Micro Communication & Social Media<br />
The Landscape<br />
Prevalence of (New) Social Media<br />
Microblogging<br />Blogging in short form.<br />Twitter<br />Tumblr<br />FriendFeed<br />Ping.fm<br />Brightkite<br />Plur...
Twitter Users<br />Source: The Growth of Social Media: An Infographic<br />
To Tweet or Not To Tweet?<br />
Social Media & You<br />Why might you want to use Social Media?<br />Job searching<br />Source: The Growth of Social Media...
Social Media & You<br />Personal Use<br />Sharing expertise, establishing a presence in your field, and curating a body of...
Source: The Growth of Social Media: An Infographic<br />
Why are companies using social media?<br />
Business Functions of Social Media<br />Information<br />Macy’s    https://twitter.com/#!/Macys<br />Social CRM<br />Volvo...
Business Functions of Social Media<br />Campaigns<br />Jell-O Example http://www.jellopuddingface.com/<br />I Spy Levis <b...
Listening<br />Starting point and ongoing activity<br />Themes<br />Frequency<br />Timing<br />Amplification<br />
Strategy<br />Audience <br /> Who are you trying to engage?<br />Platform <br />What channel is your audience tuned in to?...
Execution<br />Now you write something because you listened and you know<br />Channels: Where are you going to start?<br /...
Micro Communication and Social Media 10.12.11
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Micro Communication and Social Media 10.12.11

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  • Why you might use Social MediaAlso: Maintaining network contact information (i.e. Family, friends, colleagues)
  • Listening (5 minutes) – You cannot not fully determine what your content will be until you know what conversations are already taking place. We listen before developing strategy and once a campaign is launched listening and sharing content go hand in hand, informing one another.Themes – What are people saying about you?Frequency – How often are the saying it?Timing – When are they saying it?Amplification – Who is talking about you and how influential are they?
  • Micro Communication and Social Media 10.12.11

    1. 1. Micro Communication & Social Media<br />
    2. 2. The Landscape<br />
    3. 3. Prevalence of (New) Social Media<br />
    4. 4.
    5. 5. Microblogging<br />Blogging in short form.<br />Twitter<br />Tumblr<br />FriendFeed<br />Ping.fm<br />Brightkite<br />Plurk<br />Identi.ca<br />Google+<br />Facebook Status<br />
    6. 6. Twitter Users<br />Source: The Growth of Social Media: An Infographic<br />
    7. 7. To Tweet or Not To Tweet?<br />
    8. 8. Social Media & You<br />Why might you want to use Social Media?<br />Job searching<br />Source: The Growth of Social Media: An Infographic<br />
    9. 9. Social Media & You<br />Personal Use<br />Sharing expertise, establishing a presence in your field, and curating a body of work.<br />Establishing an effective social media presence takes time, requires a strategy, and needs regular management.<br />Whether or not you choose to establish your own presence, your involvement may be unavoidable from a business perspective.<br />
    10. 10. Source: The Growth of Social Media: An Infographic<br />
    11. 11. Why are companies using social media?<br />
    12. 12. Business Functions of Social Media<br />Information<br />Macy’s https://twitter.com/#!/Macys<br />Social CRM<br />Volvo Facebook Example<br />Power of WOMM<br />Investor Relations<br />$TICKER tag introduced in 2009 <br />Investors and Traders share tips, ideas and news<br />Companies share updates (e.g. Shareholder Meetings)<br />
    13. 13. Business Functions of Social Media<br />Campaigns<br />Jell-O Example http://www.jellopuddingface.com/<br />I Spy Levis <br />Market Research<br />Listening<br />Organizational Communication<br />Faster than email<br />Promotes collaboration<br />
    14. 14. Listening<br />Starting point and ongoing activity<br />Themes<br />Frequency<br />Timing<br />Amplification<br />
    15. 15. Strategy<br />Audience <br /> Who are you trying to engage?<br />Platform <br />What channel is your audience tuned in to?<br />Content<br />What are your social media goals?<br />Management<br />Who is your social media manager<br />
    16. 16. Execution<br />Now you write something because you listened and you know<br />Channels: Where are you going to start?<br />Tone: Casual or formal?<br />Content types<br />Remember the importance of <br />Conciseness: Less than 140 characters<br />Authenticity: Show some personality<br />Relevance: Stay true to yourself/ your brand<br />Balance: Don’t be a pusher!<br />Always listen!!!<br />

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