Social Media: Can It Deliver To Your Bottom LineMike Rosenberg
Presentation on Social Media and how it can deliver quantifiable results to the travel and tourism industry, Given live at the SOVA Symposium on March 1, 2010.
Social media can be a“great equalizer” for marketing. With new business objectives, you’ll need to scale your social media strategy. It’s not just about budget, it’s about how you target your resources and execute.
In this presentation, I will help you figure out how to scale your social media to achieve your new business objectives:
• Which social network advertising platforms are your best fit?
• Shifting from an organic social strategy to advertising
• Get Started with Facebook Advertising
• Put ideas to work and learn how to analyze results
View a full recording of this webinar here http://www.hallme.com/webinars/business-to-business-social-media-215.php
Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.
Social Media: Can It Deliver To Your Bottom LineMike Rosenberg
Presentation on Social Media and how it can deliver quantifiable results to the travel and tourism industry, Given live at the SOVA Symposium on March 1, 2010.
Social media can be a“great equalizer” for marketing. With new business objectives, you’ll need to scale your social media strategy. It’s not just about budget, it’s about how you target your resources and execute.
In this presentation, I will help you figure out how to scale your social media to achieve your new business objectives:
• Which social network advertising platforms are your best fit?
• Shifting from an organic social strategy to advertising
• Get Started with Facebook Advertising
• Put ideas to work and learn how to analyze results
View a full recording of this webinar here http://www.hallme.com/webinars/business-to-business-social-media-215.php
Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.
AMA-Madison welcomes Ann Dalee and Peter Raisch of Kennedy Communication, a Madison based Integrated Marketing Agency.
Ann and and Peter will talk through the evolution of social media and its different ROIs for businesses and organizations.
Win with Social Advertising for Twitter, LinkedIn and YouTubeJustin Levy
This is a speech that was delivered during Social Fresh 2016 in Orlando, FL. It explores how to win with social advertising using Twitter, LinkedIn and YouTube.
MarketingProfs B2B: Supercharge Your Search with DemographicsMarketing Mojo
Did you miss the MarketingProfs B2B Forum in Boston? Be sure to check out Janet Driscoll Miller's presentation featuring how you can enhance your search marketing via demographics you can
Unlocking the Lead Generation Potential of Search and Social MediaMarketing Mojo
View the full recorded webinar at: http://bit.ly/19YAHG5.
According to Hubspot’s recently released “2013 State of Inbound Marketing report,” SEO and social media rate among the top marketing channels for lead generation, delivering above-average sales conversions at below-average costs per lead. With the constantly changing digital landscape providing more new ways to target potential buyers, marketers may be missing out on golden opportunities to unlock the lead generation potential of search and social media marketing.
Are your search and social media channels optimized for lead generation?
In this webinar, Search Mojo’s Janet Driscoll Miller and Sarah Lokitis will show you different ways to utilize search and social media marketing channels for lead generation, including some new tactics you may not have known about.
Join us in this start-up friendly webinar, hosted by Boostability.com's Director of SEO Strategy, Colton Miller (@BigCSEO), and VP of Marketing, Kelly Shelton (@KellyShelton32).
In this webinar we will discuss:
- What is local SEO?
- Where do I get started?
- How do I make sure my business is on Google & Apple Maps
Next level of review for CVB members on important metrics and using Google Analytics to track success of social media outreach and efforts. As well as quick keyword research.
A presentation given by Kerry Rego for the Napa-Sonoma SBDC in Santa Rosa on February 25, 2015 addresses ways that small business owners can use the internet to their advantage when marketing their business and services. Covering website design, email marketing, social media, and online advertising this deck is a resource for the attendees of the class as well as anyone else struggling with how to get exposure for themselves on the web.
The first rule in digital marketing is that content needs a purpose: to stimulate, engage, convert and build a buzz around a brand. It’s got to be useful, visible, desirable, engaging and provide a platform to position the hotel as a socially-connected brand.
AMA-Madison welcomes Ann Dalee and Peter Raisch of Kennedy Communication, a Madison based Integrated Marketing Agency.
Ann and and Peter will talk through the evolution of social media and its different ROIs for businesses and organizations.
Win with Social Advertising for Twitter, LinkedIn and YouTubeJustin Levy
This is a speech that was delivered during Social Fresh 2016 in Orlando, FL. It explores how to win with social advertising using Twitter, LinkedIn and YouTube.
MarketingProfs B2B: Supercharge Your Search with DemographicsMarketing Mojo
Did you miss the MarketingProfs B2B Forum in Boston? Be sure to check out Janet Driscoll Miller's presentation featuring how you can enhance your search marketing via demographics you can
Unlocking the Lead Generation Potential of Search and Social MediaMarketing Mojo
View the full recorded webinar at: http://bit.ly/19YAHG5.
According to Hubspot’s recently released “2013 State of Inbound Marketing report,” SEO and social media rate among the top marketing channels for lead generation, delivering above-average sales conversions at below-average costs per lead. With the constantly changing digital landscape providing more new ways to target potential buyers, marketers may be missing out on golden opportunities to unlock the lead generation potential of search and social media marketing.
Are your search and social media channels optimized for lead generation?
In this webinar, Search Mojo’s Janet Driscoll Miller and Sarah Lokitis will show you different ways to utilize search and social media marketing channels for lead generation, including some new tactics you may not have known about.
Join us in this start-up friendly webinar, hosted by Boostability.com's Director of SEO Strategy, Colton Miller (@BigCSEO), and VP of Marketing, Kelly Shelton (@KellyShelton32).
In this webinar we will discuss:
- What is local SEO?
- Where do I get started?
- How do I make sure my business is on Google & Apple Maps
Next level of review for CVB members on important metrics and using Google Analytics to track success of social media outreach and efforts. As well as quick keyword research.
A presentation given by Kerry Rego for the Napa-Sonoma SBDC in Santa Rosa on February 25, 2015 addresses ways that small business owners can use the internet to their advantage when marketing their business and services. Covering website design, email marketing, social media, and online advertising this deck is a resource for the attendees of the class as well as anyone else struggling with how to get exposure for themselves on the web.
The first rule in digital marketing is that content needs a purpose: to stimulate, engage, convert and build a buzz around a brand. It’s got to be useful, visible, desirable, engaging and provide a platform to position the hotel as a socially-connected brand.
One advantage online marketing provides is the ability to measure the performance of your website and marketing campaigns. Collecting website statistics is important but must be in the context of what you are trying to do, e.g. site traffic does not necessarily equal success. This workshop covered the basics on how to capture website and social media statistics and what they can tell you to inform future campaigns and online improvements.
Online feedback is another great avenue to evaluate your business both on and offline. This workshop explained to participants how to set up channels to support and encourage open online customer service and provided tips to respond to good and bad feedback through tools such as Trip Advisor and Facebook.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
At a breakfast club event we talked about the traditional marketing mix (think radio, newspaper, TV) - This presentation then picks up with digital and looking at how Google has influence and tools in this arena.
There are a multitude of Google products that can compliment your marketing mix and we looked at a few of these.
The presentation title also opened a more philosophical debate about the presence, growth and depth of Google that we touched on towards the end.
We'd love to know your thoughts on this (philosophically or marketing orientated!). Find us on twitter @bigwavemedia, LinkedIN or (umm...) Google+
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
Search Engine and Social Media Marketing 101Janette Toral
Overview on the search engine and social media marketing steps and process. Presented at the SearchProfileIndex.com September 9 webinar by Janette Toral.
Local Search - Getting on Google's MapAaron Weiche
This presentation was for the national conference of Bed & Breakfasts. It covers how to rank on Google Maps with a focus on the factors outside of your website. Links, Citations, Google My Business and Reviews are all covered as well as a quick look at competitive research with a set of Google local rankings.
Direct Marketers have long been the smartest marketers. They test everything and measure their way to success. In this presentation, you will discover how time tested and proven direct marketing strategies can be applied to the new media and dominate this evolving landscape.
This presentation will focus on the following topics:
• How to apply direct response testing and tracking in new media
• Groupon. Foursquare. Twitter. YouTube. What sites and technologies are important?
• Understanding how direct marketing professionals can fast track their personal expertise
• Best Practices for using DM List Building techniques to deliver bottom line profitability
• What is Info Product Marketing and how can I monetize my personal knowledge?
Destination Marketing Webinar Search Powering Your Marketing MixMike Rosenberg
Our first in this series is Search Powering Your Marketing Mix where we will show how search marketing can provide behavioral information on who is searching for lodging, restaurant, attraction and activity information in and around your destination, which messages resonate with them and what factors entice them to become visitors/customers.
Armed with this knowledge, destination and regional marketers can create effective messaging to drive consumer actions through all aspects of the marketing mix, both online and traditional channels.
In this webinar you will learn:
1. How Search & Social Intelligence Research can define your target audience(s) and provide knowledge needed to create an effective overall marketing campaign.
2. How to leverage this information across your online and traditional marketing mix.
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
E-commerce platform, seminar and launch of new Tourism e-commerce/ Marketing Platform for Discover Dominica Tourism Authority, Hotels and Activity providers. A Turn-Key AXES solution
Digital marketing refers to the promotion of products or services using digital channels, such as search engines, social media, email, and websites. Unlike traditional marketing, digital marketing allows businesses to reach a global audience and target specific groups of people with personalized messages.
To be successful in digital marketing, it's important to have a well-defined strategy that aligns with your business goals and target audience. This strategy should include a mix of different digital marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
One of the key advantages of digital marketing is the ability to measure and analyze campaign performance in real-time using tools like Google Analytics. This data can be used to make informed decisions and optimize campaigns for better results.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Notes: These are location based social networks and they are making the phone book and the travel guide obsolete. What I’m saying is, they are talking about you. Are you listening? And engaging with them?
I’d like to share with you today, the advice I share with my clients. What to do and how to take advantage of this potential traffic. We’ll take a look at some of these sites and what they look like.
So lets take a look at how this works:
this is the foundation. It places you on google maps, and helps immensely in google searches. When we do a search for NYC bed and breakfasts, this is what we get.
We click into google places, it shows all the results on the map, with a synopsis on the left.
This is what a listing looks like. If we scroll down you’ll see the reviews in detail. Related links, a photo gallery. You can see at the top right where you can go to claim your business page. Customize your listing – display specials, menu items, photos, coupons. Track how people are finding you. See where they are looking from. If you aren’t in there, you won’t even come up on the map.
Yelp is personally my ffavorite - it helps you find businesses near where you are standing in any particular category.
* Post special offers or announcements * Respond to customers who have reviewed your business - privately or publicly * Track the number of people viewing your business page on Yelp * Add photos and update your business hours * Personalize the business with your bio and the story of how you got started * Describe your services, price list or menu highlights Again, the ability to update details, photos, provide specials, respond to reviews. To claim your business :Go to your listing and click on Unlock this business page. . If you’re not in there, it will give you the option to add a new business and claim it.
– What can you do to leverage this?
pretty much the first one used mostly to find hotels and research vacation destinations, get opinions from friends– pic of home page Input your data, upload photos, offer discount Earn badges for great reviews and display on your website and in your business. Tools available to encourage your guests to post reviews by downloading flyers, ordering business cards, adding a review widget to your website. Respond to reviews CVB’s can go in and enter over data on the area, and upload photos, and install widgets on your website
I can see property details and photos What is nearby in terms of restaurants and attractions (so you all want to be in here as well) To claim your business : Scroll down to bottom and click Owners – enter your business in and it will walk you through claiming your business if it is already listed, or entering it in if it is not. It will provide you with badges to post on your FB and web pages. If you’re not in there, it will give you the option to add a new business and claim it.
is the latest and greatest to come on the scene and is at about 3 million users. It is mainly used as a smartphone application and people check in and earn points and badges. Only your friends can see where you are. This is the first screen under places to check in. I took this screenshot when I was in Chicago. You can see where the most people are right now, and what is nearby and who is offering a special.
I scrolled down and found my location which is here. The most loyal visitor to a location earns the mayorship. I can click on tips to get advice from others (not just friends) or details to learn more about the location. You can see there is a special nearby. I can click on that, see what the special is and decide to go there. And I can hit the check in button and let my friends know where I am.
I clicked on the special offer and discover that if I go to David Burke’s Primhouse, I can get a complimentary chef’s choice of appetizer with a breakfast lunch or dinner jus tby showing this to my server.
To claim your business, set up an account and go claim your page. Upload your information and offer a special if you want to. In your account, you’ll be able to: monitor check ins and see who your loyal customers are. Offer deals to mayor, people who have checked in x number of times.
More than 500 million users on facebook, but places is only available for iphone users at the moment. As my friend says, she uses yelp or foursquare for loyalty points and deals, and facebook places to be obnoxious.
With FB places you have the ability to upload data and photos, and deals, etc. Of course, the ideas and functionality of FB are endless.
Gowalla is another site similar to foursquare, with the added feature that you can check in and upload a photo. You earn stamps and pins, and can provide highlights. This is my friend Justin’s page. Just like the other sites, business owners can go in and set up their page with hours, info, photos and specials, and respond to reviews.
this is a restaurant review locator and I’m not going to go in great detail because I don’t think we have a lot of restaurants here. Ability to edit your info, upload menus, photos, tags