Ishir digital presentation

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Ishir digital presentation

  1. 1. Your Agency www.ishirdigital.com | © 2011 ISHIR Digital
  2. 2. Agency Background• 11+ years interactive experience• Integrated Digital Marketing Strategy • business strategy • brand strategy • creative & design • internet marketing, social & media strategy • technology, development & testing• Worked with over 400 clients and 21 agencies nationally & internationally• Presence in Dallas, New Delhi, London, & Portland www.ishirdigital.com | © 2011 ISHIR Digital
  3. 3. Agency Capabilities Creative Strategy ISHIR Digital Marketing Technology www.ishirdigital.com | © 2011 ISHIR Digital
  4. 4. Agency ServicesInteractive Digital Marketing • Creative Design & • Integrated Marketing Strategy Optimization • Online Branding • Landing Page Optimization • Search Engine Optimization • Interactive Multimedia • Local Search • Strategy, Design and • Pay Per Click Management Development • Social Media Optimization • Referral Marketing (Viral, • PR Optimization Games, Contests, etc.) • Feed Management • Web Development • Link Building • Ecommerce/CMS Solutions • Email Marketing • QA & Testing • Multilingual Marketing • Managed Hosting • Media Buying • Analytics www.ishirdigital.com | © 2011 ISHIR Digital
  5. 5. Agency Experience www.ishirdigital.com | © 2011 ISHIR Digital
  6. 6. Agency Model• Strategic Model to ensure share of risk and reward• Hybrid Model • Onshore Project Management, Strategy, Quality Control • Offshore Execution, Quality Control• Local Account Management ensures business needs analysis, innovative solution development, creative development• Overall Savings around 25-30% over local alternatives www.ishirdigital.com | © 2011 ISHIR Digital
  7. 7. Advantages• Alternative to local sub-contracting• Working with a team vs. working with individual freelancers• Scalability• Opportunity to have a dedicated team as extension of business• Speed of delivery• Global market perspective• Process driven execution• Ability to focus on core• Maintain client control• Confidentiality, privacy & IP protection• Larger source of experience• Fresh perspective and more specialized resources• Quick ramp up and ramp down = right size of teams www.ishirdigital.com | © 2011 ISHIR Digital
  8. 8. Collaboration Tool - Basecamp• Client Extranet streamlines project management by centralizing all information during the project life cycle• Using this system, all information exchanged is stored centrally which can be accessed at any point by stakeholders• It facilitates the setting up of milestones, roadmap, deliverables which builds an overall clarity between ISHIR and the client/partner www.ishirdigital.com | © 2011 ISHIR Digital
  9. 9. At ISHIR Digital, we believe in Results. www.ishirdigital.com | © 2011 ISHIR Digital
  10. 10. Consumers are using all channels – soshould you Viral/WoM: Buzz, Awareness, Boost SEO Rankings Offline Display: PPC: Awareness, Targeted Organic Search: Audience, Branding, drives Receives Higher visits via visitors Boost CTR for than average SEO searching for conversions when brand/products implemented in conjunction with other online channels Mobile Online Advertising: Display Targeted Advertising: audience, Branding, Drives visits to Awareness, website via Drives leads, search, Boosts CTR Immediate for PPC and engagement SEO www.ishirdigital.com | © 2011 ISHIR Digital

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