Use hackathons to gather data on the value of your API publishing program
APIs are quickly becoming brands of their own and requiring product management strategies and marketing campaigns to be built around them to ensure they are effective. Hackathons provide a great way to grow developer awareness of APIs and attract the attention of thought leaders and influencers. But how do you demonstrate quantifiable ROI?
Join this webinar with AT&T's Developer Evangelist, Alex Donn, TechCrunch's Hackathon Events Manager Leslie Hitchcock and Layer 7's API Evangelist, Alex Gaber to learn how you can get feedback and data from hackathons that will help you prove the value of your API program.
You Will Learn
Which ROI metrics business managers want to see
What types of product research and testing you can conduct at a hackathon
How to collect feedback and data at the event
Presented by:
Leslie Hitchcock
Hackathon Events Manager
TechCrunch
Alex Donn
Developer Evangelist
AT&T
Alex Gaber
API Evangelist
Layer 7
Business Challenges Solved by APIs: What Every Executive Should KnowElastic Path
It seems like everyone either has or needs an API these days. Analysts are touting how critical it is for businesses to engage their customers across every touchpoint. APIs are supposed to fuel innovation for these new applications, new channels, and, ultimately, new ways to generate revenue.
But getting your API strategy off the ground could be more difficult than it sounds. Even with the right strategy and architecture, there are very real technical challenges in your way.
Join API experts from Elastic Path Software as well as API Evangelist Kin Lane for a frank discussion on the current state of APIs.
apidays LIVE New York 2021 - API as a product: who, what, where, when, why, a...apidays
apidays LIVE New York 2021 - API-driven Regulations for Finance, Insurance, and Healthcare
July 28 & 29, 2021
API as a product: who, what, where, when, why, and how? And how do I make money?
Alan Glickenhouse, Digital Transformation Business Strategist at IBM
apidays LIVE New York 2021 - API narrative: A true story of APIs and I by Div...apidays
apidays LIVE New York 2021 - API-driven Regulations for Finance, Insurance, and Healthcare
July 28 & 29, 2021
API narrative: A true story of APIs and I
Div Manickam, WW Infrastructure Services Portfolio Marketing and Management at Lenovo
apidays LIVE Australia 2021 - Planning Your Steps to Data Economy Using APIOp...apidays
apidays LIVE Australia 2021 - Accelerating Digital
September 15 & 16, 2021
Planning Your Steps to Data Economy Using APIOps Cycles
Marjukka Niinioja, Founding Partner, APItalista at Osaango Oy
What is the API economy? How can it benefit you? Our very own Keshav Vasudevan, Product Marketing Manager, will take you through everything you need to know.
Business Challenges Solved by APIs: What Every Executive Should KnowElastic Path
It seems like everyone either has or needs an API these days. Analysts are touting how critical it is for businesses to engage their customers across every touchpoint. APIs are supposed to fuel innovation for these new applications, new channels, and, ultimately, new ways to generate revenue.
But getting your API strategy off the ground could be more difficult than it sounds. Even with the right strategy and architecture, there are very real technical challenges in your way.
Join API experts from Elastic Path Software as well as API Evangelist Kin Lane for a frank discussion on the current state of APIs.
apidays LIVE New York 2021 - API as a product: who, what, where, when, why, a...apidays
apidays LIVE New York 2021 - API-driven Regulations for Finance, Insurance, and Healthcare
July 28 & 29, 2021
API as a product: who, what, where, when, why, and how? And how do I make money?
Alan Glickenhouse, Digital Transformation Business Strategist at IBM
apidays LIVE New York 2021 - API narrative: A true story of APIs and I by Div...apidays
apidays LIVE New York 2021 - API-driven Regulations for Finance, Insurance, and Healthcare
July 28 & 29, 2021
API narrative: A true story of APIs and I
Div Manickam, WW Infrastructure Services Portfolio Marketing and Management at Lenovo
apidays LIVE Australia 2021 - Planning Your Steps to Data Economy Using APIOp...apidays
apidays LIVE Australia 2021 - Accelerating Digital
September 15 & 16, 2021
Planning Your Steps to Data Economy Using APIOps Cycles
Marjukka Niinioja, Founding Partner, APItalista at Osaango Oy
What is the API economy? How can it benefit you? Our very own Keshav Vasudevan, Product Marketing Manager, will take you through everything you need to know.
INTERFACE, by apidays - API First mentality by Tanya Vlahovic, eBayapidays
INTERFACE, by apidays 2021 - It’s APIs all the way down
June 30, July 1 & 2, 2021
API First mentality
Tanya Vlahovic, Head of Developer Platform at eBay
Learn about APIs, the API Economy and how our tools fit into the puzzle in Martin McDonagh's presentation. Originally presented to first year NUI Galway students, these slides will introduce you to the basics & beyond of the API Lifecycle.
apidays LIVE LONDON - Differentiating your Developer Program: Is Speed "A" Di...apidays
apidays LIVE LONDON - The Road to Embedded Finance, Banking and Insurance with APIs
Differentiating your Developer Program: Is Speed "A" Differentiator or is Speed "THE" Differentiator?
Paul Rohan, Finance Advisor at Google Cloud
What do you mean by “API as a Product”?Nordic APIs
You may have heard the term “API Product.” But what does it mean? In this talk I will introduce the concept and explain the benefits and challenges of transforming your organization to view your APIs as measurable products that expose your companies capabilities creating agility, autonomy, and acceleration. Traditional product manufacturers create new product and launch them into the marketplace and then measure value; we will teach you to view your APIs in the same way. Concepts covered in this presentation will be designing APIs with Design Thinking, funding your product, building teams, marketing your API, managing your marketplace, and measuring success.
The 90s were disruptive for traditional business models in the race for a web presence, today, application programming interfaces (APIs) are the new must-have for the companies to their customers and community. What has changed? Social Networks, Social Commerce, Social Content and the extensions of that: Facebook, Twitter, Amazon and eBay, leading us to the generational culture of "simple": User Applications Intelligent and targeted conveyed by Apple, Android, and other Store. Mobile devices are the new appendix and our applications are the currency of exchange….
API Product Management - Driving Success through the Value ChainApigee | Google Cloud
We Will Discuss »
- Managing API products to maximize success for direct and indirect users in the value chain
- Planning, building, and evolving an API product at all stages of the product life cycle
- Evaluating and validating your API design and functionality and iterating to build a superior and differentiated product
apidays LIVE New York 2021 - API Automation For DevOps at Scale by Rod Cope, ...apidays
apidays LIVE New York 2021 - API-driven Regulations for Finance, Insurance, and Healthcare
July 28 & 29, 2021
API Automation For DevOps at Scale: How to Go From Code to API Product While Ensuring Compliance
Rod Cope, Chief Technology Officer at Akana by Perforce
apidays LIVE Australia 2021 - Unlocking the Internet of Things with Telco API...apidays
apidays LIVE Australia 2021 - Accelerating Digital
September 15 & 16, 2021
Unlocking the Internet of Things with Telco APIs: Telstra’s Track and Monitor
Michelle Howie, Developer Advocate at Telstra & Aaron Ball at Four
apidays LIVE Hong Kong 2021 - Getting API Management adopted: the hearts and ...apidays
apidays LIVE Hong Kong 2021 - API Ecosystem & Data Interchange
August 25 & 26, 2021
Getting API Management adopted: the hearts and minds beyond the technology
Claire Barrett, Director at APIsFirst
A quick presentation that talks about the business and organisation decisions, and questions a beginner organisation should ask themselves prior to their public API journey
Explaining API Integration: How Does API Integration work?DavidAltmen
APIs allow devices, systems, and applications to communicate with one another by sharing data and information between these entities. Here we explain API integrations briefly
For more visit: https://netsuite.folio3.com/
5 Things Every Product Leader Needs to Know About APIAmancio Bouza
APIs are the enablers for the digital economy. As a company, you can grow to new markets, grow business, and innovate new business models with API products. In this presentation, you'll learn 5 things every product leaders needs to know about API.
1. Know that API and its crucial role in the digital economy
2. Know about API and VPI (value proposition interface) is
3. Know how to do API product design
4. Know how to do API product strategy
5. Know how to do API product execution
If you are interested in API product management, check out the API product management book at http://api-as-a-product.com/
This presentation is based on the Webinar presented at the Institute for Product Leadership.
Find the webinar here: https://youtu.be/LKwtHaPxrhU
INTERFACE, by apidays - How APIs are making innovation exponential by Shaile...apidays
INTERFACE, by apidays 2021 - It’s APIs all the way down
June 30, July 1 & 2, 2021
How APIs are making innovation exponential
Shailesh Nalawadi, Head of Product at Sendbird
Welcome to the API Economy: Developing Your API StrategyMuleSoft
View the recording of this webinar: http://www.mulesoft.com/webinars/esb/welcome-api-economy
Learn more about our Anypoint Platform for APIs: https://www.mulesoft.com/platform/api
Gartner predicts 75% of Fortune 500 enterprises will open an API by 2014. In this new API economy, those without an API strategy will be left behind. What does this mean for you and your business? Join Ross Mason, MuleSoft Founder, for a discussion on key API trends and what you can do in this New Enterprise era to unlock competitive advantage for your organization.
Questions discussed:
What has changed with APIs?
What is the API economy and how did we get here?
How are APIs transforming enterprises?
What are key API trends my organization should be planning for?
How can APIs make my business more competitive?
apidays LIVE Paris 2021 - APIs and Data products: How do they impact your bus...apidays
apidays LIVE Paris 2021 - APIs and the Future of Software
December 7, 8 & 9, 2021
APIs and Data products: How do they impact your business model?
Marjukka Niinioja, Founding Partner at Osaango
Treating APIs as Products: How to Apply Product Management Principles to Your...SmartBear
In this webinar, Treating APIs as Products: How to Apply Product Management Principles to Your API Portfolio, we will offer a framework for making the shift to treating APIs as products, so you can plan, prioritize, and execute your API product strategy.
5 Ways to Get Top Mobile App Developer Talent for Your Open APIs CA API Management
Opening APIs to developers outside the enterprise can enable the creation of apps that add value to existing information assets in innovative and often unexpected ways – without the need for direct investment in app development. However, this will only happen if the enterprise can grow an ecosystem of talented developers creating cutting-edge apps that give consumers something of real value.
This webinar hosted by Layer 7 Technologies featuring Alex Don, Head of Hackathons at AT&T, will examine five keys ways that you can attract and nurture top third-party developer talent for your APIs.
The Business of APIs 2009 - ProgrammableWeb.comMashery
What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.
INTERFACE, by apidays - API First mentality by Tanya Vlahovic, eBayapidays
INTERFACE, by apidays 2021 - It’s APIs all the way down
June 30, July 1 & 2, 2021
API First mentality
Tanya Vlahovic, Head of Developer Platform at eBay
Learn about APIs, the API Economy and how our tools fit into the puzzle in Martin McDonagh's presentation. Originally presented to first year NUI Galway students, these slides will introduce you to the basics & beyond of the API Lifecycle.
apidays LIVE LONDON - Differentiating your Developer Program: Is Speed "A" Di...apidays
apidays LIVE LONDON - The Road to Embedded Finance, Banking and Insurance with APIs
Differentiating your Developer Program: Is Speed "A" Differentiator or is Speed "THE" Differentiator?
Paul Rohan, Finance Advisor at Google Cloud
What do you mean by “API as a Product”?Nordic APIs
You may have heard the term “API Product.” But what does it mean? In this talk I will introduce the concept and explain the benefits and challenges of transforming your organization to view your APIs as measurable products that expose your companies capabilities creating agility, autonomy, and acceleration. Traditional product manufacturers create new product and launch them into the marketplace and then measure value; we will teach you to view your APIs in the same way. Concepts covered in this presentation will be designing APIs with Design Thinking, funding your product, building teams, marketing your API, managing your marketplace, and measuring success.
The 90s were disruptive for traditional business models in the race for a web presence, today, application programming interfaces (APIs) are the new must-have for the companies to their customers and community. What has changed? Social Networks, Social Commerce, Social Content and the extensions of that: Facebook, Twitter, Amazon and eBay, leading us to the generational culture of "simple": User Applications Intelligent and targeted conveyed by Apple, Android, and other Store. Mobile devices are the new appendix and our applications are the currency of exchange….
API Product Management - Driving Success through the Value ChainApigee | Google Cloud
We Will Discuss »
- Managing API products to maximize success for direct and indirect users in the value chain
- Planning, building, and evolving an API product at all stages of the product life cycle
- Evaluating and validating your API design and functionality and iterating to build a superior and differentiated product
apidays LIVE New York 2021 - API Automation For DevOps at Scale by Rod Cope, ...apidays
apidays LIVE New York 2021 - API-driven Regulations for Finance, Insurance, and Healthcare
July 28 & 29, 2021
API Automation For DevOps at Scale: How to Go From Code to API Product While Ensuring Compliance
Rod Cope, Chief Technology Officer at Akana by Perforce
apidays LIVE Australia 2021 - Unlocking the Internet of Things with Telco API...apidays
apidays LIVE Australia 2021 - Accelerating Digital
September 15 & 16, 2021
Unlocking the Internet of Things with Telco APIs: Telstra’s Track and Monitor
Michelle Howie, Developer Advocate at Telstra & Aaron Ball at Four
apidays LIVE Hong Kong 2021 - Getting API Management adopted: the hearts and ...apidays
apidays LIVE Hong Kong 2021 - API Ecosystem & Data Interchange
August 25 & 26, 2021
Getting API Management adopted: the hearts and minds beyond the technology
Claire Barrett, Director at APIsFirst
A quick presentation that talks about the business and organisation decisions, and questions a beginner organisation should ask themselves prior to their public API journey
Explaining API Integration: How Does API Integration work?DavidAltmen
APIs allow devices, systems, and applications to communicate with one another by sharing data and information between these entities. Here we explain API integrations briefly
For more visit: https://netsuite.folio3.com/
5 Things Every Product Leader Needs to Know About APIAmancio Bouza
APIs are the enablers for the digital economy. As a company, you can grow to new markets, grow business, and innovate new business models with API products. In this presentation, you'll learn 5 things every product leaders needs to know about API.
1. Know that API and its crucial role in the digital economy
2. Know about API and VPI (value proposition interface) is
3. Know how to do API product design
4. Know how to do API product strategy
5. Know how to do API product execution
If you are interested in API product management, check out the API product management book at http://api-as-a-product.com/
This presentation is based on the Webinar presented at the Institute for Product Leadership.
Find the webinar here: https://youtu.be/LKwtHaPxrhU
INTERFACE, by apidays - How APIs are making innovation exponential by Shaile...apidays
INTERFACE, by apidays 2021 - It’s APIs all the way down
June 30, July 1 & 2, 2021
How APIs are making innovation exponential
Shailesh Nalawadi, Head of Product at Sendbird
Welcome to the API Economy: Developing Your API StrategyMuleSoft
View the recording of this webinar: http://www.mulesoft.com/webinars/esb/welcome-api-economy
Learn more about our Anypoint Platform for APIs: https://www.mulesoft.com/platform/api
Gartner predicts 75% of Fortune 500 enterprises will open an API by 2014. In this new API economy, those without an API strategy will be left behind. What does this mean for you and your business? Join Ross Mason, MuleSoft Founder, for a discussion on key API trends and what you can do in this New Enterprise era to unlock competitive advantage for your organization.
Questions discussed:
What has changed with APIs?
What is the API economy and how did we get here?
How are APIs transforming enterprises?
What are key API trends my organization should be planning for?
How can APIs make my business more competitive?
apidays LIVE Paris 2021 - APIs and Data products: How do they impact your bus...apidays
apidays LIVE Paris 2021 - APIs and the Future of Software
December 7, 8 & 9, 2021
APIs and Data products: How do they impact your business model?
Marjukka Niinioja, Founding Partner at Osaango
Treating APIs as Products: How to Apply Product Management Principles to Your...SmartBear
In this webinar, Treating APIs as Products: How to Apply Product Management Principles to Your API Portfolio, we will offer a framework for making the shift to treating APIs as products, so you can plan, prioritize, and execute your API product strategy.
5 Ways to Get Top Mobile App Developer Talent for Your Open APIs CA API Management
Opening APIs to developers outside the enterprise can enable the creation of apps that add value to existing information assets in innovative and often unexpected ways – without the need for direct investment in app development. However, this will only happen if the enterprise can grow an ecosystem of talented developers creating cutting-edge apps that give consumers something of real value.
This webinar hosted by Layer 7 Technologies featuring Alex Don, Head of Hackathons at AT&T, will examine five keys ways that you can attract and nurture top third-party developer talent for your APIs.
The Business of APIs 2009 - ProgrammableWeb.comMashery
What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.
APIs used to be a technical implementation detail reserved for developers and architects. In the Web age, APIs make more business sense than ever before. This presentation gives a ring side view of How to Craft Business Strategy around APIs.
apidays Australia 2022 - Accelerate business innovation by improving API prog...apidays
apidays Australia 2022 - Enabling Business Networks
September 14 & 15, 2022
Accelerate business innovation by improving API program maturity
Rakshith Rao, Co-founder & CEO at APIwiz
David Freeman, Director at Sonrai Consulting
------------
Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8
Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io
Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Deep dive into the API industry with our reports:
https://www.apidays.global/industry-reports/
Subscribe to our global newsletter:
https://apidays.typeform.com/to/i1MPEW
Securely expose protected resources as ap is with app42 api gatewayZuaib
App42 API Gateway is a comprehensive & battle-tested API Management solution that enables companies of all sizes and even individuals to launch APIs in minutes.
Considerations For an API Strategy - Ronnie MItra API Architect Layer 7 Londo...CA API Management
API Management is becoming increasingly important as more and more organisations need to expose their data and application functionality to internal and external developers. Exposing APIs empowers these organisations to engage customers in innovative new ways, create new revenue opportunities and transform their businesses into platforms. But how do you ensure your APIs are exposed securely? How do you create, maintain and update different versions of your APIs? How do you throttle usage, meter requests and monitor API health?
API Introduction - API Management Workshop Munich from Ronnie MitraCA API Management
Ronnie Mitra's slides from the Layer 7 Munich API Management Workshop. This workshop will included talks from Softcon CTO Michel Dorochevsky and Layer 7 API Architect Ronnie Mitra.
The workshop Covered:
• Discover the latest trends in the API economy
• Understand why API Management is important
• Learn best practices for securely exposing your APIs
• Find out what other organizations are doing to manage their APIs
INTERFACE, by apidays - Lessons learned from implementing our custom ‘Big Da...apidays
INTERFACE, by apidays 2021 - It’s APIs all the way down
June 30, July 1 & 2, 2021
Lessons learned from implementing our custom ‘Big Data’ API DSL
David Wobrock, Senior Lead API Engineer at Botify
apidays Singapore 2023 - Resilience to adaptability through digitisation
April 12 & 13, 2023
Beyond REST: Multi-form API Management expands the API Economy to GraphQL, Kafka, and other novel protocols and patterns
Claudio Tag, Automation Chief Architect, Asia Pacific Technical Lead at IBM
------
Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8
Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io
Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Similar to ROI for APIs: Using Hackathons to Evaluate Your API Program (20)
Extend your legacy SOA/ESB infrastructure to Mobile & IoT
This webinar recording provides a use-case driven discussion around appropriate use of existing middleware infrastructure as well as its shortcomings. It dives deep into how APIs can not only complement an ESB or SOA infrastructure but also fill existing gaps.
Watch this webinar recording to learn about:
- Strengths and weaknesses of your existing ESB/SOA infrastructure
- Architecture strategy: extend and add value to legacy middleware with APIs
- Integration / API use cases in Retail, Manufacturing and Telecom
- The API360 approach to digital strategy
These slides are from our "Master Digital Channels with APIs" webinar on April 28, 2015.
The webinar provides practical guidance for any Chief Digital Officer or Chief Marketing Officer who is pushing for digital transformation within their business.
Learn more about APIs at ca.com/api
Examining today's biggest API breaches to mitigate API security vulnerabilities
Data breaches have become the top news story. And APIs are quickly becoming the hacker's new favorite attack vector. They offer a direct path to critical information and business services that can be easily stolen or disrupted. And your private APIs can be exploited just as easily as a public API. So what measures can you take to strengthen your security position?
This webinar explores recent API data breaches, the top API security vulnerabilities that are most impactful to today's enterprise and the protective measures that need to be taken to mitigate API and business exposure.
You Will Learn
-Recent breaches in the news involving APIs
-Top attacks that compromise your business
-Mitigating steps to protect your business from attacks and unauthorized access
-API Management solutions that both enable and protect your business
Learn about API Security at http://www.ca.com/api
API Design Methodology - Mike Amundsen, Director of API Architecture, API Aca...CA API Management
At some point, we all need to design and implement APIs for the Web. What makes Web APIs different than typical component APIs? How can you leverage the power of the Internet when creating your Web API? What characteristics to many "great" Web APIs share? Is there a consistent process you can use to make sure you design a Web API that best fits your needs both now and in the future?
In this session Mike Amundsen describes a clear methodology for designing Web APIs (based on the book "RESTful Web APIs" by Richardson and Amundsen) that allows you to map key aspects of your business into a usable, scalable, and flexible interface that will reach your goals while creating a compelling API for both server and client developers. Whether you are looking to implement a private, partner, or public API, these principles will help you focus on the right metrics and design goals to create a successful API.
Liberating the API Economy with Scale-Free Networks - Mike Amundsen, Director...CA API Management
Liberating the API Economy with Scale-Free Networks
The Web exhibits a feature found in many complex systems known as "Scale-Free" or "Power-Law" networks, sometimes called the "long tail" Most people think of the "long tail" as an economic and/or social property. However, it also represents physical and informational properties fundamental to the way the Web works. But the steady increase in major service outages indicate that many current Web APIs, services, and even client applications ignore this basic "law of the Web."
This talk explores the "Scale-Free" rule of complex systems and offers clear and simple advice to those planning to build and/or consume APIs for the Web. Such as what to avoid, what to plan for, what to build, and how to identify & steer clear of clients and services that fail to abide by the rules and, in the process, are making it harder for all of us to liberate the API Economy.
API360 – A How-To Guide for Enterprise APIs - Learn how to position your ente...CA API Management
APIs are everywhere: powering mobile apps, enabling cloud computing, connecting people through social networks and helping to create the Internet of Things. Organizations of every kind are evaluating how they can leverage APIs and replicate the success of companies like Amazon, Google and Salesforce.
Join this webinar to learn about the #API360 model for enterprise API success. This model covers the full spectrum of considerations for companies looking to succeed with APIs for the long haul. You will also hear more about the upcoming #API360 Summit that will take place in Dallas on February 26.
You Will Learn
• How leading Web companies have used APIs to boost revenues and market share
• How to create an enterprise API strategy that will yield real business results
• How to institutionalize best practices that will allow your APIs to evolve and grow
Securely Open data as APIs to internal groups and third parties to generate revenue
In today's application economy, organizations are leveraging APIs to create new revenue streams. To monetize its information, the enterprise needs a way to transform data into APIs, enforce SLAs and implement a standardized fulfillment process with flexible and integrated billing systems.
This webinar will explored how enterprises can overcome these monetization challenges, using an API management solution that securely opens data to internal groups and third parties as APIs, in order to generate revenue.
Revisiting Geddes' Outlook Tower - Mike Amundsen, Director of API Architectur...CA API Management
The Information Age, 100 years on
The rise of the computer and the digital revolution is responsible for an explosion of devices, data, and connectedness. These are all enabling what is called the dawning of the Information Age. And software designers, developers, and architects all share an important responsibility for shaping and guiding the world’s progress through this axial age into the future.
However, more than 100 years ago, the work of organizing the world’s information into a single all-encompassing taxonomy had already begun. Partially influenced by the positivist doctrine of Auguste Comte, leading thinkers of the early 20th century such as the librarian Paul Otlet in Belgium, museum curator Patrick Geddes in Scotland, and educator Melvil Dewey in the US were each working to design universal classification systems that would encompass and coordinate the explosion of information appearing in libraries, museums, newspapers, magazines, and eventually even radio, movies, and television.
What did we learn in the last century? What have we forgotten? How does their work affect our current trajectory in transforming the work of software and systems design and development? What can we take from Dewey, Otlet, and Geddes with us in to the next 100 years of the Information Age.
Managing Identity by Giving Up Control - Scott Morrison, SVP & Distinguished ...CA API Management
Identity on the Internet is changing. Social networking has kicked off a massive change in how we integrate identity across applications. This is much more than a simple redesign of security tokens and protocols; instead it is a radical redistribution of power and control over entitlements, shifting it away from the centralized control of a cabal of directory engineers and out to the users themselves.
There are compelling reasons for this shift: it enables scaling of identity administration, and it promotes rapid and agile integration of applications. These are goals shared by the enterprise, but this change has significant implications on infrastructure, people and process. Join us to learn how you can bring modern identity management into the enterprise.
Moving beyond conventional single sign-on to seamless cross-device access with APIs
People are carrying more devices every day – with the average being 2.9 per person. Meanwhile, multitasking has gone into overdrive, as users quickly move from laptop to phone to tablet, expecting a seamless experience when accessing their favorite apps. And this expectation is not just limited to leisure and personal use – it extends to business applications.
Security has broken this seamless workflow and inhibited the mobile “stickiness” businesses are striving to achieve. This webinar with Scott Morrison and Leif Bildoy of CA Technologies will demonstrate how the right combination of identity functionality and secure APIs can help your organization to overcome these challenges and enable the multi-device universe.
You Will Learn
• What challenges must be overcome when supporting multiple mobile app types
• How SSO is evolving past mobile app access to device access
• Why the right implementation of identity and APIs will create consumer stickiness
• How the Internet of Things (IoT) is creating new business opportunities
Adapting to Digital Change: Use APIs to Delight Customers & WinCA API Management
Learn about innovative approaches to differentiating, extending reach and establishing trust in financial service.
Web and mobile technologies have changed the way we bank, spend money and manage our finances. Using APIs to expose backend systems is central to how financial services organizations are using these digital channels to maximize customer engagement and extend reach into new markets.
Balancing Security & Developer Enablement in Enterprise Mobility - Jaime Ryan...CA API Management
Today’s enterprise mobility solutions emphasize heavy-handed IT governance of devices and applications that impose a burden on developers and/or users. However, managing data and applications using high performance mobile-optimized infrastructure can enable secure, scalable apps while minimizing the effort required by developers and allowing them to focus on their strengths. Come learn how to facilitate the best of both worlds – multi-layer mobile security using modern standards and a fantastic user experience.
Best Practices You Must Apply to Secure Your APIs - Scott Morrison, SVP & Dis...CA API Management
By now you’ve bought into the idea of using APIs to integrate cloud, mobile devices and the enterprise. But are building safe APIs? One insecure API can increase your organization’s risk profile exponentially. Securing APIs is not like securing the web—a point lost on many developers coming from a web-centric background. Learn what good practices to put in place and the common security anti-patterns you must avoid to ensure your company’s APIs are reliable, safe and secure. You will learn:
• The top ways hackers exploit APIs in the wild
• Common identity pitfalls and how to avoid them
• Why OAuth scopes are essential to master
• How to keep web developers from bringing bad habits with them
Drones, Phones & Pwns the Promise & Dangers of IoT APIs: Use APIs to Securely...CA API Management
The Internet of Things (IoT) promises to improve our productivity and day-to-day lives by connecting a vast range of devices – from cell phones, to cars, to domestic appliances and even to drones. APIs represent the key technology that will make it possible to integrate and leverage information from all these “things”.
There are obvious security and privacy concerns associated with using APIs to expose data and functionality from one device to many others. So, how can we make sure hackers cannot exploit the unprecedented connectivity created by IoT? This webinar will explore key IoT use cases and explain how to address the API security requirements for these use cases.
Gartner AADI Summit Sydney 2014 Implementing the Layer 7 API Management Pla...CA API Management
The VIP networking lunch will feature a presentation by Keith Junius, Solution Architect, from Veda on ‘Implementing an API Management Platform’. Attendees will hear about how Veda has modernized their B2B API platform by deploying SOA Gateways. Join Layer 7 at this lunch to learn about:
• Design considerations for API management platforms
• Technical and business challenges faced across the whole system lifecycle
• The soft skills required to achieve a successful outcome
• Lessons learned during and after the project
• Benefits realized by the new platform
Using APIs to Create an Omni-Channel Retail ExperienceCA API Management
Today, tech-savvy consumers are always connected, using their mobile devices to compare prices, read user-generated reviews and pay for products - and many leading e-tailers already connect their customers to this information. The any time, any place connectivity enabled by mobile devices empowers all retailers to offer the kinds of enhanced shopping experiences modern consumers are becoming accustomed to.
To truly satisfy the needs of these well-informed, mobile consumers, retail organizations will need ways to create unified shopping experiences across all channels – from brick-and-mortar stores to the Web to mobile. Increasingly, offering a compelling mobile experience will become the cornerstone upon which these omni-channel shopping experiences are built.
In this webinar, you will learn how APIs can:
• Help deliver a consistent retail experience across multiple channels
• Connect retailers with social data
• Extend legacy systems to mobile apps
• Enable organizations to make real-time use of contextual data and buying patterns
2. Webinar Housekeeping
Questions
- Please use WebEx Chat any questions you have and we’ll answer
them at the end of this webinar
Twitter: Event hashtag: #L7webinar
Follow us on Twitter:
• @Layer7
• @ATTDeveloper
• @TechCrunch
• @LSH
• @Alex_Donn
• @Intalex
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3. Webinar Presenters: Business ROI for APIs
Leslie Hitchcock @LSH
Hackathon Events Manager
TechCrunch
Alex Donn @Alex_Donn
Head of Hackathons
AT&T
Alex Gaber @Intalex
API Evangelist
Layer 7
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4. Agenda for Today’s Webinar
Topic: Business ROI for APIs
1. API Business Models
2. Building an API Brand
3. Hackathons for API Promotion and Success
4. Hackathon ROI for APIs
5. Developer API Challenges
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5. Agenda for Today’s Webinar
Topic: Business ROI for APIs
1. API Business Models
2. Building an API Brand
3. Hackathons for API Promotion and Success
4. Hackathon ROI for APIs
5. Developer API Challenges
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6. 1. API Business Models
Various Business Models Exist for APIs
• Per API Call
• Per API Payload
• Transactional Revenue
• Firehose API
• Platform API
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7. 1. API Business Models: Per API Call
Per API Call
Example:
Twilio
Text messages sent via
an API are billed at
$0.01 per message
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8. 1. API Business Models: Per API Payload
Per API Payload
Example:
AT&T Speech API
Voice transcriptions
via an API are billed
at $X.XX per word
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9. 1. API Business Models: Transactional Revenue API
Transactional Revenue API
Example:
Expedia EAN API
Hotel is booked via an
affiliate application,
earning the affiliate a
commission
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10. 1. API Business Models: Firehose API
Firehose API
Example:
Twitter API
Please email api at twitter.com with
Large scale access your use case, a brief description of
to API for partners your organization, and the requested
building significant access level(s) you require. As a
integrations general rule, firehose access is rarely
granted. You may want to investigate
using a service such as gnip or
datasift to access this data.
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11. 1. API Business Models: Platform API
Platform API
Example:
Salesforce.com
API Provided to
customers to build
integrations
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12. Agenda for Today’s Webinar
Topic: Business ROI for APIs
1. API Business Models
2. Building an API Brand
3. Hackathons for API Promotion and Success
4. Hackathon ROI for APIs
5. Developer API Challenges
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13. 2. Building a Brand Around Your API
Promoting a brand around your API helps you get marketplace
traction and allows you to market your API as a business in and of
itself.
• Approach your API like a product
• What engages consumers or B2B customers may not be
appropriate for a dev audience
• Analyze companies that are exclusively API businesses
such as Twilio, Stripe and Singly
• Invest in your API and promote it accordingly
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14. 2. Building a Brand Around Your API
Providing Integration with Mobile App Developer Tools
AT&T API
Plugin for
Appcelerator
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15. 2. Building a Brand Around Your API
Providing Integration with Mobile App Developer Tools
SendGrid API
Plugin for
Tiggzi
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16. Agenda for Today’s Webinar
Topic: Business ROI for APIs
1. API Business Models
2. Building an API Brand
3. Hackathons for API Promotion and Success
4. Hackathon ROI for APIs
5. Developer API Challenges
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17. 3. Hackathons for API Promotion and Success
opportunity cost ($ per developer)
effort (enterprise vs social)
do your APIs solve a problem?
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18. Agenda for Today’s Webinar
Topic: Business ROI for APIs
1. API Business Models
2. Building an API Brand
3. Hackathons for API Promotion and Success
4. Hackathon ROI for APIs
5. Developer API Challenges
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19. 4. Hackathon ROI for APIs
good general marketing
good brand building
good NPS
excellent $/developer
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20. 2012 Disrupt San Francisco Hackathon:
By the Numbers
500+ 1100+
Hack Presentation
40+
Hackathon Sponsors
Hackers Attendees
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21. TechCrunch Hackathon Partnerships
Most successful Hackathon
partnerships:
• API Workshops
• Custom Contests
• Themed Mini Hacks
• Hack Day “Table Area”
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22. 2012 Disrupt Hackathon:
Ford Partnership Use Study
Ford’s continued efforts in reaching
TechCrunch’s developer audience have paid
off, year over year.
What worked?
• Marketing efforts on TechCrunch Event
Site, Hackathon Wiki and directly to
Hackathon registrants drove participation in
their mini Auto-themed hackathon
• Ford PR pitched API exclusively to
TechCrunch writing team, independently of
Disrupt sponsorship
• 70+ teams applied to participate in Ford’s
mini-hackathon, up from approximately 30 in
2011
• 6 teams were chosen and competed for Ford’s
prize: Ford Sync partnership and a trip to CES
2013
• Winner gained exposure through Ford in USA
Today Money section
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23. 2012 Disrupt Hackathon:
Locu Partnership Use Study
In first year out of incubation, seed-
funded Locu had largest overall
implementation of a sponsored API.
What worked?
• TechCrunch targeted Locu for an API
Workshop (only 6 available)
• Marketing efforts on TechCrunch Event
Site, Hackathon Wiki plus Locu social
efforts made their API Workshop
standing room only
• 150 hacks submitted, 20% used Locu
API
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24. Agenda for Today’s Webinar
Topic: Business ROI for APIs
1. API Business Models
2. Building an API Brand
3. Hackathons for API Promotion and Success
4. Hackathon ROI for APIs
5. Developer API Challenges
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25. 5. Developer API Challenges
On-site support
Solid virtual technical systems
Good documentation
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26. Layer 7 Mobile App Single Sign On
Contact us today!
http://www.layer7.com
@Layer7
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27. Upcoming Tech Talk
Enterprise Mobility and BYOD
March 26, 9am PST
Special Guests: VP Client Solutions Matt McLarty
and Leif Bildoy Product Manager, Mobile
Details: www.layer7.com/live
Tweet Questions: #layer7live
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