Presentation at Imperial War Museum at National Museum Directors' Council / Collections Trust launch of the publication "Striking The Blanca: Now NMDC members are balancing public access and commercial reuse of digital content". 27 January 2016

1. Open Content Licenses:
Don’t forget to …
John Stack, Digital Director, Science Museum Group
27 January 2016

2. Why open content licenses?

3. Alignment with mission

4. new forms of engagement with content

5. Improves quality of images in circulation

6. Is compatible with commercial licensing

7. Is pragmatic

8. Why Creative Commons in particular?

9. Well established

10. Well established

11. Human and machine readable
<a rel="license" href="http://
creativecommons.org/licenses/by/
4.0/"><img alt="Creative Commons
License" style="border-width:0"
src="https://i.creativecommons.org/l/by/
4.0/88x31.png" /></a><br />This work is
licensed under a <a rel="license"
href="http://creativecommons.org/
licenses/by/4.0/">Creative Commons
Attribution 4.0 International License</a>.

12. Human and machine readable

13. Is international

14. Covers the dimensions you’ll (mostly) need

15. But…

16. Is irrevocable

17. Not always compatible with Wikimedia Commons

18. Won’t handle specific requirements you may have

19. Complex to mix and match

20. Not ideal for datasets (consider CC0)

21. Implementation: The easy bit

22. Audit where you own the rights

23. Select a licence (or some licenses)

24. Implement text on the page (+badge +html)

25. A not so great example…

26. A not so great example…

27. Implementation: The harder bits

28. A collections search facet

29. In the IPTC metadata too

30. Define “attribution”

31. Define “attribution”

32. Implementation: The hardest bit

33. Define “commercial” and “non-commercial”

34. Define “commercial” and “non-commercial”

35. Thanks