SlideShare a Scribd company logo
Our Audience
FILM
QUALITY
SOCIAL
EXPERIENCE
Generation Z
15 - 17
Digital Natives
Creative & Innovative
‘In-the-know’
Our Challenge
Hi, I’m Danielle!
“If it’s not cool enough to go on social media,
it’s not worth doing.”
15 years old
Social Butterfly
Selfies, Friends, Shopping
Hi, I’m Mark!
“Watching a movie at the cinema is way
more memorable than watching it at home.”
17 year old
Independent
Music, Movies and Videogames
Our Goal
I can get the
same experience
at home.
It’s too
expensive.
Our Goal
It’s a unique
experience
I get more than
I’m paying for.
An experience
you can’t get
anywhere else
F2 Se Env Fi
Strategy
INFLUENCERS
OFFLINE
EXPERIENCES
UGC
STRATEGIC
PARNERSHIPS
Tag a friend who is always like this #onlyatthecinema
to get him a free snack on us @Odeon
Who are you #only at the cinema?
10 best Snaps by 8pm will win !
Get Snapchat ready!
Channels
Storytelling Engagement 2-way communication
Discounts Engagement 2-way communication
Video
Sharing
Awareness 1-way communication
Video
Sharing
Awareness 1-way communication
July August September
1 2 3 4 1 2 3 4 1 2 3 4
Experience
Video
(Influencers)
Phase 1 Phase 2 Phase 3
Offline Cinema Experience
Influencer content
Ticket Hunt Ticket Hunt
User generated content
Campaign Content
Highlight
Video
Recap
Measurement
ROI
Awareness
Engagement
Thank you!

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Only at the cinema