Ali Bullock, Head of Communications at WWF Hong Kong, gave a presentation about how to build communities and influence through social media to drive global change. Some of the key points included the need to strike an emotional chord with audiences to engage them, taking time to build communities by sharing real stories, and ultimately converting social media influence into real-world action by empowering communities to make changes themselves. She provided examples of successful social media campaigns for Earth Hour and helping adopt dogs at the SPCA to illustrate her points.
Earth Hour has taken place 2 years ago: it all started in Sydney in 2007 and last year, 371 cities took part in Earth Hour.This year, it aims to target over 1000 cities and towns to switch their lights off, and for more than 1 billion people to take part worldwide – in an effort to reduce the effects of global warming. So far, 742 cities have already confirmed their participation.In Malaysia alone, more than 400 corporations are participating in the event.
24 Hour Social Media Campaign is a case study experiment. Here is the project brief:
Experiment - Launch a 24 hour social media campaign to drive views to an e-Learning presentation: Social Media in 3D (also on SlideShare)
Tactics - Leverage featured brands on Facebook and other social media sites to see what happens.
Goals - Discover insights about social media campaigns, measure, and report the results.
Changing a company’s mindset and habits can be a tough challenge. Andy Ridley, co-founder of Earth Hour Global, explains how companies can get inspired to keep up with the changing shape of the economy.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/19V0QDv
Learn more about LinkedIn Talent Solutions: http://linkd.in/1sDl7Fq
Tweet with @HireOnLinkedIn: http://bit.ly/1e4VFBO
Follow us on SlideShare: http://slidesha.re/17cCRvf
Follow the LinkedIn Talent Solutions page: http://linkd.in/1aS4MXY
very popular campaign by dove, using real models/customers to creat the comercials, was very sucessful. Presented in my Consumer Behavior class by D. Jomaa.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Delivered by Nonsense London's Creative Director Rob Mosley and James Barker, Digital Development Manager at the Elton John AIDS Foundation at the Institute of Funding's National Convention in London on July 7th 2014.
For the last CS Presents of 2015 we asked top creatives to look into the future. The presentation includes:
Simon Goodall, Chief Strategy Officer, Lowe Open - Sci-Fi Trend Spotting
Rose Lewis, Co-Founder & Coach, Collider - The Future of Start-Ups
Matt Follows, Sustainable High Performance Coach, Leading Left - Future Proofing Your Brain
Lawrence Weber, Managing Partner Innovation, Karmarama - Reclaiming The Agency
Nadya Powell, MD, Sunshine - Marketing To Future Generations
Since the dawn of time, humans have been using stories to connect. Storytelling is what binds us together as a species; it is what links us in our communities. Today, we unwittingly use storytelling every day in our social interactions. But, we often leave this powerful tool at the door when we enter our professional environments or when we do use stories we often don’t maximize their potential.
As non-profits, we frequently fall back on facts and figures, hoping that they will tell our story. And they do tell part of the story but they usually don’t strike the emotional chord that a simple story can. It is the emotive power of storytelling that we want to harness. We want to use story to allow our supporters to see themselves in our story and to allow them to join in a shared story. No matter what we do for a living, we all want to accomplish something bigger than ourselves, to leave our mark. Use storytelling to open the door for your prospects to do just that. In this presentation we’ll talk about the power of storytelling, how we can find our stories and express them through video, visuals, data and our writing so we can effectively use story in all our online communication channels.
Takeaways
• Why storytelling is so powerful
• How to use video to tell your non-profit story
• How to use social media to keep your story alive
Earth Hour has taken place 2 years ago: it all started in Sydney in 2007 and last year, 371 cities took part in Earth Hour.This year, it aims to target over 1000 cities and towns to switch their lights off, and for more than 1 billion people to take part worldwide – in an effort to reduce the effects of global warming. So far, 742 cities have already confirmed their participation.In Malaysia alone, more than 400 corporations are participating in the event.
24 Hour Social Media Campaign is a case study experiment. Here is the project brief:
Experiment - Launch a 24 hour social media campaign to drive views to an e-Learning presentation: Social Media in 3D (also on SlideShare)
Tactics - Leverage featured brands on Facebook and other social media sites to see what happens.
Goals - Discover insights about social media campaigns, measure, and report the results.
Changing a company’s mindset and habits can be a tough challenge. Andy Ridley, co-founder of Earth Hour Global, explains how companies can get inspired to keep up with the changing shape of the economy.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/19V0QDv
Learn more about LinkedIn Talent Solutions: http://linkd.in/1sDl7Fq
Tweet with @HireOnLinkedIn: http://bit.ly/1e4VFBO
Follow us on SlideShare: http://slidesha.re/17cCRvf
Follow the LinkedIn Talent Solutions page: http://linkd.in/1aS4MXY
very popular campaign by dove, using real models/customers to creat the comercials, was very sucessful. Presented in my Consumer Behavior class by D. Jomaa.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Delivered by Nonsense London's Creative Director Rob Mosley and James Barker, Digital Development Manager at the Elton John AIDS Foundation at the Institute of Funding's National Convention in London on July 7th 2014.
For the last CS Presents of 2015 we asked top creatives to look into the future. The presentation includes:
Simon Goodall, Chief Strategy Officer, Lowe Open - Sci-Fi Trend Spotting
Rose Lewis, Co-Founder & Coach, Collider - The Future of Start-Ups
Matt Follows, Sustainable High Performance Coach, Leading Left - Future Proofing Your Brain
Lawrence Weber, Managing Partner Innovation, Karmarama - Reclaiming The Agency
Nadya Powell, MD, Sunshine - Marketing To Future Generations
Since the dawn of time, humans have been using stories to connect. Storytelling is what binds us together as a species; it is what links us in our communities. Today, we unwittingly use storytelling every day in our social interactions. But, we often leave this powerful tool at the door when we enter our professional environments or when we do use stories we often don’t maximize their potential.
As non-profits, we frequently fall back on facts and figures, hoping that they will tell our story. And they do tell part of the story but they usually don’t strike the emotional chord that a simple story can. It is the emotive power of storytelling that we want to harness. We want to use story to allow our supporters to see themselves in our story and to allow them to join in a shared story. No matter what we do for a living, we all want to accomplish something bigger than ourselves, to leave our mark. Use storytelling to open the door for your prospects to do just that. In this presentation we’ll talk about the power of storytelling, how we can find our stories and express them through video, visuals, data and our writing so we can effectively use story in all our online communication channels.
Takeaways
• Why storytelling is so powerful
• How to use video to tell your non-profit story
• How to use social media to keep your story alive
Final 2c -building a bloody good content calendar-rachel grocottCharityComms
Rachel Grocott, social media consultant, Happy Social
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This publication is a collaborative effort of the Waterloo-Wellington LEAVE A LEGACY™, a program of the Canadian Association of Gift Planners (CAGP-ACPDP™), to provide valuable information to the readers on planned gifting and charitable giving.
This is part one of a seven-part training series designed to turn intermediate-level PPT users into "Presentation Specialists".
Much of this material is a SUMMARY (not original) of existing knowledge that has been so generously offered by PowerPoint thought and design leaders.
Enjoy.
Similar to Earth Hour 2013 lunch + Building Community & Action (20)
Authenticity: The ultimate currency for brands onlineali Bullock
Companies still struggle with authenticity on social media and why and how they should implement this.
From internal people to the CEO, examples are outlined of how to navigate the social media landscape and how important credibility is during a crisis.
PR Asia 360 Presentation: Trust and Ethicsali Bullock
The pay-for-play ecosystem is still very much in existence, whether it’s via blogs, advertorials, brand ambassadors or keeping dodgy deeds quiet. How is this paradigm viewed by regional audiences, especially in light of the “black PR” framework in China? At what point do ethical considerations supersede business opportunities? And, how do you police local offices and staff in jurisdictions that are historically and culturally known for questionable ethics?
Earth Hour 2013 lunch + Building Community & Action
1. Converting Community Influence into
action:
Building community, influence and
Global change: Earth Hour 2013
Digital launch at HK Social
ali bullock
HEAD OF COMMS – WWF HONG KONG
2. … ABOUT ME
- I work for WWF Hong Kong as Head of
Communications
- Previously worked for Cathay Pacific as
global digital marketing manager, and
worked on digital strategy for companies
such as KMPG, Kellogg’s, Samsung and
Motorola
3. 1 BEFORE YOU START A COMMUNITY, YOU NEED A
CAUSE
4. STRIKE AN EMOTIONAL CHORD
“Emotional brands are the brands that are building real relationships
in the social ecosystem. Make me laugh. Make me cry or make me
mad. Do something that makes me think different, be different.
Inspire me to do more. The more you can connect with your
audience, the better you will be at understanding what emotional
chords will work best with them.”
- ali bullock, WWF
5. “IF YOU DON’T KNOW YOUR AUDIENCE, IF
YOU DON’T ENGAGE THAT COMMUNITY, YOU
ARE NEVER GOING TO BE ABLE TO MOVE
THEM TO ACTION.”
- ali bullock, WWF
6.
7. 2
“NO MATTER WHETHER THE MESSAGE IS ABOUT
SAVING A WILD DOLPHIN, TO MARKETING A PAIR
OF SNEAKERS. WE HAVE THE SAME 140
CHARACTER LIMIT.”
- ali bullock, WWF
8.
9. OVER 500,000 PEOPLE HAVE SIGNED THE
PETITION
IT WILL BE PRESENTED TO THE THAI PRIME
MINISTER THIS WEEK.
21. SECOND:
“HEY I JUST MET YOU,
AND THIS IS CRAZY,
BUT HERE’S MY NUMBER (1331)
SO ADOPT ME, MAYBE?”
#SPCAHK-MINI
22. BE REAL. TAKE THEM ON A JOURNEY AS YOU
GROW AND LEARN
“If you take your audience along for the ride as you grow, they will
celebrate the wins with you as they were a reason you are there.
They helped build you. They will then be emotionally invested in your
success without even knowing it.”
- ali bullock, WWF
26. AND SOMETHING GREAT HAPPENED, THE
SPCA STARTED TO GET CALLS.
MORE CALLS THAN FROM ANY OTHER
CAMPAIGN.
AND THE LIKES WENT FROM AN AVR OF 20 –
30 TO 600
27. SO THEN WE TOOK THIS CAMAPIGN FROM
CELEBRITIES TO REAL PEOPLE.
28.
29. AND THE LIKES CONTINUE TO GROW WITH
EACH POSITIVE STORY THAT IS POSTED.
“ONE MORE FINDS A HOME.”
30. AS FOR MINI, SHE NEVER MADE
IT TO AN ADOPTION DAY…
(We adopted her the day after the photo-
shoot :)
31. MORE THAN EVER BEFORE BRANDS MUST
BECOME CONTENT CREATORS TO ENGAGE
THEIR COMMUNITIES WITH STORIES.
32. SPCA HAS GROWN THEIR FACEBOOK PRESENCE
BY OVER 60% DURING THE LAST 12 MONTHS…
(And that’s an NGO with no agency, no budget…)
43. SOME THANKS:
FLUID, Sarah, Andrew, Elaine, Daniel and team
SMARTDROP, Peter, King, Winnie & Team
GHC PR, Nicola, James & team
WWF TEAM – Everyone
Jay Oatway
ALL OF YOU LOVELY PEOPLE T #HKSOCIAL
50. * NOTE: EVERY TITLE WAS LESS THAN 140 CHARACTERS
(MEANING IT WOULD FIT NICELY ONTO TWITTER
THANK YOU SO MUCH FOR YOUR TIME
YOU CAN FIND A COPY OF THIS PRESENTATION HERE:
www.slideshare.net/alibullock/presentations
ali bullock
abullock@wwf.org.hk / alibullock@gmail.com
www.alibullock.com