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Open Textbooks in Ohio
        Research Findings on
Affordability, Acceptance, Accessibili
     ty and Learning Outcomes
            Stephen R. Acker
 Research Director, Ohio Digital Bookshelf
  OhioLINK/The Ohio Board of Regents

               Presented to the Sloan-C Conference
               November 10, 2011 Orlando Florida
Strategic Summit Initiatives




        Presented to the Sloan-C Conference
        November 10, 2011 Orlando Florida
Ohio’s Strategic Plan
• Drive to increase college enrollment and
  attainment in Ohio tied to affordability and
  improved learning outcomes.
• Ohio Strategic Summit recommended credible
  research and large scale pilots
• Three projects summarized today
  – Flat World Knowledge 4 campus pilot
  – Next Generation Learning Challenge 6 campus pilot
  – Accessible mobile learning 3 campus collaboration
                   Presented to the Sloan-C Conference
                   November 10, 2011 Orlando Florida
Flat World Knowledge
• Lorain County CC, Sinclair CC, Tri-C
  CC, University of Akron
• 330 respondents across 17 classes and four
  disciplines
• Pre-post use data complete on Summer
  offerings (3 courses, n=41/36) and Pre-use Fall
  data (n= 272) collected on all participating
  classes

                 Presented to the Sloan-C Conference
                 November 10, 2011 Orlando Florida
Flat World Knowledge Results
• About the students
  – 45% majors, 45% non-majors, 10% undecided
  – 75% bought from bookstore, 30% had rented
  – 85% believe they’re better than average computer
    user
  – 80% used laptop, 56% desktop, 30% printed, 10%
    phone, 9% tablet
  – 25% “important to own textbook”
  – 68%- “need more than Internet” for learning
    resources
  – 30%- “Academic use of Facebook OK”

                   Presented to the Sloan-C Conference
                   November 10, 2011 Orlando Florida
Flat World Knowledge Results
• Student perceptions (post Fall results needed to
  confirm) regarding digital learning materials:
  – 81% “same quality as print”
  – 90% “more flexible and up-to-date”
  – 90% “more cost effective”
     • 36% of print price value before use
     • 44% of print price value after use
  – Search, ToC, Supplements, Cut-and-paste all highly
    valued, note taking “OK”
  – Preference for digital went from 51% to 86% after use
  – Think will print (30%) > Actually did print (13%)

                      Presented to the Sloan-C Conference
                      November 10, 2011 Orlando Florida
Flat World Knowledge Results
• “Compared to other textbooks I have used for
  similar courses, I felt this course’s textbook
  was:”
                     More                 Same                Less
      Engaging       61%                  39%                 0%
      Detailed       64%                  33%                 3%
      Thorough       51%                  46%                 3%
      Clear          54%                  43%                 3%


        Supports University of Cincinnati 2010 ELI “expert rater” study
                        Presented to the Sloan-C Conference
                        November 10, 2011 Orlando Florida
Open Access Online Textbooks

Student Satisfaction


     Mean = 8.5
     StdDev = 1.9                                                                           N = 40
     N = 64 MBA students
                                                                        N = 21

                  N=2                                 N=1




 Not Satisfied                                                                                         Very Satisfied


                 Dr. Shu Schiller, Information Systems, College of Business, Wright State University
Ongoing research questions
• Do results vary by discipline?
• Do results vary by Major vs. Nonmajor?
• Will perceived value continue to show
  increase with Fall data?
• Will results replicate when learning materials
  offered at market price?
• How large a role does faculty member play in
  acceptance of digital?
                 Presented to the Sloan-C Conference
                 November 10, 2011 Orlando Florida
NexGen Learning Challenge
• OhioLINK awarded Wave I NGCL grant to build
  and promote OER in math and statics
• Ohio Scaffold to the Stars OER database
  – Stitz-Zeager Pre-Calculus OER book
  – Marcks-Looker Statics OER website
  – Multiple sites indexed to Ohio Transfer Module
    learning outcomes
• Linkable as complete curricula or
  supplemental readings
                  Presented to the Sloan-C Conference
                  November 10, 2011 Orlando Florida
NexGen Preliminary observations
• Multi-site collaboration hard but required
• OER User interface needs to be intuitive at
  point of use for easy faculty adoption
• Intersecting faculty/student “crowd source
  ratings” will drive use
• Item-level learning outcomes needed for
  research, but novel for faculty
• Leveraging discipline allegiance and
  innovation honoraria for student benefit
                 Presented to the Sloan-C Conference
                 November 10, 2011 Orlando Florida
Mobile eLearning Accessibility
• OER and mobile learning greatest innovation
  impact this year and next per 2011 Horizon
  Report.
• Is either domain accessible and how will this
  influence diffusion of OER?
  – Paired eReaders (iPad, Kindle, Nook, Samsung
    Galaxy, H Netbook) with software (HearRead, Jaws, )
    and text formats (Inkling, Bookshare, MathML)
  – Distributed mobile learning environments to students
    with print disabilities

                   Presented to the Sloan-C Conference
                   November 10, 2011 Orlando Florida
Facebook sharing/data collection
OER and Accessibility
• Main research questions
  – Can students with print disabilities use
    eReaders, accessible text formats, and reading
    software to enhance their learning?
• Bookshare a credible source for OER accessible
  materials
• Faculty need accessibility awareness for OER
• iPad a superior eReader (Kindle/Nook improving)
• Math OER seldom accessible (MathML needed)
                   Presented to the Sloan-C Conference
                   November 10, 2011 Orlando Florida
OER and Ohio goals
• OER can promote both affordability and
  improved learning outcomes for Ohio
  students.
• We are encouraged by data and acceptance
  results so far and predict growth in OER
  adoptions going forward
  – Credible data and faculty incentives key drivers
• Diffusion strategies and commitment to
  universal access need ongoing attention
                   Presented to the Sloan-C Conference
                   November 10, 2011 Orlando Florida
Contacts
• Steve Acker (acker.1@osu.edu)
  – Research Director, Ohio Digital Bookshelf
• John Magill (johnm@ohiolink.edu)
  – Executive Director, OhioLINK
• Darlene McCoy (dmccoy@regents.state.oh.us)
  – Associate Vice Chancellor for affordability and
    efficiency, The Ohio Board of Regents


                   Presented to the Sloan-C Conference
                   November 10, 2011 Orlando Florida

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Open Textbooks in Ohio Research Findings on Affordability, Acceptance, Accessibility and Learning Outcomes

  • 1. Open Textbooks in Ohio Research Findings on Affordability, Acceptance, Accessibili ty and Learning Outcomes Stephen R. Acker Research Director, Ohio Digital Bookshelf OhioLINK/The Ohio Board of Regents Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  • 2. Strategic Summit Initiatives Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  • 3. Ohio’s Strategic Plan • Drive to increase college enrollment and attainment in Ohio tied to affordability and improved learning outcomes. • Ohio Strategic Summit recommended credible research and large scale pilots • Three projects summarized today – Flat World Knowledge 4 campus pilot – Next Generation Learning Challenge 6 campus pilot – Accessible mobile learning 3 campus collaboration Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  • 4. Flat World Knowledge • Lorain County CC, Sinclair CC, Tri-C CC, University of Akron • 330 respondents across 17 classes and four disciplines • Pre-post use data complete on Summer offerings (3 courses, n=41/36) and Pre-use Fall data (n= 272) collected on all participating classes Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  • 5. Flat World Knowledge Results • About the students – 45% majors, 45% non-majors, 10% undecided – 75% bought from bookstore, 30% had rented – 85% believe they’re better than average computer user – 80% used laptop, 56% desktop, 30% printed, 10% phone, 9% tablet – 25% “important to own textbook” – 68%- “need more than Internet” for learning resources – 30%- “Academic use of Facebook OK” Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  • 6. Flat World Knowledge Results • Student perceptions (post Fall results needed to confirm) regarding digital learning materials: – 81% “same quality as print” – 90% “more flexible and up-to-date” – 90% “more cost effective” • 36% of print price value before use • 44% of print price value after use – Search, ToC, Supplements, Cut-and-paste all highly valued, note taking “OK” – Preference for digital went from 51% to 86% after use – Think will print (30%) > Actually did print (13%) Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  • 7. Flat World Knowledge Results • “Compared to other textbooks I have used for similar courses, I felt this course’s textbook was:” More Same Less Engaging 61% 39% 0% Detailed 64% 33% 3% Thorough 51% 46% 3% Clear 54% 43% 3% Supports University of Cincinnati 2010 ELI “expert rater” study Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  • 8. Open Access Online Textbooks Student Satisfaction Mean = 8.5 StdDev = 1.9 N = 40 N = 64 MBA students N = 21 N=2 N=1 Not Satisfied Very Satisfied Dr. Shu Schiller, Information Systems, College of Business, Wright State University
  • 9. Ongoing research questions • Do results vary by discipline? • Do results vary by Major vs. Nonmajor? • Will perceived value continue to show increase with Fall data? • Will results replicate when learning materials offered at market price? • How large a role does faculty member play in acceptance of digital? Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  • 10. NexGen Learning Challenge • OhioLINK awarded Wave I NGCL grant to build and promote OER in math and statics • Ohio Scaffold to the Stars OER database – Stitz-Zeager Pre-Calculus OER book – Marcks-Looker Statics OER website – Multiple sites indexed to Ohio Transfer Module learning outcomes • Linkable as complete curricula or supplemental readings Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  • 11. NexGen Preliminary observations • Multi-site collaboration hard but required • OER User interface needs to be intuitive at point of use for easy faculty adoption • Intersecting faculty/student “crowd source ratings” will drive use • Item-level learning outcomes needed for research, but novel for faculty • Leveraging discipline allegiance and innovation honoraria for student benefit Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  • 12. Mobile eLearning Accessibility • OER and mobile learning greatest innovation impact this year and next per 2011 Horizon Report. • Is either domain accessible and how will this influence diffusion of OER? – Paired eReaders (iPad, Kindle, Nook, Samsung Galaxy, H Netbook) with software (HearRead, Jaws, ) and text formats (Inkling, Bookshare, MathML) – Distributed mobile learning environments to students with print disabilities Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  • 14. OER and Accessibility • Main research questions – Can students with print disabilities use eReaders, accessible text formats, and reading software to enhance their learning? • Bookshare a credible source for OER accessible materials • Faculty need accessibility awareness for OER • iPad a superior eReader (Kindle/Nook improving) • Math OER seldom accessible (MathML needed) Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  • 15. OER and Ohio goals • OER can promote both affordability and improved learning outcomes for Ohio students. • We are encouraged by data and acceptance results so far and predict growth in OER adoptions going forward – Credible data and faculty incentives key drivers • Diffusion strategies and commitment to universal access need ongoing attention Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  • 16. Contacts • Steve Acker (acker.1@osu.edu) – Research Director, Ohio Digital Bookshelf • John Magill (johnm@ohiolink.edu) – Executive Director, OhioLINK • Darlene McCoy (dmccoy@regents.state.oh.us) – Associate Vice Chancellor for affordability and efficiency, The Ohio Board of Regents Presented to the Sloan-C Conference November 10, 2011 Orlando Florida

Editor's Notes

  1. These action planks were derived at a statewide conference in February, 2011 attended by faculty, administrators, bookstore reps, librarians, students, and publishers
  2. Improved learning outcomes tied to new pedagogies and affordability drive Ohio’s Strategic Plan for College Attainment. Data-based outcomes valued as vehicle to converse with faculty who seek empirical results for policy and change.
  3. Happytoshare instruments and compare results on similar projects. Contact Steve Acker (acker.1@osu.edu). Much of the preliminary work on creating and testing the sruvey instruments reflects the contributions of Danielle Budzick at Tri-C Community College and Kathleen Gish at Sinclair Community College
  4. 25% plan to buy Tablet in next 12 months.
  5. Only the three classes offered in the summer have complete pre and post use survey data. 41 students began in three summer classes and 36 completed the classes. We have data on an additional 272 students who have taken the pre-survey for Fall and will complete the data collection in December of 2011.
  6. UC research conducted by Professor Charles Ginn and 13 Psi Chi honors students. Working as paired raters, the students evaluated their existing traditional commercial textbook, a Flat World textbook, and the Open Internet. Results presented at the 2010 Educause Learning Initiative Conference, Washington, D.C.
  7. Based on research conducted by Professor Shu Schiller in an MBA course conducted at Wright State University in 2010. Her MBA students felt very positive about the e-book. “95% of them rated either satisfied or very satisfied with the e-book. There are two outliers in this sample, which is very typical with the adoption of innovative technologies in any domain. But even considering these two outliers, the mean value of students satisfaction is 8.5 out of 10.”In summary, based on my own experience, I have found strong evidence that e-books are working in the higher education! I am very confident that e-textbooks will become main stream in the near future. So, I want to say this to my colleagues, it is the time! Look into your options and let it start in your class!
  8. Very important to validate and extend research based on the larger Autumn, 2011 sample. Additional follow-up research will be conducted with students required to purchase the textbook rather than receiving free access to the digital materials (B&W or color was student expense in study reported here, digital content and ancillaries were provided at no-cost to the student).
  9. Core resources in our “Academic T.” Full tree of OER math materials help Statics students review forgotten math concepts. Statics problems provide application environment for Math students.
  10. Preliminary findings. Data collected in three waves between Autumn 2011 and Summer 2012
  11. The Accessible Digital Rights Management Project is the source of funding for this project. The goal is to determine whether students with print disabilities have equal access with equal effort to the mobile learning environment.
  12. Private Research community built within Facebook to leverage student familiarity with the interface. Students were trained on technologies and then completed diaries and debriefed with a usability research at end of four weeks of use.
  13. More complete results available from Accessing Higher Ground Conference proceedings, November 16-19 Denver, CO.
  14. Overall, Open Educational Resources will play a significant role in Ohio’s efforts to provide affordable education designed to improve studentpersistence, retention, and attainment.