Digital marketing is increasingly vital for hospitals to enhance patient acquisition, retention, and engagement, with 80% of healthcare marketers planning to boost their budgets according to a 2021 survey. Key components include website design, SEO, social media, email marketing, and PPC, while legal considerations regarding patient privacy and consent are essential. I-Engage is a digital marketing agency that has successfully partnered with various hospitals to help achieve their marketing objectives.

1. DIGITAL MARKETING
STRATEGIES FOR
DOCTORS

2. Introduction
Digital marketing has become increasingly
important for hospitals in recent years, with many
realizing its potential to improve patient acquisition
and retention, boost patient engagement, and drive
revenue growth.In fact, a 2021 survey by Healthcare
Weekly found that 80% of healthcare marketers
planned to increase their digital marketing budgets
in the coming year.

3. It is cost effective
03
01 02
04
Target specific groups based
on demographics, interests,
and behaviors
Reaches larger audience
Improves patient satisfaction
and engagement
Significance of Digital Marketing
for Hospitals

4. Key components of
successful Digital
Marketing
• Website design and automation
• Search engine optimization
• Social Media Marketing
• Email Marketing
• Pay Per Click
• Content Marketing
• Online registration Management

5. Social Media
Establishes strong online presence
Helps in engaging with patients
Helps in attracting new patients

6. Effective DM strategy
Builds trust and loyalty
Provides relevant information
Cost effective
Email Marketing

7. SEO
Critical aspect of DM for hospitals
Improves a hospital’s website’s visibility
Leads to higher organic traffic
Higher patient acquisition rates.

8. Targets specific keywords and
demographics
Shows ad to most relevant
audience
Increases patient base
Helps in positioning doctors
PPC Advertising

9. How to measure
success?
• Track the key performance indicators
• Includes website traffic, social media
management and conversion rates
• Helps in identifying areas of
improvement
• Helps in making data driven decisions

10. Legal
Considerations
• Doctors must comply with
laws and regulation related
to patient's privacy
• Marketing messages should
be accurate
• Must obtain patient's consent
before using personal
information

11. Conclusion
Digital Marketing has become an indispensable tool for hospitals that are seeking to
improve their patient acquisition and retention rates, enhance patient engagement,
and drive revenue growth. With its cost-effectiveness, targeted approach, and ability
to improve patient satisfaction and engagement. i-Engage is a digital marketing
agency that specializes in helping hospitals to achieve their marketing goals. With a
proven track record of success, having worked with hospitals such as Mohak Bariatrics
and Robotics, Gokuldas Hospital, Jyoti Hospital, and Vishesh Hospital.

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