How to benefit from Digital, Social and emerging media. Originally presented at Impact 2011 at Azusa Pacific Universtity in Azusa, CA.

1. The Untapped Community
How to Benefit from Digital, Social, and Emerging Media
SWIRE

2. Hi :)

3. This is me.

4. STATE OF
ONLINE MEDIA!
The Facts and Stats

5. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

6. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

9. 23%

10. 50,000,000 Users
The World is changing and we are
approaching a global community
Radio 38 Years
TV 13 Years
Internet 4 Years
iPod 3 Years
Facebook 2 Years
Google+ took 1 month to reach 20mm users

11. 800 Million Active Facebook Users
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

13. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

14. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

15. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

18. 121,150,408

19. 101,168,171

20. so what we are trying to say...

21. Social Media is not a fad.

23. YOUR UNTAPPED
COMMUNITY
What you are missing out on?

24. 1 [ trans. ] occupy, attract, or involve (someone's interest or
attention)
• ( engage someone in) cause someone to become involved in (a
conversation or discussion).
2 [ intrans. ] ( engage in) participate or become involved in
ENGAGE
verb

25. Sermons

27. Skits

28. Donuts

29. Coffee

30. ChurchChurch
Church
` Family
Family
Work Work Sleep
Family
Work Sleep
Work SleepSleep

35. Work
Family
Work Family
Family
Work Sleep
Work
Sleep
Work SleepSleep

36. WHAT’S MISSING?
the conne
ction
is
WHAT’S STOPPING US?
Misconceptions
Why have so many of us failed to get involved? Technological Boundaries
Time
Online Presence, Website, Social Media Resources

37. good example

41. good example

43. Justin Wise bedeviant.com, 2011.

50. it can be worse

51. worse

52. CREATING AN
ONLINE PRESENCE
Establishing Credibility
and Communicating your Message

54. HELVETICA

55. ITA
LIC ITA
ITA LIC ITA
LIC ITA LIC ITA
LIC ITA LIC ITA
ITA ITA LIC ITA LIC
LIC LIC ITA LIC
LIC ITA
GILL SANS ITA ITA
LIC LIC ITA
ITA ITA
LIC
LIC ITA
LIC LIC ITA
BOLD
L
LIGHT ITA ITA
LIC LIC
LIGHT ITA
LIC
LIGHT

64. O u r
m i s s i o n :
to
inspire
and
nurture
the
human
spirit
–
one
person,
one
cup
and
one
neighborhood
at
a
time.

65. Glenkirk Church
Glenkirk exists to lead uncommitted
people to become fully devoted
followers of Jesus.

66. what’s your mission?
x

67. INTEGRATING
SOCIAL MEDIA
Strategy, Goals, and Leverage Assets

70. Find
your voice

71. Create
Create
Create
CONVERSATION

72. Use Multimedia
Tools

73. SHARE STORIES
AND SUCCESSES

75. NEW MEDIA
CHECKLIST
Where do you start?

77. http://mashable.com/guidebook/facebook/

78. http://mashable.com/guidebook/twitter/

79. Why?

80. “An individual has not started living until he
can rise above the narrow confines of his
individualistic concerns to the broader
concerns of all humanity.” MLK

81. 33% OF AMERICANS SAID THEY WERE WILLING TO GET
“EXTREMELY INVOLVED” OR “GIVE GENEROUSLY”
48% said they are willing to give at least a small
contribution of either time or money
People WANT to help,
it’s a part of (most)ALL of us.
*philanthropist.com

82. FUTILITY
A cause feels TOO BIG to make a real difference.
When researchers told study participants that several thousand people in a Rwandan refugee
camp were at risk and asked them to send aid that would save 1,500 lives, their willingness to
give was related to the proportion of people they could save. The smaller the proportion, the
less willing people were to help.
*http://nonprofit.about.com/od/fundraising/a/whydonorsdontgive.htm

83. PAROCHIALISM
We have evolved to care for those closest and we are not nearly as moved by a
tragedy far away than by one that involves people we feel close to.
HURRICANE KATRINA SOUTHEAST ASIA TSUNAMI
1,600 220,000
KATRINA DEATHS TSUNAMI DEATHS
6.5 Billion Dollars Raised 1.54 Billion Dollars
Raised

84. MISTRUST
TRANSPARENCY
53% of all Americans believe corporate cause
marketing should be regulated
61% of consumers think companies are not
giving them enough details about their (social
For a typical event fundraiser, good) efforts including the amounts donated and
how much money actually the length of the promotions.
goes towards your charity? If a company does not offer consumers enough
information about how their purchase will affect
the cause, 34 percent will either choose another
brand or walk away entirely
Cone Cause Evolution Study, 2010

85. 83% of American’s wish more products, services, and retailers
they use would support a cause
71% of Global Consumers believe that brands and consumers can
do more to support a good cause by working together
Cone Cause Evolution Study, 2010

86. 3 NUMBER
IS THE
MAGIC
Communities, Companies & Causes

87. Community
Giving back should be a part of everyday life. We shouldn't
have to change our behavior. Instead, we should be able to
choose the companies that give towards Good.
Companies
We're challenging all companies to give back 3%.
These companies gain truly loyal customers.
Causes
Providing awareness and dollars to creating sustainable
change. Sharing the change in a transparent manner.

88. Online: Web/Mobile
Before you shop, check eGood to geolocate
Good companies around you, so you can
choose to shop for Good.
Offline: Wallet Card
Show your card when you shop and 3% is
given to Causes. You can use your offline
card interchangeably with online.

89. 3%
We're asking all companies to take a
commitment to give back 3% of sales.
It's a Pay-Per-Purchase model.
We're giving a deeper look into the
change that occurs from the support
given. Real time analytics and heartfelt
stories of change.
WE We create a circle of true loyalty for
ALL companies and consumers.
WIN

90. FUNDRAISERS
Coming in the near future, we'll give causes the ability to open
Projects and hold fundraisers. Creating a platform where an
individual consumer can challenge their favorite or local companies
to donate to a cause that's important to them.
• Cause sets up a project.
• Cause invites it's supporters.
• Supporters go to that fundraising event.
• Company gives back 10, 20 or 30% of sales for that specific
event to the project being supported.

91. We make a living by what we get, but we
make a life by what we give.
winston churchill

92. eGood challenges all
companies to
give back 3% to
causes

93. Available for your use:
contact4egood@gmail.com