This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16

1. Presented by:
Emma Vaughn
Local Outreach
Social Media Strategies
for
Time-Starved Entrepreneurs

2. Win an

3. Since 2010, we have crafted more than
5 million messages online

4. Types of Customers

5. Showcase Your Talents

7. What makes a good first date?
“Getting great customer engagement
is a function of inputs like post
structure, topic, timing and great
writing.”

8. Types of posts:
Product promotion
Pop culture based (hashtags)
Question-based posts
Call to action
Educational
Generate content to engage and
retain customers

9. Posts: Call to Action

10. Word of Mouth Marketing

11. Posts: Call to Action

12. Posts: About your area

13. Posts: Stay Top of Mind

14. Boost Customer Loyalty

15. Stay Top of Mind

16. Location-Based Marketing

17. Ask for Feedback

19. What can implementing
Twitter mean for your
business?
• More customer feedback
• Direct customer interaction
• Real time engagement
• More word of mouth
Stay Connected

20. Direct Customer Interaction

21. Proactive Outreach

23. Build Ongoing Relationships
1.Keep top of mind with engaging posts
2.Enhance customer service by responding
3.Thank customers who check-in
4.Make customers feel valued by asking for their
feedback
5. Build long-lasting customer relationships with e
mail newsletters

24. Contact Us: 888.900.0920
emma.vaughn@mainstreethub.com
www.mainstreethub.com
www.facebook.com/mainstreethub
Twitter: @MainStreetHub

25. @EmmaWantsPizza