Online Marketing: 7 Rules to Make Your Images Absolutely Rock!
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Since the mind processes images almost instantly, what catches your eye will most likely catch someone else’s. When searching for visuals to use in your project or ad campaign, keep the following seven rules in mind.
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Jonathan Knowles is a photographer in the advertising industry. His work focuses on simplistic images that draw attention to the product being advertised. Knowles' photos of a natural beauty campaign and alcoholic beverages feature a close-up of the subject against a blurred backdrop. This emphasizes the focal point and entices consumers to buy the product. Knowles uses techniques like shallow depth of field and the rule of thirds to place the item in the optical center of the image. While effective at highlighting the object, some feel his images lack creativity.
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The document discusses the design of a homeless charity campaign. Neutral colors like cream, grey, light blue and light green will be used to reflect the sombre tone of homelessness. A sans serif font, possibly Arial, will be used since it appeals to most ages and is clear and readable. Images will have a high ratio to promote the campaign and catch viewers' attention, featuring real photos that represent the charity's message truthfully.
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Iona focused her final exhibition on landscapes after being inspired by images on National Geographic and the work of photographer Thomas Hoekper. For practice, she photographed macro and portrait subjects on her school grounds. Her favorite practice shot was of scratched paint, which achieved an abstract effect. She then narrowed her exhibition theme to horizons, collecting example images. Her final photographs were of horizons that she edited in Photoshop to highlight colors and adjust exposure. Feedback noted the improvements from editing and suggested considering borders and arrangement for future presentations.
Campaign poster production
The campaign poster aims to raise awareness of the "This Girl Can" campaign through imagery that promotes the campaign's purposes. The design will be simple with clean fonts, minimal text, and photographs from the campaign's TV advert to create continuity and easily identify what the posters are about. Bright colors will help the posters stand out and catch viewers' attention in a positive way that matches the campaign's message of promoting women exercising. The campaign's logo will also be included to further connect the poster to the "This Girl Can" initiative.
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Smile campaign rational
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1. initial plans
The mood board shows repeated themes of stylized character designs, attention to detail across diverse aesthetics, and color schemes built around a primary hue. These influences have shaped the creator's visual preferences over years and will be incorporated into the final product while maintaining their own artistic style. Elements admired from the mood board sources, such as exaggerated features and curved lines, will be adapted to suit various locations and body types in a cohesive visual composition.
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The mood board shows repeated themes of stylized character designs, attention to detail across diverse aesthetics, and color schemes built around a primary hue. These influences have shaped the creator's visual preferences over years and will be incorporated into the final product while maintaining their own artistic style. Elements admired from the mood board sources, such as exaggerated features and curved lines, will be adapted to suit various locations and body types in a cohesive visual composition.
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The advertising campaign uses children's drawings as images to portray the vulnerable side of homeless teenagers and remind viewers that they are still children. Each poster includes the charity's logo and contact details to raise awareness and allow people to donate. While the original intentions were to use different techniques like lighting effects or edited family photos, the final children's drawings are more appropriate for the target age group of 16-24 year olds. The campaign aims to increase sympathy for homeless youth and raise awareness of the issue by triggering memories of viewers' childhood hopes for family and home.
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Advertising campaign
The document contains information about advertising campaigns run by various organizations:
Barnardo's targets parents with shocking images to raise awareness of child abuse and generate donations to prevent it. Tesco Cherokee targets middle-aged adults with representations of models in dangerous situations to convey their clothes provide comfort. Tesco F&F targets middle-aged working class women by showing models on a catwalk with visible price tags to demonstrate high quality affordable fashion. The document also outlines general rules regarding misleading advertising and protecting privacy in marketing communications.
GCSE Lesson 1 Representation in the Media
This document provides instructions for a lesson on media representation. It explains that representation involves carefully constructing descriptions or portrayals of reality through selection, focusing, and organization. Students are asked to analyze examples of representation in advertisements, including how color, images, language, and symbols are used to appeal to different audiences. The lesson emphasizes that the media does not simply reflect reality but actively constructs representations of it.
exploring the world of graphic designing
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The document discusses an advertising campaign created for a youth homelessness charity called SASH.
The creator aimed to communicate the message of "preventing youth homelessness together" through various mediums including business cards, posters, and ads. The original intentions were to use purple tones and a house logo, but these were changed to seem more professional and appropriate for the target audiences.
Techniques like lowering image opacity and adding shapes were used to draw attention to key messages. The content is meant to raise awareness of SASH and get people interested in volunteering or learning more. One poster in particular uses a dark tone to emphasize the need for more volunteers. The campaign aims to have a positive impact by informing the public about
Task 36: Evaluation
The author created a print advertising campaign for a charity about fashion. They learned new photography and Photoshop skills to produce landscape and portrait campaigns that met the brief. These skills included using a DSLR camera, researching advertising codes and practices, editing images using tools like the pen tool, and designing layouts and backgrounds. The author believes they were successful in meeting the brief by completing the work on time, having ads that matched the theme of fashion and charity, and using Photoshop skills to produce high quality campaigns.
003 190126 Bookclub - Picture Your Business Strategy_Intro-Chapter 3
003 190126 Bookclub - Picture Your Business Strategy_Intro-Chapter 3Lia s. Associates | Branding & Design
The document discusses the power of visuals in business strategy and decision making. It tells the story of Sean, a vice president tasked with fixing a struggling business division. He worked with a facilitator to create hand-drawn visuals of the division's strategy and issues. This engaged employees and helped orient them to goals. The document then discusses how strategic illustrations can clarify concepts, engage teams, and transform organizations by bridging where they are and where they need to be through images at a glance. Research shows visuals improve retention and learning, engaging both sides of the brain for more creative, nonlinear thinking.Task 6 products and evaluations
The document summarizes the development of an advertisement for an energy drink called Rapture. It describes how the advertiser used images of the electronic music duo Disclosure to appeal to young adults interested in underground music scenes. The initial advertisement consisted of the logo blended with two Disclosure images. Additional images were added to fill space and convey the atmosphere of a Disclosure concert. Social media logos and a website link were later included to interact with potential customers. Overall, the advertisement aimed to portray the fun and energy experienced by club-goers through bright, colorful lighting effects and images of people dancing at a concert.
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This document describes the development process for an advertising poster promoting a new energy drink called Rapture. The author began with a simple design featuring the logo and images of the band Disclosure. Through iterations and feedback, the design was refined to better convey the feeling of energy. Key images were blended together to look like a single explosion of light representing the rush of energy from the drink. Additional touches like social media icons and a product shot were considered but ultimately removed to preserve the clean, impactful design. The final poster was evaluated and determined to effectively target its young adult audience through its use of bright colors, blended images and celebrity endorsement from Disclosure.
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This document describes the development process for an advertising poster promoting a new energy drink called Rapture. The author began with a simple design featuring the logo and images of the band Disclosure. Through iterations and feedback, the design was refined by blending images together, adding additional photos from a Disclosure concert, and experimenting with including or removing an image of the drink can itself. The final design features an explosion of colorful lights representing the energy from the drink, with blended concert photos and the logo/name but no can image. The development process helped the author determine what elements worked best aesthetically and for the intended purpose of appealing to young music fans.
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The document provides details on logo designs, campaign posters, and merchandise designs for a charity campaign aimed at reducing litter on beaches. For the logo, the designer improved it by simplifying the surfboard graphic and using a bold font with thick outlines. Three campaign posters were designed for adults using less imagery and more text in a formal tone. The posters use a deteriorating double exposure effect to emphasize the message. A two-sided membership form and designs for t-shirts, hats and bags are also presented, with the designs focusing on the logo or modern graphics related to beaches and wildlife.
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The document discusses the construction of a website for a charity aimed at helping people quit smoking. It describes some of the design choices made, including using photos taken by the creator and having the charity name repeated on each page rather than a logo. It discusses using conventions like consistent layouts but also challenging conventions by not including a logo. The creator aims to provide organized, easy to read information on the site. The target audience is identified as 30-35 year old smokers, but it is realized photos and videos used actually represent younger people. Distribution is considered through the NHS and advertising agencies. The technology of Photoshop, Illustrator and iWeb are used and lessons are learned about properly editing photos, branding, usability and gaining
Ancillary product poster
This document analyzes several soap opera posters and identifies conventions used in their design. It notes that the EastEnders poster uses a single main image to avoid looking congested. The Hollyoaks poster effectively uses abstract image manipulation to convey contrasting emotions. Compacting important information like the show name and air time with the tagline allows viewers to easily find key details. Advertising social media accounts on the poster helps promote the show online in addition to drawing attention with the physical poster. Repeating successful conventions from the examples could help create an effective new soap opera poster.
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Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
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website = https://digitaldiscovery.institute/
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2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
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On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Online Marketing: 7 Rules to Make Your Images Absolutely Rock!
- 3. Negative Space There’s something very positive about negative space in an image. Whether it’s a big clear sky or wide open field, the empty–or negative–space can simplify your image and provide a place to make the text and call-to-actions stand out.
- 5. Rule of Thirds When composing a picture, having an off-center subject creates balance and harmony in the image. This may go against the desire to make a subject the center of attention, but aligning the subject to the far left, right, top, or bottom of a frame–a third of the way from the edge–actually draws the eye to it instead of putting it smack in the middle, forcing the eye there (notice where the focal point–the red bow-tie–is in the above image). Choose images that follow this rule of thirds, and you may notice the negative space this could create as well–a photographic win win!
- 7. Include People Everyone loves to be included! Pictures of people make the image more relatable. Viewers will be more likely to engage with your digital marketing campaign if there are people in it because they can identify with the person. It can be one person on a mountain or a team working together, but be sure they reflect your target audience’s demographics so the viewer relates to the picture.
- 9. Positive Emotion When using people in your ad, have them show positive emotion to really boost the likelihood of viewers engaging. Laughter is contagious and a smile can start a conversation, so by including these types of emotions in your images, you can gain the same results.
- 11. Provide Context What exactly are you offering? You can use images to make this very clear in your digital marketing. People process visuals much faster than text, so by showing someone enjoying your product or service you can instantly convey the right message–and a positive one at that!
- 13. Complimentary Colors The image should be visually appealing, and the colors in the image are key to making this happen. Colors can also help in creating a mood or deepening an emotion; for instance, blues are more calming while reds evoke more passion. Use a color wheel to help choose colors that naturally go together for a richer aesthetic that could increase the image value beyond those thousand words.
- 15. Change it Up Don’t become a victim of ad fatigue! People get bored after seeing the same visuals over and over again, so be sure to change them up to keep viewers interested. By changing colors, context, and people in your pictures, you will also be A/B testing to see what works and what doesn’t in your ad campaigns. This can only improve future ads, and help to draw more people to your business.