This document proposes a social media strategy for Arby's to promote its $1 value menu. The strategy includes increasing fans on Facebook and followers on Twitter by frequently updating with promotions. It also suggests creating a hashtag campaign on Twitter to engage customers and give away free menu items. Additionally, running Google AdWords with keywords related to Arby's value menu is proposed to target interested consumers. The timeline is from May to September to promote seasonal menu items, with half the budget going to the social media efforts and half to the AdWords campaign.