This document discusses online surveys. It covers the design of online surveys, types of online surveys including one-on-one interviews, focus groups, and open-ended questionnaires. It also discusses the advantages of online surveys such as low costs, automation of data handling, and increased response rates. The disadvantages include the absence of an interviewer, inability to reach all populations, and risk of survey fraud.

1. R.LAKSHMI PRIYA
RA1952001020023

2.  1) INTRODUCTION
 2) DESIGN OF ONLINE SURVEY
 3) TYPES OF ONLINE SURVEY
 4) ADVANTAGES OF ONLINE SURVEY
 5) DISADVANTAGES OF ONLINE SURVEY

3.  One of the most widely utilized survey methods, an online
survey is the systematic gathering of data from the target
audience characterized by the invitation of the respondents and
the completion of the questionnaire over the World Wide Web.
 For the past few years, the Internet has been used by many
companies in conducting all sorts of studies all over the world.
Whether it is market or scientific research, the online survey
has been a faster way of collecting data from the respondents as
compared to other survey methods such as paper-and-pencil
method and personal interviews. Other than this advantage, the
web-based survey also presents other pros and benefits for
anyone who wishes to conduct a survey.

4.  Internal name: Name of your survey for internal use, not shown on
the questionnaire.
 Form heading: A text is optional and can be shown as a heading on
each page of the questionnaire
 .Introduction to the start of the questionnaire: Option of an
introduction, which is shown at the beginning of page 1 of the
questionnaire.
 Survey language: Here you can choose the language in which the
information and error messages and buttons are to be shown.
 Width of the questionnaire: Here you can set the width of the
questionnaire in pixels.
 Subject area of the survey: You have the option of setting a topic
which roughly describes the area of the questionnaire

5.  Duration: Here you can extend the duration of the survey at any
time.
 Allow multiple answers: For questions without an access code you
can determine whether the questionnaire can be answered more than
once on the same computer. This will be checked by cookies.
Provided that a participant deletes cookies they will be able to
answer the survey more than once
 Allow temporary storage of the questionnaire. When you activate
this function a link will appear at the top of the questionnaire which
allows the participant to save a HTML file on their hard drive. This
HTML file can be called up later to continue answering the
questionnaire.

6.  1. One-on-One Interviews
This first technique is a survey method companies have used for
years to introduce new products to consumers. You could use it in a
similar manner. For example, if you see that a visitor has browsed a
certain product page, you can compose a little questionnaire to ask
them what they think about the item and whether or not they’d buy
it. Being that email is a one-to-one channel, this method could be
perfect in the right situation.
 2. Focus Group Approach
Here is another traditional survey method that also works well
through the email channel. For some time now companies have been
conducting interviews with people from different sex, age and
various demographic groups to gather opinions. This approach can
be used to obtain feedback from different segments of your audience.
These focus groups are good for uncovering trends in how your
subscribers shop and what they prefer.

7.  3. Open-Ended Questionnaires
As the name implies, these surveys present questions that are left
open – they can’t be answered with a simple yes or no. These
questionnaires can help you gather a lot of information, including
how your audience feels about your products or the market in
general. Because these surveys tend to be more time consuming,
using this approach means you are also asking more of your
subscribers.
 4. Web-Based Surveys
HTML makes it possible to embed surveys and polls directly into
your email. However, whether or not they function properly is an
entirely different story. The problem is that most of the widely used
mail clients will automatically strip or disable any such forms
included in a message. Even getting plaintext surveys to function as
intended can be a tricky endeavor in the inbox. This is why it is
highly recommended to simply create a survey on your web page and
include a link to it in your email.

8.  1. Ease of Data Gathering
The Internet is a vast virtual world that connects all kinds of people from
around the globe. For this reason, a survey that requires a hundred or
more respondents can be conducted faster via the Internet. The survey
questionnaire can be rapidly deployed and completed by the respondents,
especially if there’s an incentive that is given after their participation.
 2. Minimal Costs
Traditional survey methods often require you to spend thousands of dollars
to achieve the optimal results. On the other hand, studies show that
conducting an Internet survey facilitates low-cost and fast data collection
from the target population. Sending email questionnaires and other online
questionnaires are more affordable than the face-to-face method.
 3. Automation in Data Input and Handling
With online surveys, the respondents are able to answer the questionnaire by
means of inputting their answers while connected to the Internet. Then, the
responses are automatically stored in a survey database, providing hassle-
free handling of data and a smaller possibility of data errors.

9.  4. Increase in Response Rates
Online survey provides the highest level of convenience for the
respondents because they can answer the questionnaire according to
their own pace, chosen time, and preferences.
 5. Flexibility of Design
Complex types of surveys can be easily conducted through the
Internet. The questionnaire may include more than one type of
response format in such a way that the respondents would not get
discouraged from the changes in the manner they answer the
questions.

10.  1. Absence of Interviewer
An online survey is not suitable for surveys which ask open-ended
questions because there is no trained interviewer to explore the
answers of the respondents.
 2. Inability to Reach Challenging Population
This method is not applicable for surveys that require respondents
who do not have an access to the Internet. Some examples of these
respondents include the elderly and people who reside in remote
areas.
 3. Survey Fraud
Survey fraud is probably the heaviest disadvantage of an online
survey. There are people who answer online surveys for the sake of
getting the incentive (usually in the form of money) after they have
completed the survey, not with a desire to contribute to the
advancement of the study.