This document describes WebSmatch, a flexible environment for integrating public web data. It addresses challenges in integrating open data sources like poorly structured Excel files and producing rich visualizations of integrated data. WebSmatch supports the full data integration process, from importing and refining data sources to integrating them and using third-party tools for visualization. It is implemented as a service-oriented architecture for flexibility compared to other tools which are hard-coded desktop applications. The document outlines WebSmatch's approach using a real-world example of integrating public data from Data Publica involving complex Excel files.