Traffic LIVE Brochure_may2013_2

all new traffic LIVE
the future of Agency Management

all new traffic LIVE all new traffic LIVE
Thank you for considering Traffic LIVE as your Creative Management Solution
and Workflow Tool.
Sohnar have been in business for over 12 years during which time we
have grown from 3 people working at home to an international business
with over 500 clients trading in 18 countries and the proud recipient of the
Queens Award for Enterprise – Innovation.
We are market leaders in our field but don’t seek to rest on our
laurels. Every day we seek to learn, and it is fair to say that over the years we have learned a lot.
We learn from our customers, our people and also by making mistakes!
Four years ago we embarked on an adventure to completely redefine what a Creative Management
System and Workflow Tool looked like. We embraced the latest technology and many of the ideas and requests
people have made of us over the years. We acknowledged though that we did not know all of the answers, and
engaged some of the leading agencies in their field to assist with the products design,
evolution and testing.
“We are market leaders in
our field but don’t seek to
rest on our laurels”
The result is Traffic LIVE. A new version of the same name (why change a winning formula) but 100% new and
indeed improved. We believe there is no other studio management system that gives you the ease of use or
scheduling power we have embodied in Traffic LIVE. Of course only you can decide!
Traffic LIVE has been built using enterprise level technology from the likes of Adobe and IBM. This gives you as
customers the reassurance of a robust and scalable platform able to support your business 24/7 anywhere on
the planet.
Sohnar continues to innovate and invest. We spend 45% of turnover on
research and development, hire the best people in their field, and recognise that
our clients gain re-assurance from dealing with a company that is both profitable
and unborrowed.
To learn more please give us a call or come and meet me and the whole team at our offices.
Yours Truly,
Jeremy Rudge
Chairman
“Sohnar continues to
innovate and invest”
letter from the chairman

Studio and Creative Management Systems
have been around since the year 2000 and in
the mainstream for probably five years or less.
We say mainstream, but the honest truth is that probably 80% of agencies still
manage using Excel, Post-Its and invoice using Word!
The providers of Studio Management solutions have typically been smaller
companies relying on packaged software platforms such as Filemaker or 4D
to produce their closed proprietary products. This has proved a successful
route for many, but the world has moved on.
some history
some history
The honest truth is that probably 80% of agencies still manage
using Excel, Post-its and invoice using Word!

Our clients (you!) now expect a level of new sophistication that is in line with
their expectations of a modern enterprise application. Drag and Drop,
visualisation of complex data, simplicity in use, total flexibility in scheduling
and the empowerment of the user to manage their own day – within some
rules of course!
Our clients now expect Software as a Service, accessible anywhere on the
planet with an internet connection without the hassle of running and
maintaining their own servers.
Our clients now expect open standards where they can access their data and
build applications on top of the suppliers offerings.
Let the following pages exceed your expectations…
some history
let the following pages
exceed your expectations

my people want simplicity
Lets be honest, creatives are not usually
great on process and they are not usually
the greatest at recording time.
Traffic LIVE solves this problem by bringing everything together on a single page
in a familiar calendar type view.
Recording time is a simple as a Double Click on the item they are scheduled
to work on. The time entry is complete. It really is that simple.
Traffic LIVE solves this problem by bringing everything together
on a single page in a familiar calendar type view.

Sometimes people are in the mood to do certain types of work.
Traffic LIVE solves that problem by letting your people move round their
own work as long as they don’t breach dependencies or deadlines. If this
is too much you can of course turn this feature off!
They can even give real time feedback using our“Happy Rating”feature
that lets the project owner know there is a problem. Lets face it the only
person who knows that your 10 hours to design a new logo by next
Friday is not going to happen is the person you asked to do the work!
Recording time is a simple as a
Double Click on the item they are
scheduled to work on. The time
entry is complete
Your people can move round their
own work as long as they don’t
breach dependencies or deadlines
Toggle calendar contents
with just a click
Studio resource cannot move work beyond
a task’s deadline, however a scheduler has
this flexibility if its needed

Using the Happy Rating feature,
Studio Resource can instantly
feedback to Producers and PMs Studio resource can manage their
own calendars. Users with access
to the Staff Scheduler view can
book time in each user’s calendar
Studio resource can review
timesheets in list form
My Timesheets enable viewers to know at a glance
time logged vs expectation, billable or non-billable
and if the time entries are signed off
A single click will begin recording time,
simply click again to stop recording. Traffic
LIVE will then create a time entry

Clients pay the bills and have expectations
that are not necessarily that accommodating of
changing team members, holidays and so on.
Traffic LIVE gives your people a single view of the client. How much are they worth?
What have we got on? How many offices do they have – and what does each one
do and more.
Going to the next level your people need to be able to see the entire client history
and notes on Job progress.
Traffic LIVE gives them access to this information and an assurance that important
information is not hidden on the shared drive or hiding in an email account.
clients expect everyone to know what is going on
clients expect everyone to
know what is going on
Traffic LIVE gives the team access to this information and
an assurance that important information is not hidden
on the shared drive or hiding in an email account.

View each of your Client and
Suppliersorganisational
structures in hierarchal format
Quickly access branches
by double clicking
Build up your data on your
client and store in one place

you want control and consistency
You want control and consistency
Traffic LIVE lets you view the entire quote history of a client,
and your people to construct quotes simply by dragging and
dropping a template.
Most agencies estimate jobs and bill
to the estimate.
The simple fact is that if the estimate is wrong you are leaving money on
the table. You need the assurance that estimates are correct and take
into account everything that is involved in delivering the job.
Traffic LIVE lets you view the entire quote history of a client, and your people
to construct quotes simply by dragging and dropping a template.
Every estimate shows the estimated profitability so you and the team can
see at a glance if something is wrong.

Use templates to save
time for quotes and jobs
Visually see actuals against
estimates in real time
Finally an estimate is worth nothing unless it turns into business. Every estimate
is tracked through a sales stage along with a probability of success. At the click
of a mouse you can see all quotes and rapidly filter out those with the greatest
chance of success.

you want to know how it is all going...
you want to know
how it is all going...
Traffic LIVE understands this problem. You can have public
and private job deadlines, and allocate people more or less
time to do a job than has been sold to the client.
Creative businesses are dynamic
places. Work changes all the time
and sometimes you need to make
sure you have a bit in hand.
Traffic LIVE understands this problem. You can have public and
private job deadlines, and allocate people more or less time to do a
job than has been sold to the client.
All jobs are tracked using user definable fields so that the account
manager knows that the proof is with the client and that the job is
now on hold until you hear back.

Feedback from the team is integral to Traffic LIVE, making sure that if the person
asked to do something believes there is a problem the account manager gets
to hear about it sooner rather than 10 minutes before the work is due.
You can see at a glance how the job is progressing, and perhaps most
importantly of all the financial costs of over-servicing live on the screen.
Over-servicing clients is where most agencies simply haemorrhage profitability.
And for those with a numbers head you can clearly see how much money you
are supposed to be making … and how you are doing.
At a glance see how
a job is progressing
Instantly see any a over-servicing costs

People will undoubtedly be your biggest
investment, this investment needs to
optimised day after day. Once time has
passed there is no getting it back. A cliché
but it is true.
Traffic LIVE helps you schedule every job. It knows who each of your people are,
the capabilities that they have and their availability every single hour of the day.
Traffic LIVE will suggest to you to the most available person who can do the job
making accurate scheduling a breeze.
Optimise the use of
your people …
Traffic LIVE will suggest to you to the most available person
who can do the job making accurate scheduling a breeze.

All schedules take into account weekends, start and finish times and
even lunch time.
You can schedule as many people to a task as required to get the job
done, all with different hours starting on different days.
Schedule multiple people to any
task. Traffic LIVEwill tell you if a
task is under or over scheduledJust select Auto Schedule and
TrafficLIVEwillautomaticallycascade
all of the selected job’s tasks
Dependancies can be set by
you and are clearly displayed
TrafficLIVEdisplaysthemost
suitable resource for each
task sorted by availability

Job scheduling is all well and good, but
priorities change, clients sign things off
late and worse.
Traffic LIVE gives you unrivalled views of your workflow and lets you move
things around to suit what is happening on the day.
You are in complete control, you can schedule people to do two hours on
Monday, an hour on Wednesday and three hours on Friday. You can split
tasks into smaller pieces and ask someone to work a lunch hour. Not sure
what to do? You can park the issue and come back to it later. Missing a
deadline or breaching a dependency – Traffic LIVE will warn you.
you want to be in control
Traffic LIVE gives you unrivalled views of your workflow
and lets you move things around to suit what is
happening on the day.

Someone off sick – you can allocate their work to several different people
without interrupting their workflow when they come back.
A big client tells you they are probably going to need and urgent brochure
re-write in two weeks time? You can pencil in the resource and confirm the
booking when the job arrives.
Choose as many calendars as you
wish to view at any time
Swap and trade time easily without
impacting existing schedules
Traffic LIVE accounts for lunch and
non-working time automatically; of course
you can override this feature

Well that we can’t guarantee, but we can
remove the element of surprise by showing
you your future job pipeline and how busy
the studio is.
Answering client questions like … can you deliver a new web site in four
weeks is simple. Look at the schedule in real time and if you want reserve the
resource in moments.
Whilst your people are planning the future schedules you can ensure that the
release of work to the studio is tightly controlled making sure client clashes
are handled efficiently and professionally.
I want to see the future
I want the future
Answering client questions like … can you deliver a new
web site in four weeks? Simple. Look at the schedule in
real time and if you want reserve the resource in moments.

And at the end of the day you want to be
able to ask questions and get simple and
understandable answers.
Traffic LIVE takes reporting to a whole new level. Information presented a
column of figures is great if you are an accountant, but most of the time you are
trying to answer questions.
How are my jobs broken down? How much time do I spend on each client?
Who costs me most in over servicing cost?
I want information
I want information
Traffic LIVE gives you unrivalled views of your workflow
and lets you move things around to suit what is happening
on the day.

With Traffic LIVE just drag and drop the information you require and it
will immediately be shown to you visually. Line charts, bar charts, pie
charts – you choose.
If that is not enough – you have immediate access to the underlying
data and can export this to Excel for further manipulation.
I want information
Drag your criteria to create your
custom report
Select your criteria from a wide
range of data types

Traffic LIVE is a Software as a Service
Application. This means all hosting and
pretty much anything technical is
handled by us.
Traffic LIVE is built on a SQL database. The service layer is built in Java and the
front end (the bit the user sees) is Adobe Flex.
Traffic LIVE needs Air 2.0 installed on the client computer. Air 2.0 will run on
Windows XP and above, Intel Mac’s and Linux. Windows 2000 and Motorola
Power PC Macs (discontinued in 2005) are not supported. Air is a standard
part of the Adobe Creative Suite and is probably on your computers. If not it
is a free download from Adobe.
some technical bits
some technical bits
Traffic LIVE is a Software as a Service Application. This means all
hosting and pretty much anything technical is handled by us.

Traffic LIVE caches information on the client computer which dramatically
reduces server calls. Traffic LIVE is tolerant of slow internet connections. Users
will never have to wait as they navigate the application or load a new screen.
Traffic LIVE is hosted in a secure data centre in London, UK. Power is provided
by the mains, a generator and uninterruptable power supplies. Internet
connectivity is provided by two providers with each routed physically
independently so that a single road digger cannot interrupt service.
Our infrastructure has no single point of failure and comprises multiple
application and database servers with automated fail over and load
balancing. As you would expect - all communication is encrypted.
some technical bits

Traffic LIVE connects to more systems than any other project management
tool. You don’t exist in a vaccuum and neither does Traffic LIVE.
Traffic LIVE’s comprehensive CRM system integrates with popular mail engines
such as Mail Chimp and Outlook and allows you to communicate simply and
easily with one client or do a mail shot to many clients or prospects at once.
You can import plans from Microsoft Project and export schedules if required
by clients or colleagues. You can even bring in time from leading issue
management packages, such as Jira.
Traffic LIVE integrates with numerous accounting packages, allowing you
to post your Sales Ledger (Invoices and Credit notes) directly from
Traffic LIVE into Sageline 50, Maconomy, Xero, MYOB and many others.
Just think of the time you will save – no double keying and no room for
human error.
some technical bits

Please contact Sohnar, the creators of Traffic LIVE and we will be glad to arrange
a personalised presentation either on-line at your offices, or ours if you would
like to meet the team.
We offer a complimentary trial with an unlimited number of users. Our pricing
is simple and you need not make a long term commitment – but if you do we
say thank you with a discount!
We have a team of experts that can assist you with support, training,
consultancy and beyond.
We hope to hear from you.
I want it!
I want it!
We offer a complimentary trial with an unlimited number of users.

United Kingdom
Sohnar Ltd
1 Glenthorne Mews
Hammersmith
London W6 0LJ
Tel: 0800 880 3008
Australia
Sohnar Pty Ltd
Suite 10, Level 5
35 Buckingham Street
Surry Hills
Sydney NSW 2010
Tel: 1300 858 181
USA
Sohnar Software
44 West 28th St
8th Floor
New York, NY 10001
Tel:1800 730 2620
enquiries@sohnar.com
“Traffic LIVE had an impact on
real-time optimisation and
productivity management.
I highly recommend it.”
“We chose Traffic LIVE because
of the way it looks and its
usability. It’s one of the best
systems out there.”
“Traffic LIVE is saving time
and increasing accuracy
across the team.”
- Chief Design Officer,
Comcepta
- Creative Services Manager
Communisis
- Operations Director,
VML
What our clients think

Traffic LIVE Brochure_may2013_2

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