Uploaded byFrank Durousset
Predict revenue impact direct sales & programmatic
The document discusses predictions for direct sales and programmatic advertising packages aimed at fulfilling advertiser demand and increasing revenue. It presents metrics such as a 40% inventory utilization, a projected revenue of 100k€, and guarantees of 60% viewability tied to these offerings. Additionally, it emphasizes real-time prediction capabilities based on user, device, content, and viewability measurements.
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Predict revenue impact direct sales & programmatic
- 1. ONFOCUS PREDICT FOR DIRECTSALES AND PROGRAMMATIC Build packages to better fulfill advertisers demand and grow revenue
- 2. ONFOCUS ! 40 % TODAY INVENTORY !40 % = 40 M " 100M PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulfill advertisers demand and grow revenue
- 3. ONFOCUS ! 40 % TODAY INVENTORY !40 % = 40 M " 100M Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulfill advertisers demand and grow revenue
- 4. ONFOCUS ! 40 % TODAY INVENTORY !40 % = 40 M " 100M Open RTB revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulfill advertisers demand and grow revenue
- 5. ONFOCUS ONFOCUS Real time prediction atimpression level based on user, device, content and viewability measurements ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Open RTB revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulfill advertisers demand and grow revenue
- 6. ONFOCUS ONFOCUS Real time prediction atimpression level based on user, device, content and viewability measurements ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Open RTB revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulfill advertisers demand and grow revenue 60% Guaranteed Viewability Direct sales Deal ID
- 7. ONFOCUS ONFOCUS Real time prediction atimpression level based on user, device, content and viewability measurements ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Open RTB revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulfill advertisers demand and grow revenue " 50 M CPM : 2 € Revenue: 100 k€ 60% Guaranteed Viewability Direct sales Deal ID
- 8. ONFOCUS ONFOCUS Real time prediction atimpression level based on user, device, content and viewability measurements ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Open RTB revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulfill advertisers demand and grow revenue " 50 M CPM : 2 € Revenue: 100 k€ 60% Guaranteed Viewability Direct sales Deal ID Programmatic sales/ open RTB " 50 M 20% Viewability RPM: 0,15 € Revenue: 7,5 k€
- 9. ONFOCUS ONFOCUS Real time prediction atimpression level based on user, device, content and viewability measurements ! 40 % TODAY INVENTORY ! 40 % = 40 M " 100M Open RTB revenue " 100 M RPM: 0,30 € Revenue: 30 k€ Not suitable for direct sales/ deal ID (+60%) RPM programmatic open RTB / 2 (< 50%) x 3 Revenue PREDICT FOR DIRECT SALES AND PROGRAMMATIC Build packages to better fulfill advertisers demand and grow revenue " 50 M CPM : 2 € Revenue: 100 k€ 60% Guaranteed Viewability Direct sales Deal ID Programmatic sales/ open RTB " 50 M 20% Viewability RPM: 0,15 € Revenue: 7,5 k€