Brian Dresher

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Brian Dresher

  1. 1. Brian Dresher, @bdresher Director of Business Development November 30, 2011 Maximizing Content Distribution on the Social Web
  2. 2. OVERVIEW <ul><li>Value and evolution of partnerships </li></ul><ul><li>Audience engagement on the social web </li></ul><ul><li>New opportunities for distribution </li></ul><ul><li>Key take-aways </li></ul>
  3. 3. 1. VALUE OF PARTNERSHIPS IF YOU BUILD IT, THEY WILL COME… … WAS A GOOD STRATEGY IN 1994.
  4. 4. The Value of Content Distribution Partnerships <ul><li>Brand exposure </li></ul><ul><li>Traffic referrals </li></ul><ul><li>SEO value </li></ul><ul><li>Social reach </li></ul><ul><li>New audience </li></ul>
  5. 5. Publisher Partnerships with Mashable Promotion on Follow & Social Networks Audience discovery Publisher Content
  6. 6. Traffic and Social Benefits for Publisher Partners
  7. 7. Time, Money or Resources Photo courtesy of Moyan_Brenn Photo courtesy of AMagill
  8. 8. Fitness Test for Evaluating Partnerships <ul><li>Brand </li></ul><ul><li>Demographic </li></ul><ul><li>Content </li></ul><ul><li>Strategic </li></ul><ul><li>Value </li></ul>
  9. 9. 2. AUDIENCE ENGAGEMENT BUILDING COMMUNITY ONLINE AND OFFLINE
  10. 10. Develop a Network of Influencers <ul><li>3,900,000+ Followers Across Social Platforms </li></ul><ul><li>15,000,000+ Unique Monthly Visitors </li></ul><ul><li>125,000+ Daily Retweets on Twitter </li></ul><ul><li>65,000+ Facebook Shares per week </li></ul><ul><li>1,400+ Mashable meetups worldwide (Meetups) </li></ul>650,000+ Facebook Fans SOCIAL MEDIA AUDIENCE DATA 2,600,000+ Twitter Followers 126,000+ YouTube Subscribers 154,000+ Google+ Followers 100,000+ Foursquare Followers 400,000+ RSS Subscribers
  11. 11. Be a Resource Online and Offline Foursquare Twitter Tumblr Get Satisfaction
  12. 12. Share the Personality Behind Your Brand
  13. 13. Connect with Your Social Community
  14. 14. 3. NEW OPPORTUNITIES FOR DISTRIBUTION TAKE ADVANTAGE OF CONVERGENCE
  15. 15. Social Networks Instant Communication News Consumption Evolution of Real-Time Distribution Tools SMS IM
  16. 16. Mashable Follow Increases Engagement <ul><li>Users find and follow favorite topics -- including Publisher brands. </li></ul><ul><li>Easily share stories with one share button. </li></ul><ul><li>Follow people of interest. </li></ul><ul><li>Earn badges for participating! </li></ul><ul><li>Easy login with Facebook or Twitter account. </li></ul>
  17. 17. Traditional Media + New Media + UGC
  18. 18. News Aggregation Apps
  19. 19. Second Screen Experiences MTV WatchWith Disney Second Screen Bravo Now
  20. 20. Notifications Twitter Gowalla Foursquare
  21. 21. 4. Key Take-Aways <ul><li>Maximize the distribution platforms for delivering content. </li></ul><ul><li>Build partnerships to deliver your message to places you can’t reach. </li></ul><ul><li>Create opportunities to interact with your audience in real-time. </li></ul><ul><li>Showcase your personality and provide access to how you operate. </li></ul><ul><li>Adapt to the evolving behaviors of both the online space and evolving behaviors of your audience. </li></ul><ul><li>Measure the effectiveness of your efforts and adjust accordingly. </li></ul>
  22. 22. Where to Find Mashable <ul><li>Online </li></ul><ul><ul><li>Website – www.mashable.com </li></ul></ul><ul><ul><li>Facebook – www.facebook.com/mashable </li></ul></ul><ul><ul><li>Twitter – @mashable </li></ul></ul><ul><ul><li>Google+ – http://gplus.to/mashable </li></ul></ul><ul><ul><li>LinkedIn – www.linkedin.com/groups/Fans-Mashable-60043 </li></ul></ul><ul><ul><li>YouTube – www.youtube.com/mashable </li></ul></ul><ul><ul><li>Foursquare – www.foursquare.com/mashable </li></ul></ul><ul><ul><li>Gowalla – www.gowalla.com/mashable </li></ul></ul><ul><ul><li>Tumblr – www.mashablehq.com </li></ul></ul><ul><ul><li>StumbleUpon – www.stumbleupon.com/stumbler/mashable/ </li></ul></ul><ul><ul><li>Get Satisfaction – www.getsatisfaction.com/mashable </li></ul></ul><ul><li>Mobile Apps </li></ul><ul><ul><li>iPad – itunes.apple.com/us/app/mashable-for-ipad/id370097986 </li></ul></ul><ul><ul><li>iPhone – itunes.apple.com/us/app/mashable/id356202138 </li></ul></ul><ul><ul><li>Android – market.android.com/details?id=com.intridea.mashable </li></ul></ul><ul><ul><li>Kindle – amazon.com/Mashable/dp/B0012FN0XG </li></ul></ul>

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