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LIP_1st_Mid_Term_aman. local industry project
1. JODHPUR INSTITUDE OF
ENGINEERING &TECHNOLOGY
Analyze use of digital marketing in
JIET hospital
Presented to
Dr. Rashmi ma'am
Presented by
Danish Qaisar
Aman kumar
md. Raju
2. Introduction
Digital marketing uses digital technology to build deeper relationships with markets, and promote
products and services using online database channels to reach markets (consumers) personally and
cost-effectively with integrated, targeted, and scalable communications. Digital marketing has
become more and more diverse over time; most people use several types of digital marketing in their
daily lives, including Search Engine Marketing (SEM), Email Marketing, Search Engine, social media,
Display, Advertising, Marketing Referral, Content Marketing, online advertising, and viral marketing.
3. Background of the Research
Background of the research for studying the use of digital marketing in hospital,
focusing on current digital trends, feature, challenges, and influence. This involves
analyzing, technology In Hospital.
Digitalization and Social Media
Appointment Booking
Online consultancy
Enhance brand awareness
4. Research Problem and the Rationale of
Research
1.What digital marketing strategies are currently being
utilized by hospitals?
1.What is the impact of digital marketing on patient
acquisition, satisfaction, and retention?
Telemedicine Adoption
Cost-effectiveness
5. Research Objectives
To identify the factors from literature review
To know & Analyze the digital marketing strategy of hospital to attract patient
To understand sustainability practices being adopted by hospital to attract
patient.
6. Literature Review
Andreas Aryo Risky Prasetyo, Wachyu Sulistiadi, 2019.
Designing a marketing plan for hospitals in the digital era Descriptive qualitative. This study
obtained some data related to digital marketing activities that have been carried out, challenges
in digital marketing, and the preparation of digital marketing development plans in hospitals
Concluded that digital marketing in hospitals during this pandemic is a marketing strategy with
many benefits, namely the ability to attract new patients, expand the business, increase
customer or patient trust, empower customers as patients with loyalty, raise awareness and
encourage patients to use hospital services and promote them to their relatives and families
(Sembiluh & Sulistiadi, 2022). The choice of digital marketing method or channel depends on
what goals or objectives the hospital needs to achieve.
7. Research Gap
Researching Gap's digital marketing strategies specific to hospitals might be challenging since
Gap is primarily a retail brand focusing on fashion. However, you can explore digital marketing
strategies employed by hospitals themselves or other healthcare-related companies for insights
and inspiration. These strategies might include content marketing, social media engagement,
email campaigns, and search engine optimization (SEO) tailored to the healthcare industry.
