This document provides best practices for peer-to-peer (P2P) fundraising campaigns. It discusses advantages of P2P over traditional fundraising, including empowering supporters to fundraise from their own networks in a personal way. The document outlines three key ingredients of successful P2P campaigns: making the fundraising desirable through fun activities and rewards; ensuring the campaign is feasible through clear, achievable goals; and emphasizing the viability of the cause through clear impact messaging. It also presents a framework using desirability, feasibility and viability lenses to design effective P2P fundraising campaigns.

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Best Practices for Online
P2P Fundraising
By Aseem K Thakur
(Co-founder of GIVEasia.org)
aseem@GIVEasia.org

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My Ambitious Goal
 What is P2P Fundraising and why you
should care?
 Three ingredients of successful P2P
Fundraising campaigns
 Framework to design, communicate and
execute your next P2P fundraising campaign

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What is P2P Fundraising?
Peer-to-Peer fundraising is when you
empower your supporters to raise funds
from their peers on your organization’s
behalf.

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Advantages of P2P Fundraising

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Traditional Versus P2P
 Charity reaches
 Impersonal
 One to many
 Very expensive
 Always charity-driven
 Charity empowers
 Very personal
 Many to many
 Extremely Inexpensive
 Driven by supporters
Traditional P2P

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The Beauty of Fun-raising
Your job as fundraiser is to
channel their passion for good!

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 Smiles
 Creativity
 Compliments
 Friends
 Playfulness
 Excitement
 A bit of nerves

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We Will Dance
 Singapore’s very first 10 hour dance marathon
 200+ teams fundraised for their favorite cause
 Over 25K raised for various charities
 Completely volunteer-driven event

16. DESIRABILITY
VIABILITYFEASIBILITY
Set SMART
Objectives

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P2P Fundraising Campaign
Framework
Credits - IDEO worked with HackFwd to
develop this tool to help design and
iterate startups

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Why do we need P2P Fundraising
Campaign Framework?
 Communicate
 Consider the Whole
 Be Creative

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Summary
 Setting SMART fundraising objectives
 Using 3 lenses of Desirability, Feasibility & Viability
 Easy Action + Fun Reward + Clear Impact
 P2P Fundraising Campaign Visualization