The document outlines a research initiative utilizing real-time consumer data to enhance marketing and engagement strategies during the COVID-19 pandemic. It details a case study involving a snack product trial at Walmart, highlighting significant engagement metrics and audience insights obtained from surveys of parents and homemakers. The findings emphasize the effectiveness of targeted campaigns based on demographic and behavioral data in driving consumer interactions.

1. Research & Surveys for Real-time
Consumer Data and Engagement
COVID-19

2. Now you can ask your customers anything and get immediate
responses, at scale
Do you currently
use liquid
detergent?
How many
children live in
your home?
Which retailer do
you purchase
from most often?
Make your marketing and media perform better by including data specific to your campaign in real-time
● Permission-based App
● Audience creation
● Data & Insights
● Results instantly
● 16MM+ Global Users
● 30 Countries

3. ● Demographic:
Millennial Mom
2 Kids at Home
● Retailer / Loyalty:
Walmart Shopper
● Behavioral:
Buys Organic, Label
Reader, Healthy
Lifestyle
● Permissions:
Social Engagements
with Mom Groups,
Occasional Target
Shopper
Audience Attributes or Traits

4. Currently Collecting COVID-19
Consumer Data

5. We’re collecting real-time data from consumers during these
unprecedented times

6. We’re collecting real-time data from consumers during these
unprecedented times

7. Using Real-time Consumer
Data – A Case Study

8. Audience Insights from
Survey Respondents:
Walmart snack product
● 11,686 survey respondents in 14-days
● Ages 25-45
● Predominantly Female
● Has Kids in the Household
● Active on Facebook and Pinterest
● >$70,000HHI
● Lives an Active Lifestyle
● Interested in Health and Fitness
● Frequently eats at healthy QSR options - “On the Go”
mom

9. SRAX Research & Media
Activation Case Study
WHO: Parents and Snack Purchasers
WHAT: Drive trial of new snack product at Walmart
HOW: By leveraging audience insights from BIGtoken’s
branded research surveys to help us understand shoppers at
a personal level and then engage them with meaningful
media that resonates with them emotionally
Deliver Guaranteed Results:
● Clicks to Walmart.com and Walmart Grocery
● “Add to Cart” on Walmart.com, resulting in 2x ROAS
● Foot traffic analysis via BIGtoken indicated a 45%
increase in location check-ins, and an overall 6%
increase in shopper volume versus control
Media Click Goal: 9,450
Media Click Actuals: 9,982
Email Click Goal: 10,000
Email Click Actuals: 19,702
Add to Cart Goal: 7,450
Add to Cart Actuals: 9,902
Overall Engagements
39,586
Media CTR: 0.57%
Email CTR: 1.78%
CTR .87%

10. Jon E. Davis
Sr. Director, Shopper Strategy
47.313.0555
Jon.Davis@srax.com
BIGtoken.com
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