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Sloan C Presentation on Open Textbooks

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Open Textbooks: Research Findings on Affordability, Acceptance, Accessibility and Learning Outcomes

Presented at the Sloan-C International Conference on Online Learning in Orlando, Florida - Fall 2011

Presenters:
Deone Zell, California State University, Northridge Stephen R. Acker, Ohio State University
Danielle Budzick, Cuyahoga Community College
Jeff Shelstad, CEO, Flat World Knowledge


Published in: Education
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Sloan C Presentation on Open Textbooks

  1. 1. Open Textbooks: Research Findings onAffordability, Acceptance, Accessibili ty and Learning Outcomes Deone Zell, California State University, Northridge Stephen R. Acker, Ohio State University Danielle Budzick, Cuyahoga Community College Jeff Shelstad, Flat World Knowledge Sloan-C International Conference on Online Learning Orlando, Florida 2011
  2. 2. Deone Zell, Ph.D. Director, Faculty Technology CenterProfessor, Department of Management California State University, Northridge
  3. 3. Overview• Affordability – What’s the cost benefit to students?• Acceptance – What’s the faculty decision-making process?• Accessibility – Can they be read on multiple devices?• Learning Outcomes – What’s their impact on learning?
  4. 4. OER Factors Affecting Decision ProcessNot free <-----------------------------> FreeHard to find <-----------------------------> FindableNot vetted <-----------------------------> Vetted (top quality)Not able to rate <-----------------------------> Able to ratePiecemeal (classroom exhaust) <-----------------------------> IntegratedHard or impossible to modify <-----------------------------> Easy to modifyNo embedded assessment <-----------------------------> Embedded assessmentSingle format <-----------------------------> Multiple formats (PDF, ePUB, Mobi)Cant mark up <-----------------------------> Can mark up (annotate, highlight)No social note-taking <-----------------------------> Social note-takingNo impact on learning <-----------------------------> Positive impact on learning
  5. 5. Affordability Before Now Quality is equivalent Save $171 per person$206.67 $34.95 •Saved >$100,000 per semester (680 students)
  6. 6. What’s the Relationship Between All of These?
  7. 7. 2,044 Open Text- books inMERLOT
  8. 8. Finding
  9. 9. Finding and Rating
  10. 10. Finding and Rating
  11. 11. Finding and Rating(MERLOT’s Advanced Search)
  12. 12. Vetted
  13. 13. Integrated
  14. 14. Ability to Modify
  15. 15. Ability to Modify
  16. 16. Editing at the Word Level
  17. 17. Inserting StuffStuff
  18. 18. EmbeddedAssessment
  19. 19. Formats
  20. 20. Marking-Up
  21. 21. Taking Notes Online Social?
  22. 22. What Did Students Choose? Bought print book 31% Bought pieces (PDF chapters, study guides) 64% 5% Didnt buy book
  23. 23. Learning Outcomes Final Percentage in Class 89 89 88 Difference was statistically 87 significant even after we controlled for incoming GPACourse Percentage 86 85 85 84 83 82 Purchased Print (n=203) Didnt Purchase Print (n=427)
  24. 24. Possible Explanations 1. “Free” might translate to less effort 2. Marking-up and note-taking not the same yet 3. Studying on devices presents more distractions 4. Can’t “see and feel” accomplishmentsThis may change when fully interactive e-books arrive on the scene
  25. 25. ConclusionNot free <-----------------------------> FreeHard to find <-----------------------------> FindableNot vetted <-----------------------------> Vetted (top quality)Not able to rate <-----------------------------> Able to ratePiecemeal (classroom exhaust) <-----------------------------> IntegratedHard or impossible to modify <-----------------------------> Easy to modifyNo embedded assessment <-----------------------------> Embedded assessmentSingle format <-----------------------------> Multiple formats (PDF, ePUB, Mobi)Cant mark up <-----------------------------> Can mark up (annotate, highlight)No social note-taking <-----------------------------> Social note-takingNo impact on learning <-----------------------------> Positive impact on learning
  26. 26. Open Textbooks in OhioResearch Findings on Affordability, Acceptance, Accessibility and Learning Outcomes Stephen R. AckerResearch Director, Ohio Digital Bookshelf OhioLINK/The Ohio Board of Regents Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  27. 27. Ohio’s Strategic Plan• Drive to increase college enrollment and attainment in Ohio tied to affordability and improved learning outcomes.• Ohio Strategic Summit recommended credible research and large scale pilots• Three projects summarized today – Flat World Knowledge 6 campus pilot – Next Generation Learning Challenge 6 campus pilot – Accessible mobile learning 3 campus collaboration Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  28. 28. Flat World Knowledge• Lakeland CC, Lorain County CC, Sinclair CC, Tri- C CC, University of Akron, Wright State University• 364 respondents across 17 classes and three disciplines• Pre-post use data complete on Summer offerings (3 courses, n=52) and Pre-use data (n= 312) collected on all participating classes Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  29. 29. Flat World Knowledge Results• Student opinions – Survey results – Psi Chi results• Faculty opinions – Focus Group – Danielle Budzick (presenting next)• Institutional response Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  30. 30. Specific findings for Flat World• Engaging content• Credible content• Appropriate scope• Accuracy• Benefits and concerns• Perceived value (as % of new print price)• Quantitative data for these metrics and others will be presented Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  31. 31. NexGen Learning Challenge• OhioLINK awarded Wave I NGCL grant to build and promote OER in math and statics• Ohio Scaffold to the Stars OER database – Stitz-Zeager Pre-Calculus OER book – Marcks-Looker-Moramand Statics OER website – Multiple sites indexed to Ohio Transfer Module learning outcomes• Linkable as complete curricula or supplemental readings Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  32. 32. Mobile eLearning Accessibility• OER and mobile learning greatest innovation impact this year and next per 2011 Horizon Report.• Is either domain accessible and how will this influence diffusion of OER? – Paired eReaders (iPad, Kindle, Nook, Samsung Galaxy, H Netbook) with software (HearRead, Jaws, ) and text formats (Inkling, Bookshare, MathML) – Distributed mobile learning environments to students with print disabilities Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  33. 33. OER and Ohio goals• OER can promote both affordability and improved learning outcomes for all Ohio students.• We are encouraged by data and acceptance results so far and predict growth in OER adoptions going forward• Diffusion strategies and commitment to universal access will need ongoing attention Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  34. 34. Contacts• Steve Acker (acker.1@osu.edu) – Research Director, Ohio Digital Bookshelf• John Magill (johnm@ohiolink.edu) – Executive Director, OhioLINK• Darlene McCoy (dmccoy@regents.state.oh.us) – Associate Vice Chancellor for affordability and efficiency, The Ohio Board of Regents Presented to the Sloan-C Conference November 10, 2011 Orlando Florida
  35. 35. Danielle Budzick Interim District DirectorTeaching, Learning, and Academic Professional Development Course Production Specialist The Office of eLearning & Innovation Adjunct Faculty Business Communications, West Campus Cuyahoga Community College Cleveland, OH
  36. 36. Wearing Multiple Hats
  37. 37. The Adoption Experience
  38. 38. The Teaching Experience
  39. 39. Course Design & Development toolkit.smallbiz.nsw.gov.au open.ems.psu.edu
  40. 40. Tri-C’s Textbook Affordability http://sparingchange.blogspot.com/2009/03/february-and-flogging-continues-oh-and.html mage courtesy of beans for books
  41. 41. FINANCIAL BOOK CULTURE SELECTIONMARKETING & PUBLIC TEXTBOOK PUBLISHERSRELATIONS AFFORDABILITY TRAINING TECHNOLOGY DESIGN
  42. 42. Why We Are Doing What We Do!“Not having to worry about how I am going to afford books takes an enormous amount of pressure off of my back, thus allowing me the leisure of concentrating more on my studies.” “I like the convenience the e-book provides. Its nice to know that I can go to my parents or a friends house and complete my homework right from their house without having to double back for my book.” “I purchased the book online. It seems I set at my computer ALL day long and it is nice to be able to take the book and get away from the computer for a while. It still saved me money, so I am happy.” “I am a single mother of two small children and need every dollar I can get. Having this low-cost alternative is a great help and puts less strain on me.”
  43. 43. Removing all barriers between publication and use of high quality, higher education content. Jeff Shelstad Founder and CEO Flat World Knowledgejeff@flatworldknowledge.com
  44. 44. Who is Flat World Knowledge? – Almost 5 year old educational start-up – 20 miles due north of NYC – Focused on higher education segment – Well funded (BDMI/RHI/Bessemer +) – A content and platform company – Live content from authors – Personalized MIYO content for faculty – Format/device agnostic for students – Access and affordability
  45. 45. Rights/Licenses "All rights reserved"a phrase that originated in copyrightlaw as part of copyright notices. It Most --- Restrictive --- Leastindicates that the copyright holderreserves, or holds for their own use, allthe rights provided by copyrightlaw, such asdistribution, performance, andcreation of derivative works; thatis, they have not waived any suchright.
  46. 46. ―4R’s of Open-ness‖Reuse - right to copy and use verbatim copiesRevise - right to adapt, rework, and improveRemix - right to combine into new OERsRedistribute - right to share derivatives
  47. 47. Open Content Options
  48. 48. Flat World Business Model 1. great authors…. great content (textbooks) fully supportedtop professionallyauthors developed
  49. 49. 2. Pass CONTROL to the Local Expert Faculty/Institution openly licensed openly MIYO licensed
  50. 50. Pass CONTROL to the Local ExpertOur Core Principles: Core value for professor (gatekeeper) is control; All professors customize, just via syllabus; UI/DIY can scale control; Economics of 1 in business (faculty/student); Professor derivatives will feed the ―long tail‖ – catalog.
  51. 51. ―In all the years I’ve been a professor, we’ve never had the perfect book. Now we do—and it’s affordable.‖– Dr. Scott Hunt, Econ Committee Chair, Columbus State CC
  52. 52. The Magic of MIYO…1. Create a Derivative and Publish…and2. MIYO rebuilds the book(toc, index, pagination, etc.)3. MIYO generates multiple learning formats• Web-Books (HTML) (Free to all learners)• Soft Cover Books (PDF High-Res)• Print-it-Yourself Books (PDF Low-Res)• Mobile Reader Books (ePub & .mobi for iPad, Kindle, etc.)• Accessible Books (Daisy-Readable and Digital Braille)• Audio Books (.MP3)4. Let students choose best format for them
  53. 53. 3. Access + Affordability + Portability = Learning ! EE FR
  54. 54. ―…the pilot was a tremendous success. The retention rate was 90.2%, representing an increase of 10 to 15%… For an educator, it does not get any better than that.‖Case study – Cerritos College
  55. 55. Saved 800 Students $67,000in Textbooks costs (Fall 2010) And… saw course completion Increase by 15%.
  56. 56. • 150+ Authors; 45 titles • 2,000+ Total Faculty • 350,000+ Acad. Yr. 2011;• 60 available spring 12 • 1,200+ Institutions • 800K+ in Acad. Yr. 2012• 50%+ from Big 3 • 420 / 1,160 / 2,500 • 44 countries worldwide UIncome Start with Quality Free AccessMarket Share Make it Better (or not) Affordable ChoicesCustomer Retention Control New Editions Fit to Learning StyleSocial Impact Affordability & Access Improved Outcomes! early results

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