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Investment Brief
May 2016
Overview
Complementary and alternative medicine (“CAM”) continue to grow in popularity amongst Americans.
Examples of these health care providers include chiropractors, physical therapists, acupuncturists and
massage therapists. A recent report states that use of chiropractic care or chiropractic and osteopathic
manipulation was the fourth most commonly used CAM approach in 2002 (7.5%), 2007 (8.6%) and 2012
(8.4%).
1
A well-known study by the National Center of Complementary and Integrative Health (NIH) reports that
83 million Americans spend more than $33 billion in out-of-pocket visits to CAM practitioners and on
purchases of CAM products, classes and materials, In total there are about 354 million annual visits to
CAM practitioners and approximately 835 million purchases.
2
Chiropractic and osteopathic manipulation
represent approximately $3.9 billion in out-of-pocket expenses.
An estimated 126.6 million Americans (one in two adults) are affected by a musculoskeletal condition,
costing an estimated $213 billion in annual treatment, care and lost wages.
3
Empowering Health Network, Inc. (“EHN” or the “Company”), was established in November, 2013 to
address the growing demand for complementary health care in the United States and abroad. Its mission
is to develop a turnkey education, information, services and products platform designed to meet the
needs of consumers and providers alike.
Through Empowering Chiropractic, its wholly-owned subsidiary, the Company provides chiropractors with
proprietary training and educational services (see “Practice Success University” below), business software
solutions, agency marketing solutions and other supplies and services.
In addition, we intend to launch a consumer-facing portal (see “Helpwhathurts.com” below) which will
provide consumers with essential information to help them make more practical and informed health care
decisions concerning musculoskeletal disorders Helpwhathurts.com will also provide a path for health
care providers to more efficiently and cost-effectively reach these consumers with their products and
services.
1
Tainya C. Clarke, Ph.D., et. al. Trends in the Use of Complementary Health Approaches Among Adults: United
States, 2002-2012.
2
The Use of Complementary and Alternative Medicine in the United States: Cost Data. NIH website – accessed on
May 23, 2016.
3
The Impact of Musculoskeletal Disorders on Americans: Opportunities for Action. American Academy of
Orthopaedic Surgeons. March 1, 2016.
Investment
The Company is seeking to raise up to $1,250,000 in growth capital, which will be used to expand our
sales and marketing efforts, retain additional key personnel and to launch HelpWhatHurts.com.
Pre-Offering Pre-Offering
Shareholders Shares % of Out Shares % of Out
Current 11,050,000 100% 11,050,000 100%
New Shareholders - 0% - 0%
Total 11,050,000 100% 11,050,000 100%
Key Offering Use of Proceeds
Shares Outstanding 11,050,000 EHN Development $ 200,000.0
Offering $ 0.25 HWH Development 250,000
Offering Price / Share Sales & Marketing 350,000
Shares Offered 5,000,000 Operations 450,000
Post Offering Shares Out 16,050,000 Gross Proceeds $ 1,250,000
Post Offering Valuation $ 4,012,500 Offering Costs 15,000
Net Proceeds $ 1,235,000
Business Model
Our revenues are driven through four principal segments:
• Practice Success University Enrollment;
• Products and Services;
• HelpWhatHurts.com Curated Listings; and
• Advertising.
We believe that these offerings are integral to any healthcare provider’s core business, and provide a
“business in a box” solution that is unparalleled in the market today. As noted above, our initial market
application is targeted to chiropractic healthcare. In the future, we intend to provide this solution to other
market segments in CAM.
University Training & Curriculum
The Empowering Chiropractic Practice Success University is designed to provide chiropractors with
invaluable resources and training to build a successful practice, regardless of the present stage in their
career and business. We provide flexibility for clients to pick and choose the curriculum that best meets
their needs.
Our web-based, curated curriculum is designed to address real-world situations and challenges our
practitioners face on a daily basis.
- Extensive member website equipped with resources and tools including Recorded Practice and
Personal Growth Webinars, Practice Administration, Video Presentations, Teleseminars,
Communication and Leadership Training, Marketing and Promotional Needs, Growth Essentials,
New Patient Acquisition, Screening Tools and Power Point Presentations;
- One-on-One Coaching by leading professionals;
- Weekly podcasts in series of 12 modules with 4 series per year covering Personal Growth,
Practice Growth, Marketing, Team Building and Finances;
- Weekly assignments, progress tracking and support materials.
Unique to our approach is our commitment to designing programs and curriculum that is tailored to meet
each participant’s particular goals and target outcomes.
Programs & Enrollment Fees
4
Gold
Package
$795/month
24/7 access to all information in University. Program includes four 30-
minute coaching calls monthly, 4 monthly podcasts, written notes from
podcasts, access to library practice success resources, monthly stat
sheet, doctor assignment worksheet instructions, marketing tips, CA
training tips and to do list.
Silver
Package
$299/month
Program includes one 30-minute coaching call per month, 4 monthly
podcasts, written notes from podcasts, monthly stat sheet, doctor
assignment worksheet instructions, marketing tips and CA training tips
and to do list.
Bronze
Package
$125/month.
Program includes 4 monthly podcasts, to do list, monthly stat sheet
and doctor assignment worksheet with instructions.
All options are month-to-month, no contracts. We believe that more doctors are inclined to try a business management company
that does not require a long-term commitment.
Wholesale Supplies
Our University and marketing clients represent an attractive installed base of prospective customers for
chiropractic and wellness products offered through our buyecproducts.com website.
4
Discounted pricing available to referring partner programs.
HelpWhatHurts
Consumers
Practitioners
Wellness Clinics
Physical
Therapists
Chiropractors
Naturopath
Acupuncture
Planned Services
HelpWhatHurts.com
Empowering Health Network is launching www.helpwhathurts.com to help consumers find alternatives
and solutions to musculoskeletal disorders by featuring complementary and alternative health care
options as well as traditional medicine.
$6 Billion
Market opportunity for
wellness and behavior
modification segment of
digital healthcare
187
Total number of M&A deals
in 2015 nearly doubling in
transaction volume from 2014
$13M $220M
Increase in book value of Healtheon/WebMD since IPO in 1998
42.8%
Total traffic captured by top
9 health & medical
information sites – none of
these sites cater to CAM
72%
Internet users say they
looked online for health
information
$-
$2.0
$4.0
$6.0
2013 2014 2015 Q1 2016
Private Sector Investment ($B)
267
Total number of deals in 2015 at average deal size of $2 million
$572
Million
Digital Health Funding in
2015 into Healthcare
C E t
$407
Million
Digital Health Funding in 2015
into Personal Health Tools &
TrackingSources: Goldman Sachs Global Investment Research, RockHealth,
Statistica and Pew Internet & American Life Project
Digital Health by the Numbers
HelpWhatHurts.com is the only dedicated portal to the CAM marketplace. In addition to providing best-
in-class, curated content, the site intends to provide consumers with better, actionable paths for behavior
and treatment.
Curated content methodology (“RESCU”):
1. Risk
2. Efficacy
3. Satisfaction
4. Cost
5. Usefulness
Our methodology is based on decades of experience our physicians have with patients and the goal of
enabling consumers to take an active role in participating and managing their health.
HelpWhatHurts.com is designed to provide the deepest and most actionable health and wellness
information available.
Curated Listings
We will provide practitioners with dedicated landing pages designed to drive customers to their practices,
in addition to informing and educating visitors about their business. We intend to become the destination
consumers will rely on to provide vetted access to leading practitioners in CAM disciplines throughout the
United States.
Performance Marketing
Through the launch of helpwhathurts.com, which is dedicated to providing consumers with information
and resources related to musculoskeletal disorders and related wellness
content, we will provide additional value to our business partners, driving and improving metrics
(typically inquiries, lead and/or referrals) that truly impact their business performance. Empowering
Health Network has extensive resources in all forms of performance online media (those proven to
cost effectively drive customers) and understands how to design programs that measure, learn and
optimize.
Through leveraging the experience and expertise of our Empowering Chiropractic Practice Success
University teachers and related curriculum, we deliver the highest quality content to drive publishing
results for our clients.
Healthcare marketing is serious business. Patients and physicians seeking information about medical
conditions require greater detail and a more informative tone in order to generate interest, convey
messaging, and capture patient interest to qualified inquiry or lead.
Performance Marketing Services
• Search Engine Marketing
• Search Engine Optimization
• Display & Content Advertising
• Landing pages & Microsites
• Ratings & Review Management
• Local Directory Listings
• Video Services
• Website Hosting & Maintenance
• Performance Tracking & Analytics
Our Market
CAM (Complementary and Alternative Medicine) is one of the fastest growing fields in health care and is
more widely used today than ever before. Millions of Americans are spending billions of out-of-pocket
dollars on CAM therapies. Its widespread use has had an impact on users, practitioners, researchers and
policy makers. CAM’s growing influence has been described as a “hidden mainstream in American
medicine.” This surge has resulted in the need to better understand the market, from a personal and
public health perspective.
The recent increase in the interest and growth of complementary and alternative medicine can be
attributed to many reasons including technological, economic, cultural and social trends. Its growth is also
38%
Americans use
complementary and
alternative medicine
3/4
Chiropractic care accounts
for almost three-quarters of
the US complementary and
alternative medicine
$3.9B
Out-of-pocket costs for
chiropractic or osteopathic
manipulation
17%
6% 5%
4% 3% 2% 2% 2% 2% 1%
Diseases/Conditions for Which CAM is Most Frequently Used
Among Adults 2007
fueled by the rising dissatisfaction with traditional health care and delivery of medicine in the United
States. Additionally, self-empowerment, health or medical savings accounts and the Internet are enabling
greater access to alternative medicine.
Musculoskeletal disorders represent the most common cause for physical disability in the US, with the
total costs involved in the treatment of musculoskeletal disorders reaching more than US$800 billion
annually
5
. Back pain and neck pain are common conditions, with the economic burden of back pain
totaling to about US$12 billion annually. Chiropractic represents one of the most popular and cost-
effective alternative treatments for musculoskeletal disorders.
However, chiropractic providers have experienced operating challenges brought on by the economic
downturn and rising healthcare costs. With decreasing patient volume and lowered income, chiropractic
offices have cut back on operating costs and focused on providing care. We believe there is a tremendous
opportunity to provide these offices with administrative support, continuing education and other
resources that they otherwise would not be able to afford if they tried to bring them “in-house.”
The Opportunity
A massive shift toward alternative medicine began with the results of a 1993 Harvard study, which
estimated that one-third of the population used some type of Complementary and Alternative Medicine
(CAM) treatment. The Harvard study found that of the individuals surveyed using CAM, 44% were adults
aged 25 to 49, 96% were seeing a physician in addition to using CAM, and 72% of this 96% hadn’t
informed their physician about receiving alternative therapy.
More recently, a 2007 National Health Interview Survey showed a large number of adults and children
were using CAM treatment. The data suggests that in the United States, approximately 40% of all adults
and approximately 13% of children are using some form of CAM.
Additionally, American adults are most likely to use CAM for musculoskeletal problems such as back, neck,
or joint pain.
In 2010, AARP and the National Center for Complementary and Alternative Medicine partnered on a
telephone survey to learn if Americans aged 50 and older discuss the use of complementary and
alternative medicine with their health care providers. Just over half of those surveyed reported using
complementary and alternative medicine, and over a third take some type of herbal product or dietary
supplement. Yet only a third of all respondents and a little over half of CAM users said they have
discussed CAM with their health care providers. These findings highlight the need for providers to ask
about CAM use at every patient visit, and the need for people aged 50 and older to know that (CAM) use
is something that is important to discuss with their conventional medical providers.
5
The Burden of Musculoskeletal Diseases in the United States
Competition
Wholesale Supplies
The orthopedic/orthotics market is a $5 billion+ industry, which is dominated by a few larger players and
brands and hundreds of smaller, and online entrants. We do not intend to compete directly with any of
these businesses. Rather, we recognize that we have a growing and captive number of chiropractic and
wellness professionals participating in our University program, or leveraging our marketing capabilities.
These are trusted relationships and we will continue to opportunistically offer them products which meet
their needs at competitive prices.
Marketing CAM Providers
There are numerous online marketing solutions designed to drive customer traffic to chiropractors and
other CAM providers. We believe that our offering will be differentiated and higher-value due to the
quality of the content and our commitment to provide end consumers with a broader and deeper level of
information and access to experts. A more engaged and informed consumer will be the result of time
spent on our website and, in turn, when referred through to our marketing partners, this consumer will be
a more loyal and higher value client.
ur competition includes advertising networks that aggregate traffic from multiple Websites, including
advertising.com (which is owned by AOL), Tribal Fusion, Undertone Networks, Ad Blade and Everyday
Health.
Healthcare and Wellness Content
The markets we participate in are intensely competitive, continually evolving and, in some cases, are
subject to rapid change. Some of our competitors have greater financial, technical, marketing and other
resources than we do, and some are better known than we are. However, most are singular in nature,
making the consumer search between websites looking for specific information. We are prepared to carve
out a unique niche of this lucrative market with the money raised in this offering.
Our website and mobile applications compete with online services, websites and mobile applications that
provide health, wellness and lifestyle information for consumers. These competitors include:
• general purpose consumer websites or search engines that offer specialized health, wellness and
lifestyle sub-channels or functions, including yahoo.com, msn.com, AOL.com, Google and Bing;
• other high traffic websites that include healthcare-related and non-healthcare-related content
and services, including social media websites, such as Facebook;
• websites and mobile applications that provide information and tools relating to specific diseases
and conditions or other specific types of health, wellness and lifestyle content, as well as online
communities, social media sites and blogs focused on these matters;
• as we broaden our content, we expect that we will face competition from websites and mobile
applications. Other competitors to include: print journals and other specialized media targeted to
healthcare professionals, many of which have established or may establish their own Websites or
partner with other Websites as well as offline medical conferences, Continuing Medical Education
programs and symposia.
Financials
Table 1 below provides unaudited financial results for the Company for the years ended December 31,
2014 and 2015, and the first quarter ended March 31, 2016. The italicized column represents projected
financial results assuming no change in the Company’s financial condition and without taking into
consideration the current offering.
2014 2015 2016 (1st Qt.) 2016 (Proj)
Ordinary Income/Expense
Total Revenue 219,429 167,075 53,248 212,993
Total Cost of Goods Sold 80,883 75,916 20,835.31 83,341
Gross Profit 138,547 91,159 32,413 129,652
Gross Profit Margin 63.1% 54.6% 60.9% 60.9%
Operating Expenses
Total Sales & Marketing 13,300 9,497 2,877 11,508
Total G&A 124,622 85,924 24,931 99,723
Total Operating Expenses 137,921 95,421 27,808 111,231
Total Operating Income 625 (4,262) 4,605 18,421
Other Income/Expense
Interest Income - - - -
Interest Expense - - - -
Total Other Income - - - -
Net Income 625 (4,262) 4,605 18,421
Pro Forma Financial Statements6
2016 2017 2018 2019 2020
Revenue
University - Gold $ 103,847 $ 962,149 $ 1,862,288 $ 2,629,661 $ 3,296,865
University - Silver 39,057 361,865 700,408 989,017 1,239,953
University - Bronze 33,531 310,938 600,250 846,813 1,060,500
Curated Listing 5,700 187,105 500,037 884,403 1,357,749
Product - Orthotics 46,875 157,500 247,500 450,000 630,000
Product - Everyday supplies 100,000 300,000 420,000 570,000 810,000
EHN advertising 12,500 66,000 108,900 159,720 219,615
EHN (performance mktg.) 5,850 44,550 102,600 182,250 236,250
Total Revenue 347,360 2,390,106 4,541,982 6,711,864 8,850,932
Total Direct Costs 99,352 478,756 846,239 1,289,922 1,750,098
Gross Margin 248,008 1,911,351 3,695,744 5,421,942 7,100,834
Operating Expenses
Total S&M Expenses 167,869 376,961 536,550 705,588 851,482
Total G&A Expenses 303,520 701,532 934,027 1,313,069 1,376,067
Total Operating Expenses 471,389 1,078,493 1,470,576 2,018,657 2,227,549
Operating Income (Loss) (223,380) 832,857 2,225,168 3,403,285 4,873,285
Total Other Income 4,983 8,955 16,711 33,018 58,038
Pre-Tax Profit (Loss) (218,397) 841,812 2,241,878 3,436,304 4,931,323
Income Taxes - 165,817 652,555 1,070,784 1,585,041
Net Income (Loss) (218,397) 675,995 1,589,324 2,365,520 3,346,283
EBITDA (Loss) $ (223,380) $ 832,857 $ 2,225,168 $ 3,403,285 $ 4,873,285
6
The projections herein are based on the assumption that the Company successfully executes its maximum
offering on a timely basis. Failure to do so, or failure to do so on a timely basis will negatively materially impact the
projected results.
2016 2017 2018 2019 2020
Total Revenue $ 347,360 $ 2,390,106 $ 4,541,982 $ 6,711,864 $ 8,850,932
Total Direct Costs 99,352 478,756 846,239 1,289,922 1,750,098
Gross Margin 248,008 1,911,351 3,695,744 5,421,942 7,100,834
Total Operating Expenses 471,389 1,078,493 1,470,576 2,018,657 2,227,549
Operating Income (Loss) (223,380) 832,857 2,225,168 3,403,285 4,873,285
Total Other Income 4,983 8,955 16,711 33,018 58,038
Income Taxes - 165,817 652,555 1,070,784 1,585,041
Net Income (Loss) (218,397) 675,995 1,589,324 2,365,520 3,346,283
EBITDA (Loss) $ (223,380) $ 832,857 $ 2,225,168 $ 3,403,285 $ 4,873,285
% -64% 35% 49% 51% 55%
Total Current Assets $ 1,044,310 $ 1,746,595 $ 3,365,652 $ 5,767,424 $ 9,151,624
Fixed Assets, Net - - - - -
Total Other Assets - - - - -
Total Assets 1,044,310 1,746,595 3,365,652 5,767,424 9,151,624
Total Current Liabilities 22,555 48,846 78,579 114,831 152,748
Total Long Term Liabilities - - - - -
Total Equity 1,031,603 1,707,598 3,296,921 5,662,441 9,008,724
Total Liabilities and Equity $ 1,054,158 $ 1,756,443 $ 3,375,500 $ 5,777,272 $ 9,161,472
Total Cash From (For) Operating Activities $ (393,128) $ 352,831 $ 1,276,497 $ 2,054,091 $ 3,035,773
Total Cash From (For) Investing Activities - - - - -
Total Cash From (For) Financing Activities 1,250,000 - - - -
Net Increase (Decrease) In Cash 856,872 352,831 1,276,497 2,054,091 3,035,773
Cash and Cash Equivalents-End $ 856,872 $ 1,209,702 $ 2,486,200 $ 4,540,291 $ 7,576,064
Enterprise Value Based Upon Multiple
7
$ - $ 8,328,574 $ 22,251,675 $ 34,032,852 $ 48,732,853
7
10x earnings.
Management
Thomas A Mangione - Chief Executive Officer. Mr. Mangione has provided supplies and services to
Doctors of Chiropractic since 1977. He has directed new product launches, and overseen all sales and
marketing operations for Mangione Distributing, Inc. since it’s inception in 1986. Mr. Mangione has
established a solid customer base consisting of hundreds of chiropractors. He has developed a strong
working relationship with local and state associations as well as with local and national suppliers. He has
successfully led the Company in adjusting to changing market trends with a steady growth pattern for
over 30 years.
Dr. Lee Wood – President, Practice Success University. Dr. Wood has been a practicing chiropractor for 36
years and a practice and personal development coach for more than 15 years. He owned, operated and
directed a high volume, extremely profitable, multiple doctor “One-Stop Wellness Clinic” in southern
California. He currently remains in practice, which he feels gives his members the advantage of real-time
coaching. Presently a veteran coach and international speaker, Dr. Wood is responsible for the operations
and vision of the “Practice Success University”. He is currently founder and CEO of One-on-one
Chiropractic Coaching, working with hundreds of chiropractors worldwide.
Peter Bohenek – President, Empowering Health Network. Mr. Bohenek, brings more than 19 years of
marketing and management experience at Rhythm, an online marketing and digital core agency. As
president, he is actively involved in all aspects of the business from forecasting and managing financials to
strategic planning and monitoring marketing activities, from recruiting quality talent to pursuing business
development opportunities. During Mr. Bohenek’s tenure at Rhythm, he has successfully supervised
hundreds of integrated marketing projects, from development to implementation, he has managed all
aspects of various client marketing strategies to ensure that client needs are consistently met.
Mr. Bohenek’s technical and management skills are in web application planning and development,
extensive background in search marketing, content strategy and marketing, strategic counsel including
KPI and ROI formulation, market research analytics and reporting, business and brand strategy
development, and consultation. Notable clients include American Airlines, Hoag Hospital, State of
Connecticut’s Department of Culture and Tourism, General Electric, Francisco Bread, Toshiba, and many
others.
Wayne M. Whalen, D.C., FIACN, FICC – President, HelpWhatHurts.com. Dr. Whalen is a board certified
chiropractic neurologist and has more than 25 years in private practice. He is recognized as an expert in
workers compensation, served as President of the California Chiropractic Association, and was Chairman
of the Council on Chiropractic Guidelines and Practice Parameters. Dr. Whalen is a frequent lecturer at
chiropractic association programs, and a chiropractic college guest lecturer on practice management. He
is a Fellow of the International Academy of Chiropractic Neurology, and Fellow of the International
College of Chiropractors.
Advisory Board
Danen T. Butler - Mr. Butler is serial CEO and entrepreneur with more than 25 years of executive
leadership experience. He has been involved in start-ups, M&A and organizational re-structuring and is
currently CEO of Innovative Bottles, Inc., a developer of biodegradable containers to the pharmaceutical
and hospitality markets. He has broad experience in business development, operations, financial
structuring and corporate management. Mr. Butler has previous experience in the Environmental Industry,
Medical Devices, Medicine Dispensing Systems and Technology. Mr. Butler has experience in the design
and production of injection molded plastic products. He co-founded TruSolutions Inc., a start-up to public
sale within 4.5 years for $200M. Amongst key responsibilities, Mr. Butler is responsible to lead the
Company’s current financing initiative, as well as sales and business development activities. He studied
Business Administration at San Diego State University
Michael J. Dunn – Mr. Dunn is Executive Vice President of Watkins Manufacturing Corporation, a global
wellness company and maker of leading hot tub brands including Hot Spring® Spas and Caldera® Spas
and a wholly-owned subsidiary of MASCO Corporation (NYSE:MAS). With more than 25 years of senior
management experience, 20-plus at Watkins, he has effectively overseen the sales and marketing
functions, as well as strategic planning. He possesses exceptional leadership and communication skills,
and financial acumen, including forecasting, budgeting and overall P&L management. He is also
experienced in identifying and integrating businesses through acquisition having helped manage two
such transactions at Watkins. Mr. Dunn earned a Bachelor of Science degree in Business Administration
with an emphasis in Marketing from California State Polytechnic University, Pomona.
The management team may be further developed and expanded with qualified and experienced
executives, professionals and consultants, as the Company matures and grows.
Exit Strategy
As the Company gains traction in the market, management anticipates that its online properties will
become increasingly attractive to larger, more established companies operating in our market interested
in accretive transactions. In addition, we will remain open to the opportunity to bring our company public,
if market conditions are favorable. Finally, provided that we have sufficient free cash flow, we will consider
a dividend to our shareholders. Regardless of the ultimate path to liquidity that we provide for our
shareholders, we believe that our Company is well-positioned for growth.
Disclaimer
This is Not an Offer to Purchase or Sell Securities. This overview is for informational purposes and is not
an offer to sell or a solicitation of an offer to buy any securities in Empowering Health Network, Inc., and
may not be relied upon in connection with the purchase or sale of any security. Shares of Empowering
Health Network, Inc., if offered, will only be available to parties who are “accredited investors” (as defined
in Rule 501 promulgated pursuant to the Securities Act of 1933, as amended) and who are interested in
investing in Wealth Engineering on their own behalf. Any offering or solicitation will be made only to
qualified prospective investors pursuant to a confidential offering memorandum, and the subscription
documents, all of which should be read in their entirety.
To obtain further information, you must complete our investor questionnaire and meet the suitability
standards required by law.
Cautionary Note Regarding Forward-Looking Statements/Pursuant to the U.S. Private Securities
Litigation Reform Act of 1995
This investment brief contains, and our officers and representatives may from time to time make,
“forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as:
“anticipate,” “intend,” “plan,” “goal,” “seek,” “believe,” “project,” “estimate,” “expect,” “strategy,” “future,”
“likely,” “may,” “should,” “will” and similar references to future periods. Examples of forward-looking
statements include, among others, statements we make regarding launch of products, sales, markets,
marketing strategies, our estimates on future financial performance, revenue growth and earnings,
anticipated levels of capital expenditures and our belief that offering proceeds will provide sufficient
liquidity to fund our business operations over the next 36 months.
Forward-looking statements are neither historical facts nor assurances of future performance. Instead,
they are based only on our current beliefs, expectations and assumptions regarding the future of our
business, future plans and strategies, projections, anticipated events and trends, the economy and other
future conditions. Because forward-looking statements relate to the future, they are subject to inherent
uncertainties, risks and changes in circumstances that are difficult to predict and many of which are
outside of our control. Our actual results and financial condition may differ materially from those
indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-
looking statements. Important factors that could cause our actual results and financial condition to differ
materially from those indicated in the forward-looking statements include, among others, the following:
• We have a limited operating history
• If we are unable to provide content and services that attract users to Empowering Health Network
on a consistent basis, we will be unsuccessful building a sustainable affiliate network platform,
and in securing advertising and sponsorship revenue
• A significant portion of the traffic to the Empowering Health Network will be directed to us
through algorithmic search results on Internet search engines and, if we are listed less
prominently in search result listings, our business and operating results could be harmed
• We face significant competition for our healthcare information products and services
• Failure to effectively identify, assess and pursue strategic changes and new business initiatives
could adversely affect our company and its prospects
• Developing and implementing new and updated features and services for our websites and our
mobile applications may be more difficult than expected, may take longer and cost more than
expected, and may not result in sufficient increases in revenue to justify the costs
• Failure to enhance the analytic capabilities we use to demonstrate the value of our services to
advertisers and sponsors could adversely affect our ability to market our services as well as to
establish and grow our affiliate marketing business
• Restrictions on our ability to access or use various forms and sources of data could adversely
impact our business
• Failure to maintain and enhance the “Empowering Chiropractic” and “HelpWhatHurts” brands
could have a material adverse effect on our business
• We may require additional financing to sustain our operations and without it, may not be able to
continue operations.
• We are dependent for our success on a key executive officer.
• Our inability to attract and retain qualified personnel could impede our ability to generate
revenues and profits and to otherwise implement our business plan and growth strategies, which
would have a negative impact on our business and could adversely affect the value of your
investment.
• We may have difficulty in attracting and retaining management and outside independent
members to our board of directors as a result of their concerns relating to their increased
personal exposure to lawsuits and stockholder claims as we raise outside capital.
Any forward-looking statement made by us in this investment brief is based only on information currently
available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly
update any forward-looking statement, whether written or oral, that may be made from time to time,
whether as a result of new information, future developments or otherwise.
For More Information Contact:
Thomas Carter
Capital Services Group, Inc.
760-845-7545
Thomas Mangione
Empowering Health Network, Inc.
877-840-8818

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CAM Investment Brief May 2016

  • 2. Overview Complementary and alternative medicine (“CAM”) continue to grow in popularity amongst Americans. Examples of these health care providers include chiropractors, physical therapists, acupuncturists and massage therapists. A recent report states that use of chiropractic care or chiropractic and osteopathic manipulation was the fourth most commonly used CAM approach in 2002 (7.5%), 2007 (8.6%) and 2012 (8.4%). 1 A well-known study by the National Center of Complementary and Integrative Health (NIH) reports that 83 million Americans spend more than $33 billion in out-of-pocket visits to CAM practitioners and on purchases of CAM products, classes and materials, In total there are about 354 million annual visits to CAM practitioners and approximately 835 million purchases. 2 Chiropractic and osteopathic manipulation represent approximately $3.9 billion in out-of-pocket expenses. An estimated 126.6 million Americans (one in two adults) are affected by a musculoskeletal condition, costing an estimated $213 billion in annual treatment, care and lost wages. 3 Empowering Health Network, Inc. (“EHN” or the “Company”), was established in November, 2013 to address the growing demand for complementary health care in the United States and abroad. Its mission is to develop a turnkey education, information, services and products platform designed to meet the needs of consumers and providers alike. Through Empowering Chiropractic, its wholly-owned subsidiary, the Company provides chiropractors with proprietary training and educational services (see “Practice Success University” below), business software solutions, agency marketing solutions and other supplies and services. In addition, we intend to launch a consumer-facing portal (see “Helpwhathurts.com” below) which will provide consumers with essential information to help them make more practical and informed health care decisions concerning musculoskeletal disorders Helpwhathurts.com will also provide a path for health care providers to more efficiently and cost-effectively reach these consumers with their products and services. 1 Tainya C. Clarke, Ph.D., et. al. Trends in the Use of Complementary Health Approaches Among Adults: United States, 2002-2012. 2 The Use of Complementary and Alternative Medicine in the United States: Cost Data. NIH website – accessed on May 23, 2016. 3 The Impact of Musculoskeletal Disorders on Americans: Opportunities for Action. American Academy of Orthopaedic Surgeons. March 1, 2016.
  • 3. Investment The Company is seeking to raise up to $1,250,000 in growth capital, which will be used to expand our sales and marketing efforts, retain additional key personnel and to launch HelpWhatHurts.com. Pre-Offering Pre-Offering Shareholders Shares % of Out Shares % of Out Current 11,050,000 100% 11,050,000 100% New Shareholders - 0% - 0% Total 11,050,000 100% 11,050,000 100% Key Offering Use of Proceeds Shares Outstanding 11,050,000 EHN Development $ 200,000.0 Offering $ 0.25 HWH Development 250,000 Offering Price / Share Sales & Marketing 350,000 Shares Offered 5,000,000 Operations 450,000 Post Offering Shares Out 16,050,000 Gross Proceeds $ 1,250,000 Post Offering Valuation $ 4,012,500 Offering Costs 15,000 Net Proceeds $ 1,235,000 Business Model Our revenues are driven through four principal segments: • Practice Success University Enrollment; • Products and Services; • HelpWhatHurts.com Curated Listings; and • Advertising. We believe that these offerings are integral to any healthcare provider’s core business, and provide a “business in a box” solution that is unparalleled in the market today. As noted above, our initial market application is targeted to chiropractic healthcare. In the future, we intend to provide this solution to other market segments in CAM. University Training & Curriculum The Empowering Chiropractic Practice Success University is designed to provide chiropractors with invaluable resources and training to build a successful practice, regardless of the present stage in their career and business. We provide flexibility for clients to pick and choose the curriculum that best meets their needs.
  • 4. Our web-based, curated curriculum is designed to address real-world situations and challenges our practitioners face on a daily basis. - Extensive member website equipped with resources and tools including Recorded Practice and Personal Growth Webinars, Practice Administration, Video Presentations, Teleseminars, Communication and Leadership Training, Marketing and Promotional Needs, Growth Essentials, New Patient Acquisition, Screening Tools and Power Point Presentations; - One-on-One Coaching by leading professionals; - Weekly podcasts in series of 12 modules with 4 series per year covering Personal Growth, Practice Growth, Marketing, Team Building and Finances; - Weekly assignments, progress tracking and support materials. Unique to our approach is our commitment to designing programs and curriculum that is tailored to meet each participant’s particular goals and target outcomes. Programs & Enrollment Fees 4 Gold Package $795/month 24/7 access to all information in University. Program includes four 30- minute coaching calls monthly, 4 monthly podcasts, written notes from podcasts, access to library practice success resources, monthly stat sheet, doctor assignment worksheet instructions, marketing tips, CA training tips and to do list. Silver Package $299/month Program includes one 30-minute coaching call per month, 4 monthly podcasts, written notes from podcasts, monthly stat sheet, doctor assignment worksheet instructions, marketing tips and CA training tips and to do list. Bronze Package $125/month. Program includes 4 monthly podcasts, to do list, monthly stat sheet and doctor assignment worksheet with instructions. All options are month-to-month, no contracts. We believe that more doctors are inclined to try a business management company that does not require a long-term commitment. Wholesale Supplies Our University and marketing clients represent an attractive installed base of prospective customers for chiropractic and wellness products offered through our buyecproducts.com website. 4 Discounted pricing available to referring partner programs.
  • 5. HelpWhatHurts Consumers Practitioners Wellness Clinics Physical Therapists Chiropractors Naturopath Acupuncture Planned Services HelpWhatHurts.com Empowering Health Network is launching www.helpwhathurts.com to help consumers find alternatives and solutions to musculoskeletal disorders by featuring complementary and alternative health care options as well as traditional medicine. $6 Billion Market opportunity for wellness and behavior modification segment of digital healthcare 187 Total number of M&A deals in 2015 nearly doubling in transaction volume from 2014 $13M $220M Increase in book value of Healtheon/WebMD since IPO in 1998 42.8% Total traffic captured by top 9 health & medical information sites – none of these sites cater to CAM 72% Internet users say they looked online for health information $- $2.0 $4.0 $6.0 2013 2014 2015 Q1 2016 Private Sector Investment ($B) 267 Total number of deals in 2015 at average deal size of $2 million $572 Million Digital Health Funding in 2015 into Healthcare C E t $407 Million Digital Health Funding in 2015 into Personal Health Tools & TrackingSources: Goldman Sachs Global Investment Research, RockHealth, Statistica and Pew Internet & American Life Project Digital Health by the Numbers
  • 6. HelpWhatHurts.com is the only dedicated portal to the CAM marketplace. In addition to providing best- in-class, curated content, the site intends to provide consumers with better, actionable paths for behavior and treatment. Curated content methodology (“RESCU”): 1. Risk 2. Efficacy 3. Satisfaction 4. Cost 5. Usefulness Our methodology is based on decades of experience our physicians have with patients and the goal of enabling consumers to take an active role in participating and managing their health. HelpWhatHurts.com is designed to provide the deepest and most actionable health and wellness information available. Curated Listings We will provide practitioners with dedicated landing pages designed to drive customers to their practices, in addition to informing and educating visitors about their business. We intend to become the destination consumers will rely on to provide vetted access to leading practitioners in CAM disciplines throughout the United States. Performance Marketing Through the launch of helpwhathurts.com, which is dedicated to providing consumers with information and resources related to musculoskeletal disorders and related wellness content, we will provide additional value to our business partners, driving and improving metrics (typically inquiries, lead and/or referrals) that truly impact their business performance. Empowering Health Network has extensive resources in all forms of performance online media (those proven to cost effectively drive customers) and understands how to design programs that measure, learn and optimize. Through leveraging the experience and expertise of our Empowering Chiropractic Practice Success University teachers and related curriculum, we deliver the highest quality content to drive publishing results for our clients. Healthcare marketing is serious business. Patients and physicians seeking information about medical conditions require greater detail and a more informative tone in order to generate interest, convey messaging, and capture patient interest to qualified inquiry or lead.
  • 7. Performance Marketing Services • Search Engine Marketing • Search Engine Optimization • Display & Content Advertising • Landing pages & Microsites • Ratings & Review Management • Local Directory Listings • Video Services • Website Hosting & Maintenance • Performance Tracking & Analytics Our Market CAM (Complementary and Alternative Medicine) is one of the fastest growing fields in health care and is more widely used today than ever before. Millions of Americans are spending billions of out-of-pocket dollars on CAM therapies. Its widespread use has had an impact on users, practitioners, researchers and policy makers. CAM’s growing influence has been described as a “hidden mainstream in American medicine.” This surge has resulted in the need to better understand the market, from a personal and public health perspective. The recent increase in the interest and growth of complementary and alternative medicine can be attributed to many reasons including technological, economic, cultural and social trends. Its growth is also 38% Americans use complementary and alternative medicine 3/4 Chiropractic care accounts for almost three-quarters of the US complementary and alternative medicine $3.9B Out-of-pocket costs for chiropractic or osteopathic manipulation 17% 6% 5% 4% 3% 2% 2% 2% 2% 1% Diseases/Conditions for Which CAM is Most Frequently Used Among Adults 2007
  • 8. fueled by the rising dissatisfaction with traditional health care and delivery of medicine in the United States. Additionally, self-empowerment, health or medical savings accounts and the Internet are enabling greater access to alternative medicine. Musculoskeletal disorders represent the most common cause for physical disability in the US, with the total costs involved in the treatment of musculoskeletal disorders reaching more than US$800 billion annually 5 . Back pain and neck pain are common conditions, with the economic burden of back pain totaling to about US$12 billion annually. Chiropractic represents one of the most popular and cost- effective alternative treatments for musculoskeletal disorders. However, chiropractic providers have experienced operating challenges brought on by the economic downturn and rising healthcare costs. With decreasing patient volume and lowered income, chiropractic offices have cut back on operating costs and focused on providing care. We believe there is a tremendous opportunity to provide these offices with administrative support, continuing education and other resources that they otherwise would not be able to afford if they tried to bring them “in-house.” The Opportunity A massive shift toward alternative medicine began with the results of a 1993 Harvard study, which estimated that one-third of the population used some type of Complementary and Alternative Medicine (CAM) treatment. The Harvard study found that of the individuals surveyed using CAM, 44% were adults aged 25 to 49, 96% were seeing a physician in addition to using CAM, and 72% of this 96% hadn’t informed their physician about receiving alternative therapy. More recently, a 2007 National Health Interview Survey showed a large number of adults and children were using CAM treatment. The data suggests that in the United States, approximately 40% of all adults and approximately 13% of children are using some form of CAM. Additionally, American adults are most likely to use CAM for musculoskeletal problems such as back, neck, or joint pain. In 2010, AARP and the National Center for Complementary and Alternative Medicine partnered on a telephone survey to learn if Americans aged 50 and older discuss the use of complementary and alternative medicine with their health care providers. Just over half of those surveyed reported using complementary and alternative medicine, and over a third take some type of herbal product or dietary supplement. Yet only a third of all respondents and a little over half of CAM users said they have discussed CAM with their health care providers. These findings highlight the need for providers to ask about CAM use at every patient visit, and the need for people aged 50 and older to know that (CAM) use is something that is important to discuss with their conventional medical providers. 5 The Burden of Musculoskeletal Diseases in the United States
  • 9. Competition Wholesale Supplies The orthopedic/orthotics market is a $5 billion+ industry, which is dominated by a few larger players and brands and hundreds of smaller, and online entrants. We do not intend to compete directly with any of these businesses. Rather, we recognize that we have a growing and captive number of chiropractic and wellness professionals participating in our University program, or leveraging our marketing capabilities. These are trusted relationships and we will continue to opportunistically offer them products which meet their needs at competitive prices. Marketing CAM Providers There are numerous online marketing solutions designed to drive customer traffic to chiropractors and other CAM providers. We believe that our offering will be differentiated and higher-value due to the quality of the content and our commitment to provide end consumers with a broader and deeper level of information and access to experts. A more engaged and informed consumer will be the result of time spent on our website and, in turn, when referred through to our marketing partners, this consumer will be a more loyal and higher value client. ur competition includes advertising networks that aggregate traffic from multiple Websites, including advertising.com (which is owned by AOL), Tribal Fusion, Undertone Networks, Ad Blade and Everyday Health. Healthcare and Wellness Content The markets we participate in are intensely competitive, continually evolving and, in some cases, are subject to rapid change. Some of our competitors have greater financial, technical, marketing and other resources than we do, and some are better known than we are. However, most are singular in nature, making the consumer search between websites looking for specific information. We are prepared to carve out a unique niche of this lucrative market with the money raised in this offering. Our website and mobile applications compete with online services, websites and mobile applications that provide health, wellness and lifestyle information for consumers. These competitors include: • general purpose consumer websites or search engines that offer specialized health, wellness and lifestyle sub-channels or functions, including yahoo.com, msn.com, AOL.com, Google and Bing; • other high traffic websites that include healthcare-related and non-healthcare-related content and services, including social media websites, such as Facebook; • websites and mobile applications that provide information and tools relating to specific diseases and conditions or other specific types of health, wellness and lifestyle content, as well as online communities, social media sites and blogs focused on these matters;
  • 10. • as we broaden our content, we expect that we will face competition from websites and mobile applications. Other competitors to include: print journals and other specialized media targeted to healthcare professionals, many of which have established or may establish their own Websites or partner with other Websites as well as offline medical conferences, Continuing Medical Education programs and symposia. Financials Table 1 below provides unaudited financial results for the Company for the years ended December 31, 2014 and 2015, and the first quarter ended March 31, 2016. The italicized column represents projected financial results assuming no change in the Company’s financial condition and without taking into consideration the current offering. 2014 2015 2016 (1st Qt.) 2016 (Proj) Ordinary Income/Expense Total Revenue 219,429 167,075 53,248 212,993 Total Cost of Goods Sold 80,883 75,916 20,835.31 83,341 Gross Profit 138,547 91,159 32,413 129,652 Gross Profit Margin 63.1% 54.6% 60.9% 60.9% Operating Expenses Total Sales & Marketing 13,300 9,497 2,877 11,508 Total G&A 124,622 85,924 24,931 99,723 Total Operating Expenses 137,921 95,421 27,808 111,231 Total Operating Income 625 (4,262) 4,605 18,421 Other Income/Expense Interest Income - - - - Interest Expense - - - - Total Other Income - - - - Net Income 625 (4,262) 4,605 18,421
  • 11. Pro Forma Financial Statements6 2016 2017 2018 2019 2020 Revenue University - Gold $ 103,847 $ 962,149 $ 1,862,288 $ 2,629,661 $ 3,296,865 University - Silver 39,057 361,865 700,408 989,017 1,239,953 University - Bronze 33,531 310,938 600,250 846,813 1,060,500 Curated Listing 5,700 187,105 500,037 884,403 1,357,749 Product - Orthotics 46,875 157,500 247,500 450,000 630,000 Product - Everyday supplies 100,000 300,000 420,000 570,000 810,000 EHN advertising 12,500 66,000 108,900 159,720 219,615 EHN (performance mktg.) 5,850 44,550 102,600 182,250 236,250 Total Revenue 347,360 2,390,106 4,541,982 6,711,864 8,850,932 Total Direct Costs 99,352 478,756 846,239 1,289,922 1,750,098 Gross Margin 248,008 1,911,351 3,695,744 5,421,942 7,100,834 Operating Expenses Total S&M Expenses 167,869 376,961 536,550 705,588 851,482 Total G&A Expenses 303,520 701,532 934,027 1,313,069 1,376,067 Total Operating Expenses 471,389 1,078,493 1,470,576 2,018,657 2,227,549 Operating Income (Loss) (223,380) 832,857 2,225,168 3,403,285 4,873,285 Total Other Income 4,983 8,955 16,711 33,018 58,038 Pre-Tax Profit (Loss) (218,397) 841,812 2,241,878 3,436,304 4,931,323 Income Taxes - 165,817 652,555 1,070,784 1,585,041 Net Income (Loss) (218,397) 675,995 1,589,324 2,365,520 3,346,283 EBITDA (Loss) $ (223,380) $ 832,857 $ 2,225,168 $ 3,403,285 $ 4,873,285 6 The projections herein are based on the assumption that the Company successfully executes its maximum offering on a timely basis. Failure to do so, or failure to do so on a timely basis will negatively materially impact the projected results.
  • 12. 2016 2017 2018 2019 2020 Total Revenue $ 347,360 $ 2,390,106 $ 4,541,982 $ 6,711,864 $ 8,850,932 Total Direct Costs 99,352 478,756 846,239 1,289,922 1,750,098 Gross Margin 248,008 1,911,351 3,695,744 5,421,942 7,100,834 Total Operating Expenses 471,389 1,078,493 1,470,576 2,018,657 2,227,549 Operating Income (Loss) (223,380) 832,857 2,225,168 3,403,285 4,873,285 Total Other Income 4,983 8,955 16,711 33,018 58,038 Income Taxes - 165,817 652,555 1,070,784 1,585,041 Net Income (Loss) (218,397) 675,995 1,589,324 2,365,520 3,346,283 EBITDA (Loss) $ (223,380) $ 832,857 $ 2,225,168 $ 3,403,285 $ 4,873,285 % -64% 35% 49% 51% 55% Total Current Assets $ 1,044,310 $ 1,746,595 $ 3,365,652 $ 5,767,424 $ 9,151,624 Fixed Assets, Net - - - - - Total Other Assets - - - - - Total Assets 1,044,310 1,746,595 3,365,652 5,767,424 9,151,624 Total Current Liabilities 22,555 48,846 78,579 114,831 152,748 Total Long Term Liabilities - - - - - Total Equity 1,031,603 1,707,598 3,296,921 5,662,441 9,008,724 Total Liabilities and Equity $ 1,054,158 $ 1,756,443 $ 3,375,500 $ 5,777,272 $ 9,161,472 Total Cash From (For) Operating Activities $ (393,128) $ 352,831 $ 1,276,497 $ 2,054,091 $ 3,035,773 Total Cash From (For) Investing Activities - - - - - Total Cash From (For) Financing Activities 1,250,000 - - - - Net Increase (Decrease) In Cash 856,872 352,831 1,276,497 2,054,091 3,035,773 Cash and Cash Equivalents-End $ 856,872 $ 1,209,702 $ 2,486,200 $ 4,540,291 $ 7,576,064 Enterprise Value Based Upon Multiple 7 $ - $ 8,328,574 $ 22,251,675 $ 34,032,852 $ 48,732,853 7 10x earnings.
  • 13. Management Thomas A Mangione - Chief Executive Officer. Mr. Mangione has provided supplies and services to Doctors of Chiropractic since 1977. He has directed new product launches, and overseen all sales and marketing operations for Mangione Distributing, Inc. since it’s inception in 1986. Mr. Mangione has established a solid customer base consisting of hundreds of chiropractors. He has developed a strong working relationship with local and state associations as well as with local and national suppliers. He has successfully led the Company in adjusting to changing market trends with a steady growth pattern for over 30 years. Dr. Lee Wood – President, Practice Success University. Dr. Wood has been a practicing chiropractor for 36 years and a practice and personal development coach for more than 15 years. He owned, operated and directed a high volume, extremely profitable, multiple doctor “One-Stop Wellness Clinic” in southern California. He currently remains in practice, which he feels gives his members the advantage of real-time coaching. Presently a veteran coach and international speaker, Dr. Wood is responsible for the operations and vision of the “Practice Success University”. He is currently founder and CEO of One-on-one Chiropractic Coaching, working with hundreds of chiropractors worldwide. Peter Bohenek – President, Empowering Health Network. Mr. Bohenek, brings more than 19 years of marketing and management experience at Rhythm, an online marketing and digital core agency. As president, he is actively involved in all aspects of the business from forecasting and managing financials to strategic planning and monitoring marketing activities, from recruiting quality talent to pursuing business development opportunities. During Mr. Bohenek’s tenure at Rhythm, he has successfully supervised hundreds of integrated marketing projects, from development to implementation, he has managed all aspects of various client marketing strategies to ensure that client needs are consistently met. Mr. Bohenek’s technical and management skills are in web application planning and development, extensive background in search marketing, content strategy and marketing, strategic counsel including KPI and ROI formulation, market research analytics and reporting, business and brand strategy development, and consultation. Notable clients include American Airlines, Hoag Hospital, State of Connecticut’s Department of Culture and Tourism, General Electric, Francisco Bread, Toshiba, and many others. Wayne M. Whalen, D.C., FIACN, FICC – President, HelpWhatHurts.com. Dr. Whalen is a board certified chiropractic neurologist and has more than 25 years in private practice. He is recognized as an expert in workers compensation, served as President of the California Chiropractic Association, and was Chairman of the Council on Chiropractic Guidelines and Practice Parameters. Dr. Whalen is a frequent lecturer at chiropractic association programs, and a chiropractic college guest lecturer on practice management. He is a Fellow of the International Academy of Chiropractic Neurology, and Fellow of the International College of Chiropractors.
  • 14. Advisory Board Danen T. Butler - Mr. Butler is serial CEO and entrepreneur with more than 25 years of executive leadership experience. He has been involved in start-ups, M&A and organizational re-structuring and is currently CEO of Innovative Bottles, Inc., a developer of biodegradable containers to the pharmaceutical and hospitality markets. He has broad experience in business development, operations, financial structuring and corporate management. Mr. Butler has previous experience in the Environmental Industry, Medical Devices, Medicine Dispensing Systems and Technology. Mr. Butler has experience in the design and production of injection molded plastic products. He co-founded TruSolutions Inc., a start-up to public sale within 4.5 years for $200M. Amongst key responsibilities, Mr. Butler is responsible to lead the Company’s current financing initiative, as well as sales and business development activities. He studied Business Administration at San Diego State University Michael J. Dunn – Mr. Dunn is Executive Vice President of Watkins Manufacturing Corporation, a global wellness company and maker of leading hot tub brands including Hot Spring® Spas and Caldera® Spas and a wholly-owned subsidiary of MASCO Corporation (NYSE:MAS). With more than 25 years of senior management experience, 20-plus at Watkins, he has effectively overseen the sales and marketing functions, as well as strategic planning. He possesses exceptional leadership and communication skills, and financial acumen, including forecasting, budgeting and overall P&L management. He is also experienced in identifying and integrating businesses through acquisition having helped manage two such transactions at Watkins. Mr. Dunn earned a Bachelor of Science degree in Business Administration with an emphasis in Marketing from California State Polytechnic University, Pomona. The management team may be further developed and expanded with qualified and experienced executives, professionals and consultants, as the Company matures and grows. Exit Strategy As the Company gains traction in the market, management anticipates that its online properties will become increasingly attractive to larger, more established companies operating in our market interested in accretive transactions. In addition, we will remain open to the opportunity to bring our company public, if market conditions are favorable. Finally, provided that we have sufficient free cash flow, we will consider a dividend to our shareholders. Regardless of the ultimate path to liquidity that we provide for our shareholders, we believe that our Company is well-positioned for growth. Disclaimer This is Not an Offer to Purchase or Sell Securities. This overview is for informational purposes and is not an offer to sell or a solicitation of an offer to buy any securities in Empowering Health Network, Inc., and may not be relied upon in connection with the purchase or sale of any security. Shares of Empowering Health Network, Inc., if offered, will only be available to parties who are “accredited investors” (as defined in Rule 501 promulgated pursuant to the Securities Act of 1933, as amended) and who are interested in investing in Wealth Engineering on their own behalf. Any offering or solicitation will be made only to
  • 15. qualified prospective investors pursuant to a confidential offering memorandum, and the subscription documents, all of which should be read in their entirety. To obtain further information, you must complete our investor questionnaire and meet the suitability standards required by law. Cautionary Note Regarding Forward-Looking Statements/Pursuant to the U.S. Private Securities Litigation Reform Act of 1995 This investment brief contains, and our officers and representatives may from time to time make, “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as: “anticipate,” “intend,” “plan,” “goal,” “seek,” “believe,” “project,” “estimate,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “will” and similar references to future periods. Examples of forward-looking statements include, among others, statements we make regarding launch of products, sales, markets, marketing strategies, our estimates on future financial performance, revenue growth and earnings, anticipated levels of capital expenditures and our belief that offering proceeds will provide sufficient liquidity to fund our business operations over the next 36 months. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward- looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: • We have a limited operating history • If we are unable to provide content and services that attract users to Empowering Health Network on a consistent basis, we will be unsuccessful building a sustainable affiliate network platform, and in securing advertising and sponsorship revenue • A significant portion of the traffic to the Empowering Health Network will be directed to us through algorithmic search results on Internet search engines and, if we are listed less prominently in search result listings, our business and operating results could be harmed • We face significant competition for our healthcare information products and services • Failure to effectively identify, assess and pursue strategic changes and new business initiatives could adversely affect our company and its prospects • Developing and implementing new and updated features and services for our websites and our mobile applications may be more difficult than expected, may take longer and cost more than expected, and may not result in sufficient increases in revenue to justify the costs
  • 16. • Failure to enhance the analytic capabilities we use to demonstrate the value of our services to advertisers and sponsors could adversely affect our ability to market our services as well as to establish and grow our affiliate marketing business • Restrictions on our ability to access or use various forms and sources of data could adversely impact our business • Failure to maintain and enhance the “Empowering Chiropractic” and “HelpWhatHurts” brands could have a material adverse effect on our business • We may require additional financing to sustain our operations and without it, may not be able to continue operations. • We are dependent for our success on a key executive officer. • Our inability to attract and retain qualified personnel could impede our ability to generate revenues and profits and to otherwise implement our business plan and growth strategies, which would have a negative impact on our business and could adversely affect the value of your investment. • We may have difficulty in attracting and retaining management and outside independent members to our board of directors as a result of their concerns relating to their increased personal exposure to lawsuits and stockholder claims as we raise outside capital. Any forward-looking statement made by us in this investment brief is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise. For More Information Contact: Thomas Carter Capital Services Group, Inc. 760-845-7545 Thomas Mangione Empowering Health Network, Inc. 877-840-8818