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Open Licensing 101:  How to Get the Most out of Your Copyrights in the Information Age
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Roadmap ,[object Object],[object Object],[object Object],[object Object]
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Copyright Nuts and Bolts ,[object Object],[object Object]
Nuts and Bolts (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Problem ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Problem Cont’d. ,[object Object],[object Object],[object Object],[object Object],Norms
The Problem Cont’d. ,[object Object],[object Object],[object Object],[object Object],[object Object],Architecture
The Problem Cont’d. ,[object Object],[object Object],Markets
The Problem Cont’d. ,[object Object],[object Object],[object Object],Law
The Problem Cont’d. Law
The Problem Cont’d. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Law
The Problem Cont’d. ,[object Object],[object Object],[object Object],[object Object],Law
 
Open Licensing ,[object Object],[object Object],[object Object],[object Object]
Creative Commons .ORG ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enabling   Reasonable Copyright ,[object Object],[object Object],[object Object]
What do we do?
 
 
Six Mainstream Licenses
License Elements ,[object Object],[object Object],[object Object],[object Object]
Anatomy of a CC License ,[object Object],[object Object],[object Object],[object Object]
Icons ,[object Object]
Lawyer Readable License
Human Readable Deed
Machine Readable Code <rdf:RDF xmlns=&quot;http://creativecommons.org/ns#&quot; xmlns:rdf=&quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#&quot;> <License rdf:about=&quot;http://creativecommons.org/licenses/by-nc-sa/3.0/nl/&quot;> <permits rdf:resource=&quot;http://creativecommons.org/ns#Reproduction&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#Distribution&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Notice&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Attribution&quot;/> <prohibits rdf:resource=&quot;http://creativecommons.org/ns#CommercialUse&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#DerivativeWorks&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#ShareAlike&quot;/> </License> </rdf:RDF>
Machine Readable (Work) <span xmlns:cc=&quot;http://creativecommons.org/ns#&quot; xmlns:dc=&quot;http://purl.org/dc/elements/1.1/&quot;> <span rel=&quot; dc:type &quot; href=&quot; http://purl.org/dc/dcmitype/Text &quot; property=&quot; dc:title &quot;> My Book </span> by  <a rel=&quot; cc:attributionURL &quot; property=&quot; cc:attributionName &quot; href=&quot; http://example.org/me &quot;> My Name </a>  is licensed under a  <a rel=&quot; license &quot; href=&quot; http://creativecommons.org/licenses/by/3.0/ &quot;>Creative Commons Attribution 3.0 License</a>.  <span rel=&quot; dc:source &quot; href=&quot; http://example.net/her_book &quot;/> Permissions beyond the scope of this license may be available at <a rel=&quot; cc:morePermissions &quot; href=&quot; http://example.com/revenue_sharing_agreement &quot;>example.com</a>. </span>
CC+ ,[object Object],[object Object]
 
So why would YOU use CC? ,[object Object],[object Object],[object Object]
But you don’t have to take my word for it…
Movies &quot;I believe building a feature film from the ground up to be ready for remixing, easy to view, ready to share, and perfect for download, is the way to go. This is the way to invent the future of film… So as much of the project as possible will be licensed under the more flexible ideas of copyright developed by Creative Commons.&quot; — Matt Hanson, Director of “A Swarm of Angels”
Music &quot;For the thousands of bands just like us, once you understand that with CC licenses you don’t actually have to lose all of the rights to the music, there is nothing but benefit that you can derive. You have next to nothing, so you have nothing to lose.&quot; — James Milsom, Ancient Free Gardeners
“ I give away music because I want to make music, and I can’t make music unless I make money, and I won’t make any money unless I get heard, and I won’t get heard unless I give away music.” – Jonathan Coultan
“ I think CC licenses, the entire open attitude is absolutely essential for artists that don’t have huge promotion budgets. Without the money to force advertising and radio play down people’s throats, you have to rely on the good will of your fans spreading your music for you. And if you handcuff them by making it illegal, I think you’re doing yourself a real disservice.&quot; — Brad Sucks
Books &quot;I feel tools such as Creative Commons are part of the discussion we should be having about our lives, how we live, how and what we learn and the mechanisms required to support innovation and creativity, that which sustains life, gives it meaning and purpose - a lifetime of learning rather than a lifetime of uncertainty.&quot; — Andrew Garton, Author of “Are We Insane?”
“ As the copyright wars deepened, I really started to understand the cost of imposing a 20th century exclusive rights style copyright on individual users of works in the 21st century would lead to a dramatic decrease in freedoms that are really important like free speech, free expression, even free of assembly and freedom of the press. All of these things would come under fire as a result of the copyright wars.” – Cory Doctorow, Author
Photography Over a million photos and growing…
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For More Case Studies: ,[object Object],[object Object],[object Object]
Questions? This presentation is opened under the CC Attribution license ... share and remix for any purpose, with credit.

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Open Licensing 101

  • 1. Open Licensing 101: How to Get the Most out of Your Copyrights in the Information Age
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  • 22. What do we do?
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  • 31. Machine Readable Code <rdf:RDF xmlns=&quot;http://creativecommons.org/ns#&quot; xmlns:rdf=&quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#&quot;> <License rdf:about=&quot;http://creativecommons.org/licenses/by-nc-sa/3.0/nl/&quot;> <permits rdf:resource=&quot;http://creativecommons.org/ns#Reproduction&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#Distribution&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Notice&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#Attribution&quot;/> <prohibits rdf:resource=&quot;http://creativecommons.org/ns#CommercialUse&quot;/> <permits rdf:resource=&quot;http://creativecommons.org/ns#DerivativeWorks&quot;/> <requires rdf:resource=&quot;http://creativecommons.org/ns#ShareAlike&quot;/> </License> </rdf:RDF>
  • 32. Machine Readable (Work) <span xmlns:cc=&quot;http://creativecommons.org/ns#&quot; xmlns:dc=&quot;http://purl.org/dc/elements/1.1/&quot;> <span rel=&quot; dc:type &quot; href=&quot; http://purl.org/dc/dcmitype/Text &quot; property=&quot; dc:title &quot;> My Book </span> by <a rel=&quot; cc:attributionURL &quot; property=&quot; cc:attributionName &quot; href=&quot; http://example.org/me &quot;> My Name </a> is licensed under a <a rel=&quot; license &quot; href=&quot; http://creativecommons.org/licenses/by/3.0/ &quot;>Creative Commons Attribution 3.0 License</a>. <span rel=&quot; dc:source &quot; href=&quot; http://example.net/her_book &quot;/> Permissions beyond the scope of this license may be available at <a rel=&quot; cc:morePermissions &quot; href=&quot; http://example.com/revenue_sharing_agreement &quot;>example.com</a>. </span>
  • 33.
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  • 36. But you don’t have to take my word for it…
  • 37. Movies &quot;I believe building a feature film from the ground up to be ready for remixing, easy to view, ready to share, and perfect for download, is the way to go. This is the way to invent the future of film… So as much of the project as possible will be licensed under the more flexible ideas of copyright developed by Creative Commons.&quot; — Matt Hanson, Director of “A Swarm of Angels”
  • 38. Music &quot;For the thousands of bands just like us, once you understand that with CC licenses you don’t actually have to lose all of the rights to the music, there is nothing but benefit that you can derive. You have next to nothing, so you have nothing to lose.&quot; — James Milsom, Ancient Free Gardeners
  • 39. “ I give away music because I want to make music, and I can’t make music unless I make money, and I won’t make any money unless I get heard, and I won’t get heard unless I give away music.” – Jonathan Coultan
  • 40. “ I think CC licenses, the entire open attitude is absolutely essential for artists that don’t have huge promotion budgets. Without the money to force advertising and radio play down people’s throats, you have to rely on the good will of your fans spreading your music for you. And if you handcuff them by making it illegal, I think you’re doing yourself a real disservice.&quot; — Brad Sucks
  • 41. Books &quot;I feel tools such as Creative Commons are part of the discussion we should be having about our lives, how we live, how and what we learn and the mechanisms required to support innovation and creativity, that which sustains life, gives it meaning and purpose - a lifetime of learning rather than a lifetime of uncertainty.&quot; — Andrew Garton, Author of “Are We Insane?”
  • 42. “ As the copyright wars deepened, I really started to understand the cost of imposing a 20th century exclusive rights style copyright on individual users of works in the 21st century would lead to a dramatic decrease in freedoms that are really important like free speech, free expression, even free of assembly and freedom of the press. All of these things would come under fire as a result of the copyright wars.” – Cory Doctorow, Author
  • 43. Photography Over a million photos and growing…
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  • 46. Questions? This presentation is opened under the CC Attribution license ... share and remix for any purpose, with credit.

Editor's Notes

  1. CC+ is just what it sounds like, a Creative Commons license plus another agreement. A copyright holder might pair a Creative Commons Attribution-NonCommercial license [CC] with a non-exclusive commercial agreement [+] enabling a company to license the work commercially for a fee. CC+ is a technological facilitation of dual licensing. A copyright holder who uses a Creative Commons license is already adding a license on top of their copyright. CC+ can make it easier for that copyright-holder to add other non-exclusive licenses/agreements as alternatives.