1. ONFOCUS
SOLVING AD VIEWABILITY FOR PUBLISHERS

2. Viewability is key to increase RPMCPM
Viewability ratio
20% 30% 40% 50% 60% 70%
Fillrate
Viewability ratio
20% 30% 40% 50% 60% 70%
RPM
Viewability ratio
20% 30% 40% 50% 60% 70%

3. Onfocus overview: Go beyond passive measurement
Onfocus IQ
User experience, adblockers, engagement
and inventory viewability analytics
Onfocus Tag
Tag all pages and
ad placements
1.Measure everything 2. Optimize in real time
ONFOCUS
OPTIMIZERS
ADSERVING
CHAIN
PUBLISHER
WEBSITE
GROW
VIEWABILITY
INCREASE
RPM
ONFOCUS
Onfocus dynamic pre-serving technologies
optimize inventory before the call to the adserver

4. REFRESH SMARTLY
Create viewable impressions without compromising on CTR
ONFOCUS

5. ! > 15 s
1st Print 2nd Print
% viewability = 70 %
Duration 15 s ?
CTR 90 % x 3
Smart refresh overview
90% clicks
in the first 15s
! < 15 s
1st Print 2nd Print
% Viewability = X
Duration = X
CTR = X
" 60 s
Refresh viewable placement based on time-to-click

6. ONFOCUS REFRESH - CLIENT DATA
up to 25% of viewable impressions can be refreshed
Viewability
CTR
CPM
Fill rate
RPM
0 100 200 300 400 500 600
300
200
150
150
150
100
100
100
85
100
1st print 2nd print
MPU ATF
ONFOCUS
Viewability
CTR
CPM
Fill rate
RPM
0 100 200 300 400 500 600
600
250
250
500
600
100
100
100
85
100
MPU BTF

7. PREDICT VIEWABILITY
Predict viewability at impression level and increase RPM
ONFOCUS

8. !
50 %
MEASURERS
Non actionable
average figure
for each placement
measured post impression
PUBLISHERS
Manage and sell viewability based
packages to maximise fill rate and CPM
!
20 %
!
80 %
Predict viewability: go beyond the average…
ONFOCUS
Real time prediction
at impression level based on
user, device, content
and viewability measurements

9. ! 50 % = 5M
! 40 % = 4 M
! 30 % = 3 M
# 10M
# 10M
# 10M
INVENTORY
viewable today 70% onfocus 70%
4 0 5,7
5 0 7,1
3 0 4,3
TOTAL 0 17
… to increase the available inventory
that suits advertisers demand …
viewable today 50% onfocus 50%
4 0 8
5 10 10
3 0 6
TOTAL 10 24
DIRECT SALES
advertisers demand a
minimum of 70% of
viewable impressions
PROGRAMATIC SALES
traders demand a minimum
of 50% of viewable
impressions

10. WITH ONFOCUS
Extract the 20M viewed
and build a package of
40M impressions
50% viewed
… and to maximise CPM and fill rate.
Impressions
Viewabililty %
CPM
Fill rate
RPM
0 50 100 150 200
120
200
150
50
40
100
100
100
20
100
WITHOUT ONFOCUS
WITH ONFOCUS
WITHOUT ONFOUS
100M impressions
20% viewed
Generate more revenue with less impressions !
Or sell the remaining 60 Millions non viewed impressions

11. GOING FURTHER
Be proactive on user experience, layout optimization and advertisers demand
ONFOCUS

12. ONFOCUS
SMART LOADING
Optimize ad leading time to
enhance user experience and
increase user engagement
Onfocus: a complete and adaptable offering
PREDICT DURATION
Build ad packages based
on viewablity duration
INTELLIGENT PAGES
Optimize ad position in real time to
increase the viewability of each
impression for each user
+10%
impressions
+30%
RPM
+30%
viewable impressions

13. About us
Anh-Tuan GAI, CEO
Product, Marketing, Design, Frontend Development, R&D
CEO, co-founder of WebPerf IO (RUM for premium publishers)
PhD @ INRIA, Cloud & Big Data, R&D, Startups
10+ years experience
Frank Durousset, COO
Business Operations, Business Development, Sales
ex COO, SVP Sales of Alenty (Ad visibility pioneer, sold to AppNexus)
Digital marketing, Business Development, Startups
20+ years experience
Nicolas Fouché, CTO
Technical Operations, Backend Development, R&D
CTO, co-founder of WebPerf IO (RUM for premium publishers)
Cloud & Big Data, DevOps, Startups
15+ years experience
Eric Merceron, UK Country Manager
Business Development, Sales, Key Account management
ex UK country Manager of Alenty (Ad visibility pioneer)
Market Research, Database and Digital Marketing, Startups
15+ years experience
Our customers and partners trust us when it comes to big data and advertising
CUSTOMERS PARTNERS