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Creating Buzz on a Shoestring Budget


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Presentation given December 2009 to Witec Alberta, an industry association supporting the wireless and telecom industries.

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Creating Buzz on a Shoestring Budget

  1. 1. Creating Buzz on a Shoestring Budget<br />December 03, 2009<br />by Doug Lacombe, MBA<br />
  2. 2. “Public Remarkvertising”<br />Marketing<br />PAID<br />EARNED<br />Advertising<br />PR<br />
  3. 3.
  4. 4. PR Toolkit<br />Traditional<br />Digital<br />Press releases<br />Journalist outreach<br />Photo wire<br />Webcasts/webinars<br />News conferences<br />Media kit<br />SMPR/Blog<br /><ul><li>Blogger outreach
  5. 5. flickr
  6. 6. Webcasts/webinars
  7. 7. Virtual media tours/demos
  8. 8. Online MediaRoom
  9. 9. Twitter
  10. 10. Facebook fan page</li></li></ul><li>Video didn’t kill radio<br />Photos<br />MSM<br />Earned/Paid<br />Self-publishing<br />News releases<br />Videos<br />Newsletter<br />Events<br />Website<br />Social media<br />
  11. 11. Integrated platform<br />
  12. 12. Is it right for me?<br />
  13. 13. Does SM fit your business?<br />
  14. 14. Social media basics<br />Cocktail party metaphor <br />General categories of social media sites are: <br />Social Networking (Facebook, MySpace) <br />Video (YouTube, Vimeo) <br />Photos (flickr, twitpic) <br />Audio (podcasts on iTunes) <br />Blogging (hosted service versus free consumer-grade) <br />Micro-blogging (Twitter, Yammer)<br />
  15. 15. Social Media Adoption Curve<br />collaboration<br />relationships<br />participation<br />broadcast<br />take value -> add value<br />observation<br />education<br />1-way -> 2-way<br />social media experience<br />November 2008<br />
  16. 16. Strategic framework<br />
  17. 17. The social media BUMPP<br />Brand<br />Understand<br />Monitor<br />Policy<br />Participate<br />
  18. 18. Questions?<br />Doug Lacombe<br /><br />