John Stack, Head of Digital, Tate
 Archives 2.0, National Media Museum, Bradford, 25 November 2014 http://www.nationalmediamuseum.org.uk/Collection/ArchivesConference

1. John Stack, Head of Digital, Tate

2. Brochure ➜ Channel ➜ Platform

4. • UK’s collection of British art from 1500 onwards and
of international modern and contemporary art
(70,000)

5. • UK’s collection of British art from 1500 onwards and
of international modern and contemporary art
(70,000)
• British art archive (millions)

6. • UK’s collection of British art from 1500 onwards and
of international modern and contemporary art
(70,000)
• British art archive (millions)
• 1.5 million online visitors per month

7. • UK’s collection of British art from 1500 onwards and
of international modern and contemporary art
(70,000)
• British art archive (millions)
• 1.5 million online visitors per month
• 35% visits to online collection (Art & Artists)

8. • UK’s collection of British art from 1500 onwards and
of international modern and contemporary art
(70,000)
• British art archive (millions)
• 1.5 million online visitors per month
• 35% visits to online collection (Art & Artists)
• Half branded search and half non-branded

9. • UK’s collection of British art from 1500 onwards and
of international modern and contemporary art
(70,000)
• British art archive (millions)
• 1.5 million online visitors per month
• 35% visits to online collection (Art & Artists)
• Half branded search and half non-branded
• L-shaped usage

10. • UK’s collection of British art from 1500 onwards and
of international modern and contemporary art
(70,000)
• British art archive (millions)
• 1.5 million online visitors per month
• 35% visits to online collection (Art & Artists)
• Half branded search and half non-branded
• L-shaped usage
• Archives and Access (HLF-funded digitisation)

22. • Albums built as part of outreach programme with
regional archives and historical societies

23. • Albums built as part of outreach programme with
regional archives and historical societies
• Albums used for young people’s online
programme

24. • Albums built as part of outreach programme with
regional archives and historical societies
• Albums used for young people’s online
programme
• Online learning resources built with Albums

25. • Albums built as part of outreach programme with
regional archives and historical societies
• Albums used for young people’s online
programme
• Online learning resources built with Albums
• Albums for editorial content highlighting

26. • Albums built as part of outreach programme with
regional archives and historical societies
• Albums used for young people’s online
programme
• Online learning resources built with Albums
• Albums for editorial content highlighting
• Albums as part of in gallery digital learning
activities

27. • Albums built as part of outreach programme with
regional archives and historical societies
• Albums used for young people’s online
programme
• Online learning resources built with Albums
• Albums for editorial content highlighting
• Albums as part of in gallery digital learning
activities
• Share and promote our favourite Albums

29. • Whereas “access” aligns with museum’s mission,
does openness conflict with some of our our values?

30. • Whereas “access” aligns with museum’s mission,
does openness conflict with some of our our values?
• How open can/should our content licences be?

31. • Whereas “access” aligns with museum’s mission,
does openness conflict with some of our our values?
• How open can/should our content licences be?
• What is and isn’t acceptable usage of a museum’s
participatory platform?

32. • Whereas “access” aligns with museum’s mission,
does openness conflict with some of our our values?
• How open can/should our content licences be?
• What is and isn’t acceptable usage of a museum’s
participatory platform?
• How do we resolve the tension between the
museum’s authority and the audience’s
interpretation?

33. John Stack, Head of Digital, Tate