Facebook provides several solutions to help companies drive quality, efficient conversions. More than half of Facebook users say friends' recommendations influence their purchase decisions, and people frequently use Facebook to seek advice from friends on products to buy. Facebook's large reach and targeted advertising capabilities allow companies to reach their intended audiences and generate conversions at a lower cost than other media like TV, magazines, or newspapers. The document outlines three Facebook direct response solutions - Promoted Posts and Sponsored Stories ads in the News Feed, retargeting ads through Facebook Exchange, and conversion tracking within the Facebook ad platform.