Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on crowdsourcing, sustainability and content strategy.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on flavor fusion, iconic packaging and recipe hubs.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on limited editions, Easter eats & leap-year celebrations!
Monthly #MarketingMinute Highlights Recent Food and Beverage Marketing Trends and Tips. This month's focus was on stackable indulgences, innovation and the power of real-time data.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on crowdsourcing, sustainability and content strategy.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on flavor fusion, iconic packaging and recipe hubs.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on limited editions, Easter eats & leap-year celebrations!
Monthly #MarketingMinute Highlights Recent Food and Beverage Marketing Trends and Tips. This month's focus was on stackable indulgences, innovation and the power of real-time data.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on red velvet flavors, Snapchat, and musical giveaways.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on Valentine's Day sweets and Super Bowl stunts!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on content marketing, package design and pumpkin mania.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on daring flavors, video series and customized beverages.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on Oculus Rift, social media contests and pumpkin spice mania.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on patriotic brands, burger tote bags and 3D videos.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on flavor fusion, iconic packaging and recipe hubs.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on consumer data-driven flavors, National Nacho Day products and more!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus for the Holidays was on new Santa ads, old partners, and team-ups galore!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on new menu items, celebrity appearances & social media innovation.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on unique menu items, superheroes & gifs!
Aujourd'hui, nous avons la possibilité de consommer des desserts partout : boulangeries, supermarchés, stations-service, restaurants, etc. Cette étude nous permet de voir la pénétration de chaque type de points de vente en Europe et fournit des informations sur les desserts les plus consommés et sur ce qui influence le choix du dessert dans un restaurant. Une étude multi pays menée en Italie, en Espagne, au Royaume-Uni, en Allemagne, en Norvège et aux Pays Bas. Alors, qui sont les champions des desserts en Europe ?
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on end-of-summer slashes, fall-themed products and new flavors!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on red velvet flavors, Snapchat, and musical giveaways.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on Valentine's Day sweets and Super Bowl stunts!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on content marketing, package design and pumpkin mania.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on daring flavors, video series and customized beverages.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on Oculus Rift, social media contests and pumpkin spice mania.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on patriotic brands, burger tote bags and 3D videos.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on flavor fusion, iconic packaging and recipe hubs.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on consumer data-driven flavors, National Nacho Day products and more!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus for the Holidays was on new Santa ads, old partners, and team-ups galore!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on new menu items, celebrity appearances & social media innovation.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on unique menu items, superheroes & gifs!
Aujourd'hui, nous avons la possibilité de consommer des desserts partout : boulangeries, supermarchés, stations-service, restaurants, etc. Cette étude nous permet de voir la pénétration de chaque type de points de vente en Europe et fournit des informations sur les desserts les plus consommés et sur ce qui influence le choix du dessert dans un restaurant. Une étude multi pays menée en Italie, en Espagne, au Royaume-Uni, en Allemagne, en Norvège et aux Pays Bas. Alors, qui sont les champions des desserts en Europe ?
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on end-of-summer slashes, fall-themed products and new flavors!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on toothy humor, pancake vacays and eating entertainment.
Millennials Mysteries Revealed: Segmentation Uncovers Diverse Tastes, Diverge...Corn Refiners Association
GenerationWhy, an unprecedented consumer research study by Ipsos, analyzes millennials and their attitudes around food and beverage ingredients.
Learn more about the study through the whitepaper: http://bit.ly/1UzFQt9.
Former Dietary Guidelines Advisory Committee members discussed the role nutrition science and research plays in shaping U.S. food policy issues, such as the Dietary Guidelines for Americans, and the impact on consumers and industry.
Key Takeaways:
The role federal agencies play in making food and nutrition policy recommendations
Insights into the science and process related challenges faced when creating the DGAC Report
Thoughts from past DGAC members on the newly released 2015 DGAC Report
National Food & Nutrition Policy: Balancing the Role of Research, Nutrition S...Corn Refiners Association
At Experimental Biology 2015, the Sponsored Satellite Program "National Food & Nutrition Policy: Balancing the Role of Research, Nutrition Science and Public Health" held in conjunction with the American Society for Nutrition's Scientific Session took place on April 1, 2015.
To watch the Dr. Lichtenstein video on slide 68 "Do Scripted Diets Work for Policy? What about Low-fat Diets?", please download the presentation first.
Are you marketing your food and beverage products based off of buzz or behavior? See what the new 2015 Sweetener360 reveals when it comes to consumers attitudes and purchase behaviors towards food and beverage ingredients. You can sign up here for a free presentation tailored to your specific brands: http://bit.ly/1QYfdJp.
Sweetener Strategies: Separating Buzz From Behavior Is Key To Navigating The ...Corn Refiners Association
The sweetener landscape is changing. Widespread misinformation from social media and consumer news may motivate consumers to say they avoid specific food ingredients. But are they?
Get a custom research report that compares consumer attitudes with purchase behavior around up to five of your brands: http://bit.ly/1QYfdJp.
Rosanne Rust, MS, RD, LDN, presents the Expo Briefing, “Dietary Quality: How Sweeteners Fit,” at the 2014 Food & Nutrition Conference & Expo™ (FNCE®). The presentation will help dietitians define and understand dietary quality as well as the question of whether sugars play a role in an overall healthy diet.
A recent study conducted by the Center for Media and Public Affairs (CMPA) at George Mason University examined the release of scientific research on food ingredients and how that perpetuates consumer ingredient avoidance as uncovered by Cornell University. Learn how buzz from social media and consumer news can drive unwarranted consumer ingredient avoidance and adversely impact businesses.
Download the full white paper: http://bit.ly/1VBO3ff.
In May 2014, Mintel conducted an analysis using data from the research agency's Global New Products Database (GNPD) to further understand the landscape of label claims on food and beverage product introductions in 2013.
Learn more about these findings and how they compare to actual consumer purchase behavior. It can make the difference in your marketing decisions: http://bit.ly/1QYfdJp.
At Experimental Biology 2014, the Sponsored Satellite Program “Sugars and Health Controversies: What Does the Science Say?” held in conjunction with the American Society for Nutrition’s Scientific Sessions took place on Saturday, April 26, 2014.
Panelist Roger Clemens, DrPH, CFS, CNS, FIFT, FACN, FIAFST, discussed public policy implications around sugar and health controversies.
Do fructose-containing sugars lead to adverse health consequences? Results of...Corn Refiners Association
At Experimental Biology 2014, the Sponsored Satellite Program “Sugars and Health Controversies: What Does the Science Say?” held in conjunction with the American Society for Nutrition’s Scientific Sessions took place on Saturday, April 26, 2014.
Panelist John L Sievenpiper, MD, PhD, presented science about sugars and their associated health outcomes.
The Sweetener360 is a custom research study commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting. The study provides an unprecedented segmentation analysis of 11,000 consumers, bringing together attitudinal research, shopper data and video interviews. Results showed that no matter what consumers say, they buy sweetened food and beverage (F&B) products from 15 high-volume categories proportionately to their makeup of the general population.
Learn more about the Sweetener360 findings here: http://bit.ly/1eQbfiI.
Visit CornNaturally.com for more information on sweetener research and how it is affecting your brand: http://bit.ly/1QYe5FD.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
9. Coca-Cola and Taco Bell Test Snapchat
Stories to Expand Marketing Potential
9
Read more: http://bit.ly/1v94yUe
10. Study Reveals Brands Losing Steam to
Private Labels, Except in Four Categories
10
Read more: http://bit.ly/1ltnw00
11. From Publix to Aldi: Consumer Passion
Drives Food Retailer Growth
11
Read more: http://bit.ly/1sRtptB
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