Faculty and students can both benefit from producing MOOCs if universities provide clear support, adequate resources, and flexible self-managed teams focused on strategic goals and effectiveness rather than efficiency. Producing MOOCs allows faculty and students to shine internationally, be pioneers in a new area, and gather valuable usage data, but also requires accepting some uncertainty.

1. Joining Forces: How can both faculty and
students benefit from producing MOOCs?
MARITA LJUNGQVIST, LUND UNIVERSITY

4. Why do we need to engage in MOOC
production to achieve this?
• Clear support from
management
• Provision of adequate
resources
• Self-manageable team
with a lot of flexibility but
strategic goals in mind
• Success determined by
effectiveness, not
efficiency
Plus:
• Possibility to ”shine” on an
international arena
• Some degree of uncertainty
• Pioneers in a new area
• Possibility of gathering big
data