Facing up to Facebook: Using Facebook for Business and Personal Branding

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Here at RE/MAX Realty Advantage, we are committed to helping our agents become proficient in all levels of social media marketing, including using brevity and levity in their posts to attract an audience. We are dedicated to serving the needs of Realtors everywhere, but if you want to take it to the next level, you need to join us.

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Facing up to Facebook: Using Facebook for Business and Personal Branding

  1. 1. FACING UP TO FACEBOOK Presented by: Shauna Zamarripa, Trainer, Social Media Guru, Sushi Aficionado, Wine Lover, Legend in Her Own Mind RE/MAX Realty Advantage
  2. 2.  The history of Social Media  A look ahead  The power of Facebook  Facebook insights  A social media “master plan” strategy  How to use social media effectively  The amount of time you need to spend on social media  How social media is the best ROI for your investment  Why this is relevant to your prospecting and marketing time WHAT WE ARE GOING TO COVER TODAY “Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.” ― Brian Solis, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
  3. 3.  278,000 Tweets (per day)  20 million photo views (per day)  1.8 million Facebook „likes‟ (per day)  2 million Google searches (daily)  204 million emails (per day)  72 hours of video uploaded to YouTube (per day) IN 2012 THERE WERE AS MANY NETWORKED DEVICES ON THE PLANET AS THERE WERE PEOPLE. By 2015, that number will be doubled. USING FACEBOOK FOR BUSINESS IS NO LONGER OPTIONAL
  4. 4.  Creates a network of loyal friends and supporters.  Turns your „likes‟ into advocates.  Increase sales and interest.  Promote events & products.  Collaborate with local business owners and other like minded professionals.  Share content/news and engage your audience. Fishermen understand that, in order to catch a fish, they have to go where the fish are. So do you….. WHAT FACEBOOK DOES FOR YOU
  5. 5.  A personal Facebook page  A business Facebook page  To connect both Facebook pages  A strategy for success (you will get this today)  A method to measuring your success.  The how and why of #hashtags  A personal branding strategy – yes, you will get this today as well. WHAT YOU NEED
  6. 6. WHAT DO I KNOW??? 5,000 Friends 250+ Subscribers Built a loyal following over 4 years Receive DAILY and CONSISTENT referrals YOUR PERSONAL PAGE IS WHERE YOU BUILD BRAND “YOU”
  7. 7. RECIPE FOR SUCCESS… (WRITE THIS DOWN) Post to your personal page 3 – 4 times DAILY. RESPOND to people who comment on your updates/photos/videos. INTERACT with other people for AT LEAST an hour per day – comment on their photos/videos/updates. Never underestimate the power of the “like” button. BREDIVTY AND LEVITY ARE ALWAYS WELCOME.
  8. 8.  4 PERSONAL (or personable) posts to ONE work-related post. – People don‟t care what you know, unless they feel like they know you.  BE GENUINE: Post about your challenges, struggles and hobbies.  BE YOU. Do NOT try to mold yourself after someone else. Be yourself.  Don‟t over post inspirational quotes and photos – it‟s annoying.  Post funny jokes.  Post articles you read that you found interesting or informative.  POST PHOTOS.  Post YouTube videos. THAT‟S GREAT AND STUFF, BUT WHAT DO I POST????
  9. 9. Video Blogs Promote yourself on social media and ask your audience to share Rinse Photos Share that content Create content YOUR SOCIAL MEDIA MASTER PLAN And Repeat for 30 days to make this a habit
  10. 10. WHAT YOUR BUSINESS PAGE SHOULD LOOK LIKE….
  11. 11.  POST 3 – 4 TIMES DAILY  POST INTERESTING, INFORMATIVE INDUSTRY CONTENT – IF YOU CREATE THE CONTENT, EVEN BETTER. RULES TO POSTING ON YOUR BUSINESS PAGE…  DON‟T BE AFRAID TO BE FUNNY ONCE IN AWHILE Think of it like your personal page….only better.  ENGAGE YOUR AUDIENCE  SHARE YOUR BUSINESS PAGE ON YOUR PERSONAL PAGE  ASK YOUR FRIENDS TO „LIKE‟ AND TO „SHARE‟ YOUR BUSINESS PAGE – AT LEAST ONCE A MONTH
  12. 12. REACH = PEOPLE WHO SAW YOUR CONTENT TAKE OUT AN AD INVITE YOUR FRIENDS
  13. 13. START HERE
  14. 14. Update page info: Allows you to put information about the business. Edit settings: Allows you to select page options Manage admin roles: Allows you to add other site content producers, administrators. Use Activity log: Review what you posted Banned users: Like the block feature. If someone gets out of hand, you can block them.
  15. 15. Make a habit of using this feature daily
  16. 16. EVERYTHING YOU NEVER WANTED TO KNOW ABOUT #HASHTAGS
  17. 17. A FEW EXAMPLES FROM OUR OFFICE  #WOC (Witch of Cibolo) --- THAT‟S ME!!!!  #wisewordsfromthewitchofcibolo  #MiketheLazyRealtor – why is he lazy?  #NotaPushyGrandma #LesisMore  #NotaLazyRealtor HASHTAGS AREN‟T JUST FOR #TWITTER ANYMORE…. #HASHTAGS FOR PERSONAL BRANDING….
  18. 18. TIME IN SOCIAL MEDIA = $$$ SAVED ON ADVERTISING
  19. 19. WANT MORE? FOLLOW US! Or…follow ME! facebook.com/shauna.zamarripa @shaunazamarripa www.281advantage.net

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