Ali Bullock, digital marketing manager at Cathay Pacific, outlines a strategy for using social media effectively for brands. He emphasizes setting objectives for brand, engagement, commerce, customer service and crisis management. For brand, Cathay Pacific doubled its Facebook fan base through an engagement campaign. For engagement, brands must interact with customers who want to engage. For commerce, social media must meet business objectives like sales. Customer service requires monitoring all customer feedback. And for crisis management, speed and accuracy are critical in responding to negative comments. Overall, a successful social media strategy balances these elements.
Klout Matters - presentation to National Speakers Association - Colorado Chap...Gina Carr, MBA
These are the slides from a presentation on Klout Matters I did for the I Heart Tech Day at the National Speakers Association - Colorado chapter on March 22, 2013. I explain the Why, What, and How of Raising your Klout score.
We’ll unveil three H2H (human to human) marketing best practices you can use in 2017, with examples of H2H marketing successes, and most importantly how to measure that success.
You'll learn:
-The Power of H2H and its role in today’s marketing
-H2H and Influence
-H2H and Loyalty
-Intersection of loyalty, influence, and growth marketing
-Best practices
Workshop IAB: il segreto per campagne email di successo - un design d’impatto...MailUp
#mailupworkshop
L’email rimane il miglior canale per costruire la relazione con i clienti, acquisiti e potenziali. Il workshop di MailUp ti spiega come creare email belle e di impatto, perfettamente ottimizzate per visualizzazioni su mobile. Dalla progettazione grafica alla call to action, il nostro workshop approfondisce tutti gli ingredienti per l’email marketing di successo: grazie a strumenti, best practice e alla teoria dei micro-sì, la tecnica per accompagnare a piccoli passi il cliente, dal primo contatto fino alla vendita.
Vortrag von Larry Kim auf der AllFacebook Marketing Conference 2018 in München.
Vortrag:
https://conference.allfacebook.de/session/larry-targeting/
Über Larry:
https://conference.allfacebook.de/speaker/larry-kim/
Konferenz:
https://conference.allfacebook.de/
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
Klout Matters - presentation to National Speakers Association - Colorado Chap...Gina Carr, MBA
These are the slides from a presentation on Klout Matters I did for the I Heart Tech Day at the National Speakers Association - Colorado chapter on March 22, 2013. I explain the Why, What, and How of Raising your Klout score.
We’ll unveil three H2H (human to human) marketing best practices you can use in 2017, with examples of H2H marketing successes, and most importantly how to measure that success.
You'll learn:
-The Power of H2H and its role in today’s marketing
-H2H and Influence
-H2H and Loyalty
-Intersection of loyalty, influence, and growth marketing
-Best practices
Workshop IAB: il segreto per campagne email di successo - un design d’impatto...MailUp
#mailupworkshop
L’email rimane il miglior canale per costruire la relazione con i clienti, acquisiti e potenziali. Il workshop di MailUp ti spiega come creare email belle e di impatto, perfettamente ottimizzate per visualizzazioni su mobile. Dalla progettazione grafica alla call to action, il nostro workshop approfondisce tutti gli ingredienti per l’email marketing di successo: grazie a strumenti, best practice e alla teoria dei micro-sì, la tecnica per accompagnare a piccoli passi il cliente, dal primo contatto fino alla vendita.
Vortrag von Larry Kim auf der AllFacebook Marketing Conference 2018 in München.
Vortrag:
https://conference.allfacebook.de/session/larry-targeting/
Über Larry:
https://conference.allfacebook.de/speaker/larry-kim/
Konferenz:
https://conference.allfacebook.de/
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
Course given at HETIC in France for last year student in their Startup Marketing class. I reviewed a bunch of general topics such as growth hacking, saas metrics, growth strategy, sales models and launch strategy.
Kevin ryanmotivitymarketinggetwiththeprogramMediaPost
"Get With The Program" by Kevin Ryan of Motivity Marketing
rogrammatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges.
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
Online and Offline Marketing: How To Connect the Dots - Fort Wayne Social Med...Cirrus ABS
This keynote presentation by Kevin Mullett, Director of Visibility and Social Media for Cirrus ABS, highlights the importance of connecting the dots with your online and offline marketing efforts.
Kevin discusses how to leverage offline marketing activities for online conversion, and how to maximize online relationship building for offline lead generation.
This presentation was made to Greater Fort Wayne, Inc.'s Social Media Summit on August 14, 2013.
10 reasons marketing is sweeter than Christmas morningFrank Aziz
Ever wonder how to generate leads using linkedin? Here are 10 ways I have generated 1000s of leads using linkedin. To receive my weekly newsletter, go to
http://bit.ly/signupforemaillinkedin
We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue through inbound marketing. Read it now, for the love of marketing!
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
Highlights from #IMDS15 Brisbane Digital SummitKaren Francis
From the Interactive Minds Digital Summit in Brisbane, August 4th 2015, highlights and quotes from speakers of the day and members of the audience.
To see more you can check out the wraps up on the blog:
http://nous.com.au/nous-blog/imds15-wrap-up-part-1/
http://nous.com.au/nous-blog/imds-wrap-up-part-2/
Social selling enables marketers and salespeople to leverage social media to interact directly with their leads and prospects at every stage of their buyer's journey; from attract, to convert, close and delight.
HubSpot and LinkedIn have partnered up to bring you this deck on social selling at all stages of your buyer's journey. We'll show you how to use your online presence to attract the right people and help close them into customers more efficiently.
Psychology of language for Paid Search - Brighton SEOBozboz-digital
The key to successful marketing is to understand how and why people think and act in the way they do - to tap into the psyche of your audience and to create stories that mean something to them - ultimately, driving positive consumer action. This talk looks at ways to use language to effectively target your audience and improve the success of your paid search campaigns.
Presentation to the hksocial crowd about social media and social good and how every business needs to do more for charity.
Key title, "its OK to make money from helping charities."
PR Asia 360 Presentation: Trust and Ethicsali Bullock
The pay-for-play ecosystem is still very much in existence, whether it’s via blogs, advertorials, brand ambassadors or keeping dodgy deeds quiet. How is this paradigm viewed by regional audiences, especially in light of the “black PR” framework in China? At what point do ethical considerations supersede business opportunities? And, how do you police local offices and staff in jurisdictions that are historically and culturally known for questionable ethics?
Course given at HETIC in France for last year student in their Startup Marketing class. I reviewed a bunch of general topics such as growth hacking, saas metrics, growth strategy, sales models and launch strategy.
Kevin ryanmotivitymarketinggetwiththeprogramMediaPost
"Get With The Program" by Kevin Ryan of Motivity Marketing
rogrammatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges.
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
Online and Offline Marketing: How To Connect the Dots - Fort Wayne Social Med...Cirrus ABS
This keynote presentation by Kevin Mullett, Director of Visibility and Social Media for Cirrus ABS, highlights the importance of connecting the dots with your online and offline marketing efforts.
Kevin discusses how to leverage offline marketing activities for online conversion, and how to maximize online relationship building for offline lead generation.
This presentation was made to Greater Fort Wayne, Inc.'s Social Media Summit on August 14, 2013.
10 reasons marketing is sweeter than Christmas morningFrank Aziz
Ever wonder how to generate leads using linkedin? Here are 10 ways I have generated 1000s of leads using linkedin. To receive my weekly newsletter, go to
http://bit.ly/signupforemaillinkedin
We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue through inbound marketing. Read it now, for the love of marketing!
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
Highlights from #IMDS15 Brisbane Digital SummitKaren Francis
From the Interactive Minds Digital Summit in Brisbane, August 4th 2015, highlights and quotes from speakers of the day and members of the audience.
To see more you can check out the wraps up on the blog:
http://nous.com.au/nous-blog/imds15-wrap-up-part-1/
http://nous.com.au/nous-blog/imds-wrap-up-part-2/
Social selling enables marketers and salespeople to leverage social media to interact directly with their leads and prospects at every stage of their buyer's journey; from attract, to convert, close and delight.
HubSpot and LinkedIn have partnered up to bring you this deck on social selling at all stages of your buyer's journey. We'll show you how to use your online presence to attract the right people and help close them into customers more efficiently.
Psychology of language for Paid Search - Brighton SEOBozboz-digital
The key to successful marketing is to understand how and why people think and act in the way they do - to tap into the psyche of your audience and to create stories that mean something to them - ultimately, driving positive consumer action. This talk looks at ways to use language to effectively target your audience and improve the success of your paid search campaigns.
Presentation to the hksocial crowd about social media and social good and how every business needs to do more for charity.
Key title, "its OK to make money from helping charities."
PR Asia 360 Presentation: Trust and Ethicsali Bullock
The pay-for-play ecosystem is still very much in existence, whether it’s via blogs, advertorials, brand ambassadors or keeping dodgy deeds quiet. How is this paradigm viewed by regional audiences, especially in light of the “black PR” framework in China? At what point do ethical considerations supersede business opportunities? And, how do you police local offices and staff in jurisdictions that are historically and culturally known for questionable ethics?
SugarCon 2013: Inbound Marketing: A Love StorySugarCRM
Mike Volpe, HubSpot
We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your approach to generating more revenue through a lovable approach to engaging your customers.
Social Media Disruption B2B IBM Seminar October 2009Team Eleven
Social Media Disruption with a B2B flavour presented to exclusive IBM mid-market conference October 2009. Full video links available at bluurb.wordpress.com
We weten allemaal dat de echte macht verschoven is naar de koper. Die heeft tegenwoordig alle touwtjes in handen. Maar wat betekent dit nu voor de marketing? Hoe verkoop je iets aan de koper van nu? En wat heeft liefde daarmee te maken? Deze presentatie zal proberen jouw kijk en gedachtegang op de marketing en de generatie van meer omzet, te veranderen.
Paid media
Search engine marketing
Display advertisement
Social media advertisement
Campaign planning
Cookies
Display banner
Video display ad
Text link advertisement
Mobile advertisement
Gamification
Video games
Native advertising
Instagram
Ephemeral content
How to use hashtags
Run contests
Shoppable tags
Influencers
How to find influencers
The use of emojis
Lead magnet
The Socially Powered Enterprise (for #SM201)Eric Weaver
SEATTLE, WASHINGTON, USA - April 15, 2010 - Presentation for the Microsoft Social Media 201 Conference (#SM201) held in Redmond, WA. Audio track to follow within a week.
Authenticity: The ultimate currency for brands onlineali Bullock
Companies still struggle with authenticity on social media and why and how they should implement this.
From internal people to the CEO, examples are outlined of how to navigate the social media landscape and how important credibility is during a crisis.
1. A STRATEGY FOR BRAND, ENGAGEMENT
AND SALES IN THE WORLD OF SOCIAL MEDIA
ALI BULLOCK
DIGITAL MARKETING MANAGER,
CATHAY PACIFIC
2. INTRODUCTIONS:
ALI BULLOCK
DIGITAL AND SOCIAL MEDIA MARKETING
MANAGER AT CATHAY PACIFIC
WORKED AT CX FOR 5 YEARS
TWITTER: @ALIBULLOCK
PREVIOUSLY WORKED FOR KPMG CONSULTING,
MOTOROLA, SAMSUNG, KELLOGGS
OUTSIDE OF WORK: ASIA’S FOREMOST CHARITY
WILDLIFE PHOTOGRAPHER
MY DOG (PADSTOW) HAS MORE FRIENDS ON
FACEBOOK (903) THAN I DO (640)
3. BEFORE THE STRATEGY –
SET YOUR OBJECTIVES
WHY DO YOU WANT TO BE IN SOCIAL?
WHAT DO YOU WANT FROM SOCIAL? BRAND, SALES,
COMPETITIVE ADVANTAGE, SAVE BUDGET,
CUSTOMER SERVICE? (ALL OF THE ABOVE?)
ARE THESE OBJECTIVES ACHIEVEABLE?
HOW ARE YOU GOING TO MEASURE SUCCESS AND
WHAT DOES SUCCESS MEAN?
HOW WILL YOU REVIEW YOUR METRICS & GOALS
4. LETS BREAK DOWN SOME
ELEMENTS OF SOCIAL
1. BRAND
2. ENGAGEMENT
3. COMMERCE
4. CUSTOMER SERVICE
5. CRISIS MANAGEMENT
6. … 2012
LEADING IN THE AIRLINE SPACE
- FACEBOOK: 19 PAGES
- GLOBALLY: OVER 350,000 FANS OF CX
- FAN OF FAN REACH +36 MILLION PEOPLE
- POSTING: AT LEAST ONCE A DAY
- MAJORITY OF POSTS HAVE +400 LIKES (INTL PAGE)
- TWITTER:
- ROLLED OUT OUR TWITTER PAGES AROUND THE WORLD
- POSTING AVR TWICE A DAY
- USED THIS CHANNEL FOR DISUPTIONAND COMMS
- EXPANDING INTO OTHER CHANNELS:
- LINKEDIN
- GOOGLE +
- REN REN/ SINA-WEIBO
9. … ROUND THE WORLD IN 80 DAYS
OUR BOLDEST STEP SO FAR.
10. BUT IT WORKED.
WEDOUBLED OURFAN BASE.
FANINTERACTIONS CONTIUEDAS
MIKEFLEWROUND THEWORLD
FACEBOOK EVENASKED TOFILM
AMARKETING CASE STUDY:
HTTP://ALIB.CO/CXVIDEO
11. “ STRATEGISE WHAT YOU WILL DO WITH PEOPLE ONCE
THE COMPETITON IS OVER”
JA OATWAY MASTERING STORY COMMUNITY AND INFLUENCE
Y , ,
HOW TO USE SOCIAL MEDIA
15. ITS ABOUT MEETING YOUR OBJECTIVES
SOCIAL HAS TO PAY ITS WAY
WHETHER ITS RETURN ON INVESTMENT, RETURN
ON BRAND OR RETURN ON ENGAGEMENT,
SOCIAL HAS TO MEET THE OBJECTIVES OF THE
BUSINESS TO SUCCEED.
NEVER FORGET. YOU HAVE ONE CHANCE TO
MAKE THAT SALE. YOUR COMPETITOR IS BUT A
CLICK AWAY.
17. MONITOR, MONITOR, MONITOR
ASK YOURSELF “WHEN WAS THE LAST
,
TIME YOU WROTE A LETTER OF COMPAINT
TO A COMPANY?
VS.
WRITING ON TWITTER, FACEBOOK, WEIBO,
TRIPADVISOR, AMAZON, YELP OPEN RICE
,
18. “ITS NOT THE ACTUAL COMPAINTS OR BLOG
POSTS THAT HURT THE MOST .
IT’S THE LINGERING GOOGLE SEARCH RESULTS,
THAT REPRESENT REAL DEATH BYATHOUSAND
CUTS…”
ECONOMIST FEB 07 2008
THIS WAS A RISK. A BIG ONE. GO OUT INTO SOCIAL MEDIA WITH A COMPETION BIGGER THAN WE HAVE EVER DONE BEOFRE, ON AN “UNTESTED” PLATFORM.
THIS WORKED BECAUSE IT WAS BOLD AND RELEVANT TO OUR AUDIENCE. WE LOOKED FOR A CAMAPIGN THAT WOULDN’T JUST SPIKE BUT ONE WHERE PEOPLE WOULD WANT TO FOLLOW THE WINNDER ROUND THE WORLD