This document provides information about local internet marketing and optimizing a business listing on Google Places. It discusses how most consumers now research products and services online but prefer to purchase locally. It emphasizes the importance of having an online presence and being findable via local searches on Google. It provides steps on how to claim and optimize a free Google Places listing with details like business name, address, phone number, categories, and description to attract local customers searching online. The overall message is that having an optimized Google Places listing is an important part of a local business's online marketing strategy.
This presentation examines what online businesses need to do to ensure they are found locally online everywhere they need to be found. It examines what are some the local search ranking factors, off page as well as on-page requirements, why customer reviews are so important and other ranking tactics for local search. It looks at what you need to do to have the right local mindset and of course, how Google scores your website for local rankings.
It also discusses what tools, tactics and techniques are recommended and are successful for online businesses can utilize without having to spend a lot. Finally it looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods and how hosting companies can help their clients take the first most important step towards being found online.
This presentation examines what online businesses need to do to ensure they are found locally online everywhere they need to be found. It examines what are some the local search ranking factors, off page as well as on-page requirements, why customer reviews are so important and other ranking tactics for local search. It looks at what you need to do to have the right local mindset and of course, how Google scores your website for local rankings.
It also discusses what tools, tactics and techniques are recommended and are successful for online businesses can utilize without having to spend a lot. Finally it looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods and how hosting companies can help their clients take the first most important step towards being found online.
Retail Mobile Marketing: Driving Customer Acquisition, Traffic, Loyalty and E...Archer Inc.
This webinar will present thorough examples of retailers using mobile to add value throughout the customer journey. Michael Ahearn VP Customer Development and Marketing at iLoop Mobile will share mobile marketing best practices and practical steps to integrate mobile into your retail marketing mix.
For companies, the phone call is key for the relation with its customers and supplies. A good tracing can provide us a valuable information about how is seen our product and which opinions obtains. To transmit the necessities, PATlive.com entrusted us the creation of a 100% visual leaflet that transmit with images and infographic the value of centralized services of phone callings - See more at: http://ernestoolivares.com/infographics/steps-successful-call-tracking/#sthash.IEl7MtHR.dpuf
Build free marketing products to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business.
Social selling, customer experience, digital first, customer journey, selfservice, Customer engagement and social media. All very interesting in the digital transformation. But how do you do it?
Become a reseller of C3 Digital and start offering Coupon management solution...FanCONNECT
Local businesses rely on Word of mouth and coupons to drive repeat business, loyalty and sales.
Start offering local businesses a complete automated coupon solution that pushes monthly cash or percentage bonuses to patrons. Includes expiration and reduces theft and fraud.
PPC Best Practices - Local & Mobile EditionMark Irvine
As local and mobile searches continue to surge, learn the best practices for writing ads for these changing audiences, structuring your campaigns, and adjusting your bids to become successful in paid search!
Retail Mobile Marketing: Driving Customer Acquisition, Traffic, Loyalty and E...Archer Inc.
This webinar will present thorough examples of retailers using mobile to add value throughout the customer journey. Michael Ahearn VP Customer Development and Marketing at iLoop Mobile will share mobile marketing best practices and practical steps to integrate mobile into your retail marketing mix.
For companies, the phone call is key for the relation with its customers and supplies. A good tracing can provide us a valuable information about how is seen our product and which opinions obtains. To transmit the necessities, PATlive.com entrusted us the creation of a 100% visual leaflet that transmit with images and infographic the value of centralized services of phone callings - See more at: http://ernestoolivares.com/infographics/steps-successful-call-tracking/#sthash.IEl7MtHR.dpuf
Build free marketing products to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business.
Social selling, customer experience, digital first, customer journey, selfservice, Customer engagement and social media. All very interesting in the digital transformation. But how do you do it?
Become a reseller of C3 Digital and start offering Coupon management solution...FanCONNECT
Local businesses rely on Word of mouth and coupons to drive repeat business, loyalty and sales.
Start offering local businesses a complete automated coupon solution that pushes monthly cash or percentage bonuses to patrons. Includes expiration and reduces theft and fraud.
PPC Best Practices - Local & Mobile EditionMark Irvine
As local and mobile searches continue to surge, learn the best practices for writing ads for these changing audiences, structuring your campaigns, and adjusting your bids to become successful in paid search!
Presentation to the Denver Entrepreneurs Meet Up on October 22nd, 2009 on how to add your business to Google Local and why it is important that your business shows up in Local Search.
A GUIDE TO ONLINE MARKETING
Gain control over your online advertising dollars
Presented by : 411 Locals
The online marketing agency
preferred by small business
owners from all over the US.
Gain a Competitive Edge In today's Digital WorldTim Gentle
In today's digital world, it is important for businesses to think digital about how they " "Find, Engage and Service" customers. In today's keynote at the East Gippsland Digital Forum, I provided an array of digital tools and strategies for business owners and managers to consider using. Buckle in though, as we also look future digital trends.
No Conversion Left Behind: Why National Brands are Shifting Dollars to LocalBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
It almost seems counter-intuitive for a brand to grow from a small idea to a powerful enterprise only to focus in on smaller customer bases in their marketing. But hyper-targeted advertising is becoming more prevalent among big and small brands alike. Why? Consumers have come to expect a personalized marketing experience.
Like all channels of marketing, channel and data integration are keys to success. The more complex of the two is in the data.
If you're immersing into the world of mobile or location based marketing, familiarize yourself with location data management (LDP). To start read SIM Partners white paper "The CMO's Guide to Location Data Management."
How to hack adwords for your agency, business, or startupEffin Amazing
Paid advertising is a lucrative channel for achieving the hockey stick growth model we all crave, however, AdWords is just as mysterious to Bob’s Bait Shop as it is for the savviest of tech entrepreneurs. In this webinar with ex-Googler Todd Saunders, CEO of AdHawk, will help you break down some common barriers, skip the learning curve, and hack Google AdWords for your agency, business, or startup.
Key Takeaways:
- How to make sense of digital advertising, regardless of your experience with Adwords
- The New Sales Funnel
- The various campaign types and Adwords best practices
- Tips and tricks to ensure a successful campaign
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
2. WHAT IS LOCAL INTERNET MARKETING? Denver Kitchen Remodeling Geographical targeting of consumers for local products and services Consumers search differently when they are ready to buy locally Although it is becoming less necessary, most consumers put a Geographic Modifier (city name, zip code, neighborhood) when searching for local products and services Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
3. LOCAL CONSUMER SHOPPING HABITS? THINK ABOUT HOW YOU SHOP If you’ve purchased a TV within the last year you probably, did your research online You read reviews and specs online The one thing you probably didn’t do… Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
4. Hit The Add To Cart Button We Want It Now! Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
5. LOCAL CONSUMER SHOPPING HABITS Most consumers research products and services online but prefer to buy locally And when they are ready, they generally perform a “Local Search” (city, zip, neighborhood) – for a LOCAL BUSINESS to purchase their product service Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
6. WHAT DOES THIS MEAN? Local Searchers Are READY TO BUY! Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
7. Potential Customers Are Looking For You Online... RIGHT NOW! ARE YOU THERE? Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
8. YOUR BUSINESS & THE INTERNET Just a few short years ago, there was no internet as we know it today Marketing to consumers was done primarily through: Newspaper ads Print Yellow Page ads Mailers TV advertising Radio ads Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
9. THE INTERNET CHANGED THINGS ... FAST! Initially, used to share information and communicate Big Businesses found they could reach customers globally Every major business developed an internet presence Internet became a Trillion Dollar Industry! Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
10. THE PLAYING FIELD IS LEVELED LOCAL SMALL BUSINESSES CAN COMPETE! Search engines are now the number one resource for finding local business information 86% of consumers surveyed use the Internet to find local products and services 80% say they research a product or service online and then make their purchase offline from a local business Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
11. THE PLAYING FIELD IS LEVELED LOCAL SMALL BUSINESSES CAN COMPETE! Many small business owners feel large advertising budgets are needed to compete NOW – you can market your business on the internet and compete with giant companies – using a much smaller marketing budget … WHILE FOCUSING ON LOCAL CONSUMERS Being Findable Online is More Affordable Than You Might Think! Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
12. Potential Customers Are Looking For You Online... Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
13. ARE YOU FINDABLE? HAVING A WEBSITE IS JUST PART OF THE EQUATION You already know having an internet presence is important You may already have a website But now what do you do? Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
14. THE PLAYING FIELD IS LEVELED LOCAL SMALL BUSINESSES CAN COMPETE! Is your business findable by local consumers using the internet? Or do you have a... "Billboard In The Desert"? Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
15. IT’S NOT ALL ABOUT A WEBSITE IT’S ABOUT MARKETING ONLINE! Online Classifieds Business Directories Social Media Online Video Mobile Media Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
16. WHAT ARE CONSUMERS LOOKING FOR? SURVEY QUESTION: What information do you expect to find when searching for local businesses online? REMEMBER… IT’S NOT ALL ABOUT A WEBSITE! Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
17. WHERE ARE CONSUMERS LOOKING? GO WHERE THE BUYERS ARE This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl This usage analysis shows that Google is the most utilized search engine Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
18. PUT YOUR BUSINESS ON THE MAP GOOGLE PLACES FOR LOCAL BUSINESS Recognizing the Local Search upward trend Google created Google Places Google Places are FREE INTERNET business listings that can be found when people search for a LOCALBUSINESSES Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
19. When consumers look for local products and services Google will show relevant business results and information about Local Businesses You could be here with an Optimized Places Listing These are paid listing that can cost several dollars per “CLICK” Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
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21. Add more info, photos, videos to Stand Out – FREEBe FoundGet More Customers Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
30. When scanned, customer is taken to mobile version of Google Places listing – chock full of your business’ infoZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
31. WHAT DOES THIS MEAN? GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY Even with a small marketing budget – you can be found by local consumers Findable on the Internet = More Customers& More Profits for your business Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
34. Or login using your Gmail username & passwordZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
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38. If you are a business where the client always comes to you to do business, then you are going to want to list your storefront address
39. If you are in a business where you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your addressZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
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41. You’ll want to use a local phone number instead of toll free number. You want your customers (and Google) to recognize the number as a local number they can trustZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
42. ADDING YOUR BUSINESS TO GOOGLE PLACES After you login click on “List your business” Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
43. ADDING YOUR BUSINESS TO GOOGLE PLACES Select your country & enter your Business phone Select “Find business information.” If your business appears you can “Claim” your listing If you don’t already have a listing, click “Add a new listing” Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
44. Enter Basic information: Business Name Address Phone Number Email Address Website Description of your business Your description should describe “What Your Business Does” Not “Who You Are” Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
47. Provide a human readable description that targets words that potential customers would use to search for your business typeZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
48. ADDING YOUR BUSINESS TO GOOGLE PLACES THE IMPORTANCE OF A CATEGORY CHOICES Categories: Picking the right categories is critical for optimizing the listing You must select at least one of Google’s categories Up to 4 more categories can be custom Place your categories in order of importance Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
51. If Google has pre populated categories that fit your needs, use thoseZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
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53. Here you can hide your address if you have a home based business or no storefront
54. You may also specify how far you travel to serve customersZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
55. Add your hours of operation and payment options You may also add any photos, ad images and promotional videos you may have for your business Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
59. Validate your listing with a PIN Choose to validate by phone call to your business number (immediate) Or a postcard to your business address (2-3 weeks) Enter PIN to activate your account Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
60. ADDITIONAL FEATURES OF GOOGLE PLACES Offers Section: Create a coupon Customer can print coupon or show it on mobile phone to get discount Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
61. GOOGLE PLACES REVIEWS LET YOUR CUSTOMERS SPREAD THE WORD Reviews by customers can enhance your Google Places ranking Some ideas for soliciting reviews are: Call your best customers and ask Append the request to e-mail newsletters Ask for a review during follow-up calls E-mail a review request to happy customers Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
62. Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult Proper keyword selection is critical for ensuring the right customers find your products and/or services CHOOSING YOUR KEYWORDS HOW TO CONSUMERS LOOK FOR YOU? Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
63. TOO POWERFUL TO IGNORE MIND OF THE LOCAL CONSUMER 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks). 97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group). 82% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. Searchers decide which local business to spend their money at by the businesses they find on the Internet - (Local Marketing Source). Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
64. TAKE THE FIRST STEP BECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business People search online in many ways A presence in multiple places online will make it easier for people to find your business Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
65. You now have the knowledge to Get started Do something Start leveraging the incredible tools and opportunities available to you MAKE THE DECISION TODAY YOU CAN’T AFFORD TO NOT BE FINDABLE Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
66. THANKS! TILL NEXT TIME! Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
67. Zenergy Group Zenergy Group will be happy to discuss your local internet marketing needs with you and implement the appropriate strategies for an optimized internet presence. Zenergy Group www.LocalSEOServices.Me info@LocalSEOServices.Me UK: (+44) 203 519 1435 US: (+1) 567 257 1191 SG: (+65) 3158 2083 Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me