Quantified Self and the Self-tracking Patient ( Holve Jeff - Basis)

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This document discusses engaging consumers in their wellness through continuous passive collection of physiological data from sensors. It describes collecting data from accelerometers, temperature readings, galvanic skin response, and optical blood flow sensors. The experience would involve consumers wearing a device, syncing data, learning insights, and sharing with others. It also discusses partnering with other brands and developing third party integrations to expand the platform.

Engaging Consumers in Their
Wellness

September, 2011

Proprietary information of PulseTracer, Incorporated.
Do not photocopy or distribute this document.

Wellness made simple and social

Engaging Consumers in Their Wellness

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

Wellness made simple and social

Engaging Consumers in Their Wellness

• Continuous, passively collected data

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

Wellness made simple and social

Engaging Consumers in Their Wellness

• Continuous, passively collected data

• Metrics with consumer meaning

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

Wellness made simple and social

Engaging Consumers in Their Wellness

• Continuous, passively collected data

• Metrics with consumer meaning

• Deep enough to be insightful

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

Wellness made simple and social

Passive Collection of Physiologic Data

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3

Wellness made simple and social

Passive Collection of Physiologic Data

3D Accelerometer

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3

Wellness made simple and social

Passive Collection of Physiologic Data

3D Accelerometer

Temperature Readings

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3

Wellness made simple and social

Passive Collection of Physiologic Data

3D Accelerometer

Temperature Readings

Galvanic Skin Response

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3

Wellness made simple and social

Passive Collection of Physiologic Data

3D Accelerometer

Temperature Readings

Galvanic Skin Response

Optical Blood Flow Sensor
Emitter shines light and sensor “sees” inside the underlying vascular structure,
using precisely calibrated wavelengths to target blood flow

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3

Wellness made simple and social

Continuous, Engaging Consumer Experience

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

Wellness made simple and social

Continuous, Engaging Consumer Experience

1 Wear

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Wellness made simple and social

Continuous, Engaging Consumer Experience

1 Wear 2 Sync

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

Wellness made simple and social

Continuous, Engaging Consumer Experience

1 Wear 2 Sync

3 Learn

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

Wellness made simple and social

Continuous, Engaging Consumer Experience

1 Wear 2 Sync

4 Share 3 Learn

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

Wellness made simple and social

Broader Platform & Partnership Strategy

Basis-branded Devices

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

Wellness made simple and social

Broader Platform & Partnership Strategy

Basis-branded Devices

Co-Branded Paths
Strategic relationships with partner
brands on hardware with connection
to Basis service

3rd Party Devices

Fitness Apparel

Cause & Affinity Brands

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

Wellness made simple and social

Broader Platform & Partnership Strategy

Basis-branded Devices

Co-Branded Paths
i
Strategic relationships with partner
brands on hardware with connection
to Basis service
PLATFORM

3rd Party Devices

Fitness Apparel

Cause & Affinity Brands

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

Wellness made simple and social

Broader Platform & Partnership Strategy

Basis-branded Devices MyBasis.com

Co-Branded Paths
i
Strategic relationships with partner
brands on hardware with connection
to Basis service
PLATFORM

3rd Party Devices

Fitness Apparel

Cause & Affinity Brands

Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

This document discusses the opportunities and challenges presented by mobile health (mHealth) technologies. It notes that mHealth enables new connections between people and information that can improve care, but raises issues around reliability, security, privacy, and relationships. Standards are needed to address device function, information transfer, security, privacy, and other areas. Determining who sets these standards and how outcomes should be evaluated presents challenges. The roles and responsibilities of various stakeholders in this new landscape require clarification.

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1. Engaging Consumers in Their Wellness September, 2011 Proprietary information of PulseTracer, Incorporated. Do not photocopy or distribute this document.

2. Wellness made simple and social Engaging Consumers in Their Wellness Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

3. Wellness made simple and social Engaging Consumers in Their Wellness • Continuous, passively collected data Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

4. Wellness made simple and social Engaging Consumers in Their Wellness • Continuous, passively collected data • Metrics with consumer meaning Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

5. Wellness made simple and social Engaging Consumers in Their Wellness • Continuous, passively collected data • Metrics with consumer meaning • Deep enough to be insightful Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

6. Wellness made simple and social Engaging Consumers in Their Wellness • Continuous, passively collected data • Metrics with consumer meaning • Deep enough to be insightful • Engaging, on-going experience Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

7. Wellness made simple and social Engaging Consumers in Their Wellness • Continuous, passively collected data • Metrics with consumer meaning • Deep enough to be insightful • Engaging, on-going experience • Extensible to other apps, partners Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

8. Wellness made simple and social Passive Collection of Physiologic Data Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3

9. Wellness made simple and social Passive Collection of Physiologic Data 3D Accelerometer Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3

10. Wellness made simple and social Passive Collection of Physiologic Data 3D Accelerometer Temperature Readings Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3

11. Wellness made simple and social Passive Collection of Physiologic Data 3D Accelerometer Temperature Readings Galvanic Skin Response Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3

12. Wellness made simple and social Passive Collection of Physiologic Data 3D Accelerometer Temperature Readings Galvanic Skin Response Optical Blood Flow Sensor Emitter shines light and sensor “sees” inside the underlying vascular structure, using precisely calibrated wavelengths to target blood flow Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3

13. Wellness made simple and social Continuous, Engaging Consumer Experience Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

14. Wellness made simple and social Continuous, Engaging Consumer Experience 1 Wear Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

15. Wellness made simple and social Continuous, Engaging Consumer Experience 1 Wear 2 Sync Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

16. Wellness made simple and social Continuous, Engaging Consumer Experience 1 Wear 2 Sync 3 Learn Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

17. Wellness made simple and social Continuous, Engaging Consumer Experience 1 Wear 2 Sync 4 Share 3 Learn Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

18. Wellness made simple and social Broader Platform & Partnership Strategy Basis-branded Devices Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

19. Wellness made simple and social Broader Platform & Partnership Strategy Basis-branded Devices Co-Branded Paths Strategic relationships with partner brands on hardware with connection to Basis service 3rd Party Devices Fitness Apparel Cause & Affinity Brands Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

20. Wellness made simple and social Broader Platform & Partnership Strategy Basis-branded Devices Co-Branded Paths i Strategic relationships with partner brands on hardware with connection to Basis service PLATFORM 3rd Party Devices Fitness Apparel Cause & Affinity Brands Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

21. Wellness made simple and social Broader Platform & Partnership Strategy Basis-branded Devices MyBasis.com Co-Branded Paths i Strategic relationships with partner brands on hardware with connection to Basis service PLATFORM 3rd Party Devices Fitness Apparel Cause & Affinity Brands Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

22. Wellness made simple and social Broader Platform & Partnership Strategy Basis-branded Devices MyBasis.com Co-Branded Paths i Strategic relationships with partner brands on hardware with connection to Basis service Consumer Apps PLATFORM Open API for 3rd party App developers 3rd Party Devices Fitness Apparel Cause & Affinity Brands Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

23. Wellness made simple and social Broader Platform & Partnership Strategy Basis-branded Devices MyBasis.com Co-Branded Paths i Strategic relationships with partner brands on hardware with connection to Basis service Consumer Apps PLATFORM Open API for 3rd party App developers 3rd Party Devices Healthcare / Medtech Apps Fitness Apparel Remote healthcare Insurance pricing / offers Employer health incentives Retirement homes Pharmaceutical testing Cause & Affinity Brands Research Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

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