The document discusses SDN as a disruptive innovation and the role of open source and open communities in SDN and networking. It notes opportunities and challenges in leading the transformation to SDN. It examines how technology adoption cycles work and how network operators may consume SDN. It also discusses how incumbents may approach SDN in a way that preserves legacy systems rather than embracing disruption, and the impact disruptive innovation can have in high-tech industries. The keynotes at the summit will address these topics from Vinod Khosla and John Donovan from AT&T.

3. 1
OPEN
NETWORKING
SUMMIT 2014

4. 2
Open source and open communities will play a
big role in SDN and networking in general

5. ONS 2014: Lead The Transformation
3

6. Agile Network
Infrastructure
SDN as a Disruptive
Innovation
Being Transformed
Current
Network
Infrastructure
$100B+(?) Industry
Early Adopters
Now
Main Stream
Time
Adoption
Many opportunities &
challenges
Showcase projects that are leading this transformation
Help you prepare for and lead this transformation

7. How to think about disruptive innovation?
5

8. SDN as a Disruptive Innovation
6
Time
Performance/
Features
Sustained
Innovation
Disruptive
Innovation
OF Switch
Network OS
Apps
SDN Compelling Value Prop
• Choices/customization
• Reduced capex, opex
• Accelerate new services
SDN
Legacy
Image Source: http://amazon.com/

9. Maturing of SDN Building Blocks
White boxes
OF Optimized
Network OS
Network Control
& Management
Applications
ONOS
Network virtualization, automation,
provisioning, trouble shooting,
access control, NFV control, …
ODM
Vendors Corsa

10. Technology Adoption Cycle and The Chasm
8
Image Source: http://tbkconsultblog.com/

11. How would network operators consume SDN?
Select
Cloud/Networ
k Operators
Solution
Providers
Other
Cloud/Network
Operators
Domains of Use:
Data Center, Enterprise, Service Provider Networks
Learnings
What can we do to help solution providers and
other operators to adopt SDN?

12. Can Incumbents Help?
10

13. Disruptive Innovation and Incumbents
• Incumbents do “marginal cost analysis”
with the result:
“leverage what they have put in place to
succeed in the past, instead of guiding them to
create the capabilities they’ll need in the
future”
• SDN and networking incumbents?
11
Image Source: http://amazon.com/

14. 12
Incumbents’ (Legacy Preserving) Approach
Start with Closed Proprietary
Vertically Integrated Complex BoxesController
OF Vendor X
Provisioning Orchestration
A result of “marginal cost analysis”?
Is this a bridge to the future?
Or an attempt to preserve legacy?
Add OF
support to SDK
Equipment Vendor
Chip Vendor

15. Result of Marginal Cost Analysis
“So often this [marginal cost analysis] is what
causes successful companies to keep from
investing in their future and, ultimately, to fail.”
13
"Those who don't know history are doomed to
repeat it.” Edmund Burke

16. How would network operators consume SDN?
Select
Cloud/Networ
k Operators
Solution
Providers
Other
Cloud/Network
Operators
Domains of Use:
Data Center, Enterprise, Service Provider Networks
Learnings
I am sure some combination of incumbents and
challengers will deliver solutions to help get
over the chasm!

17. 15
Keynote
Vinod Khosla
Khosla Ventures
SDN as a Disruptive Innovation &
Role of Disruptive Innovation in High
Tech Industry

18. Vinod and Disruptive Innovation
Brought merchant silicon + open source to workstations; challenged traditional
computer vendors
Brought ASIC based solutions to IP routers; challenged Cisco in core networks
Transformed the SONET infrastructure; challenged telco vendors
Brought best of CISC + RISC to processors; challenged Intel

19. Vinod and Disruptive Innovation
17

20. 18
Keynote
Vinod Khosla
Khosla Ventures
SDN as a Disruptive Innovation &
Role of Disruptive Innovation in High
Tech Industry

21. Second Keynote
19

22. 20
Keynote
John Donovan, AT&T
How SDN enabled innovations will impact
AT&T's plans to transform it's infrastructure

23. John Donovan
Responsible for almost all aspects of AT&T’s IT and network infrastructure:
vision, strategy, planning, implementation, operation, …
Responsible for inCode strategic direction for wireless network operators
Boxing Champion! Avid Cyclist! Passionate Hockey Player and Fan!
Responsible for Verisign product sales, marketing, operations