The document summarizes the story of how social media was used to organize bone marrow registration drives to find matches for two friends diagnosed with leukemia. Over 470 drives were held in 11 weeks, registering over 24,000 South Asians. Both friends ultimately found matches, though one friend relapsed and passed away a few months after his transplant and the other passed away several months after his transplant. The document discusses lessons learned around focusing on a single clear goal, reversing expectations, telling an emotional story, and enabling others to contribute.
Creating Infectious Action - Innovation UncensoredAndy Smith
How do you connect meaning to social media to create impact? Drawing from psychological insights on happiness, storytelling principles and design-thinking methodology, Dr. Aaker reveals why some movements and brands take off when they harness social media--and why others don’t.
This presentation to go along with her talk at Fast Company's Innovation Uncensored conference on April 28, 2011. More information at: http://innovationuncensored.com
John Haydon - Valley Gives: Online fundraising with emailmdechiara
The document discusses strategies for effective online fundraising and donor retention through email. It covers creating a simple fundraising plan focused on people, segmenting donors based on their relationship to the organization, optimizing donation pages for mobile responsiveness and impactful calls to action, writing compelling fundraising emails with urgency and personalization, and implementing a new donor welcome series with timely thank yous and impact reports. The overall focus is on acknowledging individual relationships to engage supporters and retain donors.
Eric Phelps of RAINMAKER Consulting gave a presentation on communicating fundraising messages to donors. He reviewed principles of effective storytelling using the SUCCESs model (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Examples of successful nonprofit videos were shared that incorporated these principles. Attendees then practiced crafting fundraising messages and stories for their own organizations. The presentation emphasized the importance of thanking donors for their support.
John Haydon- Valley GivesTelling better stories with facebook and instagrammdechiara
I) The document discusses strategies for using Instagram and Facebook to engage different audiences for nonprofits. The community are those directly connected, the network can be reached through the community, and the crowd is everyone interested that lives outside the network and community. Reach the crowd through ads and seek to understand the community and give them reasons to share.
II) The document advises that bragging about your nonprofit does not work and instead focuses on making supporters feel fulfilled, inspired, and valued through the nonprofit's messaging.
III) It recommends stopping posting content and starting to tell stories by including relatable problems and payoffs that invite participation and include calls to action. Stories should be told deliberately over time across all
Two friends, Sameer Bhatia and Vinay Chakravarthy, were both diagnosed with leukemia in 2007. To help them find bone marrow donors, their friends launched a social media campaign called HelpSameer and HelpVinay to register potential donors. The campaign organized over 470 bone marrow drives and registered over 24,000 new donors in 12 weeks. Both Sameer and Vinay found matches and received transplants, though they later relapsed and passed away. However, the campaign revealed the power of social media to save lives by finding matches for other patients through the registered donors.
The document discusses findings from research on millennials and charitable giving. It conducted interviews and surveys of millennials in western Massachusetts and analyzed national data. Key findings include:
1. Millennials are motivated to donate to causes related to personal experiences or passions. They want transparency into how donations are used and an organization's effectiveness.
2. Millennials expect brands and non-profits to be authentic, emotional, and cause-oriented. They value transparency and trustworthiness.
3. Many millennials do not have disposable income to donate or have not made giving a priority. Engaging social networks and prior involvement can increase giving.
4. The document recommends non-profits engage
This document outlines strategies for nonprofit organizations to better segment their donor data to improve engagement. It discusses:
1. Segmenting donors based on giving history, including total lifetime giving, number of gifts, and whether they gave during a past campaign.
2. Actions organizations can take now to segment data for personalized outreach, such as sorting by total giving, number of gifts, and demographic information.
3. Longer-term strategies for improved data segmentation, like ensuring all relevant constituent groups are included in the database, cleaning the data, tracking important metrics, establishing standards, and training staff.
The goal is to leverage segmentation to better understand donors and strengthen relationships.
Creating Infectious Action - Innovation UncensoredAndy Smith
How do you connect meaning to social media to create impact? Drawing from psychological insights on happiness, storytelling principles and design-thinking methodology, Dr. Aaker reveals why some movements and brands take off when they harness social media--and why others don’t.
This presentation to go along with her talk at Fast Company's Innovation Uncensored conference on April 28, 2011. More information at: http://innovationuncensored.com
John Haydon - Valley Gives: Online fundraising with emailmdechiara
The document discusses strategies for effective online fundraising and donor retention through email. It covers creating a simple fundraising plan focused on people, segmenting donors based on their relationship to the organization, optimizing donation pages for mobile responsiveness and impactful calls to action, writing compelling fundraising emails with urgency and personalization, and implementing a new donor welcome series with timely thank yous and impact reports. The overall focus is on acknowledging individual relationships to engage supporters and retain donors.
Eric Phelps of RAINMAKER Consulting gave a presentation on communicating fundraising messages to donors. He reviewed principles of effective storytelling using the SUCCESs model (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Examples of successful nonprofit videos were shared that incorporated these principles. Attendees then practiced crafting fundraising messages and stories for their own organizations. The presentation emphasized the importance of thanking donors for their support.
John Haydon- Valley GivesTelling better stories with facebook and instagrammdechiara
I) The document discusses strategies for using Instagram and Facebook to engage different audiences for nonprofits. The community are those directly connected, the network can be reached through the community, and the crowd is everyone interested that lives outside the network and community. Reach the crowd through ads and seek to understand the community and give them reasons to share.
II) The document advises that bragging about your nonprofit does not work and instead focuses on making supporters feel fulfilled, inspired, and valued through the nonprofit's messaging.
III) It recommends stopping posting content and starting to tell stories by including relatable problems and payoffs that invite participation and include calls to action. Stories should be told deliberately over time across all
Two friends, Sameer Bhatia and Vinay Chakravarthy, were both diagnosed with leukemia in 2007. To help them find bone marrow donors, their friends launched a social media campaign called HelpSameer and HelpVinay to register potential donors. The campaign organized over 470 bone marrow drives and registered over 24,000 new donors in 12 weeks. Both Sameer and Vinay found matches and received transplants, though they later relapsed and passed away. However, the campaign revealed the power of social media to save lives by finding matches for other patients through the registered donors.
The document discusses findings from research on millennials and charitable giving. It conducted interviews and surveys of millennials in western Massachusetts and analyzed national data. Key findings include:
1. Millennials are motivated to donate to causes related to personal experiences or passions. They want transparency into how donations are used and an organization's effectiveness.
2. Millennials expect brands and non-profits to be authentic, emotional, and cause-oriented. They value transparency and trustworthiness.
3. Many millennials do not have disposable income to donate or have not made giving a priority. Engaging social networks and prior involvement can increase giving.
4. The document recommends non-profits engage
This document outlines strategies for nonprofit organizations to better segment their donor data to improve engagement. It discusses:
1. Segmenting donors based on giving history, including total lifetime giving, number of gifts, and whether they gave during a past campaign.
2. Actions organizations can take now to segment data for personalized outreach, such as sorting by total giving, number of gifts, and demographic information.
3. Longer-term strategies for improved data segmentation, like ensuring all relevant constituent groups are included in the database, cleaning the data, tracking important metrics, establishing standards, and training staff.
The goal is to leverage segmentation to better understand donors and strengthen relationships.
1. TWLOHA is a nonprofit founded in 2006 by Jamie Tworkowski dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide through social media outreach and merchandise sales.
2. It undertakes social responsibility by using values of love, hope, courage, and community to connect with youth and address the rising rates of depression and suicide.
3. People can get involved by buying merchandise, promoting TWLOHA's message, interning, or joining campus chapters to exceed social performance expectations.
The document discusses strategies for credit unions to attract young adult members and staff. It notes that while the general population is getting younger, the average age of credit union members is rising. In the 1960s and 1970s, credit union leaders recognized the need to reach out to young people to ensure future growth. The National Youth Involvement Board was created to obtain youth input and share resources. Today, credit unions need to understand what attracts generations Y and Z in order to serve younger members and hire young staff. The summary provides perspectives from young credit union professionals who are both committed long-term to the industry and frustrated with lack of career opportunities or vision.
Engaging Baby Boomers & Seniors through Social MediaCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/engagingboomers
The boomer generation was long the darling of marketers and advertisers, then they grew up.
While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.
Join Immersion Active and AARP in this Care2 Expert Webinar that focuses on new ways of showing some love to the influential seniors segment through social media tactics that engage and cultivate supporters and potential donors.
About the Presenters:
Gina Pagliaro -- Account Strategist, Immersion Active
Jen Martin -- Manager of Social Communications, AARP
Molly Connors -- Director of Nonprofit Services, Care2
This document provides guidance on writing effective fundraising appeals. It discusses individual giving in the US and strategies for crafting appeals that incorporate the principles of simplicity, unexpectedness, concreteness, credibility, emotion, stories, and success. These principles include keeping messages short and focused, surprising donors with new information, tying donations to tangible impacts, backing claims with data, eliciting emotion through stories, and highlighting past successes. The document also stresses the importance of thanking donors for their contributions.
This presentation was made during my (Erica Swallow) internship at Saatchi & Saatchi during the summer of 2008. China Care, the client, was pleased with my team's work and signed off. I sourced and managed the China Care pro bono account and negotiated pro bono space for an ad in CosmoGirl magazine. There were so many people that helped along the way. Thanks to everyone!
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
A look back at some of the social media tools and techniques used by Barack Obama to highlight lessons learned and opportunities to build a stronger community online. Compiled after the November 2008 election.
Each Mind Matters: Engaging Youth in California's Mental Health MovementYTH
Each Mind Matters is California’s Mental Health Movement – millions of individuals and thousands of organizations working to advance mental health. Join us for a youth-friendly, interactive workshop and learn why youth mental health matters, what EMM is about, and how to join the lime green movement online and in your community. Aimed at diverse young people 16-24 (and adults who work with them), the workshop will feature concrete strategies for youth to leverage technology and online communication channels to promote mental health and prevent suicide. Tools shared will include digital storytelling videos, interactive web-based resources, mobile apps and other mental health tools produced “by-and-for” young people involved with Each Mind Matters. Note: Please bring your web-enabled phone or other device to get the most out of workshop activities and win prizes for your participation!
Sarah's Circle provides services and housing for homeless women in Chicago. The research team contacted hotels, religious organizations, and other potential partners to create donations and partnerships that could benefit clients. Most contacts did not result in partnerships due to lack of resources or existing commitments. The findings suggest reaching out earlier, targeting larger companies' local efforts, and pursuing additional grant opportunities. Recommendations include contacting Whole Foods’ donation programs and implementing new physical and educational wellness programs for clients.
The document discusses a research project conducted by Sarah's Circle to help address homelessness among women. It provides background on the issue, noting that women are the fastest growing group of homeless individuals. The group contacted various organizations like hotels and religious groups to create partnerships and obtain donations. Their findings showed that obtaining donations was more difficult than expected. They learned the importance of early outreach and tailored requests. Suggestions for further research include potential partnerships with Whole Foods and implementing additional educational and physical wellness programs for clients.
- The document discusses various studies and readings on measuring happiness. It explores how happiness is heterogenous and influenced by demographics, psychographics and culture.
- Key findings include that experiences produce longer-lasting satisfaction than material purchases; thinking about time rather than money increases social behaviors linked to happiness; average global happiness is above neutral but wealthier countries are not necessarily happier; and income correlates with life evaluations but feelings depend more on social factors.
- Happiness is subjective and difficult to measure, but large sample sizes can overcome flaws by averaging out responses while first-hand, real-time reports are the least flawed despite still being imperfect.
This document discusses the power of storytelling and how it was harnessed through social media to save lives. It describes how friends of Sameer Bhatia and Vinay Chakravathy, who both had leukemia, organized a massive bone marrow registration drive in 11 weeks through social media to find matches for them. They set a clear goal of registering 20,000 South Asians and executed a multifaceted social media strategy that resulted in 24,611 registrations, with Sameer finding a 10/10 match and Vinay an 8/10 match. It concludes with lessons learned around setting a clear goal, thinking differently, telling an emotional story, and enabling collaboration.
Driving results with effective meetings - by FAST Meetings Co - FREE 45 Webin...David Pointon
This document summarizes a webinar about improving meeting effectiveness. It discusses how most meetings are ineffective due to a lack of focus, participation, and follow-through. It introduces the FAST framework for effective meetings, which includes four stages: Focus, Awareness, Solution, and Traction. Tips are provided for each stage, such as clarifying the central question to focus discussion, using questions to encourage participation, and assigning action items before ending the meeting. The webinar suggests assessing meeting types and using the right approach depending on the goal, in order to make meetings more productive and improve organizational performance.
The meeting minutes summarized a meeting that took place on an unspecified date. The meeting had objectives that were copied from the agenda and included attendance from those present and absent. Several topics from the agenda were discussed, led by various people, and recorded notes. Action items were assigned with responsible parties and due dates. Details were provided for the next meeting, including the date, time, location, and objectives.
The Dragonfly Effect - Harnessing Social Media to Build BrandsAndy Smith
Named for the only insect able to move in any direction when its four wings are working in concert, The Dragonfly Effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media.
While there are many books teaching the mechanics of Facebook, Twitter, and YouTube to compete in business, The Dragonfly Effect is the first to show how to tap social media and psychological insights to achieve a single, concrete goal – whether that is finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States.
Featuring dynamic, original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook, as well as start-ups like Groupon and COOKPAD, The Dragonfly Effect demonstrates how to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies.
The Dragonfly Effect proves that you don’t need money or power to inspire seismic change.
The document describes ILKUM, an interactive learning objective catalogue developed by the University Medical Center Mainz to improve learning for dental and medical students. ILKUM provides a reliable structured learning catalogue with open interfaces that is interactive. It includes features like a searchable catalogue of topics, subjects and clinical cases, electronic media like e-books and tests, and communication tools. ILKUM also allows for lecture and video recording and storage, as well as interactive tools for students. As of 2011, over 90 administrators from 36 clinics were participating in ILKUM, and student feedback has been positive.
Utilizing the Power of Text-messaging (SMS) Technology to Increase Patient Co...yan_stanford
This document discusses a program that uses text messaging to help combat chronic disease rates at free clinics. The program aims to address key problems such as obsolete health materials, lack of literacy-appropriate education, language barriers, and lack of mental health education. It has built a team of volunteers across areas like web design, translation, research, and graphic design who have contributed over 10,000 hours. The program pairs patients with volunteers in a "buddy system" to provide social support that can help initiate conversations with doctors and support disease management through behavior change. The goal is to pilot the texting program across several clinics in San Francisco.
The document outlines the set, props, costumes, and makeup for a music video. It describes setting the video in a bedroom and alleyway to seem naturalistic. Props will be minimal to avoid distraction from the lyrics. Costumes will be casual styles like t-shirts to match the indie genre. Makeup and hair will also be natural and minimalist to reflect the natural approach and keep attention on the music.
A Wiki for Collaborative Development in eHealthyan_stanford
The document discusses plans for an eHealth wiki and its potential uses and challenges. It poses questions about what value an eHealth wiki could provide for practices, education, policy, and innovation. It also discusses potential challenges around quality control, credibility, and trust on wikis. Finally, it discusses stakeholders meetings and knowledge dissemination strategies to increase the impact and uptake of eHealth through collaboration and knowledge sharing.
1. TWLOHA is a nonprofit founded in 2006 by Jamie Tworkowski dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide through social media outreach and merchandise sales.
2. It undertakes social responsibility by using values of love, hope, courage, and community to connect with youth and address the rising rates of depression and suicide.
3. People can get involved by buying merchandise, promoting TWLOHA's message, interning, or joining campus chapters to exceed social performance expectations.
The document discusses strategies for credit unions to attract young adult members and staff. It notes that while the general population is getting younger, the average age of credit union members is rising. In the 1960s and 1970s, credit union leaders recognized the need to reach out to young people to ensure future growth. The National Youth Involvement Board was created to obtain youth input and share resources. Today, credit unions need to understand what attracts generations Y and Z in order to serve younger members and hire young staff. The summary provides perspectives from young credit union professionals who are both committed long-term to the industry and frustrated with lack of career opportunities or vision.
Engaging Baby Boomers & Seniors through Social MediaCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/engagingboomers
The boomer generation was long the darling of marketers and advertisers, then they grew up.
While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.
Join Immersion Active and AARP in this Care2 Expert Webinar that focuses on new ways of showing some love to the influential seniors segment through social media tactics that engage and cultivate supporters and potential donors.
About the Presenters:
Gina Pagliaro -- Account Strategist, Immersion Active
Jen Martin -- Manager of Social Communications, AARP
Molly Connors -- Director of Nonprofit Services, Care2
This document provides guidance on writing effective fundraising appeals. It discusses individual giving in the US and strategies for crafting appeals that incorporate the principles of simplicity, unexpectedness, concreteness, credibility, emotion, stories, and success. These principles include keeping messages short and focused, surprising donors with new information, tying donations to tangible impacts, backing claims with data, eliciting emotion through stories, and highlighting past successes. The document also stresses the importance of thanking donors for their contributions.
This presentation was made during my (Erica Swallow) internship at Saatchi & Saatchi during the summer of 2008. China Care, the client, was pleased with my team's work and signed off. I sourced and managed the China Care pro bono account and negotiated pro bono space for an ad in CosmoGirl magazine. There were so many people that helped along the way. Thanks to everyone!
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
A look back at some of the social media tools and techniques used by Barack Obama to highlight lessons learned and opportunities to build a stronger community online. Compiled after the November 2008 election.
Each Mind Matters: Engaging Youth in California's Mental Health MovementYTH
Each Mind Matters is California’s Mental Health Movement – millions of individuals and thousands of organizations working to advance mental health. Join us for a youth-friendly, interactive workshop and learn why youth mental health matters, what EMM is about, and how to join the lime green movement online and in your community. Aimed at diverse young people 16-24 (and adults who work with them), the workshop will feature concrete strategies for youth to leverage technology and online communication channels to promote mental health and prevent suicide. Tools shared will include digital storytelling videos, interactive web-based resources, mobile apps and other mental health tools produced “by-and-for” young people involved with Each Mind Matters. Note: Please bring your web-enabled phone or other device to get the most out of workshop activities and win prizes for your participation!
Sarah's Circle provides services and housing for homeless women in Chicago. The research team contacted hotels, religious organizations, and other potential partners to create donations and partnerships that could benefit clients. Most contacts did not result in partnerships due to lack of resources or existing commitments. The findings suggest reaching out earlier, targeting larger companies' local efforts, and pursuing additional grant opportunities. Recommendations include contacting Whole Foods’ donation programs and implementing new physical and educational wellness programs for clients.
The document discusses a research project conducted by Sarah's Circle to help address homelessness among women. It provides background on the issue, noting that women are the fastest growing group of homeless individuals. The group contacted various organizations like hotels and religious groups to create partnerships and obtain donations. Their findings showed that obtaining donations was more difficult than expected. They learned the importance of early outreach and tailored requests. Suggestions for further research include potential partnerships with Whole Foods and implementing additional educational and physical wellness programs for clients.
- The document discusses various studies and readings on measuring happiness. It explores how happiness is heterogenous and influenced by demographics, psychographics and culture.
- Key findings include that experiences produce longer-lasting satisfaction than material purchases; thinking about time rather than money increases social behaviors linked to happiness; average global happiness is above neutral but wealthier countries are not necessarily happier; and income correlates with life evaluations but feelings depend more on social factors.
- Happiness is subjective and difficult to measure, but large sample sizes can overcome flaws by averaging out responses while first-hand, real-time reports are the least flawed despite still being imperfect.
This document discusses the power of storytelling and how it was harnessed through social media to save lives. It describes how friends of Sameer Bhatia and Vinay Chakravathy, who both had leukemia, organized a massive bone marrow registration drive in 11 weeks through social media to find matches for them. They set a clear goal of registering 20,000 South Asians and executed a multifaceted social media strategy that resulted in 24,611 registrations, with Sameer finding a 10/10 match and Vinay an 8/10 match. It concludes with lessons learned around setting a clear goal, thinking differently, telling an emotional story, and enabling collaboration.
Driving results with effective meetings - by FAST Meetings Co - FREE 45 Webin...David Pointon
This document summarizes a webinar about improving meeting effectiveness. It discusses how most meetings are ineffective due to a lack of focus, participation, and follow-through. It introduces the FAST framework for effective meetings, which includes four stages: Focus, Awareness, Solution, and Traction. Tips are provided for each stage, such as clarifying the central question to focus discussion, using questions to encourage participation, and assigning action items before ending the meeting. The webinar suggests assessing meeting types and using the right approach depending on the goal, in order to make meetings more productive and improve organizational performance.
The meeting minutes summarized a meeting that took place on an unspecified date. The meeting had objectives that were copied from the agenda and included attendance from those present and absent. Several topics from the agenda were discussed, led by various people, and recorded notes. Action items were assigned with responsible parties and due dates. Details were provided for the next meeting, including the date, time, location, and objectives.
The Dragonfly Effect - Harnessing Social Media to Build BrandsAndy Smith
Named for the only insect able to move in any direction when its four wings are working in concert, The Dragonfly Effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media.
While there are many books teaching the mechanics of Facebook, Twitter, and YouTube to compete in business, The Dragonfly Effect is the first to show how to tap social media and psychological insights to achieve a single, concrete goal – whether that is finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States.
Featuring dynamic, original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook, as well as start-ups like Groupon and COOKPAD, The Dragonfly Effect demonstrates how to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies.
The Dragonfly Effect proves that you don’t need money or power to inspire seismic change.
The document describes ILKUM, an interactive learning objective catalogue developed by the University Medical Center Mainz to improve learning for dental and medical students. ILKUM provides a reliable structured learning catalogue with open interfaces that is interactive. It includes features like a searchable catalogue of topics, subjects and clinical cases, electronic media like e-books and tests, and communication tools. ILKUM also allows for lecture and video recording and storage, as well as interactive tools for students. As of 2011, over 90 administrators from 36 clinics were participating in ILKUM, and student feedback has been positive.
Utilizing the Power of Text-messaging (SMS) Technology to Increase Patient Co...yan_stanford
This document discusses a program that uses text messaging to help combat chronic disease rates at free clinics. The program aims to address key problems such as obsolete health materials, lack of literacy-appropriate education, language barriers, and lack of mental health education. It has built a team of volunteers across areas like web design, translation, research, and graphic design who have contributed over 10,000 hours. The program pairs patients with volunteers in a "buddy system" to provide social support that can help initiate conversations with doctors and support disease management through behavior change. The goal is to pilot the texting program across several clinics in San Francisco.
The document outlines the set, props, costumes, and makeup for a music video. It describes setting the video in a bedroom and alleyway to seem naturalistic. Props will be minimal to avoid distraction from the lyrics. Costumes will be casual styles like t-shirts to match the indie genre. Makeup and hair will also be natural and minimalist to reflect the natural approach and keep attention on the music.
A Wiki for Collaborative Development in eHealthyan_stanford
The document discusses plans for an eHealth wiki and its potential uses and challenges. It poses questions about what value an eHealth wiki could provide for practices, education, policy, and innovation. It also discusses potential challenges around quality control, credibility, and trust on wikis. Finally, it discusses stakeholders meetings and knowledge dissemination strategies to increase the impact and uptake of eHealth through collaboration and knowledge sharing.
Issues in Mobile Health (Robyn Whittaker)yan_stanford
This document summarizes key issues in mobile health (mHealth) based on interviews and research. It identifies five main categories of issues: policy and regulatory concerns around privacy and FDA regulation; wireless environment challenges of multiple networks and costs; health system issues like reimbursement, integration, and business models; challenges implementing mHealth like immature understanding and lack of evidence; and gaps in mHealth research around effectiveness, pace of technology, and underserved populations. Opportunities discussed include leveraging health reform, federal guidance, collaboration, and improving practice and research through iteration.
A Wiki for Collaborative Development in eHealthyan_stanford
The document discusses plans for an eHealth wiki and its potential uses and challenges. It poses questions about what value an eHealth wiki could provide for practices, education, policy, and innovation. It also discusses potential challenges of using a wiki, such as maintaining quality and avoiding vandalism with limited resources. Finally, it discusses increasing stakeholder engagement, dissemination, and developing a business model for a sustainable eHealth wiki.
The Dragonfly Effect: Unlocking Social Media for Impact Andy Smith
An extract of material originally presented at Cisco to the Forum for Women Entrepreneurs and Executives on The Dragonfly Effect, an approach to creating impact with social media.
http://www.fweande.org/index.cfm?fuseaction=Page.ViewPage&PageID=717
The document describes the story of Sameer Bhatia who was diagnosed with Acute Myelogenous Leukemia and needed a bone marrow transplant to survive. His friend Robert organized an email campaign that led to over 24,000 people registering as bone marrow donors. While Sameer ultimately passed away, his story inspired Jennifer Aaker and others to launch an OpenIDEO challenge to design ways to increase bone marrow registration and save more lives. The challenge generated hundreds of concepts and led to over 100,000 new registrations within 11 weeks.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
This document appears to be a presentation on using social media effectively for drug prevention. It discusses defining goals before tactics, using accurate and relevant information, asking questions to engage audiences, and focusing on solutions rather than just problems. It also provides tips on using different social media platforms effectively, such as keeping Facebook posts brief, being active on Twitter but careful about following rules, and starting conversations to change them. The overall message is that social media needs to be used strategically to really impact audiences, especially young people, around issues like drug prevention.
Writing Research Paper Ppt. Online assignment writing service.Erin Taylor
This document provides instructions for writing a research paper through HelpWriting.net in 5 steps:
1. Create an account with a password and email.
2. Complete a 10-minute order form with instructions, sources, and deadline.
3. Review bids from writers and choose one based on qualifications.
4. Review the completed paper and authorize payment or request revisions.
5. Request revisions to ensure satisfaction, with a refund available for plagiarized work.
The document discusses how to effectively use social media to engage an online community after initially establishing a presence on platforms like Facebook and Twitter. It recommends clearly defining goals and metrics, listening to audiences, and providing valuable high-quality content to foster two-way conversations. Moving forward requires evaluating messaging, consistency, and whether the organization is broadcasting or engaging. The key is to develop genuine relationships through personalized interactions.
The passage discusses the debate around allowing drone use in national parks. While drones provide new ways to view and share national park landscapes, their use also poses risks of disturbing wildlife and other visitors. Current national park rules generally ban drone use, but some argue they could be used to educate people about parks and attract donors if regulations were put in place. The passage outlines pros and cons of drone use and some high-profile cases of people being charged for violating bans.
This document discusses how consumer needs and wants are changing. It argues that companies should focus less on directly asking consumers what they want and more on understanding their deeper needs. Consumers are increasingly prioritizing well-being, health, and togetherness over wealth and individualism. They are rejecting corrupt systems and wanting authenticity from companies. The document recommends that companies reinvent their approaches to focus on solving societal problems, sustaining local initiatives, and investing in communities to help more people live better lives.
Speech Write Speech Writing Pinterest. Online assignment writing service.Brenda Potter
The document discusses the Arch of Titus in Rome, which was the first triumphal arch built in the world. It was constructed in 81 CE by Emperor Domitian to honor his brother Titus, who had recently become emperor. While triumphal arches celebrated military victories, this arch also commemorated Titus after his death. An unknown Roman artist created the famous sculptures on the arch, though their name is not recorded. The arch stood on the Sacred Way leading into the Forum Romanum in Rome.
The document provides a framework for evaluating organizations to determine the best fit for taking action on issues. It outlines five criteria to assess: 1) the organization's mission and goals, 2) its expertise in the issue area, 3) how decisions are made, 4) the level of engagement (grassroots vs top-down), and 5) sustainability of solutions and funding. It also provides examples of four organizations working on different causes to illustrate applying the evaluation process.
This document provides an overview of charity watchdog groups and three organizations that provide information to help donors - Charity Guide, Charity Navigator, and the American Institute of Philanthropy. It discusses how these groups provide resources for donors to evaluate nonprofits but that they mainly focus on large national nonprofits and do not provide as much information on small local nonprofits. The document then focuses on Charity Guide, explaining their goals of promoting volunteerism and assigning letter grades to nonprofits based on criteria like financial transparency. However, it notes that Charity Guide does not fully disclose how they determine these ratings.
The document discusses the importance of being fearless in creating change. It advocates for experimenting early and often to continually innovate and respond to new challenges. Examples are provided of companies like Apple and Southwest Airlines that successfully experiment with new approaches rather than resting on past successes. The document promotes developing minimum viable products and gathering early feedback to incorporate lessons learned quickly.
How To Write Down An Understanding, EvaluationAshley Thomas
The document discusses the increasing significance of multinational companies (MNCs) since the 1950s and their role as important non-state actors on the global stage. It notes that while some see MNCs as maximizing global welfare, others view them as imperialistic agents. It asks whether MNCs exert power over states and how. It defines a MNC as a business with activities in more than two countries, with a parent company coordinating operations across countries.
The document provides instructions for creating an account and submitting a request for writing assistance on the HelpWriting.net website. It outlines a 5-step process: 1) Create an account with a password and email, 2) Complete a 10-minute order form with instructions, sources, and deadline, 3) Review bids from writers and choose one, 4) Review the completed paper and authorize payment, 5) Request revisions to ensure satisfaction and receive a refund for plagiarized work.
Report Creating Services For Your Papers - Write Paper By Ideal AuthoDawn Rodriguez
This document discusses Tesco's diversity and inclusion strategy, Coca-Cola's failed "New Coke" launch, and AIA's acquisition by ING. It analyzes each case study, discusses reasons for success or failure, considers public opinion, provides recommendations, and justifies conclusions. The document aims to apply business concepts to real-world managerial decisions.
The document discusses the benefits of including sharing and philanthropy as part of one's financial plan. It notes that sharing can provide happiness, pride, and a sense of purpose. The document recommends starting to share and volunteer from a young age. It provides examples of organizations for teens to get involved with through donations, volunteering, or microloans. Overall, the document encourages teens to find causes they care about and begin sharing their time, money, or talents.
Pele is considered one of the greatest soccer players of all time, scoring an incredible 1281 goals over his career starting in poverty and revolutionizing soccer in America. The document discusses Pele's prolific scoring and his impact on popularizing soccer in the United States despite humble beginnings.
This document discusses the untapped potential of online and social media for communities and organizations. It notes that social media platforms like Facebook, Google+, and Twitter have achieved widespread adoption much faster than previous technologies like radio and television. The document advocates that communities and organizations create an online presence through websites and social media in order to engage more people, share their stories and successes, and benefit from digital and social media. It provides tips on strategy, goals, and how to leverage different assets when integrating social media.
Using Mobile Technologies in Health Research at NIHyan_stanford
The document discusses mHealth and the NIH's role in supporting related research. It defines mHealth as using mobile technologies like phones and sensors to improve healthcare. The NIH funds mHealth through grants and initiatives. Challenges include the fast pace of tech versus slow funding cycles. The NIH hosts workshops and trainings to foster collaboration and develop evidence-based mHealth research.
583: Review of iPhone Applications for Diabetes Self-Managementyan_stanford
This document summarizes a study that reviewed iPhone applications for diabetes self-management. The study searched the iTunes store for apps with "diabetes" or "glucose" and analyzed 49 apps based on key features. Common features included self-monitoring of blood glucose, diet, exercise, medication tracking, and education. Most apps were free and averaged $2 in price. The study concluded that many feature-rich apps exist but there is room for improved personalization, social support, wireless sensors, and privacy-focused designs.
Montre à La Cigarette C’est Qui Le Boss! Using Highly Tailored Text Messages ...yan_stanford
The document summarizes a text messaging program called SMAT that was created by Evolution Health Systems and the Canadian Cancer Society to help young adults quit smoking. SMAT provided proactive and reactive text messages on a schedule for 12 weeks to 183 users who registered online. Users engaged well with the program and found it useful, with 32% quitting smoking after 3 months. The evaluation identified areas for improvement in the next phase, such as offering pharmaceutical aids and text chat support to help prevent relapse.
Development of a Computer-Based Tailored Information Application to Improve H...yan_stanford
This document summarizes preliminary findings from a study testing a computer-based tailored intervention to improve HIV medication adherence. The intervention provided personalized information, feedback, and assessment to address factors impacting adherence based on the IMB model of information, motivation, and behavioral skills. Results found the intervention significantly improved participants' information, behavioral skills, self-efficacy, and adherence as measured by percent of doses taken and correct timing, with medium to large effect sizes. While motivation and social support did not significantly change, the preliminary nature of the ongoing study and lack of a control group limit conclusions about clinical significance. Future work will explore applications for other languages, health factors, and medical conditions.
Allan Bailey, a 44-year-old man with type 2 diabetes for 26 years, has seen improvements in his A1c and average blood glucose levels since starting a Paleo/Primal diet in June 2011 and losing weight. He conducted experiments going off his diabetes medication, glyburide, and found that exercise, buttered coffee, olive oil, and using a Dexcom CGM to monitor his blood glucose in real-time helped control his levels without medication on some days.
Quantified Self and the Self-tracking Patient ( Holve Jeff - Basis)yan_stanford
This document discusses engaging consumers in their wellness through continuous passive collection of physiological data from sensors. It describes collecting data from accelerometers, temperature readings, galvanic skin response, and optical blood flow sensors. The experience would involve consumers wearing a device, syncing data, learning insights, and sharing with others. It also discusses partnering with other brands and developing third party integrations to expand the platform.
Quantified Self and the Self-tracking Patient (Body_track)yan_stanford
The document discusses a self-tracking project involving Anne Wright, a Quant Coach, and several self-trackers working with Dr. Paul Abramson, a Quant Friendly Doctor. The goals of the project are to help self-trackers better understand factors that impact their health and well-being through data collection and experimentation. Self-trackers want to explore issues like sleep, stress, diet, exercise and more. The project also aims to create a new model for collaborative self-tracking that empowers patients and engages medical professionals.
Quantified Self and the Self-tracking Patient (Body Media)yan_stanford
This document discusses a demonstration of Medicine 2.0, which allows for new forms of participation, collaboration and openness on the Internet to improve health and healthcare. The demo highlights how people can use social media and the web to find others with similar health conditions, get advice and support, and share health data and experiences.
Quantified Self and the Self-tracking Patient (Zeo)yan_stanford
This document discusses sleep management and the benefits of good sleep. It contains the following key points:
1) Short sleep is linked to greater risks of health issues like diabetes, cardiovascular disease, and depression.
2) Products like Zeo, a sleep tracker, allow users to measure and improve their sleep quality over time by providing data on sleep stages and lifestyle factors that impact sleep.
3) Users of Zeo reported getting deeper, more restorative sleep and feeling more motivated to maintain good sleep habits after using the sleep tracker.
Issues in Mobile Health (Wendy Nilsen)yan_stanford
The document discusses challenges with mHealth (mobile health) research. It notes the rapid explosion of data inputs and need for high throughput analyses to handle complex, streaming data from various sensors and sources. Key challenges include technology development timelines not aligning with the slow NIH funding process, the need for interdisciplinary teams over traditional academic models, and developing research methodologies for collecting and analyzing mHealth data. The document announces an upcoming workshop to assess alternate research methods to randomized controlled trials which are difficult in fast-paced technology, and NIH training institutes to improve skills around using mHealth in research and cross-disciplinary collaboration.
Issues in Mobile Health (Barbara Mittleman)yan_stanford
This document discusses the opportunities and challenges presented by mobile health (mHealth) technologies. It notes that mHealth enables new connections between people and information that can improve care, but raises issues around reliability, security, privacy, and relationships. Standards are needed to address device function, information transfer, security, privacy, and other areas. Determining who sets these standards and how outcomes should be evaluated presents challenges. The roles and responsibilities of various stakeholders in this new landscape require clarification.
Studying and Using Social Media in Academic Research_Paton_Chrisyan_stanford
The document discusses using social media in academic research. It provides examples of studies using technologies like iPods, Twitter, Facebook and Skype for data collection and communication. It raises questions about developing research methods for studying social media given its rapid evolution. It also discusses establishing a research agenda for IMIA to explore leveraging social tools and implications at the intersection of health, informatics and social media.
The “Meaningful Use” of Social Media by Physiciansyan_stanford
1. The study aimed to examine physicians' adoption and use of social media to share medical information between oncologists and primary care physicians.
2. It found that email, podcasts, and restricted online communities were most commonly used, while awareness and use of applications like LinkedIn, Twitter and RSS feeds was lower.
3. Oncologists had higher rates of using more traditional applications and podcasts, while primary care physicians tended to use more social applications like Twitter.
There is a global shortage of 4.4 million health workers according to the WHO. This document discusses how mobile phones can help address this issue in developing areas of the world where mobile phone access is growing rapidly. It describes a system developed by Nadim Mahmud called FrontlineHealth that uses text messages to connect community health workers to clinics to help coordinate care for patients in remote areas. In initial trials, this system helped save money on transportation costs, staff time, and increased enrollment in tuberculosis treatment programs.
High-Tech meets Low-Resource: Applying Innovation in a Global Health Context ...yan_stanford
- Water in Kibera slums of Nairobi, Kenya is scarce, costly, and often contaminated, with residents spending significant time and money searching for water.
- While mobile phone access is widespread, consistent access to clean water is lacking.
- The M-Maji project aims to use ubiquitous mobile phones to improve access to clean water by connecting water buyers with verified vendors through a USSD-based platform. A pilot program will test the impact on water prices, search times, and clean water uptake.
The document summarizes an online self-management program called Cancer: Thriving and Surviving for cancer survivors. The 6-week program is peer-led and aims to help survivors better manage their condition through goal setting, problem solving, and stress management. An evaluation found that participants experienced reductions in depression, insomnia, fatigue, and stress levels after 6 months, as well as improvements in role function and communication with physicians. The program is now being disseminated nationally to help more cancer survivors.
741: Integrating Open Source Web 2.0 and Smartphone Technologies to Automate ...yan_stanford
The document discusses integrating open source technologies like a learning management system (LMS) and mobile SMS to automate academic continuing medical education (CME) processes. It outlines goals of importing data, enabling modular content creation, and facilitating multidirectional learning. The University of Pennsylvania implemented a Drupal CMS, EthosCE LMS, and customized SMS modules. This automated CME workflows like recording rapid series session attendance via mobile texts, provided useful online dashboards, and integrated data across systems while saving time and costs. Lessons learned included benefits of an integrated LMS/CMS and importance of project management.
The Impact of Social Media in Physician Continuing Medical Educationyan_stanford
Social media can impact formal medical education by allowing physicians to learn from experts and peers online. Closed social networks allow anonymous discussion of specific patients and admittance of mistakes, while open networks risk this information becoming public. Sites like Sermo and QuantiaMD have thousands of physician members discussing treatment challenges, controversies, and new areas needing education. Social media also allows ongoing, longitudinal learning outside of traditional CME formats.
Using mobile technology to change the world for kids with asthmayan_stanford
The document proposes using a mobile game called Azmo the Dragon to help children with asthma better manage their condition. The game would use an inexpensive portable spirometer as input to track lung function over time. Playing the game and using the spirometer daily would reward players with special abilities and loot in Azmo, encouraging adherence to asthma treatment plans. The goal is to make asthma management for kids more enjoyable, convenient and valuable through emerging mobile technologies.
IDEO is a design firm that uses an approach called "design thinking" to help organizations innovate. Design thinking is a human-centered process that involves empathizing with people to understand their needs on multiple levels. It uses techniques like prototyping ideas early and telling stories to spread concepts. IDEO has used this approach to help clients like the American Red Cross, Kaiser Permanente, and Palo Alto Medical Foundation improve experiences for donors, nurses, and patients.
ABDOMINAL TRAUMA in pediatrics part one.drhasanrajab
Abdominal trauma in pediatrics refers to injuries or damage to the abdominal organs in children. It can occur due to various causes such as falls, motor vehicle accidents, sports-related injuries, and physical abuse. Children are more vulnerable to abdominal trauma due to their unique anatomical and physiological characteristics. Signs and symptoms include abdominal pain, tenderness, distension, vomiting, and signs of shock. Diagnosis involves physical examination, imaging studies, and laboratory tests. Management depends on the severity and may involve conservative treatment or surgical intervention. Prevention is crucial in reducing the incidence of abdominal trauma in children.
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Cell Therapy Expansion and Challenges in Autoimmune DiseaseHealth Advances
There is increasing confidence that cell therapies will soon play a role in the treatment of autoimmune disorders, but the extent of this impact remains to be seen. Early readouts on autologous CAR-Ts in lupus are encouraging, but manufacturing and cost limitations are likely to restrict access to highly refractory patients. Allogeneic CAR-Ts have the potential to broaden access to earlier lines of treatment due to their inherent cost benefits, however they will need to demonstrate comparable or improved efficacy to established modalities.
In addition to infrastructure and capacity constraints, CAR-Ts face a very different risk-benefit dynamic in autoimmune compared to oncology, highlighting the need for tolerable therapies with low adverse event risk. CAR-NK and Treg-based therapies are also being developed in certain autoimmune disorders and may demonstrate favorable safety profiles. Several novel non-cell therapies such as bispecific antibodies, nanobodies, and RNAi drugs, may also offer future alternative competitive solutions with variable value propositions.
Widespread adoption of cell therapies will not only require strong efficacy and safety data, but also adapted pricing and access strategies. At oncology-based price points, CAR-Ts are unlikely to achieve broad market access in autoimmune disorders, with eligible patient populations that are potentially orders of magnitude greater than the number of currently addressable cancer patients. Developers have made strides towards reducing cell therapy COGS while improving manufacturing efficiency, but payors will inevitably restrict access until more sustainable pricing is achieved.
Despite these headwinds, industry leaders and investors remain confident that cell therapies are poised to address significant unmet need in patients suffering from autoimmune disorders. However, the extent of this impact on the treatment landscape remains to be seen, as the industry rapidly approaches an inflection point.
share - Lions, tigers, AI and health misinformation, oh my!.pptxTina Purnat
• Pitfalls and pivots needed to use AI effectively in public health
• Evidence-based strategies to address health misinformation effectively
• Building trust with communities online and offline
• Equipping health professionals to address questions, concerns and health misinformation
• Assessing risk and mitigating harm from adverse health narratives in communities, health workforce and health system
12. SAMEER BHATIA, 32 Grew up in Seattle Co-Founder, roommate, best friend Married Reena in 2006 Stanford undergrad, serial entrepreneur Diagnosed May 2007 VINAY CHAKRAVARTHY, 28 Grew up in Fremont, CA Married Rashmi in 2005 Berkeley undergrad, MD from BU Diagnosed November 2006
13. US ESTIMATES – 2009 New cases: 44,790 Deaths: 21,870 Mortality: 49%
14. For many patients, the only cure is a bone marrow transplant, from a human donor.
15. FINDING A DONOR Marrow infusions require a near perfect genetic match (10/10).
51. Dear Friends, Please take a moment to read this e-mail. My friend, Sameer Bhatia, has been diagnosed with Acute Myelogenous Leukemia (AML), which is a cancer of the blood. He is in urgent need of a bone marrow transplant. Sameer is a Silicon Valley entrepreneur, is 31 years old, and got married last year. His diagnosis was confirmed just weeks ago and caught us all by surprise given that he has always been in peak condition. Sameer, a Stanford alum, is known to many for his efforts in launching the American India Foundation, Project DOSTI, TiE (Chicago), a microfinance fund, and other causes focused on helping others. Now he urgently needs our help in giving him a new lease on life. He is undergoing chemotherapy at present but needs a bone marrow transplant to sustain beyond the next few months. Fortunately, you can help. Let ’s use the power of the Net to save a life…something that couldn’ t be done years ago, but is now possible. Three Things You Can Do ( click here for more details online) 1. Please get registered. Getting registered is quick and requires a simple cheek swab (2 minutes of your time) and filling out some forms (5 minutes of your time). Registering and even donating if you ’ re ever selected is VERY simple. Another friend of ours, Vinay, was also diagnosed with AML and requires a transplant. We have joined forces with Team Vinay ( www.helpvinay.org ) in order to get South Asians registered in the bone marrow registry. Both Sameer and Vinay need a match from another South Asian, however, very few South Asians are actually in the registry and this makes it difficult for doctors to find them a match. This is why we need your help. We are supporting Team Vinay in organizing drives nationwide, and I need you to get registered by visiting a local drive. Drives are currently taking place all around the country, including throughout California, Washington, Michigan, Illinois, New York and many other states. Please see the full list of locations here: http://www.helpvinay.org/dp/index.php?q=event . 2. Spread the word. Please share this e-mail message with at least 10 people (particularly South Asians), and ask them to do the same. Please point your friends to the local drives and ask them to get registered. If you can, sponsor a drive at your company or in your community. Drives need to take place in the next 2-3 weeks to be of help to Sameer and Vinay. Please use the power of your address book and the Web to spread this message – today more than ever before, we can achieve broad scale and be part of a large online movement to save lives. 3. Learn more To learn more, please visit http://www.nickmyers.com/helpsameer . The site includes more details on how to organize your own drive, valuable information about AML, plus FAQs on registering. Please visit http://www.helpvinay.org/dp/index.php?q=node/108 for more information on the cities where more help is needed. Another past success story from our community is that of Pia Awal ’ s; please read about her successful fight against AML at www.matchpia.org . Thank you for getting registered to help Sameer and Vinay win their fight against leukemia – and for helping others who may face blood cancers in the future. Truly, Robert
52.
53. GOT ORGANIZED & FORMED TEAMS TEAM VINAY TEAM SAMEER team lead marketing drive operations education regional leads team lead marketing drive operations education regional leads bridges
56. http://www.helpsameer.org/strategy/ STRATEGY Instant Brand Mass-Micro Mobilization HELP SAMEER STRATEGY SOCIAL MEDIA EDUCATION REGISTRATION TRADITIONAL MEDIA AWARENESS ACTION Blogs Facebook Widgets Video Viral Email Pledge Lists Fliers Celebrities Donor Orgs Literature Web Links How to Videos Homes Local Events Clubs / Lounges Universities Temples Corporate Drives TV Public Relations Posters Newspapers Magazine Telemarketing
57. 10 Simple Steps—You Can Do It! Let ’s find Sameer and Vinay a match! Hosting a bone marrow registration drive at work take some effort, but your drive can be a big success with the right planning and coordination. This playbook is designed to make it easy as possible for you. Since each company is organized differently, think of this as a general guide. The various steps are laid out in sequence, and sample emails are included for you customize for your own use. Replace the text in red with your own text. THE DRAGONFLY EFFECT
101. To change the world, you have to get your head together first. JIMI HENDRIX
102. FOCUSED ON A SINGLE GOAL They did not try to sign up every single South Asian in the Bay Area. They on those who were well connected . Those who were parents . Those who could relate to Sameer and his story.
130. YOU CAN CHOOSE THE HAPPINESS YOU WANT TO FEEL. THE HAPPINESS YOU CHOOSE IMPACTS THE CHOICES YOU MAKE .
131. Felt less of a need to “be happier”. Which wasn’t really working 2
132. Spend more time with family Spend more time with friends Spend more time in Venice To know the meaning of life One of those f**king startup companies would actually start to make some f**king $$$s!! Then I could concentrate on important things like making babies To earn billions of dollars To give back to the world Want for less Fix my employer Find my purpose in life Stop worrying about others Become fit really quickly Have the worry gland surgically removed PATHS TO HAPPINESS N =1,250
133. INSTEAD OF CHASING HAPPINESS Could you seek MOMENTS OF HAPPINESS?
145. Dear Haas students Would you like to make a dent in cancer? Here’s how. First, join us at the Haas Center – we are students who seek to harness social media to get 100,000 people into the bone marrow registry. Just email us your vitae and your background to tell us you are interested. Three Other Things You Can Do ( click here for more details online) 1. Please get registered. Getting registered is quick and requires a simple cheek swab (2 minutes of your time) and filling out some forms (5 minutes of your time). Registering and even donating if you ’ re ever selected is VERY simple. Another friend of ours, Vinay, was also diagnosed with AML and requires a transplant. We have joined forces with Team Vinay ( www.helpvinay.org ) in order to get South Asians registered in the bone marrow registry. Both Sameer and Vinay need a match from another South Asian, however, very few South Asians are actually in the registry and this makes it difficult for doctors to find them a match. This is why we need your help. We are supporting Team Vinay in organizing drives nationwide, and I need you to get registered by visiting a local drive. Drives are currently taking place all around the country, including throughout California, Washington, Michigan, Illinois, New York and many other states. Please see the full list of locations here: http://www.helpvinay.org/dp/index.php?q=event . 2. Spread the word. Please share this e-mail message with at least 10 people (particularly South Asians), and ask them to do the same. Please point your friends to the local drives and ask them to get registered. If you can, sponsor a drive at your company or in your community. Drives need to take place in the next 2-3 weeks to be of help to Sameer and Vinay. Please use the power of your address book and the Web to spread this message – today more than ever before, we can achieve broad scale and be part of a large online movement to save lives. 3. Learn more To learn more, please visit http://www.nickmyers.com/helpsameer . The site includes more details on how to organize your own drive, valuable information about AML, plus FAQs on registering. Please visit http://www.helpvinay.org/dp/index.php?q=node/108 for more information on the cities where more help is needed. Another past success story from our community is that of Pia Awal ’ s; please read about her successful fight against AML at www.matchpia.org . Thank you
166. IN OUR CHOICES ... IN OUR ENVIRONMENTS ... IN OUR ACTIONS ... Where could we choose to cultivate meaning? Cultivating moments of happiness How can we be part of something bigger?
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168.
169.
170. A PERFECT MATCH A SOCIAL MEDIA LOVE STORY. JENNIFER AAKER Stanford Business School The Dragonfly Effect @aaker
I’ve been studying happiness for over ten years now I can tell you that happiness isn’t what you think it i. My colleagues and I ran a recently study on happiness. We created two conditions. In the first, we told a group of individuals to create happiness in the next 24 hours. In the second, we told a randomly matched set to create meaningfulness in the next 24 hours. After a day passed, we asked them how happy they were. Surprisingly, the people who were told to create meaning were actually happier than those who were told to create happiness.
I have also begun to study the effects of social media.
However, I have been skeptical that its more than just a passing, time-wasting fad.
http://www-psych.stanford.edu/~tsailab/publications.htm Http://psychology.stanford.edu/~tsailab/PDF/Cultural_Variation_in_Affect_Valuation.pdf Many of you share my husband’s perspective.
http://www-psych.stanford.edu/~tsailab/publications.htm http://psychology.stanford.edu/~tsailab/PDF/Cultural_Variation_in_Affect_Valuation.pdf But plenty of you shared mine.
However, a story my student told me, completely changed my perspective. This is Robert Chatwani, and this s the story he shared with me.
Here is Sameer’s; he is Robert’s best friend. A young entrepreneur, recently married, was diagnosed with acute leukemia. Here is Vinay, young doctor in Boston, also diagnosed with leukemia. And this is the story Robert shared, which I’ll share with you as Robert told it to me – in silence
Robert spent three hours crafting a single email to enlist help. But what was so remarkable about this email is the story he told about Sameer. And the clear call to action at the end of the story. 1. Get registered, by simply requesting a cheek swab kit: http://bit.ly/swabacheek - it takes 10 minutes. 2. Spread the word. Please share this e-mail message with at least 10 people (particularly South Asians), and ask them to do the same. Please point your friends to the local drives and ask them to get registered.
… and developed a four-winged strategy to drive action. Behind each of these words are resources – tools and templates to make things happen. So for example, if you hear the story, and want to run a drive where you work, all that you do is sitting right here on the site.
So here I think you have an interesting opportunity in the slides that follow. Maybe instead of focusing on the marketing of this campaign, maybe you find a way to bridge at least some of this back to the happiness research? A truly amazing outcome. But what lessons did we learn?
The power of a clear goal.
The idea of reversing the rules.
Telling a good and truthful story
Designing for collaboration
An update on Sameer. Despite a perfect match, ultimately lost his battle. Perhaps the process, as effective as it was, just took too long.
Here is Sameer and Reena.
We celebrated his life by sharing his memorial service with the world.
His memorial was webcasted to 6000 people.
An update on Sameer. Despite a perfect match, ultimately lost his battle. Perhaps the process, as effective as it was, just took too long.
But here is what is amazing. Of the 24,611 newly registered, 266 were matched to those in need. In just one year alone. As many of you might know, it is not just how perfect the match is – but how quickly you can get that match. In fact, if you get a perfect match immediately, the odds of survival go from 40% to 80%.
That is 266 people who not only had the benefit of a match but the benefit of having it right away.
So what do we take away from all this….
Most revolutions are sparked by the actions of a few ordinary people.
Your biggest asset is a clear mind and a very large idea.
Rind the ignition point and light it.
And I thought to myself, what do I do now?
Can I water this story?
Would it grow?
How would that make me feel?
All I could think of was – it would make me happy.
All I could think of was – it would make me happy.
All I could think of was – it would make me happy.
All I could think of was – it would make me happy.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
The symbol of the dragonfly is happiness. The dragonfly has four wings, and is a symbol of happiness, transition and rebirth. It is the only insect that can fly in any direction when its wings are beating in concert.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
http://www.youtube.com/watch?v=lqT_dPApj9U
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
All I could think of was – it would make me happy.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
http://www.nytimes.com/2009/05/14/business/global/14frugal.html?_r=1&th&emc=th Norway’s relative frugality stands in stark contrast to Britain, which spent most of its North Sea oil revenue — and more — during the boom years. Government spending rose to 47 percent of G.D.P., from 42 percent in 2003. By comparison, public spending in Norway fell to 40 percent from 48 percent of G.D.P. “ The U.S. and the U.K. have no sense of guilt,” said Anders Aslund, an expert on Scandinavia at the Peterson Institute for International Economics in Washington. “But in Norway, there is instead a sense of virtue. If you are given a lot, you have a responsibility.” Eirik Wekre, an economist who writes thrillers in his spare time, describes Norwegians’ feelings about debt this way: “We cannot spend this money now; it would be stealing from future generations.” Mr. Wekre, who paid for his house and car with cash, attributes this broad consensus to as the country’s iconoclasm. “The strongest man is he who stands alone in the world,” he said, quoting Norwegian playwright Henrik Ibsen . Still, even Ibsen might concede that it is easier to stand alone when your n ation has benefited from oil reserves that make it the third-large st exporter in the world. The money flowing from that black gold since the ear ly 1970s has prompted even the flintiest of Norwegians to relax and enjoy their good fortune. The country’s G.D.P. per person is $52,000, behind only Luxembourg among industrial democracies. As in much of the rest of the world home prices have soared here, tripling this decade. But there has been no real estate crash in Norway because there were few mortgage lending excesses. After a 15 percent correction, prices are again on the rise. Unlike Dublin or Riyadh, Saudi Arabia, where work has stopped on half-built skyscrapers and stilled cranes dot the skylines, Oslo retains a feeling of modesty reminiscent of a fishing village rather than a Western capital, with the recently opened $800 million Opera House one of the few signs of opulence. Norwegian banks, said Arne J. Isachsen, an economist at the Norwegian School of Management, remain largely healthy and prudent in their lending. Banks represent just 2 percent of the economy and tight public oversight over their lending practices have kept Norwegian banks from taking on the risk that brought down their Icelandic counterparts. But they certainly have not closed their doors to borrowers. Mr. Isachsen, like many in Norway, has a second home and an open credit line from his bank, which he recently used to buy a new boat. Some here worry that while a cabin in the woods and a boat may not approach the excesses seen in New York or London, oil wealth and the state largesse have corrupted Norway’s once-sturdy work ethic. “ This is an oil-for-leisure program,” said Knut Anton Mork, an economist at Handelsbanken in Oslo. A recent study, he pointed out, found that Norwegians work the fewest hours of the citizens of any industrial democracy. “ We have become complacent,” Mr. Mork added. “More and more vacation houses are being built. We have more holidays than most countries and extremely generous benefits and sick leave policies. Some day the dream will end.” But that day is far off. For now, the air is clear, work is plentiful and the government’s helping hand is omnipresent — even for those on the margins.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
All I could think of was – it would make me happy.
All I could think of was – it would make me happy.
All I could think of was – it would make me happy.
All I could think of was – it would make me happy.
All I could think of was – it would make me happy.
All I could think of was – it would make me happy.
Robert spent three hours crafting a single email to enlist help. But what was so remarkable about this email is the story he told about Sameer. And the clear call to action at the end of the story. 1. Get registered, by simply requesting a cheek swab kit: http://bit.ly/swabacheek - it takes 10 minutes. 2. Spread the word. Please share this e-mail message with at least 10 people (particularly South Asians), and ask them to do the same. Please point your friends to the local drives and ask them to get registered.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
And each of those people touched by the OpenIDEO process were empowered to activate their own network.
If you are South Asian, however, the chances are…..
What could Robert and Sameer’s family and friends do?
The results in 11 weeks: 470 bone marrow drives, across the US 24,611 cheeks swabbed
And each of those people touched by the OpenIDEO process were empowered to activate their own network.