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Digital Marketing - The Digital Generation
This document discusses different generations and their relationship to digital technology. It defines several generations including digital natives, the classic generation, and generations X, Y and Z. Generation Z is described as being tech-savvy, relying on mobile communication, and preferring human connections online over offline. The document also notes that digital savviness is not defined by age alone and introduces the concept of "Gen C" - a powerful consumer force comprised of people from different generations who are empowered and connected through technology.
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Digital Marketing - The Digital Generation
- 1. Digital messed upMarketing Understanding your customer in the digital era Tom Fleerackers www.flatworldbusiness.wordpress.com
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- 4. Prensky, 2001 “A personborn or brought up during the age of digital technology and so familiar with computers and the Internet from an early age.” Digital natives
- 5. So they aredigital immigrants then?
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- 8. The generation guide “WhatI have works fine, I don’t get all the internet stuff” Classic Generation
- 9. The generation guide “Ilike some of this digital stuff, I just need someone to show me” Converted Generation
- 10. The generation guide “Ican’t imagine my life without being connected” Digital Generation
- 11. The generation guide RuptureGeneration “Why can’t I swipe? I don’t want to wait!”
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- 15. Meet Generation Y AchievementOriented
- 16. Meet Generation Y InstantGratification
- 17. Meet Generation Y TeamOriented
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- 19. Meet Generation Z(aka) iGeneration
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- 24. Human Connections Meet GenerationZ They prefer over
- 25. Meet Generation Z Globalmindset
- 26. Meet Generation Z LocalReality
- 27. All communication Allconnection Meet Generation Z
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- 30. Does age definedigital savviness?
- 31. Does age definedigital savviness? No
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- 33. Gen Cis apowerful new force in consumer culture. 65% is under 35, but they span generations empowered by technology. Google Meet gen C - 2013
- 34. Everybodycan be amember of Gen C, wether you’re born as a member of Gen X, Y or Z as long as they choose to active ‘digital natives’ who love digital media.
- 35. They are familiarwith technology.
- 36. They rely onmobile communication.
- 37. They want toremain in contact.
- 38. They are contentcentric.
- 39. They seek controlover their world.
- 40. A new hierarchyof needs….
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- 42. 1943 - Maslow2013 - …
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