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TOOLS TO DOMINATE
YOUR NICHE
 Self-Published Author
 Public Speaker
 SOCIAL MEDIA TALK

HOST
 Social Media and

WordPress Trainer
 Owner of Influence

Social Marketing and
GreenHostUSA
 Winner of Top 50

Authors in Idaho Award
 On Facebook AND

TWITTER since 2007

www.dennisjsmith.
com
Covers WordPress, Blogger,
Facebook, Twitter, Google+,
Blog Talk Radio and more!
2013 REVISED Edition on
Amazon and Amazon Kindle
VIDEO EDITION COMING
Reviews:
4.7 Stars out of 5
“Who needs this book? Anyone that owns a
business. Step into the light with this easy to
understand Social Media Bible that, thankfully,
doesn't weigh four pounds.”

“This book has helped me define how to use
Social Media beyond the simple uses I
currently do, and at the same time to expand
on how I can use Social Media to be more
effective to Promote my Business and its
events.”

www.dennisjsmith.
com
What will I learn today?
•

WHAT IS WORDPRESS AND
WHY YOU SHOULD BE USING IT?

•

INSTAGRAM AND VINE
YOUR 6-15 SECOND COMMERCIAL

•

YOUTUBE – VIDEO IS HOT!

•

FACEBOOK FAN PAGE
MAKE IT CUSTOM!

•

WHY YOU NEED A MAILCHIMP?
THE MONEY IS IN THE LIST

•

BECOME AN EXPERT WITH AN EBOOK
ADD TO YOUR REVENUE STREAM

•

PROMOTE PRODUCT WITH A LANDING PAGE
CREATE HIGH CONVERTING PAGES WITH LEAD PAGES

•

HYBRID CONNECT
BUILD BEAUTIFUL OPT-IN FORMS TO GROW YOUR
LIST

•

WEBINARS
FIND NEW CLIENTS, GROW YOUR LIST AND BECOME
AN EXPERT

www.dennisjsmith.
com
 AFFORDABE WEBSITE SOLUTION
 EASY TO LEARN AND MAINTAIN
 LOTS OF ONLINE RESOURCES

 SEO FRIENDLY
 FREE AND PREMIUM PLUGINS ADD

FUNCTIONALITY

 LOTS OF FREE AND AFFORDABLE

THEMES

 SECURE
 SEATTLE WORDPRESS MEETUP

www.dennisjsmith.co
m
 VIDEO IS HOT!
 APPS AVAILABLE ON IPHONE AND

ANDROID

 YOUR 6 to 15 SECOND COMMERCIAL
 APPLY FILTERS
 SHARE TO SOCIAL MEDIA SITES

www.dennisjsmith.co
m
 OWNED BY GOOGLE
 SEO FRIENDLY
 SHARE TO SOCIAL MEDIA SITES

 CREATE CHANNEL FOR BUSINESS
 KEEP VIDEOS SHORT 3-5 MIN.
 MAKE MONEY WITH ADSENSE

 USE FIVERR TO FIND VIDEO INTRO GIGS
www.dennisjsmith.co
m
 CREATE CUSTOM TABS
 GIVE FACEBOOK USERS MORE OPTIONS
 PROMOTE PRODUCTS

 SELL PRODUCTS USING ECOMM APPS

LIKE ECWID

 ADD PINTEREST AND TWITTER FEED

 ADD LANDING PAGES
 ADD MAILING LIST
 GET SPECIAL URL

www.dennisjsmith.co
m
 AFFORDABLE AND VERSATILE
 FREE FOR UNDER 2,000 SUBSCRIBERS
 EASY TO LEARN

 LOTS OF TEMPLATES
 MONEY IS IN THE LIST
 AWEBER, CONSTANT CONTACT,

MYEMMA

www.dennisjsmith.co
m
 EDUCATE OTHERS
 CREATE WITH WORD, OPEN OFFICE,

Scrivener, JUTOH

 USE FIVERR FOR COVER DESIGN
 GREAT FOR A GIVEAWAY
 DIFFERENT FORMATS (KINDLE, IBOOKS,

PDF)

 CAN BE LUCRATIVE REVENUE STREAM
www.dennisjsmith.co
m
 CREATE HIGH CONVERTING LANDING

PAGES

 CAPTURE LEADS

 CREATES URGENCY
 LOTS OF TEMPLATES
 A/B TESTING

 ANALYTICS
 LOTS OF SUPPORT AND RESOURCES
www.dennisjsmith.co
m
 PREMIUM WORDPRESS PLUGIN
 CREATE LEAD CAPTURE FORMS
 highly customizable opt-in formS

 CONNECT WITH FACEBOOK
 MOBILE RESPONSIVE

www.dennisjsmith.
com
 TEACH ONLINE CLASSES
 EXCELLENT TOOL TO BUILD LEADS
 EDUCATE CURRENT AND POTENTIAL

CUSTOMERS

 SHOW A NEW PRODUCT
 PROMOTE A NEW BOOK

 BUILD RELATIONSHIPS WITH CLIENTS

Webinars typically get a 30% attendance rate, so
to determine how many registrants you need, you
should think ahead to how many actual attendees
you want.

www.dennisjsmith.co
m
 GOOGLE+ HANGOUTS
 SKYPE
 MICROSOFT OFFICE OR OPEN OFFICe

 SKYDRIVE/DRIVE/DROPBOX
 HD WEBCAM
 PROFESSIONAL MICROPHONE

 OFFLINE MARKETING MATERIAL
 SNAGIT
www.dennisjsmith.co
m
www.dennisjsmith.
com
dennisjsmith.com
@SOCIALMEDIADJS
pinterest.com/dennisjsmith/board
s
facebook.com/socialmediawriter
facebook.com/socialmediabook
© 2013 Dennis J. Smith – Social Media and WordPress Consultant
WordPress is a registered trademark of Automattic, Inc.
Slides, PDF or any other training material may not be distributed without written or electronic permission of

www.dennisjsmith.
com

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Online Marketing Tools - Dominate Your Niche

  • 2.  Self-Published Author  Public Speaker  SOCIAL MEDIA TALK HOST  Social Media and WordPress Trainer  Owner of Influence Social Marketing and GreenHostUSA  Winner of Top 50 Authors in Idaho Award  On Facebook AND TWITTER since 2007 www.dennisjsmith. com
  • 3. Covers WordPress, Blogger, Facebook, Twitter, Google+, Blog Talk Radio and more! 2013 REVISED Edition on Amazon and Amazon Kindle VIDEO EDITION COMING Reviews: 4.7 Stars out of 5 “Who needs this book? Anyone that owns a business. Step into the light with this easy to understand Social Media Bible that, thankfully, doesn't weigh four pounds.” “This book has helped me define how to use Social Media beyond the simple uses I currently do, and at the same time to expand on how I can use Social Media to be more effective to Promote my Business and its events.” www.dennisjsmith. com
  • 4. What will I learn today? • WHAT IS WORDPRESS AND WHY YOU SHOULD BE USING IT? • INSTAGRAM AND VINE YOUR 6-15 SECOND COMMERCIAL • YOUTUBE – VIDEO IS HOT! • FACEBOOK FAN PAGE MAKE IT CUSTOM! • WHY YOU NEED A MAILCHIMP? THE MONEY IS IN THE LIST • BECOME AN EXPERT WITH AN EBOOK ADD TO YOUR REVENUE STREAM • PROMOTE PRODUCT WITH A LANDING PAGE CREATE HIGH CONVERTING PAGES WITH LEAD PAGES • HYBRID CONNECT BUILD BEAUTIFUL OPT-IN FORMS TO GROW YOUR LIST • WEBINARS FIND NEW CLIENTS, GROW YOUR LIST AND BECOME AN EXPERT www.dennisjsmith. com
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  • 6.  AFFORDABE WEBSITE SOLUTION  EASY TO LEARN AND MAINTAIN  LOTS OF ONLINE RESOURCES  SEO FRIENDLY  FREE AND PREMIUM PLUGINS ADD FUNCTIONALITY  LOTS OF FREE AND AFFORDABLE THEMES  SECURE  SEATTLE WORDPRESS MEETUP www.dennisjsmith.co m
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  • 8.  VIDEO IS HOT!  APPS AVAILABLE ON IPHONE AND ANDROID  YOUR 6 to 15 SECOND COMMERCIAL  APPLY FILTERS  SHARE TO SOCIAL MEDIA SITES www.dennisjsmith.co m
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  • 10.  OWNED BY GOOGLE  SEO FRIENDLY  SHARE TO SOCIAL MEDIA SITES  CREATE CHANNEL FOR BUSINESS  KEEP VIDEOS SHORT 3-5 MIN.  MAKE MONEY WITH ADSENSE  USE FIVERR TO FIND VIDEO INTRO GIGS www.dennisjsmith.co m
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  • 12.  CREATE CUSTOM TABS  GIVE FACEBOOK USERS MORE OPTIONS  PROMOTE PRODUCTS  SELL PRODUCTS USING ECOMM APPS LIKE ECWID  ADD PINTEREST AND TWITTER FEED  ADD LANDING PAGES  ADD MAILING LIST  GET SPECIAL URL www.dennisjsmith.co m
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  • 14.  AFFORDABLE AND VERSATILE  FREE FOR UNDER 2,000 SUBSCRIBERS  EASY TO LEARN  LOTS OF TEMPLATES  MONEY IS IN THE LIST  AWEBER, CONSTANT CONTACT, MYEMMA www.dennisjsmith.co m
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  • 16.  EDUCATE OTHERS  CREATE WITH WORD, OPEN OFFICE, Scrivener, JUTOH  USE FIVERR FOR COVER DESIGN  GREAT FOR A GIVEAWAY  DIFFERENT FORMATS (KINDLE, IBOOKS, PDF)  CAN BE LUCRATIVE REVENUE STREAM www.dennisjsmith.co m
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  • 18.  CREATE HIGH CONVERTING LANDING PAGES  CAPTURE LEADS  CREATES URGENCY  LOTS OF TEMPLATES  A/B TESTING  ANALYTICS  LOTS OF SUPPORT AND RESOURCES www.dennisjsmith.co m
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  • 20.  PREMIUM WORDPRESS PLUGIN  CREATE LEAD CAPTURE FORMS  highly customizable opt-in formS  CONNECT WITH FACEBOOK  MOBILE RESPONSIVE www.dennisjsmith. com
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  • 22.  TEACH ONLINE CLASSES  EXCELLENT TOOL TO BUILD LEADS  EDUCATE CURRENT AND POTENTIAL CUSTOMERS  SHOW A NEW PRODUCT  PROMOTE A NEW BOOK  BUILD RELATIONSHIPS WITH CLIENTS Webinars typically get a 30% attendance rate, so to determine how many registrants you need, you should think ahead to how many actual attendees you want. www.dennisjsmith.co m
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  • 24.  GOOGLE+ HANGOUTS  SKYPE  MICROSOFT OFFICE OR OPEN OFFICe  SKYDRIVE/DRIVE/DROPBOX  HD WEBCAM  PROFESSIONAL MICROPHONE  OFFLINE MARKETING MATERIAL  SNAGIT www.dennisjsmith.co m
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  • 27. dennisjsmith.com @SOCIALMEDIADJS pinterest.com/dennisjsmith/board s facebook.com/socialmediawriter facebook.com/socialmediabook © 2013 Dennis J. Smith – Social Media and WordPress Consultant WordPress is a registered trademark of Automattic, Inc. Slides, PDF or any other training material may not be distributed without written or electronic permission of www.dennisjsmith. com