1. Creative Commons
usage in Business.
Explanation of the
licenses using
examples.
Prepared by (Group 13):-
FT13124 Erin Jacob www.erinjacob.com erin@erinjacob.com
FT13361 Rajarajan Sritharan www.rajarajansritharan.com rajarajansritharan@rajarajansritharan.com
FT13240 Manvi Yadav www.manviyadav.com manvi@manviyadav.com
FT13442 Preeti www.preeti2887.in preeti@preeti2887.in
FT13277 Shreya Vats www.shreyavats.info shreyavats@shreyavats.info
2. Introduction
About the company
Creative commons is a NFP (Not-for-profit organization) which is
headquartered in US.
With the support of Center for the Public Domain, it was founded in 2001 by
Lawrence Lessig, Hal Abelson, and Eric Eldred
The main Idea
The main idea is to encourage and
embrace creativity.
The creative work is restricted for usage to
a limited audience because of the license
clauses.
Creative commons helps in resolving this
by providing creative commons licenses.
All rights reserved -> Some rights reserved
A small clip from creative commons
themselves explaining the idea of „earning
A sign in a restaurant where
while sharing‟
only Creative Commons
http://creativecommons.org/licenses/
Licensed music is played
3. Benefits of Creative Commons
The traditional New-age open Creative commons
licensing source concept licensing
•Allows you to •Enables sharing to •It withholds the
protect your work enhance creativity advantages and at
so that you can (by giving your the same time
make money with away your work to overcomes the
copy right others without drawbacks of
protection. restrictions) traditional methods.
•But compromises •But quite vary of a •Thus it captures the
on the restriction of strong sustainable best of both worlds
sharing creative monetary business (The traditional
works (which model. licensing and open
others could have source). Is it that
built upon great?
otherwise and grow
it multifold).
Creative commons
licensing
Share creativity and allow Long-term benefits (like
Monetary benefits (like in
it to grow (like open source greater visibility and
traditional method)
concept) breakthrough innovations)
4. Layers of License
Legal Code: Each license begins as a
traditional legal tool, in the kind of language
and text formats that most lawyers know
and love.
Human Readable: licenses available in a
format that normal people can read — the
Commons Deed (also known as the “human
readable” version of the license).
Machine Readable: recognizes that
software, from search engines to office
productivity to music editing, plays an
enormous role in the creation, copying,
discovery, and distribution of works.
5. Type of License (1)
Attribution CC BY: This license lets others distribute, remix,
tweak, and build upon your work, even commercially, as long
as they credit you for the original creation.
Attribution-NoDerivs CC BY-ND: This license allows for
redistribution, commercial and non-commercial, as long as it is
passed along unchanged and in whole, with credit to you.
Attribution-NonCommercial-ShareAlike CC BY-NC-SA:
This license lets others remix, tweak, and build upon your work
non-commercially, as long as they credit you and license their
new creations under the identical terms.
6. Type of License (2)
Attribution-ShareAlike CC BY-SA: This license lets others
remix, tweak, and build upon your work even for commercial
purposes, as long as they credit you and license their new
creations under the identical terms.
Attribution-NonCommercial CC BY-NC: This license lets others
remix, tweak, and build upon your work non-commercially, and
although their new works must also acknowledge you and be non-
commercial.
Attribution-NonCommercial-NoDerivs CC BY-NC-ND: This
license is the most restrictive of our six main licenses, only
allowing others to download your works and share them with
others as long as they credit you, but they can‟t change them in
any way or use them commercially.
7. Some Popular Projects Using CC
Khan Academy
xkcd (CC BY-NC)
(CC-BY-NC-SA)
Wikipedia (CC BY- Stack Overflow
SA, since June 2009) (CC BY-SA)
8. Who doesn‟t use Creative
Commons?
Companies who hold onto their few
innovations very tightly, and are
often busy litigating instead of
innovating for example.......
Companies existing purely for
monetary purposes.
Companies whose competitive edge
is based exclusively on their IP‟s
Companies like Apple.
9. How can businesses use it better? (1)
Large corporate entities can use Creative Commons licensing to
sharing knowledge, be more innovative and build better
products and services. Creative Commons can help businesses
build an audience of loyal customers by sharing knowledge and
learning‟s that add value to the existing products and services
that their customers currently pay for
Example: Company 37signals who have built a very successful
business by sharing knowledge and being open with their
customers.
10. How can businesses use it better? (2)
Creative Commons also allows artists to control/restrict what
people can do with their material so they can feel secure that
their material can be freely distributed without being changed or
remixed. So, artists can shared their work on web sites such as
YouTube to gain exposure and popularity.
Teachers and students can share their work beyond classrooms.
Creative Commons enables people who are studying to further
their education to collaborate with each other without the fear
that their work will be used improperly or without
acknowledgment. An individual can create an online presence
by publishing their work and gaining recognition.
11. Limitation of Creative Common „s Licenses
Licenses are a blanket and
Restrict only commercial
generic coverage; They are
activities.
non-exhaustive.
Bounded to release the
Creative Common‟s license
work under Creative
cannot be revoked.
Commons.
