Predict revenue impact direct sales & programmatic

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how viewability prediction at impression level can help you to build packages to better fulfill advertisers need and grow revenue

Marketing

ONFOCUS
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulﬁll advertisers demand and grow revenue

ONFOCUS
!
40 %
TODAY INVENTORY
! 40 % = 40 M
" 100M
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulﬁll advertisers demand and grow revenue

ONFOCUS
!
40 %
TODAY INVENTORY
! 40 % = 40 M
" 100M
Not suitable for direct sales/ deal ID (+60%)
RPM programmatic open RTB / 2 (< 50%)
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulﬁll advertisers demand and grow revenue

ONFOCUS
!
40 %
TODAY INVENTORY
! 40 % = 40 M
" 100M
Open RTB revenue
" 100 M
RPM: 0,30 €
Revenue: 30 k€
Not suitable for direct sales/ deal ID (+60%)
RPM programmatic open RTB / 2 (< 50%)
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulﬁll advertisers demand and grow revenue

ONFOCUS
ONFOCUS
Real time prediction
at impression level based on
user, device, content
and viewability measurements
!
40 %
TODAY INVENTORY
! 40 % = 40 M
" 100M
Open RTB revenue
" 100 M
RPM: 0,30 €
Revenue: 30 k€
Not suitable for direct sales/ deal ID (+60%)
RPM programmatic open RTB / 2 (< 50%)
PREDICT FOR DIRECT SALES AND PROGRAMMATIC
Build packages to better fulﬁll advertisers demand and grow revenue

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Predict revenue impact direct sales & programmatic

1. ONFOCUS PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulﬁll advertisers demand and grow revenue

2. ONFOCUS ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulﬁll advertisers demand and grow revenue

3. ONFOCUS ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulﬁll advertisers demand and grow revenue

4. ONFOCUS ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Open RTB revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulﬁll advertisers demand and grow revenue

5. ONFOCUS ONFOCUS Real time prediction at impression level based on user, device, content and viewability measurements ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Open RTB revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulﬁll advertisers demand and grow revenue

6. ONFOCUS ONFOCUS Real time prediction at impression level based on user, device, content and viewability measurements ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Open RTB revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulﬁll advertisers demand and grow revenue 60% Guaranteed Viewability Direct sales Deal ID

7. ONFOCUS ONFOCUS Real time prediction at impression level based on user, device, content and viewability measurements ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Open RTB revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulﬁll advertisers demand and grow revenue " 50 M CPM : 2 € Revenue: 100 k€ 60% Guaranteed Viewability Direct sales Deal ID

8. ONFOCUS ONFOCUS Real time prediction at impression level based on user, device, content and viewability measurements ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Open RTB revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulﬁll advertisers demand and grow revenue " 50 M CPM : 2 € Revenue: 100 k€ 60% Guaranteed Viewability Direct sales Deal ID Programmatic sales/ open RTB " 50 M 20% Viewability RPM: 0,15 € Revenue: 7,5 k€

9. ONFOCUS ONFOCUS Real time prediction at impression level based on user, device, content and viewability measurements ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Open RTB revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) x 3 Revenue PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulﬁll advertisers demand and grow revenue " 50 M CPM : 2 € Revenue: 100 k€ 60% Guaranteed Viewability Direct sales Deal ID Programmatic sales/ open RTB " 50 M 20% Viewability RPM: 0,15 € Revenue: 7,5 k€

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