Jonathan Knowles is a photographer in the advertising industry. His work focuses on simplistic images that draw attention to the product being advertised. Knowles' photos of a natural beauty campaign and alcoholic beverages feature a close-up of the subject against a blurred backdrop. This emphasizes the focal point and entices consumers to buy the product. Knowles uses techniques like shallow depth of field and the rule of thirds to place the item in the optical center of the image. While effective at highlighting the object, some feel his images lack creativity.