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- 1. 15 S 15 S ONFOCUS LEVERAGE ON VIEWABILITY
- 2. VIEWABILITY FOR PUBLISHERS Viewability impact on the bottom line
- 3. VIEWABILITY IMPACT ON THE TOP LINE
- 4. VIEWABILITY IMPACT ON THE TOP LINE ADVERTISERS DEMAND IMPACT IF NOT FULFILLED
- 5. VIEWABILITY IMPACT ON THE TOP LINE ADVERTISERS DEMAND IMPACT IF NOT FULFILLED DIRECT SALES ! + 60 % Budget Loss
- 6. VIEWABILITY IMPACT ON THE TOP LINE ADVERTISERS DEMAND IMPACT IF NOT FULFILLED DIRECT SALES ! + 60 % Budget Loss PROGRAMMATIC SALES ! +50 % RPM / 2
- 7. ONFOCUS SOLUTIONS TO LEVERAGE ON VIEWABILITY
- 8. 15 S 15 S GO BEYOND MEASUREMENT AND MASTER VIEWABILITY
- 9. 15 S 15 S GO BEYOND MEASUREMENT AND MASTER VIEWABILITY GROW VIEWABLE INVENTORY
- 10. 15 S 15 S GO BEYOND MEASUREMENT AND MASTER VIEWABILITY GROW VIEWABLE INVENTORY BETTER SELL VIEWABILITY
- 11. 15 S 15 S GO BEYOND MEASUREMENT AND MASTER VIEWABILITY GROW VIEWABLE INVENTORY BETTER SELL VIEWABILITY SMART REFRESH Generate high viewability impressions by refreshing each impression at the best moment
- 12. 15 S 15 S GO BEYOND MEASUREMENT AND MASTER VIEWABILITY GROW VIEWABLE INVENTORY BETTER SELL VIEWABILITY PREDICT Get the most out of each impression by repackaging viewable impressions to fulfill advertiser demand SMART REFRESH Generate high viewability impressions by refreshing each impression at the best moment
- 13. 15 S SMART REFRESH 12% Impressions Up to x3 RPM Generate high viewability impressions by refreshing each impression at the best moment
- 14. Average France programmatic clients’ data Volume 12 Millions 100 Millions 1st print 2nd print CTR 0,3 % 0,15 % Viewability 70 % 45 % ONFOCUS
- 15. Average France programmatic clients’ data Volume 12 Millions 100 Millions 1st print 2nd print CTR 0,3 % 0,15 % Viewability 70 % 45 % Fill rate 80 % 35 % CPM 0,9 € 0,6 € ONFOCUS
- 16. Average France programmatic clients’ data Volume 12 Millions 100 Millions 1st print 2nd print CTR 0,3 % 0,15 % Viewability 70 % 45 % Fill rate 80 % 35 % CPM 0,9 € 0,6 € ONFOCUS RPM 0,72 € 0,21 €
- 17. 15 S PREDICT Up to x3 Revenue Get the most out of each impression by repackaging viewable impressions to fulfill advertiser demand
- 18. ! 40 % ONFOCUS MEASURERS Non actionable average figure for each placement measured post impression PREDICT How solution works
- 19. ! 40 % ONFOCUS MEASURERS Non actionable average figure for each placement measured post impression ONFOCUS Real time prediction at impression level based on user, device, content and viewability measurements PREDICT How solution works
- 20. ! 40 % PACKAGING ! 20 % ! 60 % ONFOCUS MEASURERS Non actionable average figure for each placement measured post impression ONFOCUS Real time prediction at impression level based on user, device, content and viewability measurements PREDICT How solution works
- 21. Feel free to contact me fdurousset@onfocus.io