qualification
Programme
Modul 2
New learning culture consists of…
10
Capacity to train their
colleagues
~ 5 – 10% work time)
Long-term L&D support environment for Experts
HR
Qualification
Modul 1
Specialised
knowledge
of Expert

11. •Clever use of internal knowledge
•Shared experiences
•Expert development program
•Awarded „Best People
Expert as Trainer
Simple idea, big impact
11
•Awarded „Best People
Development Concept“ in 2012
•reduces external OPEX
•
leverages agility and
employee engagement
•increases reputation and
provides recognition

12. Agenda
Views on Engagement and Enablement
Next Generation People Development Solutions
12
Expert Career Path
Experts as Trainer
New Leadership Development Programme
Have we been successful ?

13. New Leadership Development Programm
13
Create Value Inspire Others
Be Your Best

14. Development Focus
System Agility/AdaptationTeam intelligence/
Critical areas we need to be great at
Result
14
Resilience
System
thinking
Imagination Reflection/ E.Q.
Agility/AdaptationTeam intelligence/
development
Inspire
others
Result
orientation

15. Target Group
Manager ASM
Shop/Team-
manager
Head of Top
Experts
Wild
Card
40
15
blended participants
in one group
40

16. Leadership Development Programme – Overview
Mandatory core curriculum plus optional
complementary sessions
16

17. Den Sprung habt Ihr bereits gemacht...
17
We already jumped and better prepare
for the plunge into the water …

18. Agenda
Views on Engagement and Enablement
Next Generation People Development Solutions
Expert Career Path
18
Expert Career Path
Experts as Trainer
New Leadership Development Model
Have we been successful ?

19. Telefónica Germany has been successful in
survey results and company performance
ENGAGEMENT
HIGH
EffectiveFrustrated
ENABLEMENTENGAGEMEN
HIGHLOW
LOW
45
Ineffective Detached
Germany Top 5 in 2013
> 5,000 employees
Work Life Balance Audit 2012

20. „Learning and innovation go hand in hand.
The arrogance of success is to think what you
did yesterday will be sufficient for the future“
William Pollard

21. Thank you
johann.lex@telefonica.com

22. The Programme
Expert as Trainer
Clever use of existing knowledge
„Experts as Trainer“ utilises
Telefónica knowledge and subject
matter know how of internal
specialists and leaders.
The Employee
Telefónica insider
knowledge
High
expertise
22
specialists and leaders.
"Experts" take over this role -
besides their daily work and train
their colleagues in their area of
expertise or in leadership subjects.
Subject matter
expertise
Close to
target
group
Accepted
colleague

23. Micromodules
( 90 min
Learning sessions/
Espresso -Sessions)
Employment Rules & Law PMS
Reflect Diversity
Bravo+/Culture Innovation
Trust Feedback
Systems Thinking Entrepreneurial
thinking / action
Personel resources Virtual Team
strenghten Customer focus
Results orientation Resilience
Emotional Intellicence Change
+ new topics coming up
Launch
Day
Re-
flection
Day
Programme Design
How we implement the new approach to development in practice
23
Macromoules
(mandatory for all
Leaders)
Day
1 Day 1 Day3 Days 3 Days 3 Days
Company Myself Team